Tag: CD-ROM

Retro Gaming Ads Blast – Part 37

Retro Gaming Ads Blast – Part 37

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1970s to the 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Cabal Japanese arcade flyer/poster

Can you feel the action and intensity here?

When it was first released in video arcades in Japan in late 1988, Cabal was another game inspired by military action movies of Hollywood which explains the art work done for the arcade flyer and poster shown above. The Vietnam War was still fresh in people’s minds and the concept of having one or two players firing their weapons against enemy soldiers resonated with gamers who saw Hollywood’s military action flicks. That said, it is not surprising that Cabal became a huge hit in Japan before getting released in arcades around the world.

2. Willows Japanese arcade flyer

The front.
The rear.

Remember the 1988 high fantasy adventure film Willow? That film was produced by George Lucas and was a bold new production of Lucasfilm shifting away from Star Wars. Believe it or not, an official arcade game adaptation of Willow was made by Capcom and they promoted it by having images of Val Kilmer and Warwick Davis on the front of the arcade flyer (opposite the illustrated versions of their characters). The game, which was a side-scrolling platform game with run-and-gun elements, went on to be an arcade hit in Japan and eventually pleased gamers worldwide.

3. Super Punch-Out!! North American print ad

This is funny to look at.

Historically, Nintendo’s Punch-Out!! series started in the arcade in 1984 and the first game was the result of the company’s effort to make a new game using arcade cabinets with two screens. The 2nd game – Mike Tyson’s Punch-Out!! – became a huge critical and commercial hit (over 2 million copies sold in 1988) on console and it made great business sense for Nintendo for release another Punch-Out!! for its console gamers to enjoy in the comfort of home. In 1994, Super Punch-Out!! was released on the Super Nintendo Entertainment System (SNES) in America and to promote it, the company came up with a hilarious 2-page ad that showed fictional high school graduates with boxing-related injuries. The imagery creatively connected with the words “biggest Punch-Out ever” and “Graduating Class of ‘94”.

4. EA Sports 3-in-1 SNES games print ad

EA Sports games on the SNES.

In 1994, Electronic Arts (EA) released their sports games NBA Live 95, NHL 95 and Madden NFL 95 for consoles at the time. Even though the Sega Genesis sold better than Super Nintendo Entertainment System (SNES) in America at the time, EA went on to aggressively market their 3 sports video games on Nintendo’s console using a 3-in-1 games print ad. In retrospect, the SNES for the most part had better graphics and sounds than the Genesis which is reflected clearly on EA Sports games of the time. This print ad still looks fun and exciting.  

5. Atari Jaguar CD print ad

Were you able to play any game on the Atari Jaguar with the CD add-on included?

Apart from the obvious advances of technology that impacted video games, the 1990s is also known for the rise of CD-ROM as a medium for gaming. In an effort to boost sales of the Atari Jaguar console (launched in America in 1993 for around $250) and capitalize on the trust of the fans and console owners, Atari launched a CD-ROM add-on device for about $150 in 1995. To promote it, the company went aggressive with the 2-page ad showing the add-on fully connected on top of the main console, showing off some games and posting a text description emphasizing hardware power and the advantages that come with the CD technology. Even in the captured image, the Atari Jaguar CD still resembled a toilet. This is an aggressive ad campaign that failed as less than 20,000 Atari Jaguar CD units were sold by the time it was discontinued in 1996.

6. 3DO print ad

While it lacks intensity, this 3DO ad emphasized the games.

Without showing any hardware, the 3DO Company came up with this 2-page print ad that had a slightly adulterated tone (look at the left page) and aggressively marketed the 3DO console games available at the time. Games like Demolition Man, Shock Wave, Road Rash and Super Street Fighter II Turbo were the standout titles which clearly showed the company made the effort to emphasize gaming more than multimedia features. This 1990s ad tackled the generations with a touch of humor.

7. Lethal Enforcers II: Gun Fighters Sega Genesis print ad

This is a fun ad to look at.

When Lethal Enforcers II: Gun Fighters was released in the arcades in 1994, it became a commercial success for Konami which went on to announce it would port the game to consoles of Nintendo and Sega at the time. While the port for the Super Nintendo Entertainment System (SNES) was never released, Lethal Enforcers II: Gun Fighters made its way to the Sega Genesis and Sega CD. The print ad of the Sega Genesis version (Sega CD mentioned in small text) had an inspired design emphasizing the Old West, shooting and the conflict between cowboys and Indians. The screenshots gave people the clear idea that Old West was the setting (versus modern day in the previous game). This is still fun to look at.

8. Syphon Filter

Syphon Filter went on to become a surprise hit game in 1999.

In 1999, Sony’s 989 Studios released Syphon Filter exclusively on the PlayStation console. This single-page print ad showed a few screenshots on the bottom and several action snippets with a night vision touch ultimately emphasizing the stealth aspect within the gameplay. The marketing proved to be effective as the game sold a lot at retail and went on to establish a new game franchise exclusive to PlayStation consoles.

9. Parasite Eve II Japanese print ad

Were you a big fan of Aya Brea and the Parasite Eve franchise in the late 1990s?

Following the critical and commercial success of Parasite Eve in 1998, SquareSoft proceeded with Parasite Eve II and the production (note: initially for a spin-off game before becoming a sequel) did not even involve the main creators of the first game. Instead the company had a different team of developers – including those who previously worked on Resident Evil games for Capcom – in Osaka to make the sequel. This explains why Parasite Eve II had stronger survival horror gameplay resembling a Resident Evil game. As major changes were made during the production, it was decided that Aya Brea would become the main protagonist and already the character was already popular with gamers. That being said, the marketing of Parasite Eve II for the Japanese market heavily featured Aya Brea with subtle sexiness, beauty and action in mind. The marketing intensified leading to its eventual December 16, 1999 release in Japan.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 36

Retro Gaming Ads Blast – Part 36

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1970s to the 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Super Contra North American arcade flyer

Have you seen many Hollywood action movies of the 1980s? Does this arcade flyer remind you of something?

After Konami struck gold with Contra in 1987, it was inevitable that sequels and spin-offs will be made. In 1988, they released the follow-up Super Contra in the arcades and to promote it in America, the company came up with artwork that easily gave gamers the impression they are seeing Sylvester Stallone as a fantasized Rambo and another armed guy who might remind them of Arnold Schwarzenegger’s character in Commando or Dutch in Predator. To capitalize on the movie references even more, the American arcade flyer had the line “He’s not human. He’s not alien. He’s the predator!!” As it was the 1980s, this creative approach to promotion was not surprising as Konami and its game makers were influenced by Hollywood movies.

2. Double Dragon II: The Revenge North American arcade flyer

The artwork used in this arcade flyer remains intriguing to look at.

I never played Double Dragon II: The Revenge in the arcade, but I played it on the Nintendo Entertainment System (NES). That being said, I was surprised to see how this old North American arcade flyer has the same hand-drawn artwork used on the cover of the NES version. Take note that the arcade game was released in 1988 while the NES port was released in early 1990. I can only guess that Technos decided to use the same artwork not only for convenience but to have a definitive image emphasizing Double Dragon II to gamers wherever they are.

3. Devastators North American arcade flyer

The front.
The rear.

Devastators is another Konami arcade game that had a strong war theme and it was influenced by Hollywood action films of the 1980s. This particular arcade flyer for the North American market is almost identical with the Japanese arcade flyer as both have the same artwork on the front and almost the same visual layout on the rear. The most obvious difference is the use of English text for the North American flyer.

4. Assault North American arcade flyer

The front.
The rear.

Released in American arcades by Atari, Assault is a multi-directional shooter that had a twin-stick control layout (similar with the classic Battlezone) and players experienced intense battles as well as immersive visual effects such as sprite scaling and environment rotation of up to 360 degrees. To promote the game (this originated in Japan by Namco), Atari came up with this arcade flyer that had selected screenshots and descriptive text on both the front and the rear (which showed the arcade cabinet). Assault was a hit with gamers at the arcades and it was not released on consoles until 2009.

5. Sega CD print ad

Having a socially relevant message can be catchy but it leaves little room for excitement.

As the Sega Genesis console became a huge commercial success in North America, Sega itself became ambitious about what CD-ROM technology would do for video games. Sega in Japan tasked its Consumer Products Research and Development Labs to create a CD-ROM add-on which resulted in the Sega CD (Mega-CD in other parts of the world) which launched in America in 1992. To promote the add-on towards existing Genesis console owners as well as potential new customers, Sega of America came up with the above 2-page print ad that had a social message on the right and an image of a man standing in front of large monitors (showing Sega CD game footage) on the left. While it looked like an odd way of promoting video game hardware, it still remains catchy to see.

6. Panasonic 3DO print ad

Panasonic knows how to promote entertainment hardware for people’s homes.

Still in the field of CD-ROM gaming, Panasonic had competitive presence in video gaming when its Panasonic FZ-1 R.E.A.L. 3DO Interactive Multiplayer (with technology licensed by The 3DO Company) was launched in America in 1993. If you look at the print ad closely, you will notice that the descriptive text emphasized the multimedia entertainment aspect more than video gaming. The dominating artwork used does not come from a particular video game as it was made to emphasize home entertainment in general. It’s not surprising that the Panasonic 3DO and other 3DO machines from other manufacturers failed commercially.

7. Shaq Fu print ad

The close-up of Shaquille O’Neal’s face on the left made him looked less recognizable.

Yes, it is true! There was indeed a video game endorsed by Shaquille O’Neal and it was not a basketball game. Shaq Fu is a 1994 2D fighting game with adventure elements and a story in which gamers play O’Neal as martial artist (note: O’Neal himself participated in the game’s production). To promote the game, Electronic Arts came up with a 2-page print ad that had a very odd black-and-white close-up image of O’Neal’s face on the left leaving small screenshots and hard-to-read text on the right (even though there was some vacant space remaining. I remember seeing this ad while reading a video game magazine and the ad ended up looking more like a promotion of O’Neal (already an NBA superstar) than the game itself. By today’s standards, this print ad is an example of a marketing misfire.

8. Kasumi Ninja print ad

Do you even remember seeing this print ad in magazines?

Remember the 1990s video game trends of digitized human images and disturbingly violent 2D fighting games sparked by Mortal Kombat? The Atari Jaguar-exclusive game Kasumi Ninja was made to capitalize on those trends and it failed badly. Apart from the low sales of the Jaguar console, Atari as publisher came up with the above 2-page print ad that was not appealing to gamers’ eyes and it had almost no excitement overall. This is another marketing misfire.

9. Parasite Eve North American and Japanese print ads

Following the successful release of Final Fantasy VII, this ad excited PlayStation gamers and JRPG enthusiasts for Parasite Eve’s 1998 release in America.
A stronger horror presentation in this print ad for the Japanese market. There were already a lot of people in Japan who enjoyed horror.

Starting in the mid-1990s, Squaresoft (now Square Enix) really became aggressive with video game creativity and experimentation as they launched several new projects that eventually got released on PlayStation in the late 1990s until 2000. One of those daring new projects was Parasite Eve which was a role-playing game (RPG) that had visual elements – particularly pre-rendered backgrounds – and a style of exploration that reminded gamers of Resident Evil. The game was a sequel to the Japanese science fiction horror novel of the same name and it involved the creativity of Final Fantasy creator Hironobu Sakaguchi (credited as producer). To promote the game, the 2-page North American print ad had protagonist Aya Brea on the right and the enemy on the left with a cryptic line placed strategically between them. The North American ad clearly stated that the game is a cinematic RPG. By comparison, the Japanese print ad of Parasite Eve has a strong horror vibe which is not surprising because of the novel’s horror elements and the fact that Squaresoft was capitalizing on the popularity of horror-related entertainment in Japan. By today’s standards, Parasite Eve is truly a product of the late-1990s and it has a dedicated fanbase.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 4

Retro Gaming Ads Blast – Part 4

carlocarrasco

Welcome back readers, fellow geeks and retro gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will examine print ads from the 1990s that caught my attention and I will explain why they are worth look back at. In retrospect, the 1990s was a decade of serious changes in the world of electronic gaming as the industry saw the shift of graphics from 2D sprites and flat backgrounds to 3D polygons, the shift from cartridges to CDs for software distribution, and more.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for game details and images.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Castlevania: Bloodlines print ad

Creepy looking but not horrific. The simplistic approach turned out to be effective on making Sega Genesis gamers excited for this Castlevania release.

During the early stage of the so-called 16-bit console wars, Konami’s Castelvania series made the huge next-generation leap with Super Castlevania IV on the Super Nintendo Entertainment System (SNES) which gave gamers loads of fun challenges along with technological improvements that added to the gameplay. Being a prolific multiplatform game maker, Konami knew it could not abandon its fans who own the 16-bit console of Sega and this led them to making a unique Castlevania experience with the Sega Genesis in mind – Castlevania: Bloodlines.

The above print ad of Castlevania: Bloodlines was very eye-catching as it showed a photographic presentation of the grave of the Belmont family (note: Simon Belmont is arguably the most known hero of the series) backed with a detailed text description as well as screenshots that showed exactly what Castlevania fans expected with gameplay and presentation. While the visual style of the ad had a subtle approach to horror, it succeeded in informing the public that another fun-filled Castlevania experience was coming. The game went on to be a hit among gamers and critics.

2.  The Granstream Saga print ad

THQ really tried hard to sell The Granstream Saga in North America at a time when a lot more Japanese RPGs started coming into the market.

Back in the late 1990s, there was a slew of Japanese role-playing games (JRPGs) that got released on the PlayStation console in North America arguably because of the massive sales success of Final Fantasy VII in 1997. In 1998, THQ (note: then a newcomer in video gaming) made the daring move to release The Granstream Saga in North America and it was part of the company’s plan of releasing more RPGs. With regards to the 1998 print ad, THQ marketing team wisely emphasized the fact that the game launched at #1 in Japan (published by Sony) although, strangely, the rest of the short descriptive text did not emphasize the fact that the game was one of the first fully polygonal RPGs ever released. The ad had one image of an animated cut scene while there were two gameplay images. When I first saw the print ad, I became interested with The Granstream Saga as I was fond of both RPGs and anime. I never got to play it due to a lack of time and money back then.

3. NBA Action 98 print ad

Do you find this print ad funny or disturbing or both?

The first time I saw Sega’s print ad of NBA Action 98 (a polygonal NBA basketball video game for the Sega Saturn), it caught my attention quickly mainly because of the concept of the imagery showing a really tall guy leaving the place after getting stretched to be tall (as emphasized by an adult operating a machine to stretch another kid’s body to get taller) as a kid from outside looks on. While it looked hilarious at first, the photographic imagery also had an unintentional dark tone as the adult operating the machine looked like he was torturing the kid. This print ad was really eye-catching in a rather disturbing fashion to me, so much so I did not have any interest left to check out the advertised game. The small size of the screenshots and the hard-to-read descriptive text did not help at all. In my view, this was a marketing misfire by Sega.

4. Flashback: The Quest for Identity print ad

This was indeed an eye-catching print ad.

Back in the 1990s, the CD-ROM was cutting edge technology in the world of computing and CDs (compact discs) helped game companies have their game content as well as multimedia files (example: full motion videos or animated scenes) released together conveniently. In the middle of the decade, a version of the game Flashback: The Quest for Identity (note: a game with computer-generated animation scenes previously released on PC) was released in cartridge format for the Sega Genesis as well as the Super Nintendo Entertainment System (SNES). This was a big deal back in the days of the so-called 16-bit console war and the above print ad clearly emphasized it with the description “The First CD-ROM Game in a Cartridge!” The advertisers also assured consumers that the in-game 24 frames-per-second frame rate, the Hollywood-inspired high-quality visuals and related gameplay elements were intact for consoles. When I saw this particular ad, I became convinced to buy the game for my SNES (read my retro review by clicking here). To see how Flashback looks like on Sega Genesis, watch this.

5. Albert Odyssey: Legend of Eldean print ad

To make things clear, Albert Odyssey: Legend of Eldean is not based on any anime property. It was the 3rd game of its series and the first and only one to be released in English.

There is no denying the fact that Working Designs (closed since 2005) contributed a lot to console gaming by localizing and releasing several Japanese role-playing games (JRPGs) in America at a time when such games were not yet popular. Apart from the Lunar RPGs and Dragon Force, the company brought Albert Odyssey: Legend of Eldean to the Sega Saturn console in America and they had a very eye-catching print ad promoting it. Like their ads for Lunar RPGs, the Albert Odyssey: Legend of Eldean print ad had a dominating anime-style artwork that highlighted the fantasy concept and characters, plus screenshots and in-game animated (note: not anime but detailed pixel artworks) sequences that were meant to attract RPG enthusiasts and gamers looking for the next-generation console gaming experiences. It should be noted that Albert Odyssey: Legend of Eldean was actually the 3rd game of its franchise that started in Japan, and it was the first and only Albert Odyssey game to ever be released in English. To this day, Albert Odyssey: Legend of Eldean still has not been re-released nor remastered for other consoles and original Sega Saturn copies of the game are very expensive to acquire. That being said, this particular print ad is a lively reminder of Albert Odyssey’s only Western release.

6. Resident Evil 3: Nemesis print ad

Capcom efficiently showed the new monster Nemesis, screenshots of the game and the return of Jill Valentine in this 1999 print ad.

After the release of the best-selling and acclaimed Resident Evil 2, Capcom approved the production of several Resident Evil projects that include sequels and spin-offs. Along the way, Sony announced in 1999 that the PlayStation 2 console will come out in 2000 and this had an impact on Capcom’s RE projects as many of them were being developed for the aging PlayStation (PS1) console. Before the PS2 announcement, Capcom had a PS1 RE game project with its story set on a cruise ship. That project was abandoned following the PS2 announcement and because Capcom did not want to leave its fans to wait too long for another Resident Evil adventure on PS1, they reviewed their list of proposed spin-off games and went ahead making Resident Evil 3: Nemesis (Japanese title: Biohazard 3: Last Escape) for a late 1999 release while the PS1 console was still in good demand.  

In the above 1999 print ad, Resident Evil 3: Nemesis was shown with 3 screenshots assuring RE fans that the game has the tried-and-tested design of polygonal characters/monsters moving within pre-rendered environments, the action, the horror and adventure elements of the previous games. More notably, the new monster Nemesis had the biggest image and he rightfully became the main antagonist until the very end.

Lastly, the RE3 print ad featured the return of Jill Valentine (one of the protagonists of the first Resident Evil) and this time she had a clear sexualized look wearing a tube top and a mini-skirt. As I mentioned in my RE3 retro game review, I believe that the sexualized look of Jill was done by the game developers who were most likely influenced by the sexy appeal and iconography of the character Lara Croft from the Tomb Raider series of games. Like Lara Croft, Jill is sexy and capable of fighting with guns and other weapons. Whatever the intention of Capcom and the development behind the game, the print ad (which even had wrongful details about the timing of the story) clearly worked on getting RE fans and gamers’ attention as Resident Evil 3: Nemesis sold more than 3 million copies on PS1.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco