Tag: Commodore 64

Retro Gaming Ads Blast – Part 23

Retro Gaming Ads Blast – Part 23

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Raiders of the Lost Ark game print ads

The print ad with strong Indiana Jones imagery.
The print ad with the movie theater exterior image and the small image of the Atari 2600 console.

Directed by Steven Spielberg, Raiders of the Lost Ark was one of the best adventure movies ever made as well as the start of the iconic character Indiana Jones. Given its huge commercial success, an official video game adaptation for the Atari 2600 was released in 1982 and game designer Howard Scott Warshaw even met with Spielberg during the game’s development.

To promote the game, Atari released two print ads – one ad had a movie theater exterior visual concept to emphasize they have the official video game adaptation based on the movie while the other ad showed the game’s official artwork and game box cover while emphasizing a savings offer. Atari really did what they could to sell a game while riding on the success of Raiders of the Lost Ark.

2. Phoenix print ad

Even without any screenshots, this print ad’s art still gives viewers a clear idea of what to expect.

Similar to what they did with Galaxian and Joust, Atari made this print ad promoting Phoenix which was a 2D sci-fi shooting game that was similar with Space Invaders in design. Colorized, hand-drawn artwork resembling the 2D sprites of the game was done to capture the attention of people. The art is so good, it made up for the lack screenshots of the game. 

3. Moon Patrol arcade flyer

Front of the Moon Patrol flyer.
The other side of the arcade flyer.

Moon Patrol was a 2D sci-fi side-scrolling adventure game first released in the arcades in 1982. To sell the game to arcade operators, publisher Williams created the North American arcade flyer that heavily used hand-drawn comic book-style artworks on both sides while using available space on the other side for the descriptive text, contact details and the image of an arcade machine. What is very clear is that no screenshots of the game were shown to stand out which explains why a lot of hand-drawn art was used. The picture of the machine showing a screen of Moon Patrol was the closest thing to see a screenshot on this flyer. Personally, I really like the style and quality of the hand-drawn artwork as it made the flyer look lively.

4. Paperboy arcade flyers

The arcade flyer showing the Paperboy machine and screenshots. The hand-drawn art is nice.
This one uses comedy showing a grown man riding a bike as a paper delivery “boy”.
I really like the stronger emphasis on the in-game graphics of Paperboy which dominates the space. What you see is what you get in the arcade.

The first time I ever played the classic Paperboy was in the arcade inside a Las Vegas hotel way back in 1989, and it sure was a challenging yet fun experience. Before its arcade debut in 1985, the developers took a lot of risks making the game which includes coming up with a bicycle handle bar for each machine to have. To promote the game, Atari made at least three arcade flyers that creatively emphasized what the game’s concept was about, how did it play, why does the machine have bicycle handlebars and why players can expect fun. Atari’s promotional efforts paid off as Paperboy became a huge hit in the arcades not only in America but also in Japan.

5. Frogger multi-platform print ad

This print ad is still amusing to look at.

After Frogger became a hit in the arcades, Parker Brothers secured the rights to port the game on Atari consoles, the Intellivision, TI-99/4A, vic-20, the Commodore computers and ColecoVision. To promote their Frogger ports, the single-page print ad was made showing a player in the foreground playing in front of screens that each showed what the game looked like on each platform. Parker Brothers found tremendous success selling 4 million copies of Atari 2600 version of Frogger at a time when there were only 13 million units of Atari 2600 in existence. By the year 2005, video game sales of Frogger reached 20 million worldwide across different platforms.

6. Predator 2 print ad

This is one very edgy print ad as used an official image from the movie.

If there is anything memorable about the 1990 film Predator 2, it is the fact that it had the story and the alien hunter itself within a metropolitan setting. That being said, the Sega Genesis Predator 2 video game had a suitable design of shooting and adventuring within the urban settings. This video game ad really captured the vibe of the movie (even showing the reddish human skull with spine on the Predator’s left hand) and clearly showed what gamers could expect. This old ad is still captivating to look at and its edgy approach is still intact.

7. Atari Jaguar print ad

Did you ever own an Atari Jaguar console?

When I was reading video game magazines back in the 1990s, I always found print ads of the Atari Jaguar intriguing to look at. I was very young when I first played the Atari 2600 and its games at home, and later played some Atari games in the arcade. To me, seeing Atari Jaguar print ads like this one gave me moments of nostalgia and it made me wonder if Atari knew what it was doing with their so-called 64-bit game console. They did what they could to promote their console and the games within this 2-page print ad.

8. Vs. print ad

This print ad easily reminds me of the 1990s.

By 1997, both the arcades and the video game console market were filled with lots of 2D and 3D polygonal fighting games. Japan was the hot spot of the production of 3D polygon fighting games and the developer Polygon Magic (based in Japan) made Fighters’ Impact which Taito released in Japanese arcades and the PlayStation. The said game was picked up by THQ for a late-1997 release on the PlayStation in America under the title Vs. I never played this game but I heard that the game’s development included gang-oriented characters designed by Marvel Comics artist Kurtis Fujita. This Vs. ad is a lively reminder about the hip-hop fashion that made its way into video games.

9. GoldStar/LG Electronics 3DO print ad

This is a very weird way to market a video game machine.

Back in the 1990s, the South Korean electronics company GoldStar (which was part of the umbrella of LG Electronics) had the license to produce 3DO game consoles with its own style. In some ways, the GoldStar 3DO console looked like a premium console on the outside. Unfortunately, the GoldStar 3DO print ad here had a very sloppy presentation as the ad makers used very weird art of a brain-with-eyes holding a 3DO controller leaving little space left to promote the console and games (without any screenshots). The text description was sloppily done. This is a bad example of promoting video game hardware and games.

10. Pandemonium 2 print ad

I saw this ad but never played the game.

Looking back at 1997, I find it strange that I never got to play Pandemonium 2 on the PlayStation even though I saw its print ad in magazines. I had a lot of fun playing Pandemonium! on the console in 1996 but somehow missed out on its sequel. Looking back at the Pandemonium 2 print ad, I was surprised with how the game developers redesigned the two playable protagonists, especially Nikki who was clearly made to look very sexy. The word “libido” (meaning sexual drive) was deliberately placed above Nikki. The ad also had a hypnotizing mix of colors which I believe was also deliberately done by the ad makers. I can only wonder how the game played.

11. Mission: Impossible print ad

A captivating ad.

In 1990, Ultra Games (a label of Konami) released the Mission: Impossible video game on the Nintendo Entertainment System (NES) in America. Developed by Konami, the game was an adaptation of the 1988 TV series and it had an ambitious design with regards to level design and gameplay. To promote the game, the ad makers came up with a visual design showing the game’s box (which had a nice painted art on the cover) on the foreground and several screenshots resembling TV monitors on the background. Even by today’s standards, this print ad still looks good and captivating even if you are not too familiar with Mission: Impossible on TV.  

12. The Lawnmower Man Sega CD and Genesis print ad

Are you fan of The Lawnmower Man movie?

Back in 1992, there was a lot of buzz generated by the movie The Lawnmower Man as it had a disturbing concept that involved virtual reality and, more notably, author Stephen King sued the filmmakers to remove his name from the title because the film differed so much from the source material. Of course, those developments did not stop the production of video game adaptations of the movie. This print ad promoting the Sega CD and Sega Genesis versions of the game heavily used the images of CyberJobe which were among the most memorable images from the film. Looking at the ad, the ad makers could have made the screenshots look a little larger to really sell the games.

13. Ground Zero: Texas print ad

The shotguns really made this ad eye-catching.

I never played the Sega CD video game Ground Zero: Texas but I knew that it was one of those games that heavily relied on video footage while giving players moments to interact. Back in 1993, there was an increase in the number of video games that carried lots of live action footage to drive the narrative and players were given options in order to progress. What is very notable about the game is not the game design but the very 2-page ad used to promote it. The image showing four people pointing their shotguns towards the viewer was easily the most captivating part of the ad. Even though there was vacant space in between, the screenshots of the game were displayed to be really small.

14. Alien vs. Predator for SNES and Game Boy print ad

This ad caught the attention of a lot of people back then.

Back in 1990, Dark Horse Comics launched the 4-issue mini-series of Aliens vs. Predator which turned out to be a very intriguing and engaging crossover comic book tale featuring two iconic sci-fi species of monsters. The success of the comic books led to the production of many video games which delighted both fans of Predator and Aliens. In 1993, Activision released Alien vs. Predator on the Super Nintendo Entertainment System (SNES) and the single-page print ad they came up with was engaging to look at. The SNES game box with the fine looking painted art was the main visual highlight leaving just enough space for the descriptive text, the Game Boy cover and two screenshots. Believe it or not, this video game was not related at all with the Alien vs. Predator arcade game and Atari Jaguar console game.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 2

Retro Gaming Ads Blast – Part 2

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will examine print ads from the 1980s and 1990s that caught my attention and I will explain why these are worth look back at.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. Back in the old days, many gamers trusted the print media a lot for information and images about games.

With those details laid down, here is the latest batch of retro gaming print ads for you to see and enjoy…

1. Popeye multiplatform print ad

A fine example of promoting the Popeye video game on multiple platforms visually.

During the early 1980s, an arcade game based on Popeye was released and it became a hit with gamers who lined up and inserted coins to play. That game, which had three stages, was eventually ported by Parker Brothers to multiple platforms of Atari, ColecoVision, Intellivision, T.I. and Commodore.

The print ad you see above is a classic display of how one particular game appeared as a multiplatform release. The screenshots showed different versions of the Popeye game on multiple Atari platforms plus the others. See how different the game looks on each platform? The level of visual details and elements varied from one another as each machine had different specs that Parker Brothers had to adjust to. This is a fine example of promoting one game for different machines for those who love video games.  

2.  Kool-Aid Man Video Game print ad

I never got to play this Kool-Aid Man video game.

Remember Kool-Aid? For the newcomers reading this, Kool-Aid was a very popular product line of flavored juice drinks sold in powdered form. I myself used to mix Kool-Aid with ice-cold water and enjoyed drinking it. In 1954, a promotion of Kool-Aid with a touch of entertainment happened by highlighting the character Kool-Aid Man (famously known as the walking and talking pitcher filled with Kool-Aid juice). In later years, the Kool-Aid Man was often shown breaking through walls saying the line “Oh yeah!”.

The Kool-Aid Man gained tremendous attention as a pop culture figure in the 1980s when a new series of advertisements and promotions happened branching into video games and even comic books. The above print ad was a clever move to promote Kool-Aid as a drink as well as a video game for the Intellivision and the Atari 2600 consoles. Even if you were not too fond of video games in the 1980s, the Kool-Aid game ad would still make you think about the drink. Clever and entertaining!  

3. Zombies Ate My Neighbors game print ad

I saw the 2-page ad many times in comic books and video game magazines.

Going into the 1990s, Konami’s print ad of the video game Zombies Ate My Neighbors (for Super Nintendo Entertainment System and Sega Genesis) appeared a lot in the comic books I read when I was much younger. Having seen lots of horror movies – including zombie flicks – the ad easily caught my attention not because of the screenshots but because of the visual style used. For one thing, there was this 1950s America-inspired imagery on the photo of the scared woman with three zombies slowly approaching her. As for the game itself, there were plenty of small-sized screenshots that had lots of interesting details and pixel art (note: 3D polygons in video games were not yet common back then) which gave me a clear idea that it was a humor and horror-laced 2D adventure. Not only that, the text descriptions combined with the fake quotes added zest into the presentation. After having examined all the details carefully, I really felt like Zombies Ate My Neighbors would be a fun-filled game to play on the SNES.

4. Lunar: The Silver Star print ad

With anime artwork used, it was easy to have the impression that the original Lunar game was based on an existing anime series or movie.

In the early 1990s, Game Arts developed and released the Japanese role-playing game (JRPG) Lunar: The Silver Star on the Mega CD platform in Japan which in some ways was also a technological breakthrough – the game came with full motion video (for short videos), animated images, and CD-quality sound (that really made the soundtrack lively to listen to). After achieving critical and commercial success in Japan, the game was picked-up by Working Designs to be localized and released in the North American market for the Sega CD (the American counterpart of the Mega CD) platform. In promoting the game for American Sega CD owners as well as American gamers in general, a print ad highlighting anime images with five screenshots and only a few words was published on both comic books and magazines.

Even though Lunar: The Silver Star’s core concept was never described in the ad, the anime imagery was still eye-catching and the chosen screenshots gave viewers a preview of the gameplay and the animated images. That being said, it was no surprise that gamers who happened to be a bit interested in anime noticed the print ad. At the same time, the ad gave some gamers the impression that Lunar was a game based on an existing anime franchise. This approach on game advertising was daring and it happened at a time when Japanese RPGs had a limited audience among gamers in North America.

5. Lunar: Silver Star Story Complete print ad

In the 2nd half of the 1990s, a remake of Lunar: The Silver Star was released in Japan titled Lunar: Silver Star Story for Sega Saturn (1996), Sony PlayStation (1998) and Windows PC (1998). While it still maintained the 2D visuals for presentation, gameplay and exploration, the remake had smooth anime sequences, new artworks, better sound effects and music. Working Designs pounced on the opportunity to localize the game in America for PlayStation and released it in 1999 with the title Lunar: Silver Star Story Complete. Not only did Working Designs work hard on localizing the game (the English dubbing and singing of the game’s songs were meticulously done), they released it with a very lavish packaging with the dedicated fans and collectors in mind.

By looking at the above print ad that magazines published, Working Designs highlighted the positive feedback quotes from EGM, Gamers’ Republic, PSM and Official U.S. PlayStation Magazine to convince gamers Lunar: Silver Star Story Complete is a great game. While the screenshots showed what kind of eye candy gamers could expect, Working Designs made sure that they would know that the lavish package includes 4 discs (2 game discs, 1 music CD and 1 CD that had video documentary of the making of Lunar), a full-color map in the form of a cloth, and a hardbound art book and instruction manual.

Considering the dynamism of the Lunar: Silver Star Story Complete print ad and the game’s packaging, I can only speculate that Working Designs had to do it aggressively because the gaming landscape changed dramatically as 3D polygonal graphics became the standard while lots of other Japanese RPGs from different publishers were released in 1999 (including the sequels Suikoden II and Final Fantasy VIII) and many of them had more elaborate game designs and visual presentations. Eventually market forces and unfortunate business events led Working Designs to closing down permanently in 2005.

6. Star Wars: Jedi Arena print ad

Remember when Luke Skywalker tested his lightsaber skills with the floating Seeker in the 1977 movie?

Back in the early 1980s, Parker Brothers was very active releasing games on the Atari 2600 console which my family had. At that same time, Star Wars was very popular (and without the wokeness and identity politics garbage of Kathleen Kennedy and woke Disney) and any new game based on the sci-fi franchise was something to be excited for. In the above print ad of Star Wars: Jedi Arena, an artwork showing the iconic her Luke Skywalker testing his lightsaber skills with the floating Seeker ball was displayed and located between Luke’s legs is a monitor showing the screenshot of the game. Looking at the text description, Parker Brothers creatively focused on the aspect of the Jedi way of using the lightsaber interacting with the Seeker ball. Having played the game myself, I can say the ad was creative and pretty much captured the core concept of the game.  

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Play over 1,000 retro games on Xbox with Antstream Arcade!

Play over 1,000 retro games on Xbox with Antstream Arcade!

carlocarrasco

If you are long-time gamer who misses the many fun games from them past, then you will delighted to know that you can play over one thousand retro games on Xbox Series X, Xbox Series S and Xbox One with the Antstream Arcade service which is now available for $29.99 annual subscription and $79.99 lifetime pass.

For the newcomers reading this, Antstream Arcade is the grand gaming arcade with over 1,300 classic games from the 1980s to the 2000s that were released across varied platforms such as the video arcade, Super Nintendo Entertainment System (SNES) and the PlayStation One to name a few. Antstream Arcade on Xbox platforms just made the global Xbox ecosystem even more exciting to those who love playing multiple types of games. Posted below is the official Xbox launch trailer of Antstream Arcade!

To gain a deeper understanding of Antstream Arcade on Xbox, posted below is an excerpt from the Xbox.com article. Some parts in boldface…

We’re excited to share that Antstream Arcade, a cross-platform streaming platform focusing on retro games, is now available on Xbox Series X|S and Xbox One, bringing its current library of over 1,300 retro games to Xbox consoles. Jump in today and play classics like Mortal Kombat, Pac-Man, Asteroids, and Earthworm Jim from your couch. Experience classic PS1 and Nintendo games such as Loaded, Indiana Jones Greatest Adventures, and Super Star Wars with your Xbox controller in hand. With Antstream Arcade you can experience these games today, fully optimized, and ready to go at the push of a button. Simply create an account, sign in, and start playing!

The Importance of Game Curation to Antstream – When the company was formed in 2013, one of the key motivations behind the product was preservation. There are decades of incredible games which are no longer available legally. Sure, many of these titles can be downloaded and played with emulators and ROMs but that experience is uncomfortable. The configuration of Emulators and ROMs is a technological barrier for many gamers.

Antstream’s easy ‘pick up and play’ mechanic makes these games accessible to everyone. In my position as Customer Support manager, I’ve had emails from six-year-old kids telling me that they’ve had a blast playing Double Dragon. Another recent email was from a 72-year-old who needed help completing Dizzy. Antstream is incredibly easy to use.

“Many of us grew up playing these games, so the ability to stream them on Xbox consoles and share these experiences with our friends and family is incredible,” said Sarah Bond, CVP of game creator experience and ecosystem at Microsoft. “We’re pleased that with Microsoft for Startups Founders Hub’s technology benefits and Azure cloud services we can help enable Antstream to reach more players.”

Coming back to the preservation aspect. It’s painful to see games lost to time. Antstream is a fantastic platform for people to experience games that they have never played before. Also, to find and discover games that were cancelled or not released. We are crafting a catalogue of titles which raise awareness of gaming history and keep the spirit of their creators alive.

This has been recognized by TIGA, Antstream has won an award for games curation.

New’ Retro Games on the Platform –  A unique aspect to Antstream’s approach to game curation is how we support independent developers who are continuing to release games on retro platforms. For example, Turbo Tomato is an Amiga game released last year. It has become hugely popular thanks to Antstream. We also include these in our challenges and tournaments.

Challenges and Tournaments – Antstream is also creating longer lasting appeal with classic games with our unique challenge system. These titles are back-engineered to create a competitive system which allows you to experience these well-loved titles in new ways. These are ‘game modes’ such as ‘one-life challenges’ that extend the life of these titles and create new interest in the community.

In the past 12 months, we have introduced a new mode called Giant Slayer. This is centered around our growing community. One person sets up a challenge and then is presented to the community. They must try and beat the challenger for kudos and precious gems. Giant Slayer challenges are created by the players for other players. This keeps our community constantly engaged and involved in the product in a greater way than other streaming services.

We also feature tournaments. Here you can pit your high scores and feats against others in games like Dig Dug, Marble Madness, Double Dragon and Mortal Kombat. Scoring highly in these contests payout gems that you can spend on other games or for entering future tournaments.

The ‘power’ of Antstream – Speaking to Microsoft Game Dev Blog about how Azure powered Antstream, Founder and Chief Executive Officer at Antstream Arcade Steve Cottam shared, “Microsoft was the right technical ally for us because it has a high density of servers globally, which was how we knew we could scale our service. By connecting gameplay to a nearby Azure virtual machine, we make sure that the time between a player pressing a controller button and something appearing on their screen is less than 50 milliseconds.”

In addition, there is this very in-depth video that answers a lot of questions about Antstream Arcade posted below for you all…

Having Antstream Arcade on Xbox is very appealing to me personally. I still have some fondness of games I played long ago on the arcades such as Elevator Action Returns, Star Wars, Defender, Robotron: 2084, BurgerTime, Cloak & Dagger, Fighter’s History, Double Dragon, Space Invaders and Asteroids plus so many others I cannot just write down here. Not only that, Antstream Arcade is also an opportunity for me to play many, many other games I never got to play such as Indiana Jones’ Greatest Adventures (SNES), Metal Dragon (MSX), and more.

As mentioned in the Xbox.com article, it was indeed a great move for Microsoft to be the definitive technical ally for the Antstream Arcade developers not only because of the established global servers available but also because the retro gaming service fits right in with the Xbox ecosystem of games and the global userbase of millions.

The Cloak & Dagger arcade game that had a severely limited release decades ago has gotten more available for millions of users via Antstream Arcade on Xbox.
The arcade hit Elevator Action Returns.
The Super NES version of Zombies Ate My Neighbors.
Star Wars arcade game.
Indiana Jones’ Greatest Adventures on SNES.

One of these days, I will avail of Antstream Arcade to make the gaming experience on my Xbox Series X even more in-depth. It will be a matter of timing, cost, the number of games updated and how the Antstream Arcade developers will be able to fix whatever bugs they will encounter as the service has just launched. If you are already availing of the retro games service and you encountered technical glitches, you better report to the developers online.

To see what games to expect to Antstream Arcade, check out Pure Xbox’s very long list by clicking here.

In concluding this post, posted below are Xbox-related videos for your enjoyment.

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Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. If you want to support my website, please consider making a donation. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco/.