Even though it has been severely damaged by the joint forces of the United States and Israel, the Islamic terrorist state of Iran continued to retaliate by launching missiles and drones not only at American and Israeli forces, but also on sovereign nations in the Middle East such as Kuwait, Saudi Arabia, the United Arab Emirates, Islamist Qatar and more. As such, Japanese Prime Minister Takaichi Sanae condemned Iran for the destruction it committed, according to a news article by Nippon TV.
To put things in perspective, posted below is an excerpt from the news article of Nippon TV. Some parts in boldface…
Amid continued tensions surrounding the situation in Iran, Japanese Prime Minister Takaichi Sanae spoke on the phone with German Chancellor Friedrich Merz on March 5 and told him she condemns Iran’s actions.
Officials said that at the start of the roughly 20-minute conversation, Merz provided an overview of the international situation, taking into account events including his summit meeting with US President Donald Trump.
In response, Takaichi told Merz that she condemns Iran’s actions, including attacks that have extended to civilian and diplomatic facilities and resulted in civilian casualties. The two leaders agreed to work together to de-escalate the situation as quickly as possible.
Ahead of the phone call, Takaichi met with visiting UAE Minister of Industry and Advanced Technology Sultan Al Jaber at her office.
In the talks, Takaichi asked for cooperation from the United Arab Emirates in safeguarding Japanese nationals and maintaining a stable supply of oil to Japan.
Officials said Jaber expressed his intention to cooperate in areas such as ensuring the safety of Japanese citizens.
Amid escalating tensions in the Middle East, there have been disruptions in logistics, with tankers becoming stalled near the Strait of Hormuz.
Japanese automaker Toyota Motor is said to be considering reducing its production of vehicles bound for the Middle East.
According to sources, Toyota has notified parts manufacturers and other relevant entities about the possibility that it may reduce the number of vehicles produced. Toyota has not disclosed details of its production plans or whether it uses the Strait of Hormuz.
But last year, the company exported about 320,000 vehicles, including Land Cruisers, to Middle Eastern countries.
Let me end this piece by asking you readers: What is your reaction to this development? What Do you think the Islamic terrorist regime of Iran is just days away from totally collapsing as the United States and Israel keep on pounding them with military weapons? Do you think the wicked government of Iran is paying any attention to the Prime Minister of Japan? Why do you think the Islamic terrorist regime of Iran deliberately targets civilians with missiles and drones? Did you notice a lot of people in your local community who openly support the Islamic terrorist state of Iran?
Japan’s long-time population problems continued as the number of new children born in 2025 reached only 705,809, according to a news report by Kyodo News. The figure, which includes foreign residents, is the lowest since the counting of newborn children started in 1899.
To put things in perspective, posted below is an excerpt from the news report of Kyodo News. Some parts in boldface…
The number of children born in Japan in 2025 fell from a year earlier to 705,809, the fewest since data became available in 1899 and hitting a new low for the 10th consecutive year, health ministry data showed Thursday.
The figure, which includes foreign residents, was down from 2024 by 2.1 percent, or 15,179 births, as the country faces a rapidly graying population and increased anxiety over child-rearing due to the higher cost of living amid inflation. The pace of decline, however, slowed from a year earlier.
In addition to economic anxiety, more people appear to be choosing to marry and have children later in life, or not to marry at all, due to a shift in priorities, experts say.
Population decline showed no signs of abating, with the natural decrease — subtracting the number of births from deaths — hitting the highest ever at 899,845, according to preliminary data released by the Ministry of Health, Labor and Welfare.
The National Institute of Population and Social Security Research had projected that the number of births, including those of foreign residents in the country, would not drop below 710,000 until 2042.
In separate data released by the ministry in June last year, the number of babies born to Japanese nationals in 2024 fell to 680,000, dropping below 700,000 for the first time.
The 2.1 percent decrease shown in the latest data — compared with 5.0 percent in 2024 — likely partially reflects a second straight year of increasing marriages in 2025, up 1.1 percent to 505,656.
The number is still far below the more than 600,000 marriages Japan had seen annually until 2019, before the coronavirus pandemic disrupted normal patterns of social interaction.
“We haven’t been able to turn the trend, unfortunately,” a senior government official said at a news conference on Thursday.
Among the few bright spots for the country’s 47 prefectures, Tokyo and Ishikawa, in central Japan, saw an increase in birth numbers.
The change in Tokyo, where the figure rose by 1.3 percent in the first increase in nine years, could be the result of an influx of people into the capital along with the child-rearing support orchestrated by the metropolitan government, experts say.
Ishikawa’s case is seen as a rebound from a decrease in the aftermath of a devastating earthquake that struck the Noto Peninsula in January 2024.
The remaining 45 prefectures continued to see births decline, with the steepest drop of 8.7 percent in Shimane followed by decreases in Yamagata, Aomori and Nagano.
Rural regions have seen their populations decrease as people opt to leave for schools and jobs. Few municipalities have found a winning formula to reverse the trend.
Let me end this piece by asking you readers: What is your reaction to this development? What do you think the government led by Prime Minister Takaichi Sanae should do to stop the population decline? Do you think allowing more foreigners to legally migrate into Japan is the answer?
In a serious move against the selling of fake friendship route stickers online, the City Government of Las Piñas that it will pursue legal action against three online shopping platforms that constantly made such items available to customers, according to a news report by the Manila Bulletin. The City Government reiterated that using fake friendship route stickers constitutes penalties.
To put things in perspective, posted below is an excerpt from news report of the Manila Bulletin. Some parts in boldface…
The Las Piñas city government has intensified its crackdown on the illegal sale and use of counterfeit Friendship Route stickers and is preparing to pursue legal action against three online platforms.
Las Piñas City Mayor April Aguilar said the three online platforms were reportedly openly selling counterfeit Friendship Route stickers.
Aguilar stressed that legitimate Friendship Route stickers are distributed free of charge to residents of Las Piñas City.
She warned that selling or using fake stickers is a violation ofCity Ordinance No. 715-06 and may result in fines and possible imprisonment.
Under the ordinance, violators will be fined P500 for the first offense, P1,000 for the second offense, and P3,000 for succeeding offenses.
Those found violating other provisions of the ordinance may face a fine of up to P5,000 or imprisonment of up to six months, or both.
While the Manila Bulletin report did not mention the names of the online shopping platforms, the City Government’s official announcement explicitly mentioned Shopee, Lazada and Facebook Marketplace.
Let me end this piece by asking you readers: If you are a resident of Las Piñas City, what is your reaction to this development? Did you notice that fake Las Piñas friendship route stickers have long been offered for sale in online shopping platforms with prices in the hundreds of Pesos each? Do you personally know anyone using a fake friendship route sticker while driving within the city? Do you hope that City Government’s move will compel the online shopping platforms to crack down on the sellers of the fake friendship route stickers?
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagement, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
During the 31st City Anniversary celebration of Muntinlupa City, the concept of “Muntinlupeño First” was emphasized by Mayor Ruffy Biazon during his State of the City Address held on March 2, according to a Manila Bulletin news report.
To put things in perspective, posted below is an excerpt from the news report of the Manila Bulletin. Some parts in boldface…
Mayor Ruffy Biazon emphasized the principle of “Muntinlupeño First” in his State of the City Address (SOCA) during the celebration of Muntinlupa’s 31st Cityhood Anniversary on March 2.
For Biazon, the phrase was not a rhetoric but a governing standard, a discipline that requires every government decision to begin with one question: “Makakabuti ba ito sa Muntinlupeño?” (Will this be good for Muntinlupeño?).”
He said public funds are sacred, that policy must be driven by evidence rather than expediency, and that true progress is built on systems, not personalities.
“When we put the Muntinlupeño first, we do not merely move forward. We move forward — together,” he said.
Strengthening systems – In his address, Mayor Biazon listed the achievements and outlined the city government’s continuing priorities in health, education, livelihood, environment, social justice, peace and order, and infrastructure, underscoring that disciplined governance produces measurable outcomes.
In healthcare, his administration continues to focus on maternal and child health, particularly during the first 1,000 days of life, alongside expanded nutrition interventions and intensified immunization efforts.
At the city-run Ospital ng Muntinlupa, improvements are ongoing. The Emergency Room has been renovated, while the Out-Patient Department now operates in a new building designed to improve patient flow and comfort. Renovations are also in the pipeline for the patient rooms, dialysis center, laboratory facilities, operating rooms, and pharmacy.
“These are not cosmetic changes. They are deliberate investments in quality, safety, and dignity in healthcare delivery,” said Biazon .
Investing in education and local opportunity – Biazon reaffirmed the city government’s commitment to sustaining one of the largest local scholarship investments in the country, alongside strengthened technical-vocational training and industry partnerships aimed at linking education directly to employment.
“We are not only producing graduates. We are cultivating professionals. Opportunity must not depend on circumstance, it must be built into the system,” he said.
In employment, he reiterated the principle behind the 70–30 Local Employment Ordinance, which mandates that at least 70 percent of a company’s rank-and-file workforce be composed of Muntinlupeño residents.
“Muntinlupeño First remains clear. We protect local workers — but we also adapt responsibly to ensure that opportunity continues to come home,” he said.
Recognizing partners in progress –As part of the cityhood anniversary program, the city government recognized the top 10 taxpayers, whose contributions help fund scholarships, healthcare services, infrastructure, and social protection programs.
“Without you, we would not be able to implement programs that uplift hundreds of thousands of Muntinlupeños. Your contribution translates into real services, real opportunities, and real impact,” said Biazon.
Let me end this post by asking you readers: What is your reaction to this recent development? If you are a resident of Muntinlupa City, are you satisfied with the current state of the city? What can you say about the local business environment, the quality of local healthcare and the efficiency of services rendered by the City Government? As a citizen of Muntinlupa, do you feel like you are valuable resident?
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagement, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
A new debit Mastercard was launched recently by the Bank of the Philippine Islands (BPI) which will be available for free for clients who open an account through bank branches and also for existing clients whose existing cards are about to expire or are due for renewal, according to a business news report by GMA Network.
To put things in perspective, posted below is an excerpt from the report of GMA News. Some parts in boldface…
The Bank of the Philippine Islands (BPI) has launched a new debit Mastercard made from 100% recycled PVC-free plastic, as the Ayala-led lender boosts its sustainable banking efforts.
The new card will be available for free for clients who open an account through the bank’s branches and for existing clients with cards nearing expiry or are already due for renewal. Clients who switch to the new card will be charged a P200 replacement fee.
The card—which features a curved notch at the bottom left corner—can be requested through the BPI app or BPI Online, and may be available for pickup at the preferred branch.
“Reimagining the BPI Debit Mastercard to become an eco-friendly card is a testament to BPI’s commitment to its values of sustainability and innovation,” BPI Mass Retail head Jenny Lacerna said in an emailed statement.
“By using sustainable materials for our card, we hope to make sustainable behavior the default option for everyone,” she added.
Let me end this post by asking you readers: What is your reaction to this recent development? What is your observation about the new debit card launched by BPI? If you are an existing BPI account holder, do you intend to request for the new card?
Welcome back my readers, YouTube viewers and all others who followed this series of articles focused on YouTube videos worth watching. Have you been searching for something fun or interesting to watch on YouTube? Do you feel bored right now and you crave for something to see on the world’s most popular online video destination?
I recommend you check out the following videos I found.
#1 Dead Rising Revisited – I can hardly believe that it will be twenty years since I first play Dead Rising on a rented Xbox 360 console. Released by Capcom in August 2006, Dead Rising is a zombie apocalypse adventure game developed by a Japanese team with Keiji Inafune (Mega Man) as producer. As its story was mainly set in a shopping mall, the game was easily compared with the Dawn of the Dead movies. When I first played it, I was hooked as the gameplay was pretty playable and the in-game action was entertainingly exaggerated. That said, now is a good time to revisit Dead Rising with the video below.
#2 The Binions In Las Vegas –I have toured Las Vegas twice in my life. Still, I never actually visited Binion’s Gambling Hall and Hotel which is located in Downtown Las Vegas on the Fremont Street Experience. Historically, it is know as the place where the World Series of Poker started and it had a unique gambling atmosphere with classic table games and low-limit slots. However, if you look even deeper into the history of the Binions place and the family that originally owned, there is something darker and intriguing to discover. Watch and learn from the video below.
#3 Night Of The Living Dead (1968) Revisited – What is there to say about the original Night of the Living Dead movie from 1968? The George Romero-directed zombie apocalypse movie has long been declared as the most definitive zombie horror movie and was considered as the turning point in horror film-making. As such, it is not surprising to see the movie (in public domain since the beginning) featured in multiple movie reaction videos and retrospective videos on YouTube. For your curiosity and enjoyment, watch the videos below.
#4 Notable Places Beneath Tokyo Tower – The last time I toured Japan was way back in 1997. During that same trip, I visited Tokyo Tower and enjoyed a fine view of the city several feet above ground. As our city tour moved on a somewhat tight schedule, I was not able to fully explore Tokyo Tower. That said, Nippon TV posted recently a video about the places to shop, visit and dine beneath the famous tower. Watch and learn from the video below.
#5 Street Fighter Alpha 2 SNES Version Examined – Back in 1996, I was an avid arcade gamer and Street Fighter Alpha 2 was my favorite among the many 2D fighting games available in local arcades. In late-1996, copies of Street Fighter Alpha 2 running on the Super Nintendo Entertainment System (SNES) were displayed in game stores which caught my attention because I never expected the console to be capable of processing the game and making it playable (note: Street Fighter Alpha games of the time were prominently released on PlayStation and Sega Saturn). To examine closely the quality of the SNES port of Street Fighter Alpha 2, watch the video below.
#6 Democrats’ Chuck Schumer Proved Himself Pathetic – Do you have a high-ranking representative or leader in government who does NOT care about you and the nation at all? The Democrats of America today are a bunch of unhinged, twisted, wicked and unpatriotic people who do not really care about the American people. One of them is the Democrats’ leader in the US Senate Chuck Schumer who prioritized the rainbow pride flag over America. Watch the video below.
During the 31st City Anniversary celebration of Muntinlupa City, the much-awaited Muntinlupa City Road Safety Park was formally inaugurated by the City Government and the Department of Transportation (DOTr) in Barangay Tunasan on March 2, according to a news report by The Manila Times.
For insight, the Muntinlupa City Road Safety Park is a 3,140 square-meter interactive facility designed to emphasize to children the rules of traffic and traffic discipline through on-location simulations. The facility is located at the Tunasan Baywalk. I first blogged about the road safety park in 2025.
To put things in perspective, posted below is an excerpt from the news report of The Manila Times. Some parts in boldface…
THE Muntinlupa City government has inaugurated its Road Safety Park in Tunasan village as part of the city’s 31st Cityhood Anniversary celebration, marking what officials described as a long-term investment in safer and more disciplined road use.
The front of the Muntinlupa City Road Safety Park. (photo source – City Government of Muntinlupa)
Established in partnership with the Department of Transportation, the facility is a learning space where children can learn proper road use through simulations and traffic signage.
The park features a mini road network, pedestrian lanes, cycleways, training areas, and road sign installations designed to teach students and young road users the fundamentals of traffic discipline in a controlled environment.
“Together with our 31st Cityhood Anniversary, we inaugurated the Muntinlupa Road Safety Park in partnership with the DOTr. This is a dedicated learning space where children can learn the proper use of the road through actual road simulations and traffic signage,” Mayor Ruffy Biazon said.
The mayor described the project as personal, recalling that while he was still in Congress in 2019, he filed a proposal to integrate road safety into the basic education curriculum.
The ribbon-cutting done by Mayor Ruffy Biazon and DOTr acting transport secretary Giovanni Lopez with lots of guests as witnesses. (photo source – City Government of Muntinlupa).
“I believed then, and I believe even more now, that discipline on the road does not start when getting a driver’s license — it starts while one is still young,” he said.
He added that teaching children at an early age about proper road use, respect for traffic laws, and understanding of road signs would help prevent future accidents and tragedies.
“Roads are a shared responsibility — whether you are a motorist or a pedestrian,” he said.
Biazon said the city immediately proposed the project when funding from the DOTr became available, emphasizing that the park allows children to learn through experience — not only from books but also through actual simulation.
Acting Transportation Secretary Giovanni Lopez and Metropolitan Manila Development Authority General Manager Nicolas Torre III attended the inauguration along with other transport and local officials.
Let me end this post by asking you readers: What is your reaction to this recent development? If you are a resident of Muntinlupa City, are you delighted to see the Muntinlupa City Road Safety Park inaugurated and made accessible to the public already? Have you visited the facility already?
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagement, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
As the Islamic terrorist state of Iran – which lost its demonic Ayatollah Ali Khamenei – kept on firing missiles and drones at several locations in the Middle East in retaliation to the joint US-Israel military operations, a Filipina worker in Israel got killed by an Iranian missile and already the embassies of both the Philippines and Israel expressed their condolences to the victim’s family, according to a news report by the Manila Bulletin.
To put things in perspective, posted below is an excerpt from the report of the Manila Bulletin. Some parts in boldface…
Israel’s embassy in the Philippines has expressed its condolences to the family of the Filipina caregiver who was killed during an Iranian missile attack on Tel Aviv amid the ongoing Middle East conflict.
Mary Ann Velasquez de Vera, 32, from Basista, Pangasinan, lost her life when a missile struck her apartment on March 1, according (to) the Israel Embassy in Manila. Before this, she was still assisting her patient to safety while she, herself, was already injured.
“Mary Ann, like so many overseas Filipino workers in Israel, exemplified resilience, compassion, and quiet strength,” the Israeli Embassy in Manila said.
“She was identified by her husband, who is also an overseas Filipino worker in Israel, and their family,” it added.
“Israel joins in the profound sorrow of her family and the Filipino community. We mourn together and honor Mary Ann’s memory with dignity and respect. May her soul rest in peace,” it also said.
The Philippine Embassy in Tel Aviv also conveyed its condolences to the bereaved family through a phone call made by Ambassador Aileen Mendiola to her husband. Mendilola assured him of the Philippine government’s full assistance.
In a separate news report by GMA News, Israeli Ambassador to the Philippines Dana Kursh confirmed that the Jewish state has committed to providing lifetime support to the family of the victim. Under under Israeli law, the families of individuals injured or killed during a conflict — whether Israeli citizens or foreign nationals — are entitled to lifetime benefits.
Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the Philippines should suspend diplomatic ties with the Islamic terrorist state of Iran? Do you think the terrorist regime of Iran should be held accountable for attacking civilians with missiles and drones so indiscriminately? How long do you think the conflict in the Middle East will last? Are you hoping that Trump’s America, Israel and all the affected nations of the Middle East will band together to end the Islamic terrorist government of Iran? Did you notice any Islamist in your local community expressing support for Iran and Islamic terrorists?
Now that the demonic Ayatollah Ali Khamenei has been eliminated, the Islamic terrorist regime of Iran decided to attack not only America forces and Israel but also other Arab states with missiles and drones which easily caused travel and economic disruptions on the rest of the world. In response to what happened, Japanese Prime Minister Takaichi Sanae urged Iran to solve its conflict with America and Israel diplomatically, according to a news report by Kyodo News. She also demanded Iran to stop destabilizing the region.
To put things in perspective, posted below is an excerpt from the Kyodo News. Some parts in boldface…
Japanese Prime Minister Sanae Takaichi on Monday urged Iran to seek a “diplomatic solution” amid an escalation in the Middle East conflict following U.S. and Israeli strikes targeting Tehran.
At a parliamentary committee meeting, Takaichi demanded Iran stop any actions that “destabilize the region” including its nuclear weapon development, which she said is “absolutely unacceptable,” as well as attacks on its surrounding countries.
“We will work in coordination with the international community toward an early deescalation of the situation and continue to make every necessary diplomatic effort,” Takaichi said, without expressing her view on the weekend bombardment launched by the United States, Japan’s close security ally, and Israel.
Foreign Minister Toshimitsu Motegi said at the Diet session that no Japanese casualties in Iran have been reported so far, while the government is preparing for a possible evacuation operation for Japanese nationals in the region.
About 200 Japanese citizens live in Iran and 7,700 reside in total in the nations that have been attacked by Iran’s attacks, Motegi added.
The Japanese Embassy in Israel is planning to operate a bus for an evacuation as early as Monday, Chief Cabinet Secretary Minoru Kihara told a press conference. Organizing a large-scale evacuation in Iran is difficult, however, because airports are closed and land routes are dangerous, according to a source familiar with the matter.
Due to its heavy reliance on the Middle East for crude oil, Japan, a resource-poor country that has traditionally maintained friendly ties with Iran, has a vital interest in stability in the region.
The Japanese government is watching the situation around the Strait of Hormuz, an oil shipping route vital for Japan, with the U.S. and Israeli strikes prompting Iranian attacks on other Gulf nations in addition to Israel.
At this stage, the Japanese stock market fell down by 2% over growing concerns about the global economic outlook following the joint US-Israel attacks on the terrorist state.
In what looked like a desperate series of moves, the Islamic terrorist government of Iran launched even more missiles in the Middle East causing more damage, injuries and deaths. Iran made it clear it does not care about the civilians in the region and they are willing to hit the Arab states recklessly. US President Donald J. Trump released a new video message telling the oppressed people of Iran to take back their country.
For updates about what happened lately, watch the videos below.
Let me ending this post by asking you readers to pray to the Lord for victory, for the protection of the American and Israeli forces, for the safety of civilians everywhere, for the end of the Islamic terrorist regime of Iran to happen soon, and for the liberation of the oppressed Iranian people. Pray to Him to also bless US President Trump and Prime Minister Benjamin Netanyahu, as well as their respective administrations. Pray to God for more peace and stability in the Middle East.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s to the 1990s focused mainly on role-playing games (RPGs) from the East and the West. This is the RPG Special!
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s to the 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Dragon Warrior II Print Ad
The art style used made this one looked similar with Dungeons & Dragons.
When Dragon Quest was released in America titled as Dragon Warrior, its sales there came nowhere close to what it sold in Japan. The game, however, sold enough copies to convince Enix to bring the sequel Dragon Warrior II (Japanese title: Dragon Quest II) to the Nintendo Entertainment System (NES) in America and they came up with an ad that had obvious Western-style artwork to emphasize the fantasy elements. By comparison, the Japanese version of the game used the distinct art of Akira Toriyama (Dragon Ball Z). Back in those days, there was this belief that Toriyama’s art style would not be effective in promoting the game in America.
2. Breath Of Fire Japanese Print Ad
This is how Breath of Fire looked like in Japanese print media.
In 1993, Capcom officially broke into the Japanese role-playing game (JRPG) genre with Breath of Fire on the Super Family Computer (Super Famicom). The print ad they came up with for the Japanese market showed several characters – including Ryu and Nina who would later become recurring characters as sequels were released – with designs that had elements of anime and manga styles blended which contrasted the gritty and realistic approach of Western fantasy art. The ad made it clear to readers that new adventures in a fantastic world await them. The game achieved enough commercial success in Japan which convinced Capcom to make a sequel (plus more in the years that followed).
3. Phantasy Star II North American Print Ad
The 3-page ad showcasing Phantasy Star II and many other games.
After selling a good amount of copies of the original Phantasy Star worldwide on the Sega Master System, Sega knew they were on to something. They confidently produced the sequel Phantasy Star II for their brand-new Sega Genesis console in 1989 and aggressively promoted it in America with a daring 3-page print ad. If you look closely, majority of two of the pages were used to promote Phantasy Star II with screenshots (including a big one with a TV), the text description and the console. The spaces below allowed Sega to promote their many other games in convenient fashion. The result is huge success for Sega as more than 1.6 million copies of Phantasy Star II were sold worldwide. Sega would go on to make even more Phantasy Star games.
4. Estopolis Denki II Japanese Print Ad
Estopolis Denki II print ad in Japan.
When Estopolis Denki was released on the Super Famicom in Japan, sold enough copies to justify not only bringing the game to Western markets as Lufia & The Fortress of Doom but also the production of a follow-up titled Estopolis Denki II. To promote it, Taito made a Japanese print ad that had a captivating art style (with the characters looking more realistic and a floating land that had a gritty touch), some screenshots and the promise of fantastic adventures. While the game’s title sounded like a sequel, its story was actually set in the past. Estopolis Denki II would be released in the West as Lufia II: Rise of the Sinistrals.
5. Lufia II: Rise of the Sinistrals North American Print Ad
Clearly Natsume did not have any game critics quotes to use to promote Lufia II.
When the first Lufia RPG was released in America on the Super Nintendo Entertainment System (SNES), it became a commercial hit finishing as the top SNES game in the February 1994 sales chart. The sequel Lufia II: Rise of the Sinistrals was published by Natsume in America in 1996 and they daringly called it “The Ultimate Role Playing Game!” in its print ad utilizing the official artwork of a major character, two screenshots and descriptive text giving readers an idea on what to expect. This ad strongly relied on the visual elements while the first game’s American print ad (made by Taito) emphasized the critical acclaim received.
6. Chrono Trigger North American Print Ad
A lot of Dragon Ball Z fans recognized the art style of Akira Toriyama here.
Chrono Trigger, the JRPG that had the dream team creators of Hironobu Sakaguchi (Final Fantasy creator), Yuji Horii (Dragon Quest creator) and Akira Toriyama (Dragon Ball Z creator) behind the production, was easily the most ambitious game SquareSoft released in 1995. As part of the marketing strategy for the North American market, Square came up with a 2-page ad that had Toriyama’s art as the dominant image while using the remaining space for screenshots, the description and the SNES box cover placed strategically. Such a creative visual design was eye-catching and even memorable. Chrono Trigger became a huge commercial and critical hit in the West and it has long been regarded as a classic JRPG.
7. Secret of Evermore North American Print Ad
The creepy red images overshadowed the promotion of Secret of Evermore in America. Some readers might have been scared away by this ad.
Still in 1995, Square released Secret of Evermore for the SNES. Unlike most of Square’s RPGs, Secret of Evermore was developed by an American team in Washington state which explains why the game has a very distinct tone and strongly Western art style (note: the gameplay was patterned after that of Secret of Mana). To promote the game, Square came up with a very odd-looking 2-page print ad that had two dominating red images – eyes of a man on top and the front of a dog below) that felt like a forced approach to emphasize the game’s concept of the hero (a teenager boy) and his loyal dog (a very capable fighter). They used the remaining space for screenshots (which made gamers believe it was a sequel to Secret of Mana), the game box cover and a not so helpful text description. In my view, this print ad was a marketing misfire and Square could have produced hand-drawn art of the hero and his dog instead of the creepy red pictures.
8. Star Ocean: The Second Story North American Print Ad
A really odd-looking print ad.
The Star Ocean JRPG franchise of Enix had its first game released in Japan only. That first game on Super Famicom sold a lot of copies which led to the production of the sequel Star Ocean: The Second Story. By the late 1990s, Enix itself had a partnership with developer tri-Ace on the Star Ocean games. Somewhere along the way, Sony Computer Entertainment America (SCEA) secured the publishing rights of Star Ocean: The Second Story for not only America but also in other parts of the world. For the American market, Sony came up with a very odd-looking 2-page print ad that had a mail service form on the left. The form emphasized the concept of being away for a long time (reflecting the science fiction and extensive fantasy adventuring of the game itself) which incidentally was the eye-catcher of the ad. The other half of the page showing the game’s title, screenshots and detailed text description got overshadowed. This is another marketing misfire.
9. The Legend of Dragoon North American Print Ad
The movie poster-inspired print ad is memorable to look at.
Given how success Sony was with selling PlayStation consoles worldwide and how massively successful the Final Fantasy RPG franchise of SquareSoft was, it was not surprising that they decided to make their very own big-budget and exclusive JRPG with the intention to succeed and possibly establish a franchise. The result was the PlayStation-exclusive game The Legend of Dragoon which was made with a budget of $16 million and lasted three years in development. The game was released in Japan in late-1999 and sold at least 280,000 copies (note: majority of that in its first week of sales). In preparation for the June 2000 launch in America, Sony produced a print ad that had a very strong movie poster vibe showing what looked like painted art of the characters with vivid colors in the background and the title on the lower part. If you look closely, the credits were deliberately stylized over the way movie posters showed credits. While the game was not the massive hit Sony hoped for, it went on to become a million-seller and a great majority of its sales were from America. By today’s standards, the movie poster-like ad used to promote The Legend of Dragoon is memorable and an inspired piece of marketing work.
Author Carlo Carrasco 