Tag: print ads

Retro Gaming Ads Blast – Part 6

Retro Gaming Ads Blast – Part 6

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will examine print ads from the 1980s and the 1990s that caught my attention and I will explain why they are worth look back at.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Operation Wolf print ad

Even though there were screenshots from the game, this was still an eye-catching print promoting Operation Wolf for the Nintendo Entertainment System.

Looking back at the history of pop culture, the 1980s saw the surge of Hollywood action movies that emphasized or even glorified militarism. Arnold Schwarzenegger, Sylvester Stallone and Tom Cruise were just a few Hollywood stars who found success playing military figures. It was not surprising that there were game developers in Japan who noticed the Hollywood military trend and were inspired to make games that had similar themes. The Japan-based company Taito developed and released the light gun shooter arcade game Operation Wolf which became a huge commercial success worldwide. Unsurprisingly, versions of Operation Wolf were eventually made for the existing home computers and game consoles of the time.

The above print ad of the Nintendo Entertainment System (NES) version of Operation Wolf only showed the official artwork, descriptive text and noticeably no gameplay screenshots. While the ad made the NES version of the game look exciting to look forward to, the actual game looked and felt nothing like the arcade version as the console’s limitations resulted in really small 2D sprites (which made shooting tough) and the 2D art used were rather ugly to see. I can only speculate that the people at Taito knew their product for the NES had sub-par quality and only hoped for the best trying to fool gamers to buy it.

2.  Foreman For Real print ad

Apart from boxing and endorsing grills, are you aware that George Foreman is also a worship leader and preacher of God’s Word?

In late-1994, George Foreman knocked out Michael Moorer to reclaim the heavyweight boxing title and the last time he had it was way back in 1974. For the newcomers reading this, Foreman halted his professional boxing in 1977, established his connection with God, preached His Word, opened a youth center and became a major product endorser. Foreman came back into fighting in 1987 and stunned everyone when he became heavyweight champion seven years later.

That being said, it was no surprise that game publisher Acclaim (which already released a video game with the boxer in 1992) quickly returned to Foreman to get him as the titular endorser in the 1995 video game Foreman For Real which was released on multiple gaming platforms less than a year after his championship victory. Apart from showing Foreman’s dominating image and screenshots from the game, the ad even had a promo of a free 2-week membership with Gold’s Gym. This ad was a lively reminder of the significance of Foreman’s presence in professional sports and it was instantly eye-catching.

3. BurgerTime print ad

Arcade hits like BurgerTime also made it into personal computers.

Previously, I showed an eye-catching print ad of the arcade classic BurgerTime. This time, the BurgerTime print ad shown here focused more on the IBM and Apple computer versions. This print ad had a photograph of an actor playing chef Peter Pepper carrying a huge burger bun running away two eggs and a hotdog, and near them were the respective boxes of BurgerTime for IBM and Apple. This is a sharp change of visual style away from the comic book-style art used in the other BurgerTime print ad. I can only imagine how excited IBM and Apple computer users became after seeing this ad back in the 1980s.

4. Shining Wisdom print ad

Even though this was a very eye-catching ad that appeared in several publications, Shining Wisdom went on to become a forgotten game after receiving mixed reviews from game review writers.

Here is another print ad of Working Designs from the 1990s. Released only on the Sega Saturn in 1996, Shining Wisdom was a fantasy action-adventure game from Japan that publisher Working Designs localized with North Americans in mind. This meant taking lots of creative liberties with the story, name changes, insertions of pop culture jokes and even altered the personalities of the characters. Developed by Sonic Software Planning and Camelot Software Planning, Shining Wisdom started as a project for the 16-bit console Mega Drive (Sega Genesis in America) that was revised for the more powerful Saturn console. While this print ad caught the attention of gamers and readers, Shining Wisdom received mixed reviews from critics upon release. Sadly, not too many gamers talk about this game anymore.

5. Cabal print ad

Military action and shooting strongly emphasized in this print ad for the Nintendo Entertainment System version of the arcade smash Cabal.

Like many games released in the 1980s, Cabal had a strong military theme and allowed players to engage in bouts of shooting playing soldiers who have to fight entire armies of bad guys. This print ad about the Nintendo Entertainment System (NES) version of the game had really nice art dominating the page, the packaging of the game plus three screenshots showing what gamers could expect. This was a very eye-catching print ad that made Cabal look both exciting and enticing.

6. Metal Gear print ad

Wow! So many weapons and pieces of equipment displayed in this Metal Gear (NES version) ad.

Back in the late 1980s, the NES port of Metal Gear had a notable promotion in America thanks to this cleverly designed print ad. When it comes to emphasizing “gear” from the title, the marketing team emphasized the words “Gear up” and literally filled the ad spaces with lots of pieces of equipment that was not only eye-catching but also gave readers the idea that a huge adventure awaits them in Metal Gear. As for the game box on the lower left corner of the print, the cover art highlighting the character Snake was an artistic copy of a still image of actor Michael Biehn as Kyle Reese in The Terminator (1984). This print ad was both entertaining and intriguing to look at.

7. Dino Crisis print ad

For many gamers, Dino Crisis was like a combination of Resident Evil and Jurassic Park and this visceral looking print ad really got lots of people interested in the game.

In 1999, Capcom released Dino Crisis for PlayStation in America and the timing was almost perfect as millions of gamers who owned the console enjoyed the releases of Resident Evil and Resident Evil 2 (both games from Capcom) firmly establishing the survival horror genre as a popular one. That being said, a lot of RE fans anticipated the release of Dino Crisis due to the fact that the game shared several elements with Resident Evil games in terms of exploration, survival, control and shooting. Not only that, Resident Evil creator and original game director Shinji Mikami was in charge of the making of Dino Crisis. Mikami pointed to the films The Lost World: Jurassic Park (1997) and Aliens (1986) as influences on making the game which for most gamers was perceived as “Resident Evil filled with dinosaurs.”

The print ad above had a very engaging visual design that symbolized action, horror and tension well. Mikami clearly wanted gamers to experience the intense violence of encountering dinosaurs and this ad gave viewers a small sample of that. It’s safe to say that this print ad was effective as Dino Crisis went on to sell millions of copies and established Regina (the red-haired lady in the ad) as another memorable character from Capcom.  

8. Airwolf/Knight Rider games print ad

Very clearly, the advertiser focused on the cool look to sell the games of Airwolf and Knight Rider.

Back in the 1980s, Airwolf and Knight Rider were wildly popular TV series that each had winning formulas to entertain millions of viewers with action, suspense and storytelling. It was not surprising that video game adaptations of them were produced on the Nintendo Entertainment System (NES). This particular print ad was an efficient way of promoting the Airwolf and Knight Rider games which featured two players looking cool with jackets and sunglasses. Acclaim clearly aimed for the TV series’ fans and slightly older players among the NES owners/users.

+++++

Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 5

Retro Gaming Ads Blast – Part 5

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will examine print ads from the 1980s and the 1990s that caught my attention and I will explain why they are worth look back at.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Star Wars: Rebel Assault print ad

This print ad was strong enough to capture Star Wars fans’ attention and make them interested with the Sega CD.

If there is anything notable about the Sega CD (Mega CD in other parts of the world) platform, it is the fact that the machine was an add-on to be connected with the Sega Genesis (Sega Mega Drive elsewhere) console. That being said, LucasArts included the Sega CD as one of several platforms for the multiplatform release of their 1993 game Star Wars: Rebel Assault. The above print ad caught my attention with its use of 9 screenshots (emphasizing a wide look at the game’s Star Wars concept) and text description (emphasizing multi-media features connected with gameplay), and for a time it made me interested in the Sega CD. Looking back at the game’s marketing, Star Wars: Rebel Assault was designed to not only give gamers sessions of play to enjoy but also opportunities to immerse themselves deeper into the realm of Star Wars. The game even had selected video clips from the original Star Wars trilogy movies.

2.  Cloak & Dagger print ad

This print ad could have used at least two screenshots from the arcade game…

In 1984, there was a movie titled Cloak & Dagger (read my retro movie review by clicking here) which was not only the 4th cinematic adaptation of the short story “The Boy Cried Murder” (written by Cornell Woolrich) but also had the real-life electronic game Cloak & Dagger as a crucial plot element. To make things clear, there was a Cloak & Dagger game released in the arcades (as emphasized in the above print ad) from Atari. Behind the scenes, the filmmakers and Atari worked together which explains the video game tie-in with the movie. While the above arcade conversion kit print ad does not show screenshots of gameplay, the four images of the playable protagonist Agent X shown were from the game’s short transition sequences (moving from one level to another) which were also displayed in the 1984 movie. Those images were enough to remind me about the movie I enjoyed.

More on the Atari connection, the movie had a cleverly presented short scene showing the young protagonist Davey (played by Henry Thomas) playing Cloak & Dagger on his Atari 5200 console with spliced gameplay footage of the arcade version shown within cuts. In real life, however, Atari never released a version of Cloak & Dagger for any console nor computer in the 1980s. Today, you can play the game on the Atari 50 collection on consoles.

3. BurgerTime print ad

This BurgerTime print ad was entertaining to look at and easily reminded viewers about food and the popular game coming home.

Back in 1982, BurgerTime (Japanese title: Hamburger) was released in the video arcades and turned out to be a big hit in both Japan and America. Seeking to capitalize on the game’s success, Mattel Electronics acquired the rights of the game from Data East and went on to release versions of it for the Intellivision, Atari 2600, Apple II and the IBM personal computer. Mattel went on to market the game for consoles and computers by coming up with a print ad (the one above) that had comic book-style hand drawn art of the playable protagonist chef Peter Pepper running away from walking versions (anthropomorphic figures) a hotdog, an egg, and a pickle. The ad showed a single screenshot which was sufficient enough to show readers the concept of the game clearly. In my experience, I never got to play BurgerTime in the arcades but I first learned about its existence thanks to the eye-catching print ad above which appeared in comic books I read. In addition, the print ad also does an effective job to remind readers about food.

4. SOS print ad

This print ad made me interested in the game as I was already aware of the historical sinking of the Titanic, and I already saw the disaster film The Poseidon Adventure.

Moving back to the 1990s, I saw the above print ad of the video game SOS for the Super Nintendo Entertainment System (SNES) while reading a comic book. The nice artwork caught my attention as it easily reminded me of the disaster movie The Poseidon Adventure (1972) as well as the real-life tragedy of the Titanic. Then I saw the screenshots on the print ad and they made me interested on the game which I later played on a rent-by-the-hour game joint. Looking back at the text description of the print ad, it did not describe what the technical and graphical features of SOS were. That being said, I was surprised to experience the game’s use of the SNES Mode 7 effects which enabled the scaling and rotating of the in-game environment which affected gameplay in many ways. Read my retro review of SOS by clicking here.

5. Star Trek: The Next Generation – Future’s Past print ad

This 2-page print ad was strong enough to invite readers to literally join the Star Trek: TNG crew and go where no man has gone before. By the way, when was the last time you saw Marina Sirtis or Gates McFadden on a video game ad?

Long before wokeness ruined Star Trek in this modern age, the sci-fi franchise reached a tremendous high in popularity and projects in the 1990s as that decade had Star Trek: The Next Generation (most of its TV seasons and three movies were released within the decade), Star Trek: Deep Space Nine and Star Trek: Voyager that kept fans entertained.

Considering its high popularity, it was not surprising that a video game adaptation of Star Trek: TNG was released in 1994 titled Star Trek: The Next Generation – Future’s Past (the version for Super Nintendo Entertainment System) and I saw the above print ad while reading a gaming magazine. Using a slightly altered version of the TNG group photo, the print ad emphasized its concept that the player will be able to lead the crew of the Starship Enterprise and take part in a series of missions in different parts of space with the likes of Captain Picard, Commander Riker, Data, Worf, Dr. Crusher, Deanna Troi and La Forge. While I was never a Star Trek fan, the above print ad caught my attention with its concept, the group photo and the screenshots gave me an idea of what the game has to offer. It should be noted that Star Trek: The Next Generation – Future’s Past was released between the end of Star Trek: TNG’s final season and the theatrical release of Star Trek: Generations.

6. Super Castlevania IV print ad

This was one of the most eye-catching print ads I’ve seen about a Konami video game.

The jump in technology from one console generation to the next can be beneficial for gamers if game developers harnessed the advantages of new technologies to make new games that turned out to be more engaging and more enjoyable. Such was the case with Super Castlevania IV for the Super Nintendo Entertainment System (SNES) in 1991. The above print showed Konami highlighting the positive feedback their game received from different gaming media outlets and used screenshots to give gamers and long-time Castlevania fans exciting stuff to see. I got to play the game on the mini SNES console and I can say that in terms of visuals, controls and gameplay, Super Castlevania IV truly lived up to its title and it remains fun to play to this day.

+++++

Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast

Retro Gaming Ads Blast

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

Today I am launching a brand-new series of articles titled Retro Gaming Ads Blast (RGAB) which will explore the many print ads and promotions of video games, computer games, arcade games and handheld games that were published through the decades.

For the newcomers reading this, print ads of games were widely popular and heavily relied on by gamers/players long before smartphones, social media, the worldwide web and online videos even started. Back in the old days, print media was the most common method for companies to market their games while also helping hardware (machines which played the games) reach potential buyers. Such ads appeared in magazines, comic books and newspapers. Not only that, there were several print ads of games that were made to look creative, compelling and even intriguing.

With those details laid down, here is the first batch of retro gaming print ads for you to see and enjoy…

1. Parker Brothers’ Spider-Man-led print ad

Does this ad look amusing?

Remember Parker Brothers? That was a company that started way back in 1883 founded with a strong focus on the enjoyment of games in the form of board games, cards and toys. In the late 1970s, Parker Brothers started making electronic versions of their popular board games and engaged in the video game development and publishing. They also went on to make home ports of popular arcade games in the early 1980 for several gaming platforms.

Parker Brothers was very active with making games for the Atari 2600 console which became the dominant machine for home gaming in North America in 1982. In the above print ad, their marketing heavily emphasize the Spider-Man video game for Atari 2600 and added two others games they also published – Tutankham and Amidar – which was a clever move to market multiple games. The ad’s focus on Spider-Man was amusing and even without showing a single screenshot of the game, it was enough to entice people to watch out for it. Be aware that the Spider-Man game’s development was done by Laura Nikolich who was hired by Parker Brothers at a job fair. Nikolich had full creative control on making the game and had no contact whatsoever with Marvel Comics.

2. Advanced Dungeons & Dragons: Cloudy Mountain print ad

An ad like this was strong enough to motivate gamers’ imagination and interest.

Back in 1982, Advanced Dungeons & Dragons: Cloudy Mountain was released on the Intellivision game console and I was fortunate enough to watch my next-door neighbor play it repeatedly. The above print ad – which simply referred to the game as Advanced Dungeons & Dragons – only had a few words which directly pointed to the main objective of the game…the golden crown. While only one screenshot of the game was displayed, the advertisers heavily relied on hand-drawn, comic book-style fantasy art work to sell the game.

For those who were born long after the 1980s, let me share with you that ads like these were really impressive for their time. It was common for advertisers to use art works (even though they may not accurately reflect the gameplay or game design) and post at least one screenshot to catch the viewer’s attention with the hope that it would even encourage him/her to anticipate the game. It should be noted that ads like these were strong enough to make gamers’ imagination or curiosity grow stronger.  

3. Konami’s collective military video games advertising

Print ad of four games for IBM, Amiga and Commodore.
Print ad of Jackal and Contra for the NES.

Konami, the Japanese company that has long been known for Metal Gear, Suikoden and the controversial sacking of famous game designer Hideo Kojima, was aggressive in the gaming business in the 1980s and arguably the aggressiveness was reflected in their publishing of several games that emphasized militarism during the late stages of the Cold War. In short, they made the military look cool and their activities fun to do in digital form.

While Konami has always been identified with console gaming, they actually released Rush’n Attack, Contra, Jackal and Boot Camp on IBM, Amiga and Commodore computers (as seen in the first print ad above) which were popular in the 1980s. The said ad also have a very amusing visual concept emphasizing the excitement and fun of military action games coming to gamers at home for their computers.

The 2nd print ad above – Jackal and Contra for the Nintendo Entertainment System (NES) – was very intriguing to see. It was very clear back in the 1980s that the NES always had a wholesome audience (note: a lot of buyers were parents who wanted to entertain their kids at home) and that includes a lot of very young players. To see the collective ad of Jackal and Contra (for the NES platform) having battle-hardened men in military gear holding guns was openly aggressive to perceive and instantly reminded people about the Cold War (and the menace of Communists, socialists, Marxists and terrorists) and the cultural impact of the mega blockbuster film Rambo: First Blood Part II. This is the kind of ad that would drive today’s woke-minded people crazy and even cause them to panic and pretend to be victims of militarism and patriotism. If you look at the ad closely, you will realize there is simply no room for the garbage of political correctness and wokeness.

Lastly, I myself had played Contra and Jackal with my friends on the Nintendo Family Computer (the Japanese counterpart of the NES) and both military games were a lot of fun to play from start to finish!

4. Batman Returns SNES game ad

This print ad appeared in some comic books I read in the early 1990s.

Way back in 1992, Batman Returns (the sequel to the mega blockbuster Batman movie of 1989) was released in cinemas with intense marketing and merchandising reflecting Warner Bros. intention to replicate the commercial success they had in 1989. Along the way, there were several video game adaptations of Batman Returns that were released on different platforms. Among those many video games was the Super Nintendo Entertainment System (SNES) game of Batman Returns which was developed and published by Konami in 1993 the form of a side-scrolling beat-them-up game.

The above ad was visually appealing with hand-drawn, comic book-style art dominating the spaces while leaving room for some screenshots and a written description of the game. Having seen this ad on multiple comic books I read back then, I can say that the ad was entertaining to see and was effective in making me interested in the game. I played Batman Returns on the SNES but never got to finish it. Oh yes, the game’s audio were really good and there were also digitized images from the movie for the in-game narrative.

5. Flashy Sonic the Hedgehog Japanese print ad

A dazzling approach by Sega on selling Sonic the Hedgehog.

1991 will always be remembered as the year of Sonic who eventually became not only Sega’s most defining mascot but also a video game industry icon. That same year, Sega released Sonic the Hedgehog on the Sega Genesis (referred to as Sega Megadrive in other parts of the world) console and it became a massive success with consumers and the game critics.

In the above Japanese print ad, a very captivating display of light and energy rays dominated the space leaving a minority share left for Sega’s console, screenshots and even a UFO Catcher arcade machine picture. While I could not understand the Japanese text, it seems to me that the flashy visual concept of the ad reflected Sega’s high ambitions with Sonic. How many gamers in Japan bought a copy of Sonic the Hedgehog because of this ad remains undetermined.

6. Japanese Super Star Wars print ad

A long time ago in a galaxy far, far away…

Before Nintendo released its 16-bit game console (referred to as Super Nintendo Entertainment System in America, and Super Famicom in Japan), there were lots of Star Wars video games released on varied platforms and the arcade.

With Nintendo’s 16-bit gaming platform realized, lots of game designers and business partners saw opportunities to make new games with gameplay concepts and designs using the technological advantages of the time. For LucasArts and its partners, taking Star Wars gaming into the next level was inevitable and they made it all come true in 1992’s Super Star Wars video game.

Published in Japan by JVC Musical Industries for the Super Famicom, Super Star Wars was a major leap forward in game design, visuals, sound and enjoyment. Apart from the 2D side-scrolling run-and-gun gameplay, gamers were deeply immersed into Star Wars’ universe with the Mode 7 landspeeder and X-Wing fighter sequences, as well as the first-person trench run sequence.

The Japanese print ad above cleverly presented screenshots from the game while using official imagery from the Star Wars movie poster of 1977 (look at how young Harrison Ford, Mark Hammill and the late Carrie Fisher were back then). The ad is a fine example of combining the greatness of the classic George Lucas-directed film with the highly enjoyable design of Super Star Wars. Lastly, these should remind you that there was a time when Star Wars was not yet tainted by wokeness and the garbage values of the Satanic Leftists (read: woke Disney).   

+++++

Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco