Tag: NES

Retro Gaming Ads Blast – Part 33

Retro Gaming Ads Blast – Part 33

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. E.T. the Extra-Terrestrial Atari 2600 print ad

If you have seen Steven Spielberg’s 1982 movie, were you able to play the Atari 2600 video game? I did!

Atari invested a lot on its video game based on Steven Spielberg’s E.T. the Extra-Terrestrial as the film was a massive box office success. In addition to their Atari 2600 video game print ad showing E.T. with Elliot, they ran another print ad with a concept of the sci-fi character needing people’s help. They came up with original artwork showing E.T. holding a box of the Atari 2600 E.T. video game, then posted details about how to acquire a copy of the game (with prices for regular customers and club members) and posted a toll-free 1-800 phone number. They also offered a $5 discount for those who order the E.T. or Raider of the Lost Ark video game and another cartridge. This old ad had commerce written all over it.

2. Bulls vs. Lakers and the NBA Playoffs Sega Genesis print ad

Before NBA Live, there was this old NBA video games series by Electronic Arts.

Based on the 1990-91 NBA season and the NBA finals match-up between the Chicago Bulls and the Los Angeles Lakers, Bulls vs. Lakers and the NBA Playoffs was Electronic Arts’ exciting game for the Sega Genesis which already had lots of sports-loving gamers. They made a 2-page print ad that was cleverly designed to make both gamers and NBA fans excited. It is not an accident that the ad showed comparative images (in-game footage and real-life basketball photos) of NBA superstars like Larry Bird, Michael Jordan, Karl Malone and Charles Barkley on the right. With the strong visual presentation, emphasis on popular NBA players and other details posted, this old ad is still fun and exciting to look at.

3. Japanese Smash T.V. print ad

The Japanese print ad of Smash T.V.

Yes, it is true! The console port of the arcade classic Smash T.V. was released on the Super Family Computer (Super Famicom) in Japan back in the 1990s. While I cannot understand the Japanese text shown on the ad above, it still looks exciting as the official artwork plus a screenshot of the game were displayed. The revealed retail price of 7,800 Yen is alone eye-catching as there were many games in Japan launched below that price in the next console generation. I can only wonder how many gamers in Japan bought and enjoyed Smash T.V.

4. U.S. Championship V’Ball arcade flyers

The very colorful and striking arcade flyer for the Japanese market.
The American arcade flyer.

In 1988, Technos – the company behind the Double Dragon video games – released U.S. Championship V’Ball in video arcades in Japan and in America. The way it was promoted in Japan, Technos came up with an arcade flyer that had a comic-inspired hand-drawn artwork that easily gave viewers a strong American beach volleyball vibe. For the American arcade market, Taito (licensed by Technos) used different artwork showing two men in action. If you ask me, the Japanese arcade flyer is more dynamic to look at. Regardless of art style and presentation, both arcade flyers emphasized beach volleyball to gamers clearly.

5. Pitfall 3D: Beyond the Jungle print ad

The 2-page print ad of Pitfall 3D: Beyond the Jungle.

When Activision decide to make a new Pitfall video game with polygonal graphics and with 3D platform gameplay, it was not surprising at all as this was the trend that defined 1990s gaming. In 1998, Pitfall 3D: Beyond the Jungle was released for the PlayStation and it received a divisive reception from the critics. If you look closely at the print ad, the words “Next Generation Adventure” was written in the lower-right part and it was clear the game’s quality did not justify them.

6. Atari 2600 and games print ads

Our household had an Atari 2600 console and many games.
Atari’s promotion of its console, the games and interactive entertainment with the TV.

For a number of years decades ago, Atari dominated the video game console market in America with the Atari 2600 sold in the millions. While Atari today is no longer the video game giant it used to be, there is no denying the fact that they really changed the way people enjoyed the use of their television sets in American homes by offering them lots of video games for the Atari 2600 console. By looking at the above print ads, you can see that the company was not only aggressive with their marketing but also made interactive electronic entertainment more acceptable to countless families.

7. Burning Rangers North American print ad

I remember this ad from video game magazines I read in 1998.

Released in 1998 for the Sega Saturn, Burning Rangers was a high-quality exclusive game. To promote it in America, Sega came up with the print ad showing a few screenshots and a dominating image of a fire fighter cooling down on a kid’s personal pool. The image emphasized the element of fire in the game even though it lacked the more sci-fi elements used on the characters and setting. It should be noted that by 1998, the Sega Saturn was no longer in high demand in America as gamers overwhelmingly chose PlayStation and Nintendo 64 (N64) consoles and games. In retrospect, this was one of Sega’s final hard marketing moves done with a Saturn game.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 32

Retro Gaming Ads Blast – Part 32

carlocarrasco

Welcome back readers, fellow geeks, nostalgia buffs and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. E.T. the Extra-Terrestrial Atari 2600 print ad

I saw the movie and played the Atari 2600 game.

Way back in 1982, Steven Spielberg’s small production E.T. the Extra-Terrestrial touched countless moviegoers and became a massive hit around the world. Along the way, an official video game adaptation for the Atari 2600 console was made by Atari anticipating big success coming. The above print ad appeared in many comic books I read and the artwork easily caught my attention since I saw the movie. Apart from the fact that the artist’s take on the boy Elliot did not resemble actor Henry Thomas, no screenshot of the game was shown which is very odd because Atari made the adaptation their biggest offering to consumers. As typical of the times, Atari inserted a few other games below for conveniently promoting them along with E.T. and the Atari 2600. Given the massive failure of the game, this print ad is a sad reminder from gaming’s past.

2. Pro Tennis arcade flyer

The artwork has a comic book look.

Still in 1982, Data East released Pro Tennis in the arcades. This arcade flyer has a pretty neat hand-drawn artwork that looked like it came from a comic book, and the ad makers managed to insert one screenshot to make it clear to both players and arcade operators what to expect. This is still a nice flyer to look at.

3. 3-in-1 Atari 2600 print ad

I was able to play Missile Command, Asteroids and Superman on Atari 2600 a long time ago.

In the old days, we had an Atari 2600 console in our household and it lasted around 5 years for electronic entertainment. Atari was known for aggressively marketing its consoles and video games, and the above print ad was their creative way of promoting 3 games – Superman and the classics Missile Command and Asteroids – together. The biggest feature of the print ad was the large-sized text description that strongly reflected what each game was about. This is a memorable ad!

4. Super BurgerTime Japanese arcade flyer

The front.
The rear.

Remember the arcade classic BurgerTime? The sequel Super BurgerTime was released in Japanese arcades in late-1990 and the arcade flyer the producers came up with had a very cartoony art style. The rear of the flyer was filled with lots of details, instructions and screenshots to really have arcade operators and players informed. The producer even inserted a new portion promoting BurgerTime Deluxe on Nintendo Game Boy.  

5. A Nightmare on Elm Street NES print ad

If you were able to play this game on the NES, did you have nightmares?

By the end of the 1980s, there were already five movies of the A Nightmare on Elm Street franchise that got released in cinemas and a dedicated following of fans was present. Eventually, an official video game adaptation was released on Nintendo Entertainment System (NES) in 1990 which was surprising since the movies were all rated R and the console itself was popular with young gamers (kids to teenagers). To promote the game, the notorious publisher LJN came up with a print ad that prominently showed series antagonist Freddy Krueger (played by Robert Englund), a few screenshots, the text description and the game box cover. Look back at this old print ad is strange because it shows Freddy Krueger TWICE which means the ad makers could not come up with any original artworks nor a different background for the antagonist.  

6. NBA Showdown print ad

While this ad did not mention Michael Jordan, he was still included in the video game.

By 1993, EA Sports (Electronic Arts’ sports brand) arguably established itself as the leader of NBA-licensed video games. At the time, console gamers can expect each new NBA game from the publisher to have full rosters and statistics of players based on the season and playoffs that passed. NBA Showdown, which reflected the 1992-93 season, was promoted with this 2-page print ad that had a rectangular image taken during the 1993 NBA Finals (Chicago Bulls and Phoenix Suns) placed on the left, screenshots and text description on the right. The ad made references to Shaquille O’Neal, Patrick Ewing, Tim Hardaway and other NBA players to excite gamers. This ad is still good to look at.

7. Super Smash T.V. Sega Genesis print ad

Were you able to play the Sega Genesis version?

In 1991, the arcade classic Smash T.V. was ported to the Sega Genesis console under the title Super Smash T.V. and this print ad had a rectangular layout showing a zoomed-in capture of game footage with the huge enemy Mutoid Man. The stylized line (in rectangular layout) strongly reflected what gamers could expect in the game. The ad maker also inserted the confirmation that a Game Gear version was coming. This ad is a unique way of promoting both the Genesis and Game Gear versions of Smash T.V.  

8. Pitfall: The Mayan Adventure print ad

This print ad is still eye-catching and entertaining to look at.

In the mid-1990s, Activision went big with the comeback of the Pitfall! game series by releasing Pitfall: The Mayan Adventure on multiple consoles. This two-page print ad had a touch of dark comedy by using a prominent image of a crocodile swallowing a person while avoiding blood and gore. With the little space remaining, the ad makers crammed in the text description and screenshots plus the game’s package covers. Notably, the text description maintained its tone and focused on describing the game properly. The marketing campaigns of Activision was effective as Pitfall: The Mayan Adventure went on to sell in the millions.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 29

Retro Gaming Ads Blast – Part 29

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. G.I. Joe: A Real American Hero arcade flyers

G.I. Joe: A Real American Hero arcade flyer for the Japanese market.
The North American arcade flyer of G.I. Joe.

Back in the 1980s, my friends and I saw lots of episodes of G.I. Joe: A Real American Hero on TV and there were lets of toys of it available. I also read some comic books of G.I. Joe. While there were G.I. Joe video games, I never got to play its early 1990s arcade game from Konami. By comparing the two arcade flyers of G.I. Joe: A Real American Hero, the American flyer excels visually showing the characters with a powerful war-themed background. The Japanese flyer had smaller space for the same artwork and displayed the arcade cabinet (take note of the controls laid out to accommodate up to four players). Between the two, I prefer the American arcade flyer.

2. Alien 3 Japanese arcade flyer

With this arcade flyer, Sega clearly showed arcade operators what to expect when ordering machines of Alien 3: The Gun.

Watching Alien 3 inside the cinema in 1992 was one of the worst moviegoing experiences I ever had. By the time video games based on the movie were released, I was surprised to see how action-packed and entertaining they looked. The one Alien 3 game that captivated me was Sega’s Alien 3: The Gun in the arcades as its design and concept contradicted the essence of the film. The Japanese arcade flyer has this aggressive approach on laying down the details, displaying the arcade machine and displaying carefully selected screenshots to excite both gamers and arcade operators. This arcade flyer still looks good today.  

3. Super Cobra arcade flyer

A great artwork emphasizing the concept of Super Cobra.

First released in Japanese and America arcades in 1981, Super Cobra is a 2D side-scrolling shooter in which players pilot an armed helicopter through tight caverns while facing enemies capable of firing. The American arcade flyer has great artwork that almost perfectly captures the essence of the game. This is another old arcade flyer that has aged well.

4. The Amazing Spider-Man vs. The Kingpin print ad

Back in 1993, animated sequences included in video games were still new and even exciting.

Moving forward to the year 1993, gamers in America who owned a Sega Genesis console were being motivated by Sega to upgrade their gaming experience with the Sega CD add-on. Along the way, Sega really ramped up efforts to have more games supporting the Sega CD and one of them was The Amazing Spider-Man vs. The Kingpin. The Amazing Spider-Man vs. The Kingpin on Sega CD was actually an updated version of the original 1991 game and Sega’s team included several improvements to take advantage of the CD-ROM technology of the add-on. This print ad showed Sega’s hard work on selling the game.

5. Soulstar print ad

The artwork of this print ad has very strong sci-fi vibes.

Released in 1994 for the Sega CD (Mega CD in other markets), Soulstar was sci-fi 3rd-person shooter that delivered amazing visuals, fun gameplay and an immersive experience of space travel to gamers. This European market print ad is a very effective way to promote the game using carefully selected screenshots, amazing artwork and a cleverly written text description. Still a fine print ad to look at.

6. Batman Returns print ad

This print ad effectively promoted both the game and the movie. In retrospect, the line “Our new Batman game is anything but tame” turned out to be true as lot of parents who brought their kids to the cinemas for Batman Returns were turned off by the adulterated elements.

In 1992, Batman Returns played in a lot of cinemas but its very dark tone and adulterated elements prevented it from matching the huge box office success of its 1989 predecessor. Regardless, a lot of licensed video games based on the movie were released and in early 1993, Konami released a Batman Returns video game on the aging Nintendo Entertainment System (NES). This print ad used a photograph from the filming of an scene that actually had Michelle Pfeiffer as Catwoman, dominating over the iconic Batman. Also displayed were screenshots, the game’s box cover (showing Pfeiffer, Michael Keaton and Danny DeVito as their respective characters) and the text description. Even if you did not like the movie, this old print ad is a solid way of promoting both the game and the movie. The line “Our new Batman game is anything but tame” strangely turned out very true.

7. The Terminator games print ads

The Terminator for Sega Genesis.
The Terminator for Sega CD.

Released in cinemas in 1984, The Terminator was a surprise hit as well as a career-booster for Arnold Schwarzenegger and James Cameron. What is very notable is the fact that several video game adaptations of The Terminator were released on consoles in the early 1990s. I can only guess this was done to capitalize on the resurgence of the Terminator franchise in connection with Terminator 2: Judgement Day’s much-anticipated release in cinemas. The Sega Genesis version print ad features a digitized close-up of Schwarzenegger’s Terminator while the 2-page Sega CD version print ad used a lot of the space for large text (with an incomplete shot of Schwarzenegger’s Terminator on the edge of the 2nd page) emphasizing “He’s Back” and “The Terminator” while leaving little space for text descriptions and screenshots. Between the two, I find the Sega Genesis ad more effective with its promotion of the game.

8. Defender arcade flyer

More choices of a very successful game for arcade operators also means more ways for players to play it.

Even though it had a soft start in the early 1980s, the classic game Defender went on to become a massive commercial success in the arcades. Being a major attraction in America’s video game industry, Williams unsurprisingly went on to release this particular arcade flyer to sell to operators different types of Defender arcade machines that could fit into their respective joints while providing gamers choices on how to play the game. Some players preferred to stand in-front of a tall arcade cabinet while others prefer to play the game looking down on the screen. This flyer is an example as to how a company can keep their biggest success moving on while offering business clients more choices.  

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco