Thailand, the 2nd most visited nation of Southeast Asia in 2025, has set ambitious tourism targets for itself for 2026 and it includes achieving US$95 billion in tourism revenue, according to a VnExpress news release. Thailand attracted over thirty million international arrivals last year which was actually a decline of more than 7% compared to 2024.
To put things in perspective, posted below is an excerpt from the news report VnExpress. Some parts in boldface…
The Tourism Authority of Thailand (TAT) has expressed confidence that the country’s tourism sector will earn 3 trillion THB (US$95.35 billion) in revenue this year through its “Amazing 5 Economy” strategy.
The plan targets an 11% increase in international visitors, enhanced domestic tourism, and a focus on sustainable, high-quality growth despite global challenges.
TAT aims for 36.7 million international arrivals and about 210 million domestic trips in 2026. Meanwhile, the revenue target includes 2 trillion THB from international markets, with an expected 11% increase in international tourist arrivals, and 1 trillion THB from domestic tourism, projected to grow by 4%, said TAT Governor Thapanee Kiatphaibool.
In 2026, TAT plans to reignite quality tourism growth by addressing challenges such as geopolitical tensions, increasing global competition, and domestic factors like the strong baht, household debt, safety concerns, and natural disasters. The key to success lies in the “Amazing 5 Economy” framework, which includes life economy, sub-culture economy, night economy, circular economy, and platform economy.
In 2025, Thailand recorded total tourism revenue of approximately 2.7 trillion THB. International arrivals reached 32.97 million, down 7.23% year-on-year.
It saw declines in short-haul markets such as Malaysia and China. However, long-haul markets showed strong momentum, with visitors from Europe, the Americas, the Middle East and Africa reaching a record 10.8 million.
Notably, arrivals from the U.K. and the U.S. each surpassed one million for the first time. Domestic tourism also expanded, with more than 202 million trips, up 2.7%.
Let me end this piece by asking you readers: What is your reaction to this development? Have you ever toured Thailand before? If you did, how long did you stay in Thailand and how was your overall travel experience there? Do you think Thailand will be to achieve its ambitious tourism targets this year?
Vietnam, a nation previously ravaged by war which eventually emerged as a major tourism destination in Southeast Asia, imported a lot more fruits and vegetables from the United States of America resulting in a jump of 67% to US$900 million, according to a news report by VnExpress. Vietnam’s exports to America, however, were not too great which resulted in a trade surplus of more than $350 million for America on fruits and vegetables.
To put things in perspective, posted below is an excerpt from the VnExpress news report. Some parts in boldface…
U.S. fruits and vegetables are pouring into Vietnam, with 2025 imports rising by nearly 67% to US$900 million, but Vietnamese exports to the U.S. are not keeping pace.
This marked a 10-fold jump in imports from the U.S. from a decade ago, with cherries, apples, grapes, and oranges being among the top fruits bought, according to Vietnam Customs.
Vietnam’s vegetable and fruit exports to the U.S. were worth $546 million last year, a minuscule 1.49% share in a market is dominated by suppliers such as Mexico, Canada and South American countries.
Dang Phuc Nguyen, general secretary of the Vietnam Fruit and Vegetable Association, said the U.S. is a very large market but also one marked by stringent technical standards and also long geographical distance for Vietnam.
Vietnam’s position as the 13 largest fruit and vegetable supplier to the U.S. is owed to the great efforts made by businesses in recent years, he added.
There is room for growth as the list of fresh fruits permitted for export to the U.S. continues to expand, and now includes pomelo, mango, dragon fruit, longan, lychee, star apple, rambutan and, most recently, coconut.
Consumer trends in the U.S. are shifting toward novel fruits, health-oriented products and more deeply processed items such as frozen fruit, dried fruits and juices, with Vietnamese products like coconut, durian and pomelo becoming increasingly popular.
But exports do face many challenges. Starting this month the U.S. began tightening regulations on traceability and food safety, particularly with respect to pesticide residues.
Vietnamese oversight of planting area codes and packing facilities remains uneven, which threatens to bring warnings or even temporary import suspensions by the U.S.
The high logistics costs due to the distance make it difficult for Vietnamese fruits and vegetables to compete on price with suppliers close to the U.S. such as in Mexico, Peru or Thailand.
Let me end this piece by asking you readers: What is your reaction to this development? Do you consider Vietnam’s heavy importing of American fruits and vegetables in 2025 big economic victories for Trump’s America? What do you think is the main reason as to why Vietnam purchases so much fruits and vegetables from the United States? Do you think Trump’s tariffs are already helping American producers of fruits and vegetables?
Vietnam, a nation ravaged by war decades ago, has emerged as a major tourism magnet in both Southeast Asia and Asia as a whole after successfully attracting more than twenty-one million foreign tourists in 2025, according to a VnExpress International news report. The figure is a new all-time high. What Vietnam achieved was more than 20% higher than its 2024 foreign tourist numbers. For 2026, Vietnam is aiming high with a target of 25 million foreign visitors.
To put things in perspective, posted below is an excerpt from the news report VnExpress. Some parts in boldface…
Vietnam welcomed a record number of foreign tourists in 2025 with 21.2 million, up 20.4% from the previous year and the highest ever, according to General Statistics Office.
Mainland China was Vietnam’s biggest source of visitors last year with 5.2 million arrivals, up 41% year-on-year, followed by South Korea with 4.3 million and Taiwan with 1.23 million.
The U.S. ranked fourth with 848,000, followed by Japan with 814,000. The rest of the top 10 were India (746,000), Russia (689,000), Cambodia (687,000), Malaysia (573,000) and Australia (548,000).
Tourism industry insiders attributed Vietnam’s strong performance to visa reforms.
Foreign tourists welcomed in Vietnam. (photo credit: Ho Chi Minh City Department of Tourism)
In March the government decided to extend visa exemptions until 2028 for citizens of 12 countries: Denmark, Finland, France, Germany, Italy, Japan, Norway, Russia, South Korea, Spain, Sweden, and the U.K.
In August it waived visa requirements for stays of up to 45 days for citizens of 12 more countries: Belgium, Bulgaria, Croatia, Czechia, Hungary, Luxembourg, the Netherlands, Poland, Romania, Slovakia, Slovenia, and Switzerland.
This expanded the unilateral visa waiver list to 24 countries and the total number including bilateral waivers to 39.
Let me end this piece by asking you readers: What is your reaction to this development? Considering the strong international tourism momentum it has right now, do you think Vietnam will succeed in attracting 25 million foreign tourists this year? Do you think a lot more visitors from Europe will come to Vietnam this year?
With 2025 already behind us, one has to wonder how the Philippines performed when it comes to attracting foreign tourists and as of this writing, the final statistics have yet to be announced by the government. What is clear is that the Philippines really slumped on international tourism last year and the nation is behind many of its Southeast Asian neighbors, according to a recent news article by VnExpress International.
To put things in perspective, posted below is an excerpt from the news article of the VnExpress International. Some parts in boldface…
Vietnam and Malaysia are rising tourism stars in Southeast Asia thanks to relaxed visa policies and improving infrastructure while Thailand has lost its lead due to border clashes and safety concerns.
Vietnam received its 20th millionth foreign visitor in a year for the first time at the Phu Quoc International Airport on Dec. 15, marking a milestone for its tourism sector. The full-year is expected to exceed 21 million, surpassing the previous record of 18 million achieved in 2019 before Covid.
With its 21% growth rate this year, Vietnam is regarded by the United Nations World Tourism Organization as one of the fastest-growing markets in the world.
Malaysia attracted 28.2 million tourists in the first eight months of this year, a 14.5% increase year-on-year.
The industry will be supported by stronger Chinese tourist arrivals, improving flight connectivity and the government’s ambitious “Visit Malaysia 2026” campaign, according to HSBC Global Research.
“Malaysia is on track to easily exceed its 2025 tourism target of 31.4 million tourists, making it one of the few ASEAN economies to achieve its target.
“We estimate the number of tourists is likely to exceed 40 million.”
This year, both countries have strived to ease visa polices, enhance promotion campaigns and improve airport infrastructure.
Indonesia and Laos have also seen increasing tourist numbers.
Indonesia received over 12.76 million foreign visitors in the first 10 months, a 10% increase, with Malaysia, Singapore, Australia, and India being the leading source markets. Laos received 3.8 million, a 13% increase.
Challenging year for Thailand, Cambodia – Once a tourism powerhouse in Southeast Asia, Thailand has struggled with setback after setback this year.
The crisis began in January as many Chinese tourists canceled their trips to the country following the high-profile abduction of Chinese actor Xing Xing.
Two months later a deadly earthquake in Myanmar that sent tremors across Bangkok caused widespread damage to the tourism industry.
Escalating military clashes along the Thai-Cambodian border also triggered a surge in cancellations across provinces near the fighting. Some countries warned their citizens to postpone traveling to Thailand.
Arrivals as of early December declined by 7% to 30 million. Thailand had received 40 million tourists in 2019 and 35 million last year.
Meanwhile, Cambodia’s reputation took a beating in the eyes of South Koreans due to online scams and the disappearance of hundreds of their fellow citizens who entered that country.
The South Korean government has issued warnings to its citizens to cancel or postpone non-essential travel to the Cambodian capital Phnom Penh and areas like Sihanoukville and Bokor Mountain.
Cambodia attracted only 4.75 million tourists in January-October, a decrease of 11.6%.
The Philippines received 4.7 million foreign visitors in the first 11 months of the year, a 3.02% decline due to significantly lower arrivals from South Korea and China.
Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the Philippines still has a lot of problems to solve regarding infrastructure, tourism promotions and domestic travel costs before it could become competitive with its Southeast Asian neighbors? If ever the Philippines fails to hit its 2025 foreign tourist arrivals target, do you think the Department of Tourism (DOT) will once again point to tourism revenues as a barometer for success? With its current standing on international tourism, do you consider the 2023-2028 National Tourism Development Plan (NTDP) of the Philippines a failure already?
Have you ever thought about entering South Korea with employment and residency in mind? The economic giant of Asia saw its foreign resident population reach a new all-time high and it has something to do with the arrival of young migrants and foreign students, according to a news report by VnExpress. Not only that, Vietnam’s own people in South Korea got counted as a fast-growing demographic.
To put things in perspective, posted below is an excerpt from the news report VnExpress. Some parts in boldface…
South Korea has reached a new demographic milestone with its foreign resident population hitting an all-time high, a trend fueled largely by an influx of young migrants and international students, particularly from Vietnam.
As of May, the number of foreign residents aged 15 and older stood at approximately 1.69 million, representing an 8.4 % increase compared to the same period last year, according to a survey by the Ministry of Data and Statistics. This shift comes against the backdrop of a total national population of roughly 51.8 million.
While ethnic Koreans from China continue to comprise the largest foreign resident group at 506,000, Vietnamese nationals have emerged as the fastest-growing demographic. Vietnamese residents now rank second with a population of 270,000, expanding much more rapidly than any other major group.
A major portion of this growth is driven by the education sector, according to the Korea Times.
The overall number of student visa holders rose by 18.2%, or 36,000 people, in just one year. Data highlights the prominence of the Vietnamese community within this sphere, as Vietnam currently ranks first with approximately 100,000 students in South Korea, followed by China with 45,000 and Uzbekistan with 17,000.
The rise in international students, attributed to the global appeal of Korean culture and government initiatives, is reshaping the visa landscape.
While ethnic Korean visas (F-4) and low-skilled worker visas (E-9) still account for the largest raw numbers at 410,000 and 321,000 respectively, professional visa categories are seeing sharp increases. The number of professional workers jumped 25.7% to 82,000, while the population of workers holding permanent residence visas grew by 17.1% to 123,000.
The report also identifies a shifting mindset among these new arrivals, noting a growing preference for long-term settlement over short-term employment.
Among those without permanent residency status, more than 89 % expressed a desire to remain in South Korea. This sentiment is strong among the student population as well, with 65.5 % stating they plan to continue living in the country after graduation, citing high satisfaction with the quality of education and academic programs.
The surge in migration has had a tangible impact on the labor market. More than 1.1 million foreign residents were employed as of May, marking a 9.8% year-on-year rise, the highest employment level recorded since the ministry began collecting such data in 2017, Yonhap reported.
The employment rate among foreign residents reached 65.5%, up 0.8 percentage points from the previous year.
Let me end this piece by asking you readers: What is your reaction to this development? Do you think South Korea can benefit economically and socially from the growing foreign resident population? Do you think time will come when foreign residents will eventually displace South Korea’s citizens on employment, local communities and business? Do you know anyone who wants to study in South Korea or enter the country as a foreign investor? Do you think South Korea has secured itself from human trafficking?
Images created with artificial intelligence (AI) applications that got shared on social media continue to fool people. It is unfortunate because AI is so accessible through apps and online, people can use them and create fake stuff that easily capture people’s attention.
For starters, look what happened in Japan when someone used generative AI to create a fake image about a bear on a road, shared it online and scared the local community. This was during the time when bear attacks in Japan increased.
Recently, deception caused by AI-generated imagery took its toll in parts of Southeast Asia. To put things in perspective, posted below is an excerpt from the technology article of VnExpress.net. Some parts in boldface…
When Thu saw a viral video purportedly showing a woman and her grandchild trapped in floodwaters in central Vietnam, she almost shared it until some things made her pause.
Thanh Thu first encountered an AI hoax last month when she believed a photo showing dozens of people clinging to rooftops during flooding in Thai Nguyen Province in the north was real. The grainy quality made the picture convincing at first glance.
“But on closer look, it made no sense as multiple helicopters were hovering just above the water yet not rescuing anyone,” she says
That experience made her more cautious. So when she saw the new flooding video, she examined it again and noticed the grandmother’s face was blurred and distorted, while nearby people appeared calm, chatting casually with water only reaching their knees.
“The footage was heart-breaking at first and gave me a strong urge to share it, but I realized in time that it was AI-generated just to attract views,” the 28-year-old in HCMC says.
In recent months, her social media feeds have been filled with photos of friends posing in destinations around the world, their faces retouched to look like models. But when she noticed that photos from various friends had identical settings, with only their faces changed, she realized the images were AI-generated.
In Hanoi, Hoang Viet, 27, has also been fooled by AI-generated content. A nature enthusiast, he once spent more than an hour watching a TikTok video about a supposed “rainbow mushroom” and even took notes for research. “Later I did more research and asked experts only to find out the species does not exist at all,” he says.
He recalls being frightened by clips of “sea monsters revived” or wild animals jumping on trampolines, all low-quality videos resembling security footage but drawing tens of millions of views. “All of them were fake.” After these experiences, he now cross-checks any information using reliable news sources or academic materials before accepting it as true.
The rise of tools such as OpenAI’s Sora, Google’s Veo 3 and Runway this year has caused a surge in AI-generated images and videos, from staged travel photos to recreated images with deceased relatives.
According to digital transformation expert Dr. Dinh Ngoc Son, AI-generated content is designed to exploit emotions and curiosity. “Sensational or unusual information always spreads faster,” he says. “As AI improves realism, the spread becomes stronger, creating an emotional whirlwind that is difficult to control.”
He says authenticity and digital ethics have become major challenges. As generative AI advances, the line between real and fake is becoming increasingly thin. He cites fabricated flood rescue clips and deepfake news anchors as examples.
In July Malaysian newspaper The Star reported that a couple in Kuala Lumpur drove 300 kilometers to a tourist destination only to find it did not exist and had been entirely produced by AI. “When users share such content without verification, it distorts public perception and undermines trustworthy information platforms,” Son says.
Cybersecurity specialist Ngo Minh Hieu, known as Hieu PC, says many people unknowingly expose personal data by uploading their photos to AI-powered editing apps. “With just a smartphone, anyone can create AI products,” the founder of the “Anti-Scam” project says. “While many use them for fun, scammers increasingly exploit them to deceive those who are less tech-savvy.”
At a national seminar on online fraud prevention in late October, Deputy Minister of Public Security Pham The Tung warned that criminals are taking advantage of AI and deepfake technologies to defraud citizens. On Oct. 28 anti-scam platform Chongluadao.vn issued a new alert about fraudsters using AI to manipulate e-commerce livestreams.
They take real sales videos, modify the sellers’ appearances to look physically disabled or ill, and re-upload them to solicit purchases from sympathizers. Scammers also create dozens of fake accounts to leave emotional comments, leveraging the bandwagon effect to deceive more viewers.
As someone who once bought products on livestreams of disabled people out of sympathy, Thu says the AI scam leaves her increasingly bewildered. “Now, when even images of those people can be faked, I do not know what to believe.”
To combat AI-driven misinformation, Son says joint action is needed from individuals, society and authorities. Individuals must improve their fact-checking skills, while the journalism and education industries should strengthen digital media literacy, he says.
Very clearly, AI has no soul and AI applications are being used for the wrong and irresponsible reasons. Not only are there tech users who use AI to make images or videos to grab people’s attention, there are criminals, fraudsters and scammers who use AI to steal money or information. This should remind you that technology can be abused a lot and affect people negatively.
An example of AI-generated imagery. (credit to VnExpress.net)
Let me end this piece by asking you readers: What is your reaction to this development? Are you able to tell if a video you saw is generated by AI? Do you think a lot of people are abusing AI to grab people’s attention and increase their social media followers? Is your local government unit using AI through public services? Do you know anyone who became a victim of scammers who used AI?
Recently the Vietnam-based office supplies company Thien Long announced that it will be investing almost $3 million in the Philippines as it is expanding in the Southeast Asian region, according to a news report by VnExpress.
To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…
Vietnamese office supplies company Thien Long plans to invest US$2.8 million in the Philippines as part of efforts to expand in Southeast Asia.
It will establish the Flex Office Philippines brand to distribute stationary products imported from Vietnam, according to a recent announcement.
In an interview with VnExpress in April, the company’s chairman, Co Gia Tho, had outlined plans to gain a bigger share of the Southeast Asian stationary market.
In recent years the pen and stationery market in the region has been shrinking, with businesses shifting to more profitable industries, offering Thien Long the chance to expand overseas, he said.
Exports currently account for 20% of the company’s sales, and have been growing in double digits over the last decade, reaching VND1 trillion ($38 million) for the first time in 2024.
The management aims to increase this share in the coming years through a “glocalization” strategy, leveraging domestic strengths and adapting them for international markets.
In May, through a subsidiary, it acquired Phuong Nam Cultural Corporation, which operates a chain of nearly 50 bookstores.
The management said the purchase is a strategic step to develop new product categories, particularly toys and lifestyle consumer goods, on which the company has been focusing in recent years.
Let me end this post by asking you readers: What is your reaction to this recent development? Have you ever heard of Thien Long before? Do you think the Vietnam-based office supplies company will succeed with its $2.8 million investment in the Philippines?
Based on the latest international tourism statistics and analysis for 2025, the Philippines is clearly failing to attract foreign tourists when compared to its Southeast Asian neighbors, according to a news article by VnExpress.
To put things in perspective, posted below is an excerpt from the VnExpress news article. Some parts in boldface…
An online debate has erupted on social media as users wonder why the Philippines, with its rich nature, culture, and cuisine, is being overlooked by foreign tourists in favor of destinations like Vietnam and Thailand.
Thea Tan, a Filipino, posted on her X account in May expressing frustration over the Philippines’ underwhelming tourism numbers despite offering what other countries dream of: breathtaking beaches, vibrant culture, incredible food, and the warmest locals.
“So, why are tourists still choosing Thailand, Vietnam, and Bali over us?” she asked.
The post quickly went viral, accumulating over 9,000 likes and hundreds of comments.
In the first quarter of the year, Malaysia topped the list of most-visited Southeast Asian countries, with 10.1 million arrivals, followed by Thailand (9.55 million), Vietnam (6 million), and Singapore (4.3 million). By April, the Philippines had only welcomed 2.1 million visitors.
In 2024, the country saw 5.9 million foreign tourists, falling short of the government’s target of 7.7 million and far behind its regional neighbors including Cambodia, which had 6.7 million visitors.
Many online users, like Tan, argue that the Philippines is not considered a top priority destination in ASEAN.
“We are tiring out tourists with poor infrastructure and complicated transportation,” Tan noted.
Even locals find domestic travel expensive and difficult, let alone for foreign visitors, according to comments on the post.
“The Philippines has beautiful beaches, delicious food, and friendly people, but it lacks roads, reliable airports, and public transportation. Most importantly, the prices here are too high,” one local shared.
Another netizen pointed out, “In all the countries you’ve mentioned, their capitals are also tourist destinations. Manila, on the other hand, is boring for tourists. We don’t have decent museums or historical tours, and moving around in Manila is not easy either.”
A netizen added, “The government isn’t investing in quality tourist facilities and infrastructure like our neighboring countries. That’s where we’re lagging behind.“
Recently, the Philippines was ranked as the most dangerous destination by U.K. financial comparison site HelloSafe in a survey dismissed by the Philippines’ tourism experts as biased and misleading.
Victor Lim, president of the Federation of Filipino-Chinese Chambers of Commerce and Industry, emphasized that the Philippines must improve its infrastructure and enhance safety measures to establish itself as a leading tourist destination in Southeast Asia, Philstar reported.
Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the Department of Tourism and its strategic partners should get together and come up with hard adjustments to make the Philippines more attractive to foreigners? What do you think are the five biggest problems of the tourism industry of the country? Do you consider tourism-related awards crucial to the Philippines’ ability to attract visitors from around the world?
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Author Carlo Carrasco 