Tag: Amidar

Retro Gaming Ads Blast – Part 34

Retro Gaming Ads Blast – Part 34

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1970s to the 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. North American Pac-Mania arcade flyer

The front.
The rear.

Released in 1987, Pac-Mania became a big hit among critics, fans and casual arcade gamers which added a lot to the enduring popularity of the Pac-Man game franchise. As it featured a new game design with an oblique perspective and a more 3D feel, Pac-Mania was a very serious attempt on reinventing the Pac-Man formula. For the American market, Namco licensed the game to Atari which in turn came up with the above arcade flyer that had a pretty eye-catching front cover artwork showcasing the iconic Pac-Man jumping out from a maze with the line “I’m back,…and bouncing.” The arcade cabinet was also shown and a clear message about the 3D feature of the game was shown. The other side of the flyer showed screenshots and details that are worth reading. This arcade flyer still looks attractive and informative by today’s standards.

2. Japanese Missile Command arcade flyer

Cocktail arcade tables were popular in Japan and Taito brought Missile Command with the format.

Missile Command is a true arcade classic which I always enjoy replaying (read my retro review by clicking here). It was an instant hit in arcades in America and after Atari licensed the game to Sega and Taito for the arcades of Japan, it also achieved huge success there. Along the way, Taito released Missile Command with an cocktail arcade table format which is common in Japan. The arcade flyer Taito came up with had a very simplistic presentation of details, an image of the cocktail arcade table and one screenshot of the game. The Japanese arcade flyer clearly lacks excitement but at least it gave gamers and arcade operators a clear idea of what to expect with Missile Command.

3. Atari 2600 print ad

The 1978 print ad.

When the Atari 2600 was first launched in 1977, it was officially called the Atari Video Computer System (Atari VCS). The Atari company really aimed high to sell a lot of consoles to as many households as possible and they came up with a print ad like this one from 1978. While the Atari 2600 and its games were displayed, the image of a father, mother and daughter showed that the company not only targeted American families but also want to change home entertainment to be more interactive. This old ad is truly an inspired piece of work.

4. Kool-Aid Man video game print ad

I never played the Kool-Aid Man video game.

There was a time when Kool-Aid was such a popular drink, the character Kool-Aid Man debuted in 1974 after initially starting as the Pitcher Man. A short time later, merchandising featuring the character followed and in 1983 the official Kool-Aid Man video game was released on the Atari 2600 and the Intellivision. This particular print ad appeared in some comic books I read a very long time ago and it offered customers the opportunity to get the game free by sending 125 proof-of-purchase points to the company by mail. This old ad was visually striking and was a creative way to boost sales of the drink.

5. Spider-Man Atari 2600 game print ad

Spider-Man and Green Goblin with the Atari 2600 and the TV.

Even though the controls were rough and the game’s difficulty really went high with each new session, my friends and I still enjoyed playing the Spider-Man video game on Atari 2600 from Parker Brothers. Apart from the comic book-style print ads they came up with to promote the game, Parker Brothers went on to make this particular ad featuring Spider-Man and the Green Goblin with a TV set, the game and the Atari 2600 together all presented with a totally different art style. This is still a fun ad to look at.

6. Phoenix game print ad

This is still an impressive print ad.

After playing shooter-type games like Space Invaders and Centipede on the Atari 2600, my friends and I experienced something familiar yet fresh with Phoenix. Atari secured from Taito the rights to make the Atari 2600 port of the game, and they came up with a dark print ad that showcased the official painted art work, a portion of the video game’s box and the line “Arm Your Missiles…Charge Up Your Shields! Phoenix is coming!” Having played the game many times, those highlighted words really captured the essence of Phoenix gameplay.

7. Sunset Riders North American arcade flyer

The front.
The rear.

Released in arcades in 1991, Sunset Riders was a critical and commercial hit raking in more success to Konami. For the American arcades, Konami came up with this print ad showing a creepy looking cowboy carrying a bag of money (related to the “strike it rich” line) with his donkey with him. The rear of the ad shows another photograph of 3 cowboys on their horses, the four screenshots and the creative text description. Too bad we don’t see flyers like this anymore.

8. Parker Brothers’ 6-game print ad

Parker Brothers 6-game print ad.

Quite arguably, Parker Brothers was the 2nd most prominent publisher of video games on the Atari 2600 console next to Atari itself. Out of the six games presented in this old print ad, I only played Spider-Man and Super Cobra. Each game’s box had a unique art style and collectively they made this ad look exciting. Times were really different back in the 1980s.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 25

Retro Gaming Ads Blast – Part 25

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Defender arcade flyer

Perhaps Atari did not have enough original artwork of Defender to be used in this arcade flyer. So they ended up using footage of an astronaut on the moon.

Very long ago, I played the classic game Defender a lot on the Atari 2600. Strangely enough, I never played its arcade version as my visits to arcades were quite limited as I was so young back then. When it comes to the arcade flyer of Defender, I find the use of stock footage of an astronaut on the moon as the artistic backdrop baffling because the game’s concept was all about fighting back alien invaders and protecting the citizens. Ironically, the image blended well with the photos of two arcade machines showcased.

2. Amidar Atari 2600 print ad

Does this ad make you think about King Kong or animals?

When I was a young boy, I saw this Parker Brothers print ad of Amidar appear in many superhero comic books I read. I never played the game on the Atari 2600 nor in the arcades. Each time I saw this ad, I always wondered how the game played and what its creative concept was all about. The constant showing of a giant gorilla on the game box cover reminded me of King Kong.

3. Reactor Atari 2600 print ad

Parker Brothers made this ad imagining gamers getting very engaged with reactor once they start playing it.

Reactor was one of those video games that was somewhat influenced by the subject of nuclear technology, particularly about the nuclear reactors. This is another game I never played on console nor in the arcades. This Reactor print ad by Parker Brothers for the Atari 2600 has a visual style and creative concept that I still find fascinating to look at.

4. Punch-Out!! arcade flyer

This was years before Nintendo hired Mike Tyson to endorse the console version of Punch-Out!!

In 1984, Nintendo released the original Punch-Out!! game in the arcades and literally punched its way through to the top of American arcades that year while also scoring big in other arcades around the world. While the game proved to be very playable and a lot of fun, it could be argued that the intriguing image Nintendo used for the North American arcade flyer – a boxer down after literally getting beaten by the Punch-Out!! machine – made an impact on both gamers and arcade operators.

5. Arumana no Kiseki flyer

Is the famous Indiana Jones theme music playing inside your mind right now as you look at this art?

Released in 1987 on the Disk System of the Nintendo Family Computer (Famicom) in Japan, Arumana no Kiseki was one of the many 2D adventure games Konami released that entertained gamers. When compared to Castlevania – strongly influenced by American horror movies – this game was very influenced by the Indiana Jones movies of Steven Spielberg which is very evident in this promotional flyer.

In fact, some gamers who could not read the Japanese title actually thought this was an official Indiana Jones video game because the artwork was so suggestive. Having played and finished the game myself, I can say that Arumana no Kiseki was simply an Indiana Jones-inspired adventure game that had its own creative concept and unique settings and characters.

6. Devastators arcade flyer

The 1980s female Rambo smiling towards you.

By looking at the track record of Konami closely, you will notice that many of their games in the 1980s were influenced by Hollywood movies and they hired pretty or sexy models for their arcade flyers. This arcade flyer of Devastators is no exception and you can clearly see the Rambo-inspired lady smiling while carrying a weapon. Devastators itself had strong Rambo vibes for its concept.

7. S.P.Y. Special Project Y arcade flyer

Somehow the picture of this flyer reminds me of Miami Vice.

Still with Konami, S.P.Y. Special Project Y is 1989 arcade game that featured action sequences in which players fight against countless enemies in order to progress with the minimal story. This game had certain spy movie elements and to promote it, Konami came up with this arcade flyer showcasing three sexy women wearing swimwear accompanied by two men who looked more like operators or schemers. Can you imagine yourself as an arcade operator looking at this flyer trying to decide to buy the game?

8. Teenage Mutant Ninja Turtles arcade flyer/poster

This arcade flyer is still great and exciting to look at, even if your not a TMNT fan.

Now this is one of the most definitive arcade games Konami ever made. Released in late 1989, Teenage Mutant Ninja Turtles became a massive arcade hit in North America constantly attracting lots of fans and casual gamers to play at each machine. The demand was so great, Konami had no choice but to hire a company to manufacture more machines. When it comes to promoting the game, Konami cleverly used a mix of artworks for the TMNT characters and fantasy environment while having a hired model playing April O’Neil blending in smoothly.

Having seen the 1980s animated series myself, I can say that the ad makers struck gold when it came to making a promotional image that Teenage Mutant Ninja Turtle fans can easily recognize and go to the arcade to play the game.

9. Batman arcade flyer

If you saw the 1989 movie, did you play this in the arcade?

The live-action Batman movie of 1989 was simply inescapable as there was so much hype, merchandising and promos connected with it. When it came to video games, it was not surprising that a lot of companies talked with Warner Bros. and eventually Atari made the official arcade game based on the movie (for insight on the production, watch PatmanQC’s video by clicking here). This early-1990s arcade flyer had a simplistic approach showing a few screenshots and descriptive text while having the live-action Batman (note: Michael Keaton in costume) dominating in the middle. Simplistic yet effective in telling gamers and arcade operators what to expect.

