Tag: Panasonic FZ-1 R·E·A·L 3DO Interactive Multiplayer

Retro Gaming Ads Blast – Part 21

Retro Gaming Ads Blast – Part 21

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Galaxian for Atari print ad

A unique approach to the art done by the advertisers.

Developed by Namco, Galaxian was a 2D sci-fi shooter that debuted in arcades in 1979. It was so successful and widely acclaimed, it got ported to varied game consoles and home computers as the years passed by. For its release on the Atari 2600 and Atari 5200, this print ad was created to catch the attention of fans and gamers by utilizing artwork that resembled the look of 2D sprites from the game. That being said, no screenshots of Galaxian on the Atari consoles were shown because the artwork used looked detailed and were attention-grabbing already.

2. 1943: The Battle of Midway arcade flyer

This is a fine looking flyer.

In 1987, Capcom released in the arcades 1943: The Battle of Midway which was their follow-up to 1942. The arcade flyer itself was designed to strongly promote the game using a combination of screenshots, short-but-clear text descriptions and the great looking piece of artwork which really emphasized the World War II concept. Behind it all, this game was made by Japanese developers with the Western markets in mind and the irony is that the game has players control Americans fighting the Japanese fleet.

3. Top Gunner arcade conversion kit flyer

Show this nice looking image to the woke nut or modern day Communist near you. Watch and observe his or her reaction.

To make things clear, Top Gunner is actually the run-and-gun game Jackal and the alternative titles was mainly used in North American arcade distribution and also reflected Konami’s move of coming up with titles inspired by blockbuster movies of the time. To promote its 1986 arcade release in America as a conversion kit, the advertisers had three models playing soldiers on a military jeep to immerse gamers into the core concept of the game – moving armed military jeeps from one location to another while fighting bad guys. The approach used for the visual concept is indeed inspiring, especially during the Cold War. Top Gunner/Jackal became a hit in both arcades and consoles.

4. Joust for Atari print ad

While I played Joust on console, I don’t remember seeing this print ad before.

Made by Williams Electronics, Joust was one of those early 1980s arcade games that eventually made its way to the Atari 2600 console which was massively popular in North America. Strangely enough, the artistic approach Atari’s advertising came up with for the console version of Joust was similar with that of the ad of the Atari version of Galaxian (see item above) in which artwork was used to resemble the 2D sprites of the game. Regardless, the images of this ad showed what a joust looked like – a martial game between two armed combatants going against each other while riding an animal.  

5. Kid Chameleon print ad

Can you relate with Kid Chameleon’s identity crisis?

During the early years of the Sega Genesis, Sega of America exerted efforts to make new games that were not only exclusive to their console but also stand out among the many 2D side-scrolling adventure games by coming up with a protagonist with a unique personality that could somehow resonate with young kids and teenagers.

Developed by their internal experts (Sega Technical Institute), the company released Kid Chameleon in 1992 and they came up with the above print ad that had detailed hand-drawn art of the lead character as well as a wordy text description which was a clear attempt to help young gamers (including teenagers) get connected with both the game and the protagonist. The advertisers even had space to spare to accommodate two screenshots of the game.

6. Terminator 2: Judgment Day (AKA T2: The Arcade Game) for Sega Genesis print ad

This print ad appeared on the many comic books I read long ago.

Back in the early 1990s, Terminator 2: Judgment Day was a massive success in the global box office and this resulted in Arnold Schwarzenegger’s popularity to soar very high while also establishing the Terminator as an essential pop culture figure. Apart from comic books and merchandise, video games based on the movie were made and the one that stood out the most was the arcade shooter game initially titled Terminator 2: Judgment Day (later retitled as T2: The Arcade Game).

The arcade mega hit eventually got ported to the Sega Genesis and this print ad really looked flashy with its visual presentation showing screenshots and a zoomed-in look at how the Terminator T-800 looked like in the Genesis version complete with a few explosions in the background. It should be noted that this flashy print ad cleverly concealed the visual downgrades and the redrawn images as the Genesis itself could never come close to matching the high quality visuals of the arcade version.

7. CYBERPad print ad

I never owned the CYBERPad, nor have I ever used one.

During the so-called 16-bit console generation (actually the 4th console generation), there were lots of licensed console peripherals made by independent companies in support of the Sega Genesis and Super Nintendo Entertainment System (SNES). The company Suncom Technologies came up with the CYBERPad controller for the two consoles and they boasted in their print ad that the product had a programmable control pad that allowed users to create combinations for each game with convenience in mind. The CYBERPad also allowed the saving of the programmable moves and it had a rapid-fire feature and even a slow-motion function. The CYBERPad was made to make the gameplay experience more user-friendly.

8. GamePro magazine sweepstakes print announcement

If you look closely, this print announcement by GamePro technically advertised the game consoles, the arcade game and Lara Croft to its readers.

In 1999, GamePro magazine celebrated its 10th anniversary and to keep on resonating with gamers and maintaining the loyalty of their fans, they organized a reader sweepstakes with prizes worth over $25,000 to be won by the few winners. GamePro boasted a date with an unnamed model who played the iconic Lara Croft (Tomb Raider). Certain arcade machines plus the modern consoles of the time – including the brand-new Sega Dreamcast – were also at stake. The way it was presented, this GamePro print announcement was enticing to read.

9. Smash T.V. for SNES print ad

Smash T.V. was a lot of fun on both arcade and console.

The arcade hit Smash T.V. made its way to the Super Nintendo Entertainment System (SNES) in 1992 and the publisher came up with a print ad that had captivating artwork, six screenshots and a text description that emphasized that a lot of fun awaits gamers on the console version. In my view, this old ad is still amusing to look at.

10. David Robinson’s Supreme Court print ad

It was a smart move by Sega to get NBA superstar David Robinson as the endorser of this basketball video game exclusive on the Sega Genesis. This ad was published many years before Robinson finally won an NBA championship.

As part of its strategy in competing with Nintendo during the 4th console generation, Sega of America was focused on producing exclusive sports video games for the Genesis console backed by endorsements of sports professionals. In 1992, they released David Robinson’s Supreme Court on the Genesis and unsurprisingly their print ad used a large, stylized image of the NBA superstar dunking backed with an exciting text description plus screenshots showing the game’s use of the isometric view for gameplay. This is still worth looking at.

11. Taito’s “heat wave” print ad

An amusing and creative way to sell video games.

If your company lacks money to effectively market your video games individually, you can try making a single ad promoting them together. This is what Taito did in this print ad which showcases multiple games for different platforms and they used artwork of a player experiencing the so-called heat wave. This is a nice stroke of creativity on the part of Taito.

12. Jurassic Park Interactive print ad

This was a creepy print ad promoting the 3DO-exclusive Jurassic Park Interactive.

When it comes to video game consoles, having exclusive games is essential as long as they are of high quality, highly playable and enjoyable. The 3DO company acquired a license of the Jurassic Park movie and made the exclusive game Jurassic Park Interactive hoping it would sell a lot and lift up 3DO hardware sales.

This print ad, which features a zoomed-in image of the Raptor from the game, was more focused on selling the 3DO console than the video game as seen on the descriptive text. 3DO ran a promo selling the console which would entitle the buyer to get Jurassic Park Interactive and another game free. Nothing was done to describe the console’s multimedia capabilities of showing videos, images and graphics of the game (which was essentially a collection of mini-games). This print ad shows ignorance on the part of the 3DO company and the ad maker as it showed desperation happening really early in the console’s life. Notably, Jurassic Park Interactive was the only video game adaptation to use actual footage (note: the faces of the actors were edited out) and music from the film.

13. RoboCop 2 print ad

You want to become RoboCop to save the city of Detroit from criminals?

Way back in 1990, RoboCop 2 was a big hit in cinemas here in the Philippines and in some places around the world. As typical of the time, licenses to make video games based on the movie were released resulting in RoboCop 2 games for multiple platforms. The print ad featured two different images of RoboCop – one from the movie poster and the other from an official artwork. The descriptive text does a fine job to immerse readers into the story concept of the game but showing only two screenshots was a lackluster effort to sell the game.  

14. Star Trek: The Next Generation – Echoes from the Past print ad

Space…the final frontier waiting for Sega Genesis gamers.

Released in 1994, Star Trek: The Next Generation – Echoes from the Past delivered the Star Trek TNG adventure experience to Sega Genesis gamers. In fact, it is the exact same experience that SNES gamers got the same year. In reality, Star Trek: The Next Generation – Echoes from the Past is actually a port of Star Trek: The Next Generation – Future’s Past on the SNES and the screenshots on the print ad are giveaways about it. In fairness to the ad makers, this print ad never attempted to deceive gamers that it promoted a totally different Star Trek TNG game.

15. Dinosaurs for Hire print ad

This print ad caught my attention and made me interested in the game and the comic book series. Even though it was small, Malibu Comics’ logo was still recognizable.

Dinosaurs for Hire (sometimes referred to as Tom Mason’s Dinosaurs for Hire) was a 2D side-scrolling platform adventure game based on the comic book series of Tom Mason. Published by Sega, it was a Genesis-exclusive game and this print ad had a catchy text description, a few screenshots and the eye-catching artwork of a triceratops facing the viewer. This print ad is still good to look at. If you’re thinking about searching for existing copies of the game, I encourage you to also read some Dinosaurs for Hire comic books before playing. By the way, Tom Mason also wrote several comic books of the Ultraverse.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 20

Retro Gaming Ads Blast – Part 20

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. River Raid print ad

This River Raid print ad appeared on comic books and magazines long ago.

Decades before it became an industry giant with the best-selling Call of Duty games, Activision became a standout publisher in the early 1980s with River Raid on the Atari 2600. Designed by Carol Shaw, River Raid was a huge success ending up as the 2nd best-seller on the Atari 2600 as well as Activision’s best-selling game for the year 1983. Apart from showing one screenshot and the box cover of the game, the print ad of River Raid had this mesmerizing 3D image that caught many gamers’ attention and helped them feel like they will pilot on dangerous missions. The 3D image was futuristic in its own style became forward-moving 3D sequences in video games became reality many years later.   

2. Galaga North American arcade flyer

The front of the flyer showing three Galaga machines that arcade operators can choose from.
Key details about Galaga were nicely presented on the rear of the flyer.

In the history of gaming, Namco’s Galaga was played by countless millions of gamers and it is still highly regarded as an arcade classic as well as one of the most enjoyable arcade games ever made. In preparation for the North American launch (October 1981), Midway prepared the arcade flyer showing the three types of machine on the front that arcade operators can choose from. On the rear is the really neat approach of explaining the details of the game, what kind of gameplay is to be expected, and how to play. Whether you are an individual player or the manager of an arcade joint, this flyer suits your needs.   

3. Area 51 arcade flyer and conversion kit flyer

The front of this Area 51 flyer had an enticing message for arcade operators as well as other business owners/managers who are interested in having a machine to add value to their business joints. Atari was already in deep money problems by the time they started making this game.
The Area 51 arcade conversion kit is a cheaper alternative for businesses who want the game.

Moving on to the 1990s, Atari was already struggling financially and desperately needed a hit to lift them up fast. A light gun shooter project was approved as arcade shooters were in good demand and after overcoming serious hurdles during production internally, Atari hired independent team Mesa Logic to take charge of development. After being granted extra time and more creative freedom, the project under Mesa Logic’s handling became a sci-fi shooter titled Area 51. The game became a huge hit in the arcades for Atari resulting in sales of more than 20,000 arcade cabinets as well as a major financial boost for the company (note: Atari still exists today). Atari went on to release Atari 51 versions for PlayStation, Sega Saturn and PC in America in 1996. The Atari 51 flyers you see here are still captivating to look at and were crucial in generating buzz among arcade operators, business joints that had space for arcade cabinets and gamers.

4. Panasonic 3DO print ad

The makers of this print ad forgot to mention the 3DO is also a game machine.

Back in 1993, the 3DO Interactive Multiplayer console manufactured by Panasonic (a licensee of the 3DO Company) was launched with a CD-ROM drive, multimedia features and gaming capabilities (with a 3-button control pad). This print ad strongly emphasized the 3DO’s ability to play high-quality sound and full-motion videos using the Sea of Cortez software which functioned as an interactive movie. Obviously, this did not resonate well with people who loved to play games and by the time the 3DO Company and its partners started marketing games, they could not save the 3DO console from fading to obscurity. The console shown in the ad is specifically model Panasonic FZ-1 R·E·A·L 3DO Interactive Multiplayer. Panasonic was one of five companies that were licensed by the 3DO Company.

5. MechWarrior 3050 SNES print ad

If you were unaware of the 1994 game BattleTech, then this ad would have fooled you into thinking it is promoting a brand new game.

In 1995, the popular BattleTech entertainment franchise arrived on the Super Nintendo Entertainment (SNES) system with MechWarrior 3050 and its print ad had a really blazing artwork of an armed mech in fire which gave readers the illusion of a new and original game. In reality, MechWarrior 3050 was actually a port of BattleTech which was released on the Sega Genesis in 1994. The Genesis game was published by Extreme Entertainment Group while the SNES game was published by the more famous Activision. If you look closely at the MechWarrior print ad, you can tell how hard they tried to sell the game like it was brand new and all-original.

6. Cliffhanger video game print ad

This print ad had Sylvester Stallone hanging on a cliff to be relevant with the title of both the film and the game. They could not show images of Stallone in hard action scenes.

For fans of Sylvester Stallone, 1993 was a big and exciting year as the Hollywood icon appeared in two major action films – Cliffhanger and Demolition Man. Cliffhanger was released first and there were video game adaptations of it released on game consoles, handhelds and computers. This print ad of the Cliffhanger video game had an image of Stallone hanging on a cliff to emphasize the title. The ad makers cleverly posted selected gameplay screenshots and quoted GamePro and Electronic Gaming Monthly (EGM) to make the game look credible and worthy of purchasing. The marketing led to nowhere as the game received mostly negative reviews from critics and it faded to obscurity. Lastly, the Cliffhanger game ad had a noticeable amount of space wasted. They could have made the screenshots and text look somewhat bigger to sell the game.

7. Ballz: The Director’s Cut print ad

I never got to play this game on the 3DO.

Here is another ad of the video game released on the failed 3DO console. As its title made obvious, Ballz: The Director’s Cut is an enhanced version of the original Ballz game of 1994 that was released on other consoles. The print ad had an eye-catching piece of artwork and posted beside it were selected shots of the gameplay. Strangely enough, the creative writing on the lower part of the ad does not make any sense and did nothing to convince gamers to play the game. As Ballz: The Director’s Cut was released in 1995, this ad shows the revised 3DO console from Panasonic (model: Panasonic FZ-10 R·E·A·L 3DO Interactive Multiplayer).

8. NFL GameDay 2000 print ad

Did you find this ad funny to look at in 1999?

To promote the PlayStation-exclusive NFL GameDay 2000, Sony publisher 989 Sports and the ad makers decided to implement a humorous look at football TV coverage by having two sportscasters wearing shorts in front of a TV camera that was only showing their heads and upper bodies. The TV sets on the side show screenshots from the game to emphasize the sports gaming experience. Ultimately the game scored mostly positive review from the critics.  

9. WildC.A.T.S: Covert Action Teams print ad

WildC.A.T.S. art by Jim Lee was used to promote the SNES video game.

When Image Comics launched in 1992, WildC.A.T.S: Covert Action Teams was Jim Lee’s creator-owned comic book franchise and its launch issue was a big seller. Years later, WildC.A.T.S. grew in popularity with comic book fans and the franchise achieved multi-media status by venturing into TV (with an animated series) and video games. This print ad promoting the video game adaptation had no screenshots to show which kept fans and gamers guessing how the game will turn out in terms of gameplay and game design. It was obvious that the people who made this print ad had to rely on the best WildC.A.T.S. artwork they could find drawn by Jim Lee. This ad made me laugh back in the old days because if you did not look closely, it might fool you into thinking it was more about comic books than the game on the SNES.

10. Cutthroat Island print ad

Exciting imagery without Geena Davis and Matthew Modine was used to promote the video game adaptation.

I never saw the Hollywood mega-flop Cutthroat Island nor have I ever played any of its multiple video game adaptations (released on SNES, Sega Genesis, Sega Game Gear and Game Boy). The video game print ad, however, caught my attention back in 1995 because the ad makers cleverly used a photograph from one the many expensive movie sequences filmed and the hard, physical work by the filmmakers was clearly visible. Then the ad makers had four screenshots placed on the lower-left part and inserted descriptive text that sounded exciting. Lastly, the ad mentioned a sweepstakes promo.

Without using any images of stars Geena Davis and Matthew Modine, this ad was a strong attempt to get gamers excited for the video game adaptation. Like the movie itself, this game flopped and has faded away to the land of the forgotten.

11. AH-3 Thunderstrike print ad

Captivating artwork, vibrant colors and orderly text descriptions made this an effective ad.

AH-3 Thunderstrike is one of the better games that was released on the Sega CD add-on (requires the Sega Genesis console) in 1993. Similar with MechWarrior 3050, the game was actually a port of Thunderhawk which itself was released on the Amiga and MS-DOS PC in 1992. The print ad showcased a captivating artwork (which was also used on the game’s box cover), a few screenshots and strategically placed text descriptions to sell the game. This ad still looks good.

12. James Bond 007 print ad

This print ad appeared in many comic books in 1984.

This is a print ad I saw many times while reading comic books in 1984. James Bond 007 for Atari 2600 was an ambitious licensed video game as it featured levels that were inspired by missions in the James Bond movies Diamonds are Forever, The Spy Who Loved Me, Moonraker and For Your Eyes Only. Keep in mind that programmers back then had to deal with memory limitations and primitive tools to make games.

To promote the game, original art of Agent 007 was used which did not resemble the James Bond star of the time – Roger Moore. Strangely enough, the illustrated James Bond slightly resembled Timothy Dalton whose debut as 007 happened in 1987. Adding further zest to the add was the use of fictionalized quotes pointing to fantasized critics as sources (example: Vincent Can’tbe is a reference to real life critic Vincent Canby). The use of a pink background made this catchy ad look really odd.

13. Choplifter III: Rescue Survive print ad

A captivating print ad that brought gamers’ attention to the Choplifter series again.

This print ad of Choplifter III: Rescue Survive has a striking look showing a military officer who needs your help as he has been stranded behind enemy lines. The presentation reflects the long-time tradition of the Choplifter game franchise which has been about piloting an armed helicopter to the opposition’s territory, shooting at bad guys and then rescuing the hostages or prisoners-of-war (POWs). The game eventually gathered mostly positive feedback from video game critics.

14. Defender of the Crown print ad

Cinemaware took a gamble with the visual concept of this print ad.

Released in 1986 for home computers, Defender of the Crown was made with a high level of quality backed with solid artistry. To capture gamers’ attention, Cinemaware came up with this print ad showcasing a pretty model looking somewhat seductive which reflects what happens in the game when players rescue a damsel in distress. The selected screenshots showed what the game looked like on different platforms, and the lower part of the ad made the game feel like it was a historical epic waiting to be discovered. Defender of the Crown eventually became a big hit with computer gamers.  

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco