Recently the Department of Tourism (DOT) confirmed that as of November 1, 2024, it has recorded 4.8 million international visitor arrivals, according to a Philippine News Agency (PNA) news article. That is around three million short of its 2024 target of 7.7 million.
To put things in perspective, posted below is an excerpt from the PNA news article. Some parts in boldface…
International visitor arrivals to the Philippines reached more than 4.8 million, the Department of Tourism (DOT) said on Friday.
In a statement announcing its attendance at the 2024 World Travel Market (WTM) in London, the DOT said the event would serve as an opportunity to invite more tourists from the European market, especially as it makes up a huge percentage of the foreign visitors to the country.
“The United Kingdom leads as the top European source of visitors, ranking as the Philippines’ ninth-largest source market, with 128,660 arrivals recorded from Jan. 1 to Oct. 31,” it said.
“As the UK outbound travel market rebounds, it presents a valuable opportunity for the Philippines.”
As of Nov. 1, the number of international visitors to the Philippines has reached 4,879,022, less than 3 million away from the DOT’s yearend target of 7.7 million arrivals.
With UK tourists increasingly seeking destinations that offer value for money and experience, the DOT is confident the Philippines’ “diverse landscapes, rich history, and immersive travel experiences” align well with the market’s preferences.
By doing the math, 4,879,022 international tourist arrivals covering the period of January 1 to November 1 (306 days) is equivalent to 15,944.516 per day. Multiply that current average by 366 days for 2024 (a leap year), the total would be 5,835,693 international tourist arrivals which is clearly short of the target.
Of course, it is expected that more visitors from overseas will increase sharply this December as many Filipinos based abroad will be coming home for Christmas and New Year celebrations with families. It remains to be seen how the DOT and its strategic partners will accommodate the anticipated high influx of visitors from overseas. It is recalled that the Rizal Commercial Banking Corp. (RCBC) and China Banking Corp. found the nation’s Philippine tourism recovery still lacking.
Let me end this piece by asking you readers: What is your reaction to this latest development? Do you think the DOT can still hit its 2024 target of 7.7 million international visitor arrivals by the end of December? Do you think news about crime connected with Philippine Offshore Gaming Operators (POGOs) are discouraging foreigners from visiting the Philippines? Do you wish to see the DOT get more involved with special events such as food festivals, entertainment conventions, film festivals, international sports events, car shows and the like?
In times of prosperity or hardship, Festival Mall (originally named Festival Supermall) in Filinvest City, Alabang, Muntinlupa City continues to attract families and shoppers. Since the mall’s early days in 1998, its amusement center X-Site kept on succeeding on attracting visitors and providing them bouts of varied fun in return to what the customers paid for. X-Site is a lively form of entertainment-focused capitalism that just keeps on moving forward and attracting visitors.
Located at the 3rd floor (note: officially referred to as the 2nd Level or 2L or 2nd Floor by the mall. The 1st floor and 2nd floor of the mall are referred to as Lower Ground Floor and Upper Ground Floor respectively), the X-Site Amusement Center has a wide floor space with a high ceiling.
The way it was designed, X-Site has several arcade games (lots of fun retro games included), merchandiser games, a virtual reality ride, KTV booths, motion-sensing dance spot, the ring toss, entertainment stores, indoor sports games, redemption games, bumper cars, and the indoor roller coaster (which explains the need of having a high ceiling). Watch below the YouTube video and the images I prepared below.
At the arcade games section inside X-Site.
Having a high ceiling made it possible to have an indoor roller coaster (tracks above the machines and people in this image). Other amusement centers in Alabang had lower ceilings which made their places feel small or tight when compared to X-Site.
Some newer machines plus indoor sports games added into the arcade games section.
This is the place for those who love dancing and music.
Back in 1998, I know a few friends whose had not even visited Festival Mall (at the time we talked) yet they already heard of the positive word-of-mouth feedback about the indoor roller coaster of X-Site.
The indoor roller coaster of X-Site remains a favorite ride for those who kept coming back.
On December 25, 2023, I visited Festival Mall to look around. I passed by X-Site and I saw an unusually large number of people there composed of young people, children and their parents/guardians.
For the newcomers reading this, December 25 here in the Philippines is a time of having fun during the Christmas season and also it is the day when the annual Metro Manila Film Festival (MMFF) opens in cinemas. This explains why a lot of people spend time at the shopping malls and it is a cultural thing here in the Philippines.
Considering the fact that the original cinemas of Festival Mall have deteriorated leaving only 2 or 3 screens operating (note: the mall also has modern cinemas at the expanded side), a lot of people still visited the mall to watch the MMFF movies that opened on December 25. As for the large number of people who flocked to X-Site that same day, I can only speculate that some of them might have been moviegoers passing the time as they wait for the next screening of movies to watch.
I took this shot of X-Site on December 25, 2023. Look at the high number of people on the floor.
If you plan to visit Festival Mall in Alabang and if you are craving for fun rides or games, then you might want to visit X-Site Amusement Center.
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
Recently the Subic Bay Metropolitan Authority (SBMA) got recognized yet again in the field of sports tourism as it won the Destination of the Year award for 2023 during the 6th Philippine Sports Tourism Awards, according to the social media announcement via the FUNtastic Subic Bay Facebook page.
To put things in perspective, posted below is an excerpt from the social media post. Some parts in boldface…
We’re thrilled to announce that Subic Bay has once again been recognized as the 𝑫𝒆𝒔𝒕𝒊𝒏𝒂𝒕𝒊𝒐𝒏𝒐𝒇𝒕𝒉𝒆𝒀𝒆𝒂𝒓 (for 2023) at the prestigious 6th Philippine Sports Tourism Awards!
From the post of FUNtastic Subic Bay on Facebook.
This marks our fourth win, following our previous victories in 2019 for Sports Tourism Destination Marketing of the Year, 2018 for Event of the Year (International), and 2017 for Destination of the Year.
We extend our heartfelt gratitude to our Chairman and Administrator Engr. Eduardo L. Aliño, the SBMA Board of Directors, the SBMA working group, our partner organizers, and all our stakeholders for their unwavering commitment to making Subic Bay a premier sports tourism destination. This achievement is a testament to our collective efforts. Congratulations to all of us!
I personally have visited the Subic Bay Freeport Zone (SBFZ) from time to time since 1994. I have witnessed how much Subic Bay evolved as a tourism destination, a shopping destination as well as a special events destination. The tourism team of the SBMA has a long track record of sports tourism development and the hosting of many kinds of sports events. That being said, it is not surprising to me that the SBMA won another sports tourism award.
For the newcomers reading this, Subic Bay was the host venue of selected events of the 2019 Southeast Asian Games (SEA Games). Each year, Triathlon Philippines (TriPhil) organizes the Subic Bay International Triathlon (SuBIT) there.
Let me end this post by asking you readers: What is your reaction to this recent development? Have you been touring Subic Bay recently? Did you ever attend a sports event held in the Subic Bay Freeport Zone?
The rehabilitation of the Ninoy Aquino International Airport (NAIA) has officially started as a result of the government’s recent turnover of airport operations to the New NAIA Infra Corp. (NNIC) which is a San Miguel-led group, according to a news report by GMA Network. To be clear, the government still owns NAIA and the operations will be handed back by the private group many years from now. Over P140 billion will be invested on managing and improving the NAIA.
To put things in perspective, posted below is an excerpt from the GMA news report. Some parts in boldface…
The government turned over Saturday the operation of the Ninoy Aquino International Airport (NAIA) to the San Miguel-led New NAIA Infra Corp., setting in motion the rehabilitation of the Philippines’ main gateway.
In a news release, the Department of Transportation (DOTr) said key officials of the agency and Manila International Airport Authority (MIAA) handed over the airport to its new private operator during a ceremony at NAIA’s Terminal 3.
“The baton has been passed and now it is our turn in NNIC to carry it forward to the finish line,” said NNIC general manager Lito Alvarez.
Transportation Undersecretary for Aviation Roberto Lim expressed support to NNIC, saying the takeover would be a precursor to a world-class and modernized NAIA.
“Today, we celebrate the competitive spirit of the winning consortium, which brings financial muscle, management expertise, and the technical operations strength and experience of Incheon Airport,” said Lim.
The turnover of NAIA’s rehabilitation, operations, and further development to NNIC, formerly SMC SAP & Co. Consortium, is seen to boost the airport capacity to meet growing demand by handling more flights and passengers, while improving service quality and compliance with International Civil Aviation Organization (ICAO) standards.
San Miguel-led NNIC is investing approximately P144 billion to manage and improve NAIA under a 15-year concession, extendable by 10 years, which would be contingent on meeting key performance targets.
The DOTr clarified that ownership of the airport will remain with the government. The agency said that at the end of the concession period, NNIC will return to the government the operations of NAIA.
The government signed the landmark concession agreement for the NAIA Public-Private Partnership (PPP) project on March 18.
Among the expected improvements in NAIA that the traveling public and other stakeholders can expect include expansion of the Passenger Terminal Buildings (PTBs), additional aircraft parking bays, increase in vehicular parking slots, installation of world-class systems and technology, more food and beverage (F&B) and retail options, more convenient land transport connectivity, among others.
Furthermore, flight delays and cancellations due issues with airport facilities are expected to be significantly reduced.
NNIC Chairman Ramon Ang said, “A world-class airport means more jobs, more tourists and a much more stronger and prosperous Philippines.“
The consortium is committing to modernize NAIA, increasing its capacity from 35 million passengers to 62 million passengers. Air traffic movement is also expected to be increased from 40 movements per hour to 48.
The rehabilitation is expected to generate at least 58,000 jobs for Filipinos.
Let me end this piece by asking you readers: What is your reaction to this recent development? Do you think that the NAIA operations will improve under the San Miguel-led group? Do you think this will lead to improved travel efficiency, convenience and comfort for millions of air travelers in the Philippines?
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagement, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
Two foreign tourists – one from China and the other from Vietnam – were intercepted by the Bureau of Immigration (BI) for trying to work illegally in the country, according to a GMA Network news report.
To put things in perspective, posted below is an excerpt from GMA news report. Some parts in boldface…
The Bureau of Immigration intercepted two foreign nationals suspected of attempting to enter the country to work illegally.
According to a statement by the BI on Friday, 20-year-old Chinese national Ding Junda claimed he was visiting a relative in the country for eight days when he arrived at the Ninoy Aquino International Airport Terminal 3 on Sunday.
On Monday, 22-year-old Vietnamese Nguyen Thi Tuyet Trang arrived and said she was going to Tagaytay City for a holiday.
However, the two individuals confessed to working in the country during a secondary inspection, with Ding working as a parcel delivery rider and Nguyen as a nail technician.
Ding was also found to have been sponsored by another Chinese national outside the country.
“They were denied entry after our officers determined that they were likely to become a public charge, as stipulated by the provisions, resulting in their classification as excludable aliens under our immigration laws,” said BI Commissioner Norman Tansingco.
Let me end this piece by asking you readers: What is your reaction to this recent development? Do you think there will be more foreigners who will try to enter the Philippines as tourists only to engage in illegal work locally?
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagement, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
The Department of Foreign Affairs (DFA) announced that Chinese tourists who intend to secure a temporary visitor’s visa for travel to the Philippines will have to come up with an additional requirement, according to a GMA Network news report.
To put things in perspective, posted below is an excerpt from GMA Network news report. Some parts in boldface…
The Department of Foreign Affairs (DFA) released details on Thursday on the additional requirement for Chinese citizens applying for a temporary visitor’s visa.
The DFA said that Chinese nationals applying for a 9(a) Temporary Visitor’s Visa at Philippine Foreign Service Posts will be required to submit their Chinese Social Insurance Record Certificates.
According to the DFA, the certificates must be registered for at least six months at the time of the visa application.
Those exempted from the visa requirement are Chinese citizens who are currently enrolled in primary, secondary, or college education—who will be required to submit proof of enrollment—and retirees over 55 years old.
Meanwhile, the department said other exceptions will be considered on a case-by-case basis.
“The additional visa requirement is part of the DFA’s continuing efforts to enhance its visa policies and regulations for the safe and efficient entry of foreign visitors,” it said in a statement.
Last month, the DFA announced that the Philippines would tighten its visa requirements for Chinese tourists amid many fraudulent applications received in its embassy and consulates in China.
Foreign Affairs Undersecretary Jesus Domingo said on May 9 that the stricter visa requirements intend to “weed out” the “illegitimate and unsavory” tourists from the legitimate ones.
Several Chinese nationals have reportedly been involved in organized crimes such as human trafficking, prostitution, kidnapping, and fraud.
Let me end this piece by asking you readers: What is your reaction to this recent development? Do you think the new requirement the DFA came up with will reduce the number of Chinese nationals who intend to commit crime while in the Philippines? Considering the recent conflicts between China and the Philippines at sea as well as the high number crimes committed by Chinese nationals in the Philippines, do you think the new requirement is justified? Do you think the new requirement will severely reduce the number of Chinese tourists visiting the country?
The government here in the Philippines are trying to balance the nation’s need of security and the gains from attracting foreign tourists. Specifically speaking, the spotlight is currently on the handling of visa requirements from Chinese tourists as the Bureau of Immigration (BI) made clear the need to help ensure national security, according to a GMA Network news report.
The BI responded to the statement of the Philippine Travel Agencies Association (PTAA) that tighter visa rules for Chinese nationals could harm the nation’s tourism as well as the businesses connected with tourist activities. Take note that criminal/illegal activities involving Chinese nationals happened many times here in the Philippines (click here, here, here, here, here, here, here and here).
To put things in perspective, posted below is an excerpt from the GMA news report. Some parts in boldface…
The Bureau of Immigration (BI) said Sunday that tightening the visa requirements for Chinese tourists would also help the Philippines protect national security, considering the illegal activities involving Chinese nationals.
Interviewed on Super Radyo dzBB, BI spokesperson Dana Sandoval explained that while tourism is very important to the Philippine economy, the government also needs to implement stricter measures to protect public interest.
“We also have to look into the national security issue, the safety of the country. Kung merong mga ilegal na ginagawa [if there are illegal activities], I think it’s also important to have strict measures kung may nakikita na tayo na kakaibang nangyayari [if we see anything different happening] or mga activities that are probably inimical to national security or public interest,” she said.
Sandoval made the remark in reaction to the statement of the Philippine Travel Agencies Association (PTAA) that tighter visa rules for Chinese nationals visiting the Philippines could “discourage tourism and hurt businesses.”
She said that the BI has always been strict in inspecting arriving foreign nationals, particularly those involved in illegal activities.
Several Chinese nationals have reportedly been involved in organized crimes such as human trafficking, prostitution, kidnapping, and fraud. Some of them were also linked illegally working for a Philippine Offshore Gaming Operator (POGO).
This prompted the Department of Foreign Affairs (DFA) to tighten the Philippines’ visa requirements for Chinese tourists amid a high number of fraudulent applications received in its embassy and consulates in China.
The DFA, however, ruled out ongoing tensions with China in disputed areas in the South China Sea as the reason for imposing more stringent visa measures for Chinese visitors.
Sandoval welcomed this development, saying it would add a layer of security in the Bureau of Immigration’s assessment of foreign nationals entering the Philippines.
Let me end this piece by asking you readers: What is your reaction to this recent development? Do you agree with the Philippine Travel Agencies Association (PTAA) that tighter visa rules for Chinese visitors could hurt Philippine tourism? Do you think that Chinese tourists could not behave themselves while they are in the country? Do you want visa rules on all Chinese visitors be tightened for the long-term? Did a Chinese national cause trouble in your local community lately?
As part of its pursuit to attract more foreign tourists and generate higher tourism revenue this year (click here and here), the Philippines is targeting tourists from the United States with the perception that they are heavy spending tourists, according to a Philippine News Agency (PNA) news article.
To put things in perspective, posted below is an excerpt from the PNA news article. Some parts in boldface…
The Philippines targets to attract about 15 percent more inbound visitors from the United States, seeing the “highly valuable” market as a big contributor to the full recovery of the country’s tourism sector.
In 2023, at least 903,299 visitors from the US arrived in the Philippines, generating PHP35 billion in tourism revenue— the highest among the country’s top tourist markets.
“This (receipt) is 215 percent higher than the tourism receipts from South Korea, so this is how important the American market (is). While the arrivals are fewer, the contribution is bigger,” Philippine Tourism Director-Attache in New York Francisco Hilario Lardizabal said over the weekend.
Data from the Department of Tourism (DOT) showed that visitor receipts in 2023 reached PHP482.54 billion, with the US as the top spending market, followed by Australia with PHP17.74 billion, South Korea with PHP16.41 billion, Canada with PHP15.85 billion, China with PHP12.24 billion, and Japan with PHP10.02 billion.
In a briefing with visiting Filipino journalists on April 26, the official said the American market tends to spend more and stay longer in a destination.
In the Philippines, Lardizabal said the majority, or 55 percent of inbound travelers from the US are former Filipino citizens, whose main travel motivation is to visit friends and relatives.
“Filipinos from the US do go around the Philippines and stay longer in the Philippines, and mind you, they also spend a lot. Apart from the money they spend on travel, they sometimes also give out money to their relatives,” he shared.
Presenting the country’s planned promotion efforts for the entire year, Lardizabal is confident the Philippines would achieve 15 percent more of the 2023 arrival figure.
Lardizabal said the DOT was taking a multi-pronged approach to entice the market by forging partnerships, conducting more training for travel agents, joining B2B (business-to-business) travel trade events, and organizing curated familiarization tours.
Emerging trends – Before the pandemic, most US travelers to the Philippines were baby boomers, or those in the age bracket of 60 to 78, and Generation X, or those aged 44 to 59.
Citing a 2022 study, the majority of US travelers “showing interest in the Philippines” now are millennials or those born between 1981 and 1996, Lardizabal said.
“Iyon ang dapat natin bigyan ng pansin (That should be our focus), how do we address the needs and preferences of the millennials,” he said.
Let me end this piece by asking you readers: What is your reaction to this recent development? Do you think the Philippines should do more to attract American tourists?
Recently Muntinlupa City hosted the 2024 edition of the Flavors of NCR food festival at the Filinvest City Central Park in Alabang and I personally witnessed the formal opening ceremony which involved many high-level officials and special guests. A lot of people visited the food festival on April 19 and 20 which added to the credibility of Filinvest City Central Park as a suitable open-air venue for special events.
For the newcomers reading this, Flavors of NCR is a special event presented by the Association of Tourism Officers – NCR which collaborated with the City Government of Muntinlupa for this year’s event. It is a showcase of unique cuisine found in the sixteen cities and one municipality of the National Capital Region (NCR). The local government units (LGUs) that participated include: Caloocan, Las Piñas, Makati, Malabon, Mandaluyong, Manila, Marikina, Muntinlupa, Navotas, Parañaque, Pasay, Pasig, Quezon City, San Juan, Taguig, Valenzuela, and the Municipality of Pateros.
Event launch
The ribbon cutting led by high officials that include Taguig City Mayor Lani Cayetano (3rd from left), Muntinlupa Mayor Ruffy Biazon (3rd from right) and Department of Tourism-NCR Regional Director Sharlene Zabala-Batin (2nd from left) to name a few.
The opening ceremony of Flavors of NCR 2024 was attended by Muntinlupa City Mayor Ruffy Biazon, Taguig City Mayor Lani Cayetano, Department of Tourism-NCR Regional Director Sharlene Zabala-Batin, Association of Tourism Officers-NCR headed by Manila City Tourism chief Charlie Dungo, and Pasay City chief of staff Peter Eric Pardo. Also present were Muntinlupa Vice Mayor Temy Simundac and Muntinlupa City Council Raul Corro.
“We are delighted to host the Flavors of NCR,” Mayor Biazon stated during his welcome remarks to all the guests. “(We acknowledge) the presence of other cities here so that their products will be showcased and we are proud to have you here.”
Biazon stressed that hosting the Flavors of NCR opens up opportunities for Metro Manila’s LGUs and their respective food-and-beverage stakeholders access to the Calabarzon region composed of Cavite, Laguna, Batangas, Rizal and Quezon with a collective population of over sixteen million people.
It should be noted that the Alabang area of Muntinlupa is a popular destination for Calabarzon residents as well as those from nearby cities who enjoy shopping and recreational activities during the weekend. That being said, Flavors of NCR fits nicely with the weekend vibe at Filinvest City.
After the formal ribbon-cutting was done, Flavors of NCR 2024 officially opened and a lot of people and photographers followed Biazon and the guests visit the different food booths of each city.
Each LGU and their best
I visited and explored the designated areas (also referred to as “booths”) of each LGU during the food festival. Each area had a different style of interiors and layouts of food, drinks and other products being offered to visitors. There were also chairs and tables present for those who need to seat down and eat. Check out my raw YouTube videos plus pictures below…
Native delicacies on display for sale at the Las Piñas City booth.
Burger patties being cooked at the Mandaluyong City area.
Delicious halo-halo from Aling Consuelo Halo-Halo sa Ugbo. This was sold at P100 each.
Marikina City had four sellers that attracted customers during the food festival.
Drinks, dessert and other stuff offered to customers at the Las Piñas City booth.
As expected, the variety of food and drinks were really great. Offered to customers were chicken, beef, pork, siomai, barbeque, puto, bibingka, pansit, siopao, fried chicken, roasted pig, pastries, cakes, halo-halo and ice cream to name some. There were also non-food products being sold such as bags and accessories in some booths.
The Muntinlupa City area.
Sea food and other food items being sold at the Parañaque City booth.
Fried chicken being prepared for customers.
The best of Muntinlupa City offered to customers.
Food and bags for sale inside the booth of Malabon City.
It was really nice to see these small businesses represent their locality and offered their best products to visitors at Filinvest City Central Park. Adding zest to the food festival were some performances by different bands from the cities of NCR. There also was a modern dance activity that drew in lots of visitors which added to the customers at the food festival.
Conclusion
The 2024 edition of Flavors of NCR at Filinvest City Central Park was indeed a nice showcase of what each LGU had to offer for those who love food and drinks. In addition, this festival really emphasized unity between the local governments of NCR and it also promoted local tourism. The festival also attracted some residents of Filinvest City’s residential towers (plus others from Ayala Alabang, Palms Pointe Village and other residential communities) and some employees (who worked at offices near the park) whose shifts ended.
In the perspective of tourism, this event really boosted Filinvest City Central Park’s status as a venue for special events or activities. To date, the said park continues to be an attraction for visitors and already it has been used by organizers of sports events and musical events.
This was taken during Saturday night.
The successful staging of Flavors of NCR could inspire food festival organizers to have their events held within Filinvest City in the future.
Let me end this post by asking you readers: Were you able to attend Flavors of NCR at the central park in Filinvest City? If you did, how was your experience? Do you wish to see another food festival to be held at Filinvest City Central Park soon?
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
If the newest data about the 1.2 million international tourist arrivals released by the Department of Tourism (DOT) for the period of January 1 to March 5, 2024, is indeed true and accurate, then it looks like achieving the 7.7 million international tourist arrivals target for the Philippines for 2024 is doable. The DOT recently announced that that 1,227,815 international tourist arrivals (which includes both foreign tourists and Filipinos based overseas) were counted during the first 65 days of the year, according to a news article by the Philippine News Agency (PNA).
To put things in perspective, posted below is an excerpt from the PNA news article. Some parts in boldface…
The Philippines is off to a good start in reaching its year-end arrival target after getting 1.2 million foreign visitors in the first two months of 2024 alone, the Department of Tourism (DOT) reported Thursday.
As of March 5, international tourist arrivals to the Philippines have tallied 1,227,815.
Foreign tourist arrivals took the lion’s share with 1,160,129 or 94.49 percent while overseas Filipinos make up the remaining 67,686.
Speaking at the Philippine Pavilion at the Internationale Tourismus-Börse (ITB) 2024 Convention in Germany, Tourism Secretary Christina Garcia Frasco said this is 22.86 percent higher than the 999,390 arrivals received by the country in the same period in 2023.
“I would like to express my profound gratitude first to all our Philippine sellers who continue to champion Philippine tourism. As of today (March 5), the Philippines has received over 1.2 million international visitors, a robust indication of the future of Philippine tourism. Cheers to all the reasons to celebrate and Love the Philippines,” she said.
South Korea remains the country’s top source market for visitors, with 349,956 or 28.50 percent of the total, followed by the United States with 195,603 (15.93 percent), China with 85,876 (6.99 percent), Japan with 73,159 (5.96 percent), and Canada landing in the fifth spot with 50,555 (4.12 percent).
Australia took the sixth spot with 50,488 (4.11 percent), Taiwan with 42,955 (3.50 percent), the United Kingdom with 30,507 (2.48 percent), Singapore with 25,253 (2.06 percent), and Germany with 20,816 (1.70 percent).
In January, the country’s visitor receipts also grew by 4.84 percent to USD652.26 million from the USD622.14 million recorded in the same month last year.
By doing the math, 1,227,815 international tourist arrivals divided by the first 65 days of 2024 is equivalent to 18,889.46 per day. Multiply that by 366 days for 2024 (a leap year), the total would be 6,913,542 which is several hundreds of thousands of international tourist arrivals short of the declared target. The DOT and the rest of tourism industry’s stakeholders still have lots of work to do to ensure that more than enough visitors from overseas will come into the country and add to the nation’s economy. It should be remembered that the Rizal Commercial Banking Corp. (RCBC) and China Banking Corp. found the nation’s Philippine tourism recovery still lacking.
Let me end this piece by asking you readers: What is your reaction to this latest development? Do you think the reforms and initiatives the Department of Tourism (DOT) executed last year are generating positive results right now? Did you notice the lack of Arab nations among the top markets of international visitors the DOT declared? Do you think there is enough momentum and time for the Philippines to be able to attract 7,700,000 international tourist arrivals by the end of the year?
Author Carlo Carrasco 