Tag: Ms. Pac-Man

Retro Gaming Ads Blast – Part 38

Retro Gaming Ads Blast – Part 38

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s to the 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s to the 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Starflight Sega Genesis Print Ad

Sometimes the very detailed artwork made gamers imagine Starflight as a sci-fi movie waiting to happen.

By the time it was released on the Sega Genesis in 1991, Starflight was already popular as it was released on varied computer systems and entertained a lot of gamers several years prior. To promote the Sega Genesis version, a 2-page print ad of Starflight was made with a grand-looking artwork of space, spaceships and planets dominating the space. The ad makers managed to utilize the remaining space below the artwork to show selected images, the descriptive text and the game’s box cover to make it clear to gamers that Starflight on Genesis is real and made to be playable. The artwork itself remains a powerful grabber of attention even to this day.

2. Defender Japanese Arcade Flyer

The front.
The rear.

Defender is one of my favorites among the many games of Midway. In recent times, I’ve been playing the arcade version of Defender on my Xbox Series X using the Midway Arcade Origins digital copy I purchased online. As Defender became a massive hit in America, it was released in Japanese arcades with Taito handling the distribution. The arcade flyer Taito came up with used hand-drawn art for the background on the front along with pictures of the arcade cabinet and the arcade cocktail table versions of the game. While the rear of the flyer looks very simplistic, the front remains attractive to look at.

3. Castlevania III: Dracula’s Curse Print Ad

Some people found the artwork looking creepy or even terrifying.

By the year 1990, the Nintendo Entertainment System (NES) was present in several millions of households all over America and there were lots of great games available. Among the NES gamers were fans of the Castlevania game series and Konami went on to release Castlevania III: Dracula’s Curse in America. As part of the company’s aggressive promotion, a single-page ad featuring a detailed looking artwork of a gamer getting immersed with the game’s fantasy elements (look at the creepy looking characters, monsters and the game’s hero present) was done. While the artwork was a strong attention grabber, what stood out was the sweepstakes form for gamers to cut out, fill it with their information and mail it for the chance to win a trip to the hometown of Dracula. Do you personally know anyone who won in the sweepstakes?

4. Double Dragon Games Print Ad

Print ad made with Double Dragon fans in mind.

When it comes to the console and handheld presence of the Double Dragon games franchise, it was on Nintendo hardware – specifically the NES and the Game Boy – where gamers and the fans could find them. Acclaim Entertainment knew how popular Double Dragon games were with Nintendo gamers and they aggressively marketed Double Dragon III: The Sacred Stones and Double Dragon II with a single-page print ad that had great looking painted artwork. Very clearly, this early 1990s ad was made to connect strongly with Double Dragon fans and its presentation still looks very solid even with today’s standards.

5. Konami 3-in-1 Game Boy Games Print Ad

The excitement of sports is clearly shown in this old ad.

From the mid-1980s to the early 1990s, Konami published a lot of games on Nintendo’s wildly popular platform the NES and among them were classics like Contra, Castlevania and Metal Gear. Konami’s support also made it to Nintendo’s Game Boy handheld device (first released in 1989) which itself sold strongly and became the leading platform for portable gaming. As such, Konami made a 2-page print ad promoting NFL Football, Blades of Steel and Double Dribble: 5 on 5 for Game Boy. Cleverly, the ad makers used fancy artworks on the left (reflecting the different sports) side while using the space on the right side for descriptive text, screenshots and game box covers. This fine looking ad has a strong appeal towards Game Boy users and sports enthusiasts.

6. Tengen 6-in-1 Print Ad

This old print ad is a delight for those who owned a Sega Genesis.

Back in the 1980s, Atari formed the company Tengen to not only develop games but also publish game for computers and game consoles. During that decade, Tengen published games on the NES but they had trouble working within the strict licensing terms of Nintendo. The two companies would later get into court battles over a series of events within the gaming business. Eventually, Tengen started doing business with Sega and published games on the Genesis console. As part of their aggressive publishing of games on Sega’s console, Tengen came up with this 2-page print ad promoting six different games emphasizing that the fun arcade experiences are coming to gamers’ homes.

7. Dig Dug Print Ad

Are you aware of the business relationship and trust between Atari and Namco?

When Atari opened its branch in Japan – called Atari Japan – in the 1970s, they established a partnership with Namco to distribute arcade games there. As they experienced trouble penetrating the Japanese market, Atari eventually sold Atari Japan to Namco which paved the way for their Japanese partner to get into video games. Just a few years later, Namco developed its own original arcade game Dig Dug which became a massive hit in Japan. As a licensing deal was already in effect, Atari distributed Dig Dug in American arcades which the above magazine print ad clearly shows.

8. Sega Genesis Over SNES Print Ad

Sega directly attacked Nintendo by emphasizing the larger quantity of games and varied game experiences that can only be found on the Genesis back then.

By the time Nintendo released the Super Nintendo Entertainment System (SNES) in 1991, the Sega Genesis console has been in the video game market for a few years already. In America, Tom Kalinske led Sega and his approach to marketing and resonating with gamers was essentially aggressive. The aggressive approach includes naming their competition and showing why Sega is superior. Given the lead time they had on the North American market, Sega came up with this print ad showing their Genesis consoles having a lot more games than the SNES. Competitive console gaming was very different back then.

9. Atari Jaguar Print Ad

Did you spend $159.99 on an Atari Jaguar console back in the 1990s?

In the 1990s, Atari attempted a comeback in console gaming with the Atari Jaguar console. Early on, their marketing emphasized the so-called 64-bit capabilities of the Jaguar to convince gamers theirs is the most powerful console on the market. Sadly, the console failed to achieve strong sales and a huge price cut was executed. To attract customers, Atari came up with this 2-page print ad to inform them of the cheaper $159.99 price while reminding them of the “most mind-blowing, head-exploding games” they can have with the Jaguar. Obviously this ad campaign failed as the Atari Jaguar never achieved commercial success.

10. Side Pocket Print Ad

The Side Pocket print ad with a subtle touch of sexiness.

After its original release in the arcades in 1986, Side Pocket was ported by Data East to many consoles and handheld devices in the 1990s. When it comes to promoting the Sega Genesis version, Data East came up with this print ad showing a lady in a sexy dress in the background (head hidden) which instantly created a sexy aesthetic. The large text displayed emphasized the game of billiards supported by the screenshots shown. The screenshot at the upper-left corner shows artwork of a pretty lady smiling at the viewer which added to the sexy aesthetic of the ad.  

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 27

Retro Gaming Ads Blast – Part 27

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and to the year 2000.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Tutankham print ad

This print ad appeared in several comic books in 1983.

First released in the arcades in 1982, Tutankham is a 2D adventure game that had a mix of shooting, maze exploration and puzzle-solving with Egyptian settings and concepts. It made its way to the Atari 2600 published by Parker Brother, and it was this specific version I played. This game print ad appeared in comic books I read in 1983, and the people who made it implemented a hand-drawn art of the Egyptian pharaoh Tutankhamun dominating the space to emphasize the Egyptian setting. In fact, this ad made me think more of Egypt and left little to give me an idea of the game design.  

2. Star Trek arcade flyer

The clever use of classic Star Trek imagery was used in this initial flyer by Sega.
Back in the 1980s, a futuristic design for an arcade machine like this one was mind-blowing.

I never played the Star Trek arcade game (full title: Star Trek: Strategic Operations Simulator) Sega released in 1983. I only saw its graphics and gameplay during an episode of Starcade. With its game design and visual presentation, Star Trek was a very ambitious arcade project for its time and Sega really went in to promote it. The initial arcade flyer (first one above) was meant to grab the attention of both gamers and arcade operators. The next arcade flyer (2nd one above) showed the ambitious design of the arcade machine made with player immersion in mind.

3. Battlezone arcade flyer

While the hand-drawn artwork was too detailed for the arcade game’s graphics, it still emphasized strongly the concept of the game.

In the history of video games, Battlezone was a groundbreaking game both visually and with game design. It was designed to give gamers an immersive experience of driving a tank with 3D graphics, fun gameplay and a first-person view. Its own history is worth researching. Atari knew it had to heavily promote their ambitious game and the arcade flyer above featured nice hand-drawn artwork while also showing the two types of Battlezone machines that arcade operators can choose from. Battlezone went on to become a highly influential arcade game.

4. Chrono Cross North American print ad

Arguably, this print ad was aimed at RPG enthusiasts, Chrono Trigger fans and gamers looking for something adventurous to play.

First released on PlayStation in Japan, Chrono Cross made its way to the said console in America just a few months before the PlayStation 2 launched there. While there was a risk that came with releasing the ambitious follow-up to the classic Chrono Trigger so late in the PlayStation’s life, Squaresoft (now Square Enix) still went on to aggressively promote Chrono Cross in America. This 2-page print ad that appeared in many gaming magazines remains captivating to look at. As typical of the time, 3D polygonal models and the epic-looking art were used in dominating fashion leaving the small space (lower-left corner) to display a few gameplay screenshots and other 3D art. Still it a fun game to play and this should remind you that Chrono Cross was recently remastered for modern consoles.

5. Ms. Pac-Man arcade flyer

The wife of Pac-Man and the machine.

Given the fact that Pac-Man was so massively successful, it was not surprising that a sequel had to be made and released on as many arcades as possible. Ms. Pac-Man was the sequel and it was released in arcades in 1982 eventually achieving huge commercial and critical success. To promote the game, Midway’s ad makers came up with an ad showing unique art of Pac-Man’s wife looking glamorous (with a driver and a vehicle in the background) and a photograph of the arcade machine on the right. This also was one of the early arcade flyers to use the words “femme fatale”.

6. Centipede arcade flyer

Three machines of Centipede for arcade operators to choose from.

Centipede is another arcade classic from Atari. Released in 1981, a lot of players enjoyed the game’s simplistic and yet addicting design of shooting an incoming centipede and its remaining portions that move down the field. Similar to the Battlezone arcade flyer, this game’s flyer had nice art of a centipede on the top and images arcade machines. Even by today’s standards, this flyer remains eye-catching.

7. Tempest 2000 print ad

This 2-page print ad of Tempest 2000 is still captivating to look at.

Back in the 1990s, Atari went on to release their Jaguar console which was promoted as a 64-bit machine. At a gaming convention, the company met with prospective game developers over Jaguar projects and one of the developers volunteered to do Tempest (a memorable Atari arcade game). This resulted in the development of Tempest 2000 which was a remake of the classic.

As a Jaguar-exclusive game, Atari came up with an eye-catching 2-page ad showing off the 3D visual presentation (6 gameplay screenshots and one original artwork) while boasting in the text description that Tempest 2000 was named the “Best of Show” at the Consumer Electronics Show (CES). The game was released in 1994 attracting mostly positive reviews from game critics and was one of the best-selling Jaguar games (note: Tempest 2000 can now be played in the Atari 50 collection). With the Atari legacy and presentation combined, this print ad remains captivating to look at.

8. Alien vs Predator print ad

Arguably the most defining and most entertaining game on the Atari Jaguar.

If there is any game that truly defined enjoyment and the technological features of the Atari Jaguar, it is the 1994 first-person shooter Alien vs Predator. At the time of its release, it was one of the most immersive games of the Alien vs. Predator crossover franchise and it allowed players to experience what fighting the Predator or the Xenomorph was like. The game also allowed gamers to play as a Colonial Marine (human soldier).

To sell the game, Atari came up with a 2-page ad highlighting the Aliens on one page and the Predator on the other. As the Predator was shown with a grotesque human skull, the use of photographs (most likely sourced from the movies) strongly emphasize the game was aimed at the mature audience among gamers. Six screenshots of gameplay were displayed by the ad makers who were clearly aware of the high popularity of first-person shooting games. Alien vs Predator was a critical and commercial success, and its print ad is arguably the most memorable one of any Atari Jaguar game ever made.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco