Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s and 1990s. In addition, there will be a few flyers of arcade games.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Japanese Contra arcade flyer
As mentioned before, Konami’s long-running Contra games franchise first started in the arcades in Japan. As seen in the Japanese arcade flyer, it was clear that the company not only had a clear vision of Contra’s visual concepts but also was pretty organized with explaining lots of details (examples: the 8-direction controls, types of weapons or ammunition available, level design differences) that both players and arcade operators can learn from. If you look closely at the rear of the flyer, you will see the two characters already identified as Lance and Bill which clearly showed the Japanese creators had the creative details really organized.
2. Virtual Bart print ad
Decades ago, The Simpsons made big waves on television and quickly emerged as a fine addition to American pop culture. That being said, it was not surprising at all that video games based on the show got made and Virtual Bart was one of them. This Virtual Bart print ad appeared in some comic books I read in 1994 and the ad makers made efficient use of the single-page layout showing that the game was not a mere 2D side-scroller as its concept emphasized Bart Simpson’s virtual reality escapades. This game, which had mini-games and different gameplay styles, received review scores ranging from negative to positive.
3. Wild Arms 2 print ad
Now this is one of the most weird and the most uninteresting game print ads of the 1990s. For the newcomers reading this, Wild Arms 2 was a sequel to the 1997 hit game Wild Arms released on the original PlayStation console. Due to the 1997 game’s success, a fan base of Wild Arms was established and the 1999 sequel was anticipated by the fans. In a very odd and illogical move, Sony Computer Entertainment came up with the Times Square setting for Wild Arms 2’s North American print ad and because they allowed so much other text and images (appearing as billboard ads) on the buildings in the background, details about the game itself got overshadowed. By simply looking at this print ad, it is simply too easy to overlook Wild Arms 2 as the featured game. Can you see the references to Wild Arms 2 here?
4. RollerGames arcade flyer
Based on the competition-oriented TV show, the RollerGames arcade game from Konami was both unique and fun to play. As with their other arcade flyers, Konami hired models to emphasize RollerGames’ core concept by appearing in full costume (as roller-skating participants), and then inserted screenshots of the game. The rear of the flyer had the technical details in simplistic fashion and they were clearly written with arcade operators in mind. The 3-paragraph text descriptions emphasized what players could expect, what options are available and how the game connects with the TV program it was based on.
5. The Jetsons: Invasion of the Planet Pirates print ad
Based on the animated series, The Jetsons: Invasion of the Planet Pirates was released on the Super Nintendo Entertainment System (SNES) in America as well as on the Super Famicom in Japan in the mid-1990s. This game’s print ad had eye-catching artwork, carefully laid down key details (including the promise of cartoon quality graphics) and showed a few screenshots. The game attracted mixed reviews from critics and I don’t know any fellow gamer who played it.
6. Sega Saturn games print ad
If you are a game console manufacturer that also owns several game development teams, you really have to promote your hardware and software aggressively. This is exactly what Sega did in the North American market sometime after the embarrassing launch of the Saturn console there. As seen in this print ad, Sega aggressively promoted their Saturn-exclusive games – including their juggernaut Virtua Fighter 2 – to make it clear to their fans (and Saturn console owners) that they are focused to entertain them. The ad also served as Sega’s effort to lure in new gamers and potential Saturn owners given the fact that Virtua Fighter 2, Virtua Cop and Sega Rally Championship were already big arcade hits. As history turned out, the Saturn ended up a commercial disappointment in America but still succeeded in Japan.
7. Galaxian arcade flyer
In September 1979, Namco released Galaxian in the arcades in Japan and it became a big hit there eventually finishing as the nation’s 2nd highest-earning arcade game of the year. Before the year even ended, Namco approached Midway of releasing Galaxian outside of Japan and this led to the game appearing in American arcades in November. Unsurprisingly, Galaxian drew lots of American players and their money which really helped Midway selling 50,000 arcade units in a few years’ time. This arcade flyer from Midway clearly showed what the Galaxian arcade unit looked like and how the controls were physically set up. I like the way the details and images were organized and how the limited page space was put to good use.
8. Heavy Barrel print ad
Originally released in the arcades by Data East, Heavy Barrel was released on the Nintendo Entertainment System (NES) in 1990. Similar with Contra and Jackal, this game had a strong military theme and shooting-oriented gameplay complete with missions that instantly reminded players about war. The military aesthetic and the showing of guns are easily the most eye-catching part of this print ad geared towards the NES userbase which had lots of young children among the players. To say the least, Heavy Barrel’s print ad was entertaining to look at.
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Author Carlo Carrasco 