Tag: Aliens (1990)

Retro Gaming Ads Blast – Part 26

Retro Gaming Ads Blast – Part 26

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Asteroids Deluxe arcade flyer

The arcade flyer for North America.

Given the fact that Asteroids was a massive hit for Atari in the arcades, it was not surprising that a sequel was made called Asteroids Deluxe. In preparation for its 1981 release, Atari made this Asteroids Deluxe arcade flyer showing three machine that arcade operators can choose from complete with technical details displayed. They even emphasized the QuadraScan video graphics as a technological advancement with regards to graphics. By today’s standards, this arcade flyer is still sensible with regards to promoting the game to both arcade operators and players.

2. Missile Command arcade flyer

Engaging art work on display at the front of the arcade flyer.

Released in the arcades in 1980, Missile Command is a classic game from Atari and its concept of defending cities from incoming enemy missiles proved to be relevant with people living with the fear of a nuclear missile attack during the days of the Cold War. In my experience, I mainly played the Atari 2600 version and it was only recently I finally started playing the arcade classic on my Xbox Series X using the Atari 50 Collection software. As for the arcade flyer itself, Atari simply used highly detailed painted art for the front which clearly emphasized the science fiction portrayal of a military officer using a console inside a base to come up with defensive response to incoming ballistic missiles. The game was a massive hit in the arcades and in my view, Atari’s simply yet direct way of promoting the concept of Missile Command with the arcade flyer remains compelling to look at.

3. Gun.Smoke European arcade flyer

Nice art on the front of this arcade flyer for the European market.

Long before they struck gold with Street Fighter II, Japanese company Capcom scored a hit with gamers in the arcades with 1985’s Gun.Smoke. It was a vertically scrolling run-and-gun game with an Old West setting and it was designed by Yoshiko Okamoto (Final Fight and Street Fighter II). To promote the game for European arcades, Capcom simply used hand-drawn artwork for the arcade flyer’s front which emphasized the Wild West setting, and an American Cowboy and bounty hunter named Billie Bob who is the playable character gamers got to play. In my view, the artwork gave the game a strong Wild West image that is also memorable.

4. Sei Senshi Amatelass arcade flyer

Does the model look sexy or tough?

Released in Japanese arcades in 1986 by Nichibutsu, Sei Senshi Amatelass is a vertical scrolling run-and-gun game with a science fantasy concept. To promote the game and really sell its concept, Nichibutsu hired a model posing with a sword and a shield in fantasy inspired costume. Using the remaining spaces of the flyer, some screenshots and an image of the arcade machine were displayed. This flyer showed the company exerting effort to sell Sei Senshi Amatelass with a touch of beauty and subtle sexiness.

5. Sweet Gal arcade flyer

Seriously, are you interested in playing mahjong in digital form?

Here is another digital mahjong arcade game from Nichibutsu…Sweet Gal. As typical of the company, a model was hired to add subtle sexiness into the promotion of the game and they even added a digital image of a sexy girl. Sweet Gal clearly was promoted to attract men who enjoy playing mahjong in electronic format and there were some arcade spots in Japan that catered to such mahjong enthusiasts.

6. Moon Patrol print ad

This is a fun-looking, comic book style way of promoting a video game.

Here is one of those video game print ads I saw while reading comic books back in the early 1980s. Moon Patrol is a sci-fi, side-scrolling game by Atari known for introducing full parallax scrolling in side-scrolling games. Instead of showing screenshots of the console versions of the game, this print ad used nice looking hand-drawn artworks presented with a comic book-inspired style to emphasize the concept. I still remember how captivating this ad and its super short story was the first time I saw it. It was enough to make me interested in the game.

7. Tron Atari 2600 games print ad

Calling all Tron fans to look at this.

I was very captivated by the 1982 sci-fi movie Tron which I saw on home video. It had very flashy computer-generated visuals, a very memorable story and the fine performance by Jeff Bridges. Tron was also very reflective about the video game culture of its time. When I first saw this print ad while reading a comic book, I was really excited. If you look closely, it had nice artwork dominating the space and screenshots that each promoted the games Tron: Deadly Discs and Adventures of Tron. Even though the graphics were primitive, I still recognized the Tron-related images which added to my excitement.

8. Q*bert print ad

This print ad by Parker Brothers really captured the essence of the game.

The puzzle-oriented 2D action game Q*bert became an arcade hit in America shortly after its 1982 release and even went on to become one of the highest grossing arcade games in 1983. Q*bert is one of those 2D games that cleverly blended puzzle play with 3D-like movement and avoidance of both obstacles and enemies. As expected, the game made its way into gaming console and this particular print ad had artwork that strongly captured the very essence of the game complete with the very catchy line “It’s not easy being Q*bert, but it’s fun.”

9. Masters of the Universe: The Power of He-Man print ad

Calling all He-Man fans.

I saw this print ad of Masters of the Universe: The Power of He-Man (for Atari 2600 and Intellivision) while reading a comic book long ago. Like the Tron games ad, this made me excited as I was fond of watching the He-Man cartoon series of the 1980s. While the selected screenshots caught my attention, it was the hand-drawn art of He-Man facing off with Skeletor and his minions that captivated me simply because it reminded me of the animated series. This is a fine example of promoting a video game that would instantly resonate with fans of He-Man and the Masters of the Universe franchise.

10. UFO Robo Dangar North American arcade flyer

The giant robot concept of this game gave some viewers the impression that it was based on some giant robot anime series from Japan even though the art work used does not suggest it.

Here is another arcade game from Nichibutsu but for the North American market and without the use of a model and without the subtle sexiness. UFO Robo Dangar is a 2D vertically scrolling science fiction shooting game and players get to control a giant robot (composed of flying vehicles that merged into one mechanical body) that has to go through countless waves of enemies in order to advance from one level to another. The arcade flyer used nice looking sci-fi art of ships with the game’s title having a robot and several screenshots of the game. The flyer even made a hard pitch towards arcade operators that UFO Robo Danger will transform their games into profits with proven longevity.

11. Aliens Japanese arcade flyer

The front.
The other side of the flyer of the 1990 arcade hit Aliens.

Quite arguably, Konami’s 1990 arcade hit Aliens is the best video game of any game design to be based on the 1986 film directed by James Cameron. Not only was Aliens a big hit in the arcades, it also won an award from the American Amusement Machine Association (AAMA). Aliens was released in Japanese arcades in February of 1990 and Konami released an arcade flyer that was much more visually striking than its North American arcade flyer. The front had detailed artwork of the Xenomorph while the rear had the instructions and screenshots presented in an orderly manner. The photograph of the Xenomorph alien was added intensity on selling the game. This is still a great looking arcade flyer.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 16

Retro Gaming Ads Blast – Part 16

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. A-Jax North American arcade flyer

Another one of Konami’s arcade flyers showing a pretty fashion model with a touch of militarism.

A-Jax (also referred to as Ajax) is another one of the many military themed games Konami released for the arcades in the 1980s. It was a 2D vertically scrolling shooter in which players use aircrafts to shoot enemies both in the air and on the ground. The game was a hit in Japanese arcades and Konami came up with the North American arcade flyer showing three screenshots, an archive footage shot of a military helicopter and a sexy lady (with a light military look) with a machine gun. The style of presentation was similar in style with the North American arcade flyers of Contra and M.I.A.: Missing in Action.

2. The Combatribes print ad

The short comic book approach was used to emphasize the setting and concept of the video game.

Technos, the Japanese company behind the wildly popular Double Dragon games franchise, proved to be successful with the arcade release of The Combatribes. In an attempt to keep the wave of success moving, Technos released The Combatribes on the Super Nintendo Entertainment System (SNES) in 1992 and someone involved with the North American marketing came up with the idea of creating a comic book-style presentation for the print ad. Creatively speaking, the comic book approach was done to emphasize the story and visual concepts of the game, and entice readers to play it. By today’s standards of video game marketing, this print ad’s approach is both unusual and notable.

3. Dead or Alive 2 Dreamcast port print ad

This was a wide print ad that appeared on magazines and it sure was eye-catching. It was an effective way to promote the game and inform people of the Sega Dreamcast’s presence in the market.

When Dead or Alive 2 was released in the arcades in 1999, a lot of gamers were astounded by it as developer Team Ninja (led by Tomonobu Itagaki) made it much bigger and a lot better than its 1996 predecessor. Team Ninja really went all out making the sequel utilizing Sega’s NAOMI arcade technology, inviting martial artists to do motion-capture, and having a very ambitious game design. Since the game was developed with the NAOMI hardware, porting the game for the Sega Dreamcast was reportedly convenient and smooth for the developers who went on to add more gameplay features and modes. Publisher Tecmo came up with this wide print ad (promoting the Dreamcast release) showcasing three characters, six screenshots and text descriptions emphasizing the universal acclaim the game received. The promotional approach was simple yet effective.  

4. Jet Moto (PC version) print ad

From PlayStation to PC.

In November 1996, the futuristic all-terrain hoverbikes racing game Jet Moto was released on the PlayStation which went on to sell well and attract mostly positive reviews. Sony Computer Entertainment eventually released a version of the game for the personal computer (PC) in November 1997. As seen in the above print ad, the network play option and compatibility with Direct3D video accelerators were emphasized as such features resonated with the interests of PC gamers of the era. This print ad showed how willing Sony was to release PlayStation hits on PC back then.

5. Elevator Action Returns Japanese arcade flyer

Great looking art on the front.
The rear of the flyer.

When Taito released Elevator Action Returns (also titled as Elevator Action II in other nations) in the arcades in 1994, it became a hit as gamers enjoyed its action-packed gameplay, ambitious 2D visual presentation and varied level designs that clearly went beyond its 1983 predecessor. The front of the Japanese arcade flyer has really nice art showing the three playable protagonists on an elevator on their way to do their mission. The back of the flyer shows screenshots (which emphasized the varied level designs), text descriptions explaining how the game played (English version printed), and what the features are. Another text description confirmed that terrorists are the antagonists that players will be dealing with which was reflective of the rise of Islamic terrorism in the 1990s. Oh yes, if you look closely you will the word “item” misspelled as “items”.

6. Sunset Riders print ads

The Sunset Riders arcade machine, the SNES version, screenshots and a can of pork-and-beans on this ad.
This print ad appeared in some comic books I read long ago.

After enjoying a lot of success in the arcades with their 1991 game Sunset Riders, Konami went on to release ports of it to the Sega Genesis in 1992 and the Super Nintendo Entertainment System (SNES) in 1993. With regards to conversions and procedural/artistic changes between the arcade and console ports, the SNES version had few changes implemented compared to the one released on the Genesis. As seen in one of the print ads of Sunset Riders on SNES, it came with 7 arcade levels, 2-player mode and additional shooter stages. What the print ads did not reveal were notable replacements of specific characters in key parts of the game such as the dynamite-tossing female bandits getting replaced by male bandits, North American Indian villains getting replaced with outlaws, etc.  

7. Jackal Japanese arcade flyer

Whoever was the artist Konami hired truly delivered great-looking art!

Konami’s military themed game Jackal (Japanese title: Tokushu Butai Jackal) debuted in Japanese arcades in October 1986 and became a hit. The Japanese market arcade flyer had great looking artwork on the front that strongly emphasized the very concept of the game (players move military jeeps to shoot at enemies as they move into enemy territory). One of the characters (the one wearing the red beret) somewhat resembles the late Sean Connery which only shows that someone within Konami’s development team took inspiration from movies. This arcade flyer’s front still looks great.

8. Aliens North American arcade flyer

A good amount of effort was done to truly capture Aliens’ concept using hired models (as Ripley and Newt), a Xenomorph physical model and a suitable background.
The key details presented on the rear of the flyer. The Xenomorph’s presence adds tension.

In 1990, Konami released their ambitious arcade game Aliens which was loosely based on the 1986 movie that starred Sigourney Weaver and was directed by James Cameron. As Konami’s Aliens license was only temporary and the movie was so highly regarded, the Japanese company’s marketing team really had to exert extra effort to truly capture the film’s sci-fi horror concept in order to make a strong presentation towards arcade operators and their paying customers (the gamers).

Apart from showing screenshots on the front, the creative team hired a blonde model as Ellen Ripley holding a gun and a young girl as the character Newt, and have them pose convincingly in front of a Xenomorph model (darkened in the foreground). On the back of the flyer, the team heavily revealed the details using the text description to emphasize the gaming experience and story concept. The technical details, meanwhile, were presented in simplistic, easy-to-follow fashion. Aliens was a smash hit in the arcades and there are long-time gamers who regard it as one of the best game adaptations of the 1986 movie. This arcade flyer is a strong reminder that the featured game was never ever ported to any game console nor to any personal computer.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco