Antitrust notification for Robinsons’ full takeover of Ministop not needed according to Philippine Competition Commission (PCC)

If you have been living here in the Philippines, have you visited any branch of the Ministop chain of convenience stores lately? Did you notice that the term acquisition was more prominent recently in business news as of late mainly due to the Microsoft-Activision-Blizzard deal?

The point here is that another acquisition happening in the Philippines – Robinsons is set for a full takeover of Ministop (which itself is already majority owned by the said corporation) and an antitrust notification is not needed according to the Philippine Competition Commission (PCC). This was reported lately by GMA Network news.

To put things in perspective, posted below is an excerpt from the GMA news report. Some parts in boldface…

The Philippine Competition Commission (PCC) said Tuesday Robinsons Supermarket Corp. does not need to notify the antitrust watchdog of its full takeover of the Ministop franchise in the country as the company already has majority control over the convenience store franchise.

“Based on PCC’s merger rules, the Commission acknowledges that Robinsons’ current majority stake in Ministop already affords them control, and Robinsons is no longer required to notify the proposed acquisition to the antitrust commission,” the antitrust body said in a statement.

On Monday, Robinsons Supermarket —a wholly-owned subsidiary of Robinsons Retail Holdings Inc. (RRHI)— announced it will acquire the 40% share of Ministop Japan in Robinsons Convenience Stores Inc. (RCSI), effectively taking full ownership of the business.

RCSI is the exclusive franchisee of Ministop in the Philippines, with Robinsons Supermarket Corp. holding a 60% stake in the firm. It will continue to operate the stores with the Ministop brand, within a prescribed transition period agreed upon with the Japanese counterpart.

RRHI said the stores will continue to operate as Ministop until they are repurposed and appropriately rebranded, in consideration of its ready-to-eat offerings such as Uncle John’s Fried Chicken and Kariman.

The PCC said it received reports of Ministop Japan’s sale to Lotte, including its sale of its joint venture stake in the Philippines.

Nikkei Asia reported that the Japanese convenience store operator will sell its South Korean and Philippine businesses, after unloading a Chinese subsidiary in Qingdao.

The PCC, however, noted that it will look into Robinsons’ portfolio in the consumer retail sector which includes supermarkets, department stores, and community malls, among others.

Merger reviews are focused on the effects and changes of market behavior in the hands of new owners or stakeholders,” it said.

“This transaction may result in a change in ownership of a significant portion of equity but it is not likely to have an effect on the economic behavior of the target firm,” it added.

Let me end this piece by asking you readers: What do you think about this business development? If you are a regular customer of Ministop, what do you think will happen once the full takeover by Robinsons happens? Do you think that the quality of the customer service and store facilities will improve? When it comes to convenience store competition here in the Philippines, how do you rate Ministop with the likes of 7-Eleven, FamilyMart and Lawson? Are you personally attached to Ministop’s branch?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/

Microsoft’s acquisition of Activision Blizzard shakes gaming industry!

It has been a few days since the industry shaking announcement was made – Microsoft will acquire gaming giant Activision Blizzard for almost $69 billion and that means major additions (games, intellectual properties, game development talents, technologies and more) coming to Team Xbox for gamers to enjoy within the Xbox ecosystem.

This is easily the most unbelievable and most intriguing video game business development since the Xbox-Bethesda deal (deal completed in 2021). Unbelievable because nobody (other than the Microsoft and Activision Blizzard executives) saw this deal would happen at all even though Team Xbox made clear it would push on with acquisitions. Intriguing because Activision Blizzard itself has been controversial in very negative ways (for references, click here, here and here) which brings major challenges for Team Xbox to solve once the acquisition has been completed.

To begin with, let’s take a look at the reactions and analysis of Xbox YouTubers and gaming media in the videos below…

And now, for even greater perspective, posted below is an excerpt from the official Xbox-Activision-Blizzard announcement on Xbox.com written by none other than Phil Spencer himself and he now has a new work title…CEO of Microsoft Gaming. Now pay close attention to the details below. Some parts in boldface…

As a team, we are on a mission to extend the joy and community of gaming to everyone on the planet. We all know that gaming is the most vibrant and dynamic form of entertainment worldwide and we’ve experienced the power of social connection and friendship that gaming makes possible.

As we pursue that mission, it is incredibly exciting to announce that Microsoft has agreed to acquire Activision Blizzard.

Over many decades, the studios and teams that make up Activision Blizzard have earned vast wellsprings of joy and respect from billions of people all over the world. We are incredibly excited to have the chance to work with the amazing, talented, dedicated people across Activision Publishing, Blizzard Entertainment, Beenox, Demonware, Digital Legends, High Moon Studios, Infinity Ward, King, Major League Gaming, Radical Entertainment, Raven Software, Sledgehammer Games, Toys for Bob, Treyarch and every team across Activision Blizzard.

Until this transaction closes, Activision Blizzard and Microsoft Gaming will continue to operate independently. Once the deal is complete, the Activision Blizzard business will report to me as CEO, Microsoft Gaming.

Upon close, we will offer as many Activision Blizzard games as we can within Xbox Game Pass and PC Game Pass, both new titles and games from Activision Blizzard’s incredible catalog. We also announced today that Game Pass now has more than 25 million subscribers. As always, we look forward to continuing to add more value and more great games to Game Pass.

The fantastic franchises across Activision Blizzard will also accelerate our plans for Cloud Gaming, allowing more people in more places around the world to participate in the Xbox community using phones, tablets, laptops and other devices you already own. Activision Blizzard games are enjoyed on a variety of platforms and we plan to continue to support those communities moving forward.

As a company, Microsoft is committed to our journey for inclusion in every aspect of gaming, among both employees and players. We deeply value individual studio cultures. We also believe that creative success and autonomy go hand-in-hand with treating every person with dignity and respect. We hold all teams, and all leaders, to this commitment. We’re looking forward to extending our culture of proactive inclusion to the great teams across Activision Blizzard.

Around the world, there is no more exciting venue for fun and connection than video games.

Wow! That was once massive and strategically worded announcement there by Microsoft Gaming CEO Phil Spencer! Not only does this great development prove that Microsoft continues to go all-in on gaming through Team Xbox, it also shows partially what the long-term video gaming business will be for them, Activision Blizzard’s teams and the consumers who collectively own game consoles, desktops, laptops, smartphones and other devices with access to the Xbox network and ecosystem. The acquisition, once approved, will help Team Xbox gain a strong presence in the lucrative mobile gaming industry.

Very clearly, the business of video games is no longer limited to game consoles, software and online gaming networks which is something that Japan-based Sony and Nintendo should realize. The console-only approach of business is itself a hindrance on reaching out to billions of people who play games, as well as an obstacle to achieve massive business growth not for the short term but for the long term.

The most recent games of Activision Blizzard franchises like Call of Duty, Starcraft, Warcraft, Crash Bandicoot and Spyro have been released on game consoles and Windows PC. There is also the mobile gaming titan Call of Duty: Mobile under Activision. These facts proves that the acquisition by Microsoft makes business and technical sense.

When it comes to Xbox gaming, I believe that in due time, future installments of established Activision Blizzard game franchises as well as brand new intellectual properties will become Xbox-exclusive after the completion of the acquisition and as long as Activision Blizzard has no signed agreements with PlayStation or Nintendo related to console exclusivity of games. What is the basis for this? Take a look back at what Phil Spencer said before

“We have games that exist on other platforms, and we’re going to support those games on the platforms they’re on. There are communities of players. We love those communities and will continue to invest in them. And even in the future, there might be things that have either contractual things, or legacy on different platforms, that we’ll go do. But if you’re an Xbox customer, the thing I want you to know is this is about delivering great exclusive games for you that ship on platforms where Game Pass exists, and that’s our goal, that’s why we are doing this,”

Going back to Spencer’s Xbox-Activision-Blizzard announcement, he specifically confirmed that Xbox Game Pass (XGP) subscribers has reached 25 million already, and things will only get exciting as more Activision Blizzard games will be added into the service! Expect lots of Call of Duty games, Crash Bandicoot games, Tony Hawk games and more! Xbox Game Pass will become even more varied with its game selection from the Xbox game studios and that means the subscription service will become even more attractive, even essential, to gamers who want great value for their money.

Apart from Activision Blizzard’s games and intellectual properties, Microsoft will also inherit the many employees working under AB’s game studios as well as their proprietary technologies (game engines, rendering software and the like) and have them integrated into Xbox Game Studios.

Easily the biggest video game development of 2022!

Right now, there is still a long road ahead for the Xbox-Activision-Blizzard deal to endure first heading towards competition. Don’t forget that the deal is still subject for review by the regulators. The people who hate Xbox and even Activision Blizzard out there can always rant a lot, complain a lot and spew lots of nonsense but nothing changes the fact that the Xbox-Activision-Blizzard deal does not really constitute a monopoly in the video game industry. The said industry is much bigger than most people know and there are several other game publishers out there whose combined market values heavily outweigh Microsoft, Activision Blizzard and even Bethesda combined. As for the internal side of things, I believe that Microsoft has what it takes to end the negativity within Activision Blizzard, solve the related problems and straighten things out. It will take a few years but I believe improvements will happen. By then, more entertainment content will flood the Xbox ecosystem as well as Xbox Game Pass!

Truly now is a great time to be part of the Xbox ecosystem as more great games will be coming in! Personally, I am looking forward to play Activision Blizzard’s games on my Xbox Series X through Xbox Game Pass!

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Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/

Forza Horizon 5 is a super-charged, fun-filled game that must be played!

Ever since I started subscribing to Xbox Game Pass (XGP), I’ve been playing the universally acclaimed Forza Horizon 5 a lot on my Xbox Series X and as of this writing, it is my most played game. Why? Because each time I play it, Forza Horizon 5 keeps on offering me a lot of opportunities to have fun from joining races, touring the fictionalized Mexico setting to taking part in very interesting, tourism-inspired missions/quests.

My name on the plate license.
Out in the open!
I made it in the Hall of Fame!

What I can confirm to you all is that this Xbox-exclusive open-world racing game made by Playground Games consistently delivered a lot of enjoyable stuff for me to discover and experience while also respecting my freedom of choice as to where can I go, what races should I compete in, what places can be discovered and a whole lot more! Very clearly the developers made the game with entertainment in mind and given the exceptional game design concept of the Forza Horizon series as a whole, they delivered a very unique car-oriented video game that keeps on moving into uncharted territories that most other racing games have not achieved.

Forza Horizon 5 is not your typical racing game. It has a fictionalized Mexico as the massive in-game world that is waiting for players to discover complete with the distinct environmental features, architectures, and ancient structures that reflect the nation’s rich culture.

At the Horizon Mexico site.
Speeding along the bridge!
That is the volcano!

There are also a whole of races or competitions for you to choose from. If you love racing at high speed on roads, there’s a lot of them. You love off-road racing and are willing to test your ability to drive over mud, sand, dirt or over some vegetation? Lots of those races are available! If you are looking for unusual challengers to compete with, there are special races in which you get to test your skill and might against a speeding train or an airplane or jet skiers! Not only that, there are also these very enduring special races that are over 30 miles long and I personally love the endurance test while performing my best against all the competitors which make the crossing the finish line a very satisfying experience!

Like its predecessors, Forza Horizon 5 is also rich with customization of your cars and even your in-game avatar (who has a voice and lots of lines to speak with). The cars you have can be customized at a Horizon outpost or in your in-game home, and you will have options with regards to vehicular paint, designs and car parts. Not only that, you can also upgrade the car parts and make your car more powerful and move to a higher rating.

A nice place to enjoy the view!
This is a very intense race!
The in-game sky and clouds have that photo-realistic touch.

When it comes to customizing your avatar, you can choose from several pre-designed human models and then adjust the hair style, hair color, prosthetics (note: if you really want this), physical expressions and most notable of all, you will have lots of options on your avatar’s shoes and clothes (shirts, jackets, trousers, skirts and dresses plus hats and eyewear to name some).

Going back into the Forza Horizon 5’s digital Mexico, there will also be some nicely designed places that you can purchase as your avatar’s home and each one is strategically located in different areas that reflect the local look and culture. As of this writing, I already purchased 6 homes, including two each with a 7-figure price tag.

One of my six homes as of this writing.
My newest home that cost 2,000,000 in in-game currency.
If you really want to earn more in-game money, you’ve got win and level-up a lot!

As of my last Forza Horizon 5 session, my car collection is still less than a hundred and already I sent out about ten cars as gifts (note: the barns) for a variety of gamers who play the game. As I was focused on raising money to buy all the homes in the game, my purchasing of new cars has been slow and this only motivates me to keep on joining races, raise as much money from each race and also relying on random winnings from the spin-a-prize sequences. I checked the in-game car shop and I am very impressed with the wide selection of hundreds of cars offered by many vehicular manufacturers from around the world. I like the Porsche cars that made it into the game!

When it comes to gameplay variety, gamers will not only have lots of races to join in, there are also these varied, driving-oriented quests that each have their own story concept and characters who will interact with your avatar. These quests include helping out in stunt car sequences for a movie production, helping a scientist with finding date in key locations, etc. Not only that, there are also these barns to find that each have the remains of an old vehicle that could be restored to working condition. And then there are these timed, limited events/activities you can join in.

A great view of only a portion of the game’s fictionalized Mexico.
A short clip from one of the special activities I took part in.
This Porsche is fast and highly responsive in terms of control! It’s worth spending money on!

I’ve played Forza Horizon 5 for a little over 15 hours now and I can only speculate that there are still a lot more to discover within the game by default. Combine all of those with the seasonal or special events/activities, there is always something new to do and discover in the game!

With Halo Infinite launching in a few more days, I’ve got to play more of Forza Horizon 5 because if the sci-fi shooter is as great and as immersive as what the YouTubers (who had access to 10 hours of the single player campaign) then that would most likely be my regular game to play on Xbox Series X.

As I have yet to complete Forza Horizon 5 as of now, this piece I am writing is NOT a game review but rather my opinion piece based on what I experienced with the game so far. What I can declare is this: if you love cars, exploring, adventuring, good music and if you want the best enjoyment available on Xbox Series X right now, then Forza Horizon 5 is a must-have and must-play game! Forza Horizon 5 is truly a very great game loaded with lots of fun stuff to keep any gamer busy and happy!

I love playing Forza Horizon 5 on my Xbox Series X!

In closing this piece, posted below are Xbox-related videos for your viewing pleasure.

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Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/

Pay close attention to Xbox Game Studios Publishing and the exclusive games being made by their partners

Nothing changes the fact that Team Xbox and its 23 game studios are hard at work producing exclusive games that will provide years’ worth of fun-filled content to Xbox console gamers, PC gamers and the many millions who subscribed to Xbox Game Pass (XGP).

Were you able to read my recent article about Stoic (The Banner Saga) and its current work on an exclusive game with Team Xbox? For those who missed out on it, Team Xbox is actively working with varied game studios (examples: Avalanche Studios on Contraband, and IO Interactive on Project Dragon) on producing even more Xbox-exclusive games and the said studios are still free being independent entities.

Very recently, Miles Dompier of Windows Central Gaming wrote an in-depth article about the moves and projects of Xbox Game Studios Publishing in cooperation with the independent game makers. To start with, watch this WCG video of WCG and Miles Dompier…

To put things in perspective, posted below is an excerpt from Dompier’s article. Some parts in boldface…

In addition to a staggering first-party future including titles like Hellblade 2, Fable, Everwild, Starfield, and many more, we also know of roughly 10 Xbox Game Studios Publishing titles potentially in the works. Xbox understands that strategic partnerships on games published through Xbox may make more sense than outright acquisitions when it comes to building meaningful relationships with developers. And who knows? Maybe some of these teams will love their experience working with Xbox, which could lead to more permanent relationships.

For now, we’ll be recapping all the Xbox Game Studios Publishing projects we currently know about as well as revealing one brand new codename. Here are several reasons why we should all be very excited about the future of Xbox Game Studios Publishing.

Xbox Game Studios Publishing codenames

As Dusk Falls is still in production.

Let’s start with the small list of Xbox Game Studios Publishing titles that have officially been announced so far. First up, we have the interactive drama As Dusk Falls. This stylized game from Interior/Night promises an engaging narrative with player choice driving the story. As it stands, there’s no release date or window for this project.

Next, we have the upcoming co-op heist title Contraband from open-world experts Avalanche Studios. Set in the 1970s, this seemingly ambitious open-world game allows players to execute the perfect heist with unique vehicles and gadgets. While there’s no official release date yet, we’ll likely get more details on the project sometime in 2022.

Now we’ll touch on some Xbox projects we’ve previously covered or teased in the past. The infamous Project Dragon from IO Interactive has been in the rumor mill for quite some time now. This action RPG aims to deliver a vast and ongoing multiplayer fantasy experience. A release or even reveal may be a ways off here, but it’s still exciting to think about the possibilities.

Project Belfry is another exciting potential Xbox exclusive. According to Jeff Grubb and his luscious mane, this side-scrolling brawler from The Banner Saga developers Stoic Studios is comparable to the PlayStation exclusive Dragon’s Crown in terms of gameplay, but will feature the painted art style this team is known for.

An Xbox Game Studios Publishing title that has me particularly interested is Project Shaolin. Reportedly in development by BrassLion Entertainment, this action RPG will reportedly feature an anime aesthetic and focus on the legendary hip-hop group Wu-Tang Clan. With four-player co-op and a seasonal loot system, this project sounds right up my alley.

Fans of 4X strategy titles like Civilization should be interested in the upcoming Project Indus from developer Oxide Games. With turn-based strategic elements, city building, empire advancement, espionage, diplomacy, and warfare, this should scratch a specific itch for fans of the genre.

As you can see in Dompier’s article above, the Xbox-exclusive projects made by independent game makers are in production and will fill the gaps on the Xbox portfolio to not only provide content for console, PC and Xbox Game Pass gamers but also to meet the varied tastes or interests of gamers. Action-oriented role-playing? Project Shaolin! Interactive drama? Watch out for As Dusk Falls!

The years-old belief that “Xbox has no games” is idiotic and totally untrue by today’s standards. I know there are lots of Xbox-haters and console fanboys out there who just keep bashing Xbox by lying and ranting, disregarding the many upcoming Xbox-exclusive games and even dismissing the growing business partnerships Team Xbox made with independent game companies and even the Microsoft-SEGA strategic alliance. Whatever the Xbox-hating mob does, nothing changes the trend that gaming on the Xbox ecosystem will only grow bigger, offer gamers lots of choices and become a lot more fun than ever before. Speaking of growing excitement, watch out for the Xbox 20th Anniversary Event online today (November 15), the universal acclaim of Forza Horizon 5, the December 8 release of Halo Infinite, and the December 16 release of the Xbox-exclusive The Gunk!

For the complete details about Xbox Game Studios Publishing and the future Xbox-exclusives, I encourage you all to read Miles Dompier’s article at https://www.windowscentral.com/xbox-game-studios-publishing-secret-weapon-new-exclusives

In closing this piece, posted below are Xbox-related videos for your viewing pleasure.

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Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  HavenorFantasy@twitter.com and also on Tumblr at https://carlocarrasco.tumblr.com/

The Banner Saga developers and Team Xbox working together on a new Xbox-exclusive game

Can you feel the excitement of video games right now? The highly acclaimed Forza Horizon 5 is just days away from launching globally while the anticipated Xbox 20th anniversary celebration on November 15, 2021 is gradually approaching! A little over a month from now, Halo Infinite will be released globally and already its single-player campaign is very promising.

Adding more to the excitement was the recent article written by Jez Corden (the same guy who wrote the recent hot scoop about the Xbox fantasy RPG Avowed) about another Xbox-exclusive game being made by Stoic Studio, the team behind The Banner Saga trilogy of games. The said game is referred to as Project Belfry.

To put things in perspective, posted below is an excerpt from Jez Corden’s article published recently by Windows Central Gaming. Some parts in boldface…

I mentioned a couple of weeks back about a codename ‘Belfry’ I’d discovered pertaining to an upcoming Xbox game on my Xbox Two podcast show with YouTuber Rand Al Thor 19. Up until now, I wasn’t sure exactly what the game was, besides a vague reference to bell towers. I knew Stoic was building a game with Xbox too, but it wasn’t until Jeff Grubb put the final pieces together on his show today that everything fit into place. Grubb also gave us key details about the game and some snippets about what to expect.

Project Belfry will sport similar painted art styles to that found in The Banner Saga, depicted above, while sporting side-scrolling brawling combat, similar to the likes of the PlayStation exclusive ‘Dragon’s Crown’. Grubb specifically linked the art style to the anime movie ‘Princess Mononoke,’ which sounds like it could be quite gorgeous indeed. The “Belfry,” hinted at by the game’s codename, will form some sort of base for crafting and upgrades, too.

Belfry is another title joining what seems to be a vast expansion of Xbox Global Publishing’s footprint, working with developers big and small to bring more titles to Xbox Game Pass. We’ve seen larger studios jump on board, featuring Avalanche on Contraband, and we have strong rumors about Project Dragon, built in partnership with Hitman’s IO Interactive. Belfry may be on the smaller side, joining the action RPG from Brass Lion Entertainment codenamed Shaolin, but given the quality of The Banner Saga, Project Belfry may well punch far above its weight.

If you haven’t already, you should definitely give The Banner Saga a go, given that it’s now available as a neat and tidy trilogy package. Your decisions carry over between games too, affecting the way the story pans out in a big way.

Now watch this video about The Banner Saga trilogy below. It should give you an idea about what kind of games Stoic Studio makes and what kind of visuals you can expect from them.

While I myself have not yet played any games of The Banner Saga, the above scoop by Jez Corden (with acknowledgement to Jeff Grubb) is indeed very pleasant and only shows that new and more Xbox-exclusive games are coming. The catch here is that this an exclusive project that does not involve any of the internal Xbox game studios at all business-wise. Xbox Global Publishing is an arm of Team Xbox that negotiates and deals with independent game developers for new projects exclusive on the Xbox ecosystem. This Stoic-made Xbox project should remind you about Contraband, the upcoming Xbox-exclusive game made by Avalanche Studio, the team responsible for the 2015 Mad Max game.

As it is true that Team Xbox will continue to acquire more game studios and while fully funding the many, many Xbox-exclusive games in production for release in the near future, it is really nice to see that they are still negotiating with independent game studios to make exclusive stuff. It comes to show that Microsoft values business partnerships and they are aware that there are lots of game studios or even publishers which are not yet willing to be acquired as they still prefer to be independent even though they may be struggling financially. Just recently, Microsoft and Sega started a new business partnership in the form of a strategic alliance. That being said, the Stoic Xbox project called Project Belfry is something to look forward to.

By the way, have you all bought yourselves an Xbox Series S or an Xbox Series X console? Have you subscribed to Xbox Game Pass already? The definitive edition of Grand Theft Auto: San Andreas will launch on XGP on November 11.

In closing this piece, posted below are Xbox-related videos for your viewing pleasure.

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Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me at HavenorFantasy@twitter.com

SEGA and Microsoft in a Strategic Alliance to create New Strategic Titles for SEGA and establish a Next-Generation Development Environment

Even as the whole world continues to struggle to move on during this global COVID-19 crisis, Japanese video game business icon SEGA remained bullish and it made its biggest business announcement in a long time yesterday by declaring that it has agreed with Microsoft to engage in a strategic alliance related to game development and cloud gaming with the whole world in mind.

To put things in perspective, posted below is an excerpt from the official press release SEGA published on its website. Some parts in boldface…

SEGA Corporation (hereinafter referred to as “SEGA”) and Microsoft Corporation (hereinafter referred to as “Microsoft”) have agreed in principal, a strategic alliance that explores ways for SEGA to produce large-scale, global games in a next-generation development environment built on Microsoft’s Azure cloud platform. The alliance would form a key part of SEGA’s mid to long-term strategy, allowing the business to move forward with “Super Game”, a new initiative for developing new and innovative titles where the key focuses are “Global”, “Online”, “Community” and “IP utilization”.

With the world now more connected than ever following the widespread deployment of 5G and cloud services in recent years, consumers can more easily enjoy high-quality entertainment content at any time. Within this highly connected environment, the ecosystem surrounding the games industry continues to evolve and expand as more sophisticated tools and technologies become available. As such, video games continue to grow as a major medium for gamers globally, with access to a vast range of gaming experiences and communities becoming more diverse and attainable. This proposed alliance represents SEGA looking ahead, and by working with Microsoft to anticipate such trends as they accelerate further in future, the goal is to optimise development processes and continue to bring high-quality experiences to players using Azure cloud technologies.

Microsoft and SEGA have agreed upon the foundation for this alliance and through mutual cooperation, will look to build further technological evolutions with areas such as the network infrastructure and communication tools required for global online services being a key priority. Additionally, by shifting to a next-generation development platform, SEGA can effectively adapt to diversfying work styles and potential infrastructural changes.

Wow! The press release can be a bit challenging to understand in just one reading. To say the least, this is SEGA’s way of expressing that is modernizing itself to keep up with the times and ensure they can be flexible not only with developing their games and projects but also to be able to reach as many customers they can worldwide with the help of Microsoft’s Azure cloud platform.

While SEGA today is no longer the aggressive arcade, console, handheld and game maker it used to be, it has no intention of fading away. As a business entity, they may not be cash-rich anymore but they are rich in terms of intellectual properties that include famed game franchises like Virtua Fighter, Daytona USA, Sonic the Hedgehog and more. They can still do something new and productive with those.

While the press release does not specifically state anything about Xbox, it still confirms SEGA’s business partnership with Microsoft goes to a much higher level with the future in mind. Even without any mention of Xbox and its related services in SEGA’s press release, I would not be surprised to see SEGA release more games – both classic and new – on the Xbox platforms as well as on Xbox Game Pass (XGP) over the next few years. Also it is nice to see the Japanese corporation confirming next-generation development of games!

Take note of the big significance of SEGA releasing Phantasy Star Online 2 (PSO2) on Xbox One in 2020. PSO2 on Xbox One marked the first time the game got released outside of Japan starting with North America in April 2020 and with Europe in August 2020. Through the Xbox One and the Windows PC platform (August 2020), PSO2 further reached even more gamers worldwide.

By now, SEGA realized that to grow as a business, they will need to reach out to the many consumers worldwide who are willing to pay for their games and online services. In order to achieve that, SEGA partnered with Microsoft whose cloud computing infrastructure and cloud gaming models are so advanced, even competitor Sony partnered with the American corporation.

Think about that! Two of Japan’s major corporations partnered with Microsoft whose Xbox consoles did not sell much in Japan. Rivalries in video gaming were set aside for something much better between the corporations – business partnerships driven by advanced technologies that can help the partners achieve growth and breakthroughs with the whole world in mind. In the case of Microsoft, the new business partnership with SEGA is an opportunity for them to build up trust with other Japanese businesses who share similar interests with the company of Sonic and the company of PlayStation, as well sharing their objectives of achieving business growth and reaching out to consumers around the world.  

Going back to the SEGA-issued press release, posted below is an excerpt from comments made by SEGA Corporation President and COO Yukio Sugino. Some parts in boldface…

We are very pleased to announce today that we are considering a strategic alliance with Microsoft to help develop SEGA’s new “Super Game” initiative as well as build a next-generation game development environment. By considering a strategic partnership with Microsoft, we seek to further advance our game development so that our titles can be enjoyed by fans all over the world; in this regard, we aim to build an alliance that utilizes both SEGA’s powerful game development capabilities and Microsoft’s cutting-edge technology and development environment.

In closing this piece, posted below are Xbox-related videos for your viewing pleasure.

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Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me at HavenorFantasy@twitter.com

Halo Infinite campaign overview confirms major improvements that gamers can look forward to and enjoy

Finally! Team Xbox and 343 Industries came out with a much needed preview about the single player campaign of Halo Infinite (set for a December 8, 2021 release for Xbox One, Xbox Series S, Xbox Series X and Windows PC with Xbox Game Pass availability on launch day) very recently and it not only looks awesome visually but also succeeded in showing to gamers a fine taste of how the game will play, how immersive the new Halo is with open-world in mind and why a lot of fun awaits them all.

To start with, watch this official Halo Infinite Campaign Overview video…

Posted next is the official description from the video: The Banished have defeated UNSC forces and taken control of the mysterious Zeta Halo, threatening the survival of humankind. When all hope is lost and humanity’s fate hangs in the balance, the Master Chief returns to confront the most ruthless foe he’s ever faced. Here’s a fresh look at the Halo Infinite campaign that introduces players to true Spartan freedom in the biggest, most wide open and adventure-filled Halo experience yet, launching on December 8 2021.

Check out Dealer Gaming’s Halo Infinite video below and listen to his opinion…

And also check out Colteastwood’s own video about the same game and campaign overview video, complete with visual comparisons that you must see.

My opinion

To begin with, the announcement by Team Xbox that they would release via YouTube the Halo Infinite Campaign Overview video (115K thumbs up and 3K thumbs down reactions as of this writing) was done on a short notice. I learned about its YouTube premiere several hours ahead of time but I made a point to anticipate its launch and view it all not on my smartphone nor on my computer but on our HDTV at home.

Ultimately, the campaign overview video proved to be a great preview and the team behind it went all-out not just to show the improved graphics (I noticed the adjustments made on the in-game lighting as well as the ramped-up detail on textures and many other elements) and in-game art, but also emphasized effectively the gameplay, what the opposition awaits players (as the iconic Master Chief) and what else to expect. Truly it was well worth the wait!

On Zeta Halo is a whole, wide and breathing world for gamers to explore. Think of the world in Halo: Combat Evolved (2001) but with a very detailed open-world design that encourages exploration, discovery and action complete with lots of freedom on doing your objectives.
This map shows a fraction of the world of Zeta Halo and few of the potential many new sites to discover.
Exploring Zeta Halo on foot and discovering one of many facilities of the Banished.
Apart from using it to reach far places, the grappleshot can also be used on enemies for a tactical attack.

Apart from Halo Infinite having a true next-generation look, I find the game’s concept of a massive, breathing open-world environment on Zeta Halo astounding and it clearly is the true essence of enjoying the game. For comparisons, I find Halo Infinite’s in-game world concept a cross between the memorable ring world in Halo: Combat Evolved and the inviting nature of the open-world maps in certain Assassin’s Creed games that I played. This reflects the new game’s offer of a lot of freedom for gamers to explore the wide environment of Zeta Halo, discover new places here and there, and take on the outposts or strongholds of the Banished in more ways than one. Along the way, gamers will have to find the scattered UNSC soldiers, regroup them and form a stronger force to take down the many enemy forces out there.

The next-generation visuals of this game made this classic Halo foe look more detailed and more menacing yet!
The equipment of Master Chief can be upgraded. This is one of the signs that this new game has RPG-inspired gameplay elements.
Shooting and action in Halo Infinite look intense!

Apart from the core mission, there reportedly will be side missions or additional activities throughout Zeta Halo for gamers to engage in. This game design, I believe, will fully immerse gamers into playing Master Chief in the most engaging and most immersive ways possible. No more playing as the Arbiter (Halo 2) and definitely no more wasting time playing as Agent Locke (Halo 5: Guardians). Master Chief is here to stay for players to portray and that’s the way I want Halo to be about. It’s great that 343 Industries learned from its shortcomings as well as those from previous Halo developer Bungie. That being said, I anticipate that Halo Infinite will offer gamers a lot more hours of gameplay based on their will to complete the game.

Meet the new AI companion called The Weapon. She looks like Cortana but has a completely different personality. Remember Cortana’s evil and destructive acts in Halo 5: Guardians? It seems The Weapon will have a key role to do in the new game.
There is nothing like driving a Warthog and then having surviving UNSC soldiers join you for both the ride and the fight!

More on the story, I was intrigued about the new AI called The Weapon who visually looks like Cortana (who in turn went evil in Halo 5: Guardians) and will be the new constant companion Master Chief will interact with. The Banished, meanwhile, look more varied in terms of presentation this time. Visually, they look like rehashed versions of the Covenant and the Brutes in the first 3 Halo games made by Bungie. In Halo Infinite, 343 Industries went the extra steps forward introducing enemies with personalities and boss fights (take note of the visible health bars on-screen on the boss opponents). And then there are two new enemies that were designed to be so formidable, the UNSC’s Spartans now have true challengers to face.

This is one very dangerous Banished enemy to deal with.
This new enemy is known for slaying Spartans.

The way I see the Xbox-exclusive Halo Infinite right now, it is looking great and its single-player campaign looks very ambitious and promising at the same time. This is truly the one video game to look forward to on December 8, 2021. How it will perform with the game critics, Halo fans, Xbox fans and all other gamers remains to be seen. Still, there is no denying that now is a great time for fans of Xbox and Halo, and gamers surely have something fun to look forward to in the final quarter of twenty-twenty-one. As a long-time Halo gamer myself, I can say that I am more confident about Halo Infinite.

Team Xbox and 343 Industries clearly learned from the criticism regarding Halo Infinite’s initial unveiling in July 2020, and the 1-year delay of the game’s release now looks justified. Remember that this year happens to be the 20th anniversary of both Xbox (click here and here) and Halo. The next thing Xbox fans and gamers should look forward to is the 20th anniversary celebration of Xbox on November 15, 2021.

Halo Infinite is coming to Xbox One, Xbox Series, Xbox Series X and Windows PC on December 8, 2021.

In closing this piece, posted below are Xbox-related videos as well as more videos related to Halo Infinite’s campaign overview for your viewing pleasure.

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Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me at HavenorFantasy@twitter.com

Grand Theft Auto: The Trilogy – The Definitive Edition Coming to Xbox Consoles Digitally on November 11, 2021, GTA San Andreas launching on Xbox Game Pass (XGP) on the Same Day

Calling all Xbox fans, Grand Theft Auto (GTA) fans and gamers who are constantly on the lookout for fun!

It has been announced that the Grand Theft Auto: The Trilogy – The Definitive Edition is coming to Xbox consoles (Xbox One, Xbox Series S and Xbox Series X) in digital format on November 11, 2021. Adding further excitement is the fact that one of the classic GTA games, GTA San Andreas, will be made available on Xbox Game Pass (XGP) on that same day which subscribers can enjoy! Watch the official video announcement below…

To put things in perspective, posted below is the excerpt from the Xbox.com announcement. Some parts in boldface…

Three iconic cities, three epic stories, one definitive collection. Grand Theft Auto: The Trilogy – The Definitive Edition includes the genre-defining Grand Theft Auto IIIGrand Theft Auto: Vice City, and Grand Theft Auto: San Andreas together — each one enhanced for a new generation and available together for Xbox One and Xbox Series X|S.

Grand Theft Auto: The Trilogy – The Definitive Edition will be available digitally on November 11 through the Microsoft Store on Xbox with a physical release for Xbox One and Xbox Series X|S on December 7.

Experience the games that started it all — introducing unprecedented freedom and immersion through three living, breathing worlds filled with hilarious action, rich, cinematic storytelling, classic characters, and unforgettable music.

Bringing the classic worlds of Liberty City, Vice City, and San Andreas to modern Xbox platforms, Grand Theft Auto: The Trilogy – The Definitive Edition debuts new GTAV-inspired modern controls, plus across-the-board visual enhancements such as resolution upgrades and improved visual fidelity across the world, and much more to faithfully tune and improve upon all three games, while also maintaining their distinct original aesthetic.

Grand Theft Auto: The Trilogy – The Definitive Editionintroduces wide-ranging modern control upgrades, including improvements to targeting and lock-on aiming, updated Weapon and Radio Station Wheels, updated mini-maps with enhanced navigation allowing players to set waypoints to destinations, updated achievements, and more.

Additional enhancements across all three titles include a completely rebuilt lighting system; improved shadows, weather, and reflections; upgraded character and vehicle models; along with new higher resolution textures across buildings, weapons, roads, interiors, and more. Grand Theft Auto: The Trilogy – The Definitive Edition also features a range of environmental upgrades including all new foliage, smoother surfaces, and increased draw distances to provide a new level of depth and clarity throughout the world.

Originally developed by Rockstar Games, Grand Theft Auto: The Trilogy – The Definitive Edition has been adapted to modern platforms by Grove Street Games using Unreal Engine to make these classics more vibrant and more immersive than ever, celebrating the legacy of the series that redefined interactive entertainment and helped propel video games to the center of culture. Stay tuned to the Rockstar Newswire for more and check out the brand new site for Grand Theft Auto: The Trilogy – The Definitive Edition.

Players will also be able to experience Grand Theft Auto: San Andreas – The Definitive Edition with Xbox Game Pass starting November 11.

Impressive load of details above. I’m really surprised by the announcement of GTA: The Trilogy – Definitive Edition, especially with regards to the November 11, 2021 digital release date. That’s just two days after the release of highly anticipated Xbox-exclusive Forza Horizon 5. It will be interesting to see how Xbox Series console owners will react when it comes to prioritizing their purchases for the month of November.

The presentation of the classic GTA games in Grand Theft Auto: The Trilogy – The Definitive Edition is really interesting. It’s a mix of maintaining the early 2000s artistic look while modernizing them with certain visual effects, anti-aliasing and other graphics tricks that would make them look nice in high-definition. With regards to the modern consoles, I would not be surprised to see GTA: The Trilogy – The Definitive Edition look and perform best on Xbox Series X.

What I hope Rockstar Games would show, other than flashy graphical upgrades of their classic GTA games, is actual gameplay and how each of them will play. They should justify the claims in the following excerpt from the official announcement: wide-ranging modern control upgrades, including improvements to targeting and lock-on aiming, updated Weapon and Radio Station Wheels, updated mini-maps with enhanced navigation allowing players to set waypoints to destinations, updated achievements, and more.

When it comes to the competitive video game market, the 4th quarter is already loaded with anticipated hits for Xbox fans with exclusives like Forza Horizon 5, Halo Infinite, and The Gunk plus Flight Simulator coming with a Game of the Year edition. There is also the the compilation The Elder Scrolls V: Skyrim – Anniversary Edition coming out this November and the space shooter Chorus this December. The November 2021 digital release of Grand Theft Auto: The Trilogy – The Definitive Edition surely adds more excitement to the selection of games Xbox gamers can look forward to. That being said, gamers should prepare themselves for potential big spending. Oh, don’t forget about the upcoming storage expansion options for Xbox Series X this November and December.

In closing this piece, posted below are Xbox-related videos as well as videos of upcoming games and the GTA series for your viewing pleasure.

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Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me at HavenorFantasy@twitter.com

Dolby Vision on Xbox Series consoles makes home entertainment more pleasing

In my previous article, I made a short reference to the availability of Dolby Vision on Xbox Series S and Xbox Series X. For the newcomers and games still wondering what Dolby Vision’s relevance with the modern Xbox consoles is all about and how it can benefit gamers who have the means, we can take a close look at the details through the September 28, 2021 article published on Xbox.com.

Before examining the said article, let’s start first with a view of Dolby Vision on Xbox Series S and X via this official video released on September 23, 2021.

To put things in perspective, posted below is an excerpt from the Xbox.com article written by XGP Senior Program Manager Katie Slattery. Some parts in boldface…

At Xbox, we want to give gamers the best gaming experience at full audio and visual fidelity. That is why we partnered with Dolby to bring immersive spatial audio to our platform with Dolby Atmos in 2017, and ultra-vivid picture quality for movies and streaming with Dolby Vision in 2018. Then in 2020 with Xbox Series X|S, we launched the first consoles ever to support gaming in Dolby Atmos and with the future capability to support Dolby Vision.

Dolby Vision gaming now available on Series XIS

Starting today, gamers with compatible Dolby Vision-enabled TVs will be able to enjoy full-spectrum visuals with the rollout of Dolby Vision gaming on Xbox Series X|S. With Dolby Vision, epic worlds – such as lush rainforests or neon futuristic cities – are brought to life in more vivid color. Dolby Vision deepens your immersion into the experience by enabling you to see an enemy hiding in the shadows or spot hidden clues through expanded contrast and better clarity in both bright and dark scenes.

To ensure a growing library of games are available, Dolby and Xbox are working together closely with developers to provide the tools they need so their titles can take full advantage of Dolby Vision. They can do this through built-in features within the Xbox platform or they can choose to implement the technology directly into a game’s engine.

There are more than 100 next-gen HDR titles optimized for Series X|S that will feature Dolby Vision, and in the future you’ll see more games like Halo Infinite taking full advantage of Dolby Vision.

Get the complete Dolby experience with Dolby Atmos by downloading Dolby Access today. Pair with Xbox headphones for the ultimate spatial sound experience.

Xbox Series XIS will deliver improved visual experience to thousands of classic games

In addition to this curated set of Xbox Series X|S optimized titles, we also wanted to ensure the robust library of games previously released in HDR or Auto HDR would benefit as well. This led us to work with Dolby to bring new visual enhancement capabilities that utilize Dolby Vision technology to deliver an improved visual experience for thousands of existing HDR10 and Auto HDR games. When you are connected to a Dolby Vision enabled TV and Dolby Vision is enabled on Xbox Series X|S, the consoles will automatically enhance your existing games to deliver a rich, immersive experience unrivaled by any other game console.

How Series XIS and Dolby Vision make your gaming experience better

Dolby Vision takes gaming to the next level through incredible brightness, color, contrast, and detail.  Games in Dolby Vision automatically map to any display that supports Dolby Vision, delivering players the benefit of seeing the best possible picture available. Dolby Vision is also compatible with next-generation features available on Xbox Series X|S such as DirectX Raytracing, automatic low-latency mode (ALLM), Variable Refresh Rate (VRR), and up to 120FPS depending on the capabilities of your TV*.

The article also has other notable details such as the confirmation that Microsoft and Dolby are collaborating closely with the companies that manufacture HDTVs/smart TVs and enable them to update the firmware to enable Dolby Vision at 120 Hz. That being said, if you own an Xbox Series S or Xbox Series X connected to that high-tech HDTV or smart TV in your household, you might want to check right now if it is indeed a Dolby Vision-enabled machine. There will be some adjustments to be made with the settings of your HDTV and you can see how at the very end of the Xbox.com article at https://news.xbox.com/en-us/2021/09/28/dolby-vision-gaming-now-available-on-xbox-series-x-s/

More on this technological breakthrough, I love the fact that it has been confirmed that thousands of classic games (games from previous Xbox console generations) will have visual enhancements covered by Dolby Vision. In short, when you play an old game on your Xbox Series console via the backward compatibility feature, there will be visual improvements as well as a better use of your TV’s Dolby Vision capability. With regards to the games of this current console generation, there are over a hundred HDR (high dynamic range) games optimized for the Xbox Series consoles using Dolby Vision benefits. Such enhancements and benefits will be present in future games like Forza Horizon 5, Halo Infinite, Starfield, Elder Scrolls 6, Fallout 5, the next Forza Motorsport, Avowed, The Outer Worlds 2, Perfect Dark and a whole lot more!

In closing this piece, posted below are Xbox-related videos for your viewing pleasure.

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Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me at HavenorFantasy@twitter.com

Tokyo Game Show 2021 (TGS 2021) Xbox livestream set for September 30

With Gamescom 2021 and the Tokyo Olympic Games over, video gaming will be highlighted in Japan with this year’s edition of the annual Tokyo Game Show happening at the end of this month and Team Xbox has a new online event set to be streamed on September 30, 2021 (6PM Tokyo Standard Time).

Tokyo Game Show is set for September 30 to October 3.

Before you Xbox fans and gamers get too excited, there is a need to control your expectations first as Aaron Greenberg of Team Xbox tweeted: Well since you asked, @tokyo_game_show is a show for our players in Japan and across Asia. Expect regionally relevant updates, but no major reveals or announcements as our game teams are focused on continuing to ship big releases across October, November, and December.

With major announcements and special reveals ruled out, there will still be fun stuff to show but with Japan and Asia in mind during the 50-minute Xbox livestream. Microsoft’s approach to this event may not be as high-profile as the Xbox-Bethesda games showcase of June but what is clear is that Team Xbox is focused on achieving growth in Japan’s video games industry and already a record number of Japan’s independent game makers have received Xbox development kits.

TGS 2021 is also an opportunity for Team Xbox to emphasize what they have to offer gamers of Asia this coming holiday season. While nothing clear has been made, they could show the latest about Halo Infinite with footage of the single-player campaign. They could also show Psychonauts 2 with the accolades it gained, plus some more new footage of Forza Horizon 5, and reveal details of the limited edition Halo Infinite-themed Xbox Series X console for the Japanese market. Xbox Game Pass (XGP) promos and Xbox LIVE updates for Japan are expected.

TGS 2021 could also be the ideal time for Team Xbox to finalize and announce a precise release date of CrossfireX which has been scheduled for a 2021 release. There are only a few months left before the year ends and I believe that the Tokyo Game Show is the ideal time to announce a solid release date with a huge online audience present.

More on Japanese-related gaming, I can only wish that Rabbit & Bear Studios head Yoshitaka Murayama will make an appearance during the Xbox TGS 2021 livestream and give updates about the developments about their two games Eiyuden Chronicle: Rising and Eiyuden Chronicle: Hundred Heroes. Previously, it has been announced that those two games will be released on Xbox Game Pass. Eiyuden Chronicle: Rising and Eiyuden Chronicle: Hundred Heroes will be released in 2022 and 2023 respectively.

There is also Tango Gameworks, a Japan-based game studio owned by Bethesda and Xbox. I wish to see some updates from them for the Xbox livestream, especially when it come to future games.

Watch out for the TGS 2021 Xbox Livestream at the official YouTube channel of Xbox at https://www.youtube.com/c/xbox

In ending this piece, here are some Xbox-related videos for your enjoyment.

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Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me at HavenorFantasy@twitter.com