10. Xevious arcade flyer

This arcade flyer is exciting and creative to focus on.

Xevious is a long-running series of video games owned by Namco. Since the early 1980s, several Xevious video games were released on arcades, consoles and mobile devices. Believe it or not, the original Xevious game was published by Atari for North American arcades and the company came up with this dynamic looking flyer to promote it. The arcade flyer really looks dynamic due to the hand-drawn art surrounding the photo of the machine. Even by today standards, this flyer still looks modern and energetic.

11. Robin Hood: Prince of Thieves print ads

Tell me if this ad makes you want to play the game.
Original artwork here was meant to immerse viewers into the fantasy setting of the game based on the movie.

If you saw the 1991 movie Robin Hood: Prince of Thieves, were you able to play the video game adaptation? Robin Hood: Prince of Thieves on the Nintendo Entertainment System (NES) was notable for being specially featured in the Nintendo Power magazine and its game design was truly ambitious at the time. To promote the game and take advantage of the movie’s popularity, Virgin Games came out with two print ads targeting movie fans and NES gamers.

The first print ad above had lots of selected screenshots surrounding the game’s box and crammed the descriptive text. The 2nd print ad had original artwork to emphasize the fictional setting and used only three screenshots. Looking at both print ads, it was clear that the ad makers had no permission to use the likeness of Kevin Costner as Robin Hood. The same with other actors and their characters. Regardless, the ads still reminded me enough of the movie while keeping me informed about the video game.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast

Retro Gaming Ads Blast

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

Today I am launching a brand-new series of articles titled Retro Gaming Ads Blast (RGAB) which will explore the many print ads and promotions of video games, computer games, arcade games and handheld games that were published through the decades.

For the newcomers reading this, print ads of games were widely popular and heavily relied on by gamers/players long before smartphones, social media, the worldwide web and online videos even started. Back in the old days, print media was the most common method for companies to market their games while also helping hardware (machines which played the games) reach potential buyers. Such ads appeared in magazines, comic books and newspapers. Not only that, there were several print ads of games that were made to look creative, compelling and even intriguing.

With those details laid down, here is the first batch of retro gaming print ads for you to see and enjoy…

1. Parker Brothers’ Spider-Man-led print ad

Does this ad look amusing?

Remember Parker Brothers? That was a company that started way back in 1883 founded with a strong focus on the enjoyment of games in the form of board games, cards and toys. In the late 1970s, Parker Brothers started making electronic versions of their popular board games and engaged in the video game development and publishing. They also went on to make home ports of popular arcade games in the early 1980 for several gaming platforms.

Parker Brothers was very active with making games for the Atari 2600 console which became the dominant machine for home gaming in North America in 1982. In the above print ad, their marketing heavily emphasize the Spider-Man video game for Atari 2600 and added two others games they also published – Tutankham and Amidar – which was a clever move to market multiple games. The ad’s focus on Spider-Man was amusing and even without showing a single screenshot of the game, it was enough to entice people to watch out for it. Be aware that the Spider-Man game’s development was done by Laura Nikolich who was hired by Parker Brothers at a job fair. Nikolich had full creative control on making the game and had no contact whatsoever with Marvel Comics.

2. Advanced Dungeons & Dragons: Cloudy Mountain print ad

An ad like this was strong enough to motivate gamers’ imagination and interest.

Back in 1982, Advanced Dungeons & Dragons: Cloudy Mountain was released on the Intellivision game console and I was fortunate enough to watch my next-door neighbor play it repeatedly. The above print ad – which simply referred to the game as Advanced Dungeons & Dragons – only had a few words which directly pointed to the main objective of the game…the golden crown. While only one screenshot of the game was displayed, the advertisers heavily relied on hand-drawn, comic book-style fantasy art work to sell the game.

For those who were born long after the 1980s, let me share with you that ads like these were really impressive for their time. It was common for advertisers to use art works (even though they may not accurately reflect the gameplay or game design) and post at least one screenshot to catch the viewer’s attention with the hope that it would even encourage him/her to anticipate the game. It should be noted that ads like these were strong enough to make gamers’ imagination or curiosity grow stronger.  

3. Konami’s collective military video games advertising

Print ad of four games for IBM, Amiga and Commodore.
Print ad of Jackal and Contra for the NES.

Konami, the Japanese company that has long been known for Metal Gear, Suikoden and the controversial sacking of famous game designer Hideo Kojima, was aggressive in the gaming business in the 1980s and arguably the aggressiveness was reflected in their publishing of several games that emphasized militarism during the late stages of the Cold War. In short, they made the military look cool and their activities fun to do in digital form.

While Konami has always been identified with console gaming, they actually released Rush’n Attack, Contra, Jackal and Boot Camp on IBM, Amiga and Commodore computers (as seen in the first print ad above) which were popular in the 1980s. The said ad also have a very amusing visual concept emphasizing the excitement and fun of military action games coming to gamers at home for their computers.

The 2nd print ad above – Jackal and Contra for the Nintendo Entertainment System (NES) – was very intriguing to see. It was very clear back in the 1980s that the NES always had a wholesome audience (note: a lot of buyers were parents who wanted to entertain their kids at home) and that includes a lot of very young players. To see the collective ad of Jackal and Contra (for the NES platform) having battle-hardened men in military gear holding guns was openly aggressive to perceive and instantly reminded people about the Cold War (and the menace of Communists, socialists, Marxists and terrorists) and the cultural impact of the mega blockbuster film Rambo: First Blood Part II. This is the kind of ad that would drive today’s woke-minded people crazy and even cause them to panic and pretend to be victims of militarism and patriotism. If you look at the ad closely, you will realize there is simply no room for the garbage of political correctness and wokeness.

Lastly, I myself had played Contra and Jackal with my friends on the Nintendo Family Computer (the Japanese counterpart of the NES) and both military games were a lot of fun to play from start to finish!

4. Batman Returns SNES game ad

This print ad appeared in some comic books I read in the early 1990s.

Way back in 1992, Batman Returns (the sequel to the mega blockbuster Batman movie of 1989) was released in cinemas with intense marketing and merchandising reflecting Warner Bros. intention to replicate the commercial success they had in 1989. Along the way, there were several video game adaptations of Batman Returns that were released on different platforms. Among those many video games was the Super Nintendo Entertainment System (SNES) game of Batman Returns which was developed and published by Konami in 1993 the form of a side-scrolling beat-them-up game.

The above ad was visually appealing with hand-drawn, comic book-style art dominating the spaces while leaving room for some screenshots and a written description of the game. Having seen this ad on multiple comic books I read back then, I can say that the ad was entertaining to see and was effective in making me interested in the game. I played Batman Returns on the SNES but never got to finish it. Oh yes, the game’s audio were really good and there were also digitized images from the movie for the in-game narrative.

5. Flashy Sonic the Hedgehog Japanese print ad

A dazzling approach by Sega on selling Sonic the Hedgehog.

1991 will always be remembered as the year of Sonic who eventually became not only Sega’s most defining mascot but also a video game industry icon. That same year, Sega released Sonic the Hedgehog on the Sega Genesis (referred to as Sega Megadrive in other parts of the world) console and it became a massive success with consumers and the game critics.

In the above Japanese print ad, a very captivating display of light and energy rays dominated the space leaving a minority share left for Sega’s console, screenshots and even a UFO Catcher arcade machine picture. While I could not understand the Japanese text, it seems to me that the flashy visual concept of the ad reflected Sega’s high ambitions with Sonic. How many gamers in Japan bought a copy of Sonic the Hedgehog because of this ad remains undetermined.

6. Japanese Super Star Wars print ad

A long time ago in a galaxy far, far away…

Before Nintendo released its 16-bit game console (referred to as Super Nintendo Entertainment System in America, and Super Famicom in Japan), there were lots of Star Wars video games released on varied platforms and the arcade.

With Nintendo’s 16-bit gaming platform realized, lots of game designers and business partners saw opportunities to make new games with gameplay concepts and designs using the technological advantages of the time. For LucasArts and its partners, taking Star Wars gaming into the next level was inevitable and they made it all come true in 1992’s Super Star Wars video game.

Published in Japan by JVC Musical Industries for the Super Famicom, Super Star Wars was a major leap forward in game design, visuals, sound and enjoyment. Apart from the 2D side-scrolling run-and-gun gameplay, gamers were deeply immersed into Star Wars’ universe with the Mode 7 landspeeder and X-Wing fighter sequences, as well as the first-person trench run sequence.

The Japanese print ad above cleverly presented screenshots from the game while using official imagery from the Star Wars movie poster of 1977 (look at how young Harrison Ford, Mark Hammill and the late Carrie Fisher were back then). The ad is a fine example of combining the greatness of the classic George Lucas-directed film with the highly enjoyable design of Super Star Wars. Lastly, these should remind you that there was a time when Star Wars was not yet tainted by wokeness and the garbage values of the Satanic Leftists (read: woke Disney).   

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco