Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. G.I. Joe: A Real American Hero arcade flyers
Back in the 1980s, my friends and I saw lots of episodes of G.I. Joe: A Real American Hero on TV and there were lets of toys of it available. I also read some comic books of G.I. Joe. While there were G.I. Joe video games, I never got to play its early 1990s arcade game from Konami. By comparing the two arcade flyers of G.I. Joe: A Real American Hero, the American flyer excels visually showing the characters with a powerful war-themed background. The Japanese flyer had smaller space for the same artwork and displayed the arcade cabinet (take note of the controls laid out to accommodate up to four players). Between the two, I prefer the American arcade flyer.
2. Alien 3 Japanese arcade flyer
Watching Alien 3 inside the cinema in 1992 was one of the worst moviegoing experiences I ever had. By the time video games based on the movie were released, I was surprised to see how action-packed and entertaining they looked. The one Alien 3 game that captivated me was Sega’s Alien 3: The Gun in the arcades as its design and concept contradicted the essence of the film. The Japanese arcade flyer has this aggressive approach on laying down the details, displaying the arcade machine and displaying carefully selected screenshots to excite both gamers and arcade operators. This arcade flyer still looks good today.
3. Super Cobra arcade flyer
First released in Japanese and America arcades in 1981, Super Cobra is a 2D side-scrolling shooter in which players pilot an armed helicopter through tight caverns while facing enemies capable of firing. The American arcade flyer has great artwork that almost perfectly captures the essence of the game. This is another old arcade flyer that has aged well.
4. The Amazing Spider-Man vs. The Kingpin print ad
Moving forward to the year 1993, gamers in America who owned a Sega Genesis console were being motivated by Sega to upgrade their gaming experience with the Sega CD add-on. Along the way, Sega really ramped up efforts to have more games supporting the Sega CD and one of them was The Amazing Spider-Man vs. The Kingpin. The Amazing Spider-Man vs. The Kingpin on Sega CD was actually an updated version of the original 1991 game and Sega’s team included several improvements to take advantage of the CD-ROM technology of the add-on. This print ad showed Sega’s hard work on selling the game.
5. Soulstar print ad
Released in 1994 for the Sega CD (Mega CD in other markets), Soulstar was sci-fi 3rd-person shooter that delivered amazing visuals, fun gameplay and an immersive experience of space travel to gamers. This European market print ad is a very effective way to promote the game using carefully selected screenshots, amazing artwork and a cleverly written text description. Still a fine print ad to look at.
6. Batman Returns print ad
In 1992, Batman Returns played in a lot of cinemas but its very dark tone and adulterated elements prevented it from matching the huge box office success of its 1989 predecessor. Regardless, a lot of licensed video games based on the movie were released and in early 1993, Konami released a Batman Returns video game on the aging Nintendo Entertainment System (NES). This print ad used a photograph from the filming of an scene that actually had Michelle Pfeiffer as Catwoman, dominating over the iconic Batman. Also displayed were screenshots, the game’s box cover (showing Pfeiffer, Michael Keaton and Danny DeVito as their respective characters) and the text description. Even if you did not like the movie, this old print ad is a solid way of promoting both the game and the movie. The line “Our new Batman game is anything but tame” strangely turned out very true.
7. The Terminator games print ads
Released in cinemas in 1984, The Terminator was a surprise hit as well as a career-booster for Arnold Schwarzenegger and James Cameron. What is very notable is the fact that several video game adaptations of The Terminator were released on consoles in the early 1990s. I can only guess this was done to capitalize on the resurgence of the Terminator franchise in connection with Terminator 2: Judgement Day’s much-anticipated release in cinemas. The Sega Genesis version print ad features a digitized close-up of Schwarzenegger’s Terminator while the 2-page Sega CD version print ad used a lot of the space for large text (with an incomplete shot of Schwarzenegger’s Terminator on the edge of the 2nd page) emphasizing “He’s Back” and “The Terminator” while leaving little space for text descriptions and screenshots. Between the two, I find the Sega Genesis ad more effective with its promotion of the game.
8. Defender arcade flyer
Even though it had a soft start in the early 1980s, the classic game Defender went on to become a massive commercial success in the arcades. Being a major attraction in America’s video game industry, Williams unsurprisingly went on to release this particular arcade flyer to sell to operators different types of Defender arcade machines that could fit into their respective joints while providing gamers choices on how to play the game. Some players preferred to stand in-front of a tall arcade cabinet while others prefer to play the game looking down on the screen. This flyer is an example as to how a company can keep their biggest success moving on while offering business clients more choices.
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