Tag: Universal Soldier

Retro Gaming Ads Blast – Part 22

Retro Gaming Ads Blast – Part 22

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Star Wars: The Empire Strikes Back Atari print ads

I could not forget the first time I saw this print ad while reading a comic book.
This ad showed the Atari 2600 controller.

Even during its early years under George Lucas, the Star Wars entertainment franchise made its way into video games due to its massive popularity and Parker Brothers really made moves to cash in. This resulted in the Atari 2600 video game adaptation (1982) of The Empire Strikes Back which focused mainly on the memorable Hoth battles between Rebel fighters and the Empire’s AT-AT walkers. Parker Brothers came up with two print ads and each had a different visual concept: one had nicely drawn art along with two screenshots shown while the other had painted art of the AT-AT while showing the Atari joystick. These old print ads still look great and exciting.

2. Double Dragon Japanese and North American arcade flyers

If you read manga (Japanese comics) in Japan, then the art style of this arcade flyer should look familiar to you.
The character designs seem inspired by 1980s Hollywood action cinema.

Released in 1987, Double Dragon became a huge hit in the arcades of Japan, America and Europe resulting in financial gains for developer Technōs Japan and publisher Taito. What I find intriguing was the fact that the Double Dragon arcade flyers for Japan and North America had drastically different art styles used to promote it. The Japanese flyer had art style that is more common with manga while the North American had artwork that seemed inspired by Hollywood action movies (as well as the rise of martial arts films in America during the 1980s). The American flyer even had the two characters identified as Hammer and Spike and they both looked American. This is a classic example of using different approaches to promote a game in each market.

3. Universal Soldier print ad

The people who made this print ad made sure to use the names of the stars to help sell the game.

Even though its worldwide ticket sales did not reach $100 million, the 1992 movie Universal Soldier still caught a lot of attention from moviegoers simply because it had Jean-Claude Van Damme and Dolph Lundgren as the stars. Unsurprisingly, the movie had a video game adaptation and because publisher Accolade wanted to cash-in on the film’s hype, they made some deceptive moves by rebranding one of its games (already development) as a tie-in. Advertised as an official adaptation, Universal Soldier was actually a rushed conversion of Turrican II: The Final Fight. This print ad – which even showed the stars’ names – is a reminder of the deception Accolade pulled off.

4. Sega CD print ad

Do you find this Sega CD print ad hilarious?

When Sega was making waves with its Sega Genesis (Sega Mega Drive in Japan), the company was quick to react to the growing use of the compact disc (CD) format as a useful storage medium for video games. The Sega CD (Mega CD in Japan) was released as an add-on device to work with the Genesis console and Sega’s American team came up with a series of promotions. This print ad is just one of the promotions and ad makers came up with a “crazed” or “electrified” gamer dominating one page while showing the Genesis, the Sega CD and screenshots of games (running on CD) on the other page. By today’s standards, the Sega CD print ad is funny and catchy to look at.

5. Snatcher for Sega CD print ad

I find this Snatch print ad looking odd. The ad makers could have done more to focus on the game itself.

First released in Japan in 1988, Snatcher was a cyberpunk visual adventure game that was one of the early works of the famous Hideo Kojima (Metal Gear series). Due to its design and approach on visuals to tell a story, it was not surprising that a Sega CD version of it got released in 1994. To promote the game to the growing number of North American Sega CD gamers at the time, Konami came up with this rather unusual print ad showing the face of a smiling lady dominating the space leaving little room to show the screenshots and the game’s cover. The visual concept is engaging but it takes effort to notice it was promoting the Sega CD version of the video game. This old ad would have worked better had the ad makers increased the sizes of the screenshots and the game cover.

6. Jurassic Park for Sega CD print ad

Does the T. Rex look scary to you?

As part of its drive to add more games to the Sega CD add-on and help it sell more units, Sega acquired the Jurassic Park license and went on to produce an adaptation utilizing the technological features of the Sega CD. To aggressively promote the game, Sega came up with this print ad that had a Tyrannosaurs Rex (looking through spaces) on one page and then several screenshots plus text descriptions on the other. For a click-and-point Jurassic Park game, this ad was really exciting and intriguing to look at.  

7. Atari Jaguar print ad

This was indeed an eye-catching ad.

In the early 1990s, Atari made an aggressive move to compete in the arena of video game consoles which they used to dominate from the late 1970s until 1983. This time around, they came up with the Jaguar console which had some pretty advanced technologies for the time. As part of their North American marketing campaign, Atari unleashed an ad showing game screenshots on the first page and huge artwork of a jaguar coming after Sonic, Mario and Yoshi (mascots of Sega and Nintendo respectively) symbolizing that the Atari Jaguar had more power and better technology than the Genesis and the Super Nintendo Entertainment System (SNS). While it was engaging to look at early on, this print ad is now an embarrassment as the Jaguar console failed terribly. Lastly, the marketing of the Jaguar as a 64-bit machine was never real.

8. George Foreman, The Simpsons and Spider-Man Game Gear print ad

This ad appeared in a lot of comic books in the 1990s.

In the early 1990s, Sega released the Game Gear handheld gaming device which instantly placed them in competition with Nintendo’s Game Boy. Through its Flying Edge label, Acclaim Entertainment promoted George Foreman’s KO Boxing, The Simpsons: Bart vs. the Space Mutants, and Spider-Man for the Game Gear hoping to sell well. This 3-game print ad highlighted the popular figures who had a lot of space for attracting attention. The ad maker managed to insert two screenshots per game, the game covers and a text description to inform consumers what they were being offered. A good ad to look at.   

9. Time Gal for Sega CD print ad

The presentation here looks nice but Time Gal herself looked like she was drawn by a different artist.

Originally released in the arcades in Japan in 1985, Time Gal made its way to the Sega CD add-on in the early 1990s. It was a highly unusual video game as it was an interactive movie (with lots of anime footage) made with the use of Laserdisc technology for its arcade version. It played lots of anime scenes and players must choose the on-screen options to execute the character’s next action in order to progress. For the Sega CD version for North America, this print was made to capture the attention of consumers using the protagonist’s sex appeal on the cover art with four screenshots placed on the sides to show what to expect. I noticed that Time Gal on the cover art looked different from how she appeared in the anime sequences. At least the ad makers tried hard to sell the game.

10. Mortal Kombat print ad

Still an effective ad to promote a blockbuster game and make people informed it was coming to multiple platforms.

Considering how successful it was in the arcades, the 1993 release of Mortal Kombat for game consoles and handhelds was unsurprisingly highly anticipated and publisher acclaim came up with this single-page ad. The presentation involved the use of a photographic background of many spectators (to emphasize excitement and popularity), media quotes and screenshots to effectively promote the game.

11. Equinox print ad

Take a close look. Tell me if you find it funny.

I never played Equinox but I heard the loud buzz about its design as a 3D isometric game that had elements of exploration, platform play and puzzle solving. The people responsible for this print ad emphasized the concept that the game is so addicting to play, players will still play it as they get older. This ad has a subtle yet effective approach with humor.

12. James Bond 007: The Duel print ad

Timothy Dalton’s image as James Bond was sourced from Licence to Kill for this game’s ad.

Here is another decades-old James Bond video game print ad I found. Released a few years after Licence to Kill, James Bond 007: The Duel was notable not for its gameplay nor game design but for the fact that it used the image of Timothy Dalton as 007 for its print ad and the opening scenes in the game itself. Dalton’s Bond image here was never new nor originally taken for the game as it came directly from Licence to Kill’s publicity library. Each time I saw this ad, I was only reminded of the 1989 movie which I still enjoy watching.

13. Neo Geo AES console print ad

Do you find this ad both sexy and funny?

Decades ago, SNK made a huge splash in the arcades with lots of really fun games released with their Neo Geo (stylized as NEO GEO) hardware. In 1990, they released the cartridge-based Neo Geo AES console in Japan and America and it carried the same technology as the arcade hardware. To promote the console in North America (note: the Neo Geo console and its games were very expensive), SNK came up with this catchy and funny print ad showing a sexy woman feeling annoyed that her man spends more time with Neo Geo gaming than with her. This was a clever way of emphasizing the arcade-perfect experience in the comfort of home, and it was funny to look at.

14. Gradius II Japanese arcade flyer

Great looking painted art was used for this 1988 arcade game.

Since the original Gradius was a big hit in arcades in Japan in 1985, it was not surprising that Konami released Gradius II three years later. With regards to the use of painted art, the artist showed the game’s spaceship in a dominating position emphasizing high-speed travel and excitement. The image, which also looks more colorful, is a complete reversal of the painted art used in the flyer of the previous which showed the rear of the spaceship as it moves towards a larger spaceship (the opposition). This arcade flyer art still looks great as it has a timeless charm.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

A Look Back at Universal Soldier #1 (1992)

A Look Back at Universal Soldier #1 (1992)

carlocarrasco

Disclaimer: This is my original work with details sourced from reading the comic book and doing personal research. Anyone who wants to use this article, in part or in whole, needs to secure first my permission and agree to cite me as the source and author. Let it be known that any unauthorized use of this article will constrain the author to pursue the remedies under R.A. No. 8293, the Revised Penal Code, and/or all applicable legal actions under the laws of the Philippines.

Welcome back comic book readers, 1990s arts and culture enthusiasts, movie fans and comic book collectors! Today we go back to the year 1992 to take a close look at the official comic book adaptation of the action movie Universal Soldier.

Universal Soldier stood out among Hollywood action films in 1992 as it had Jean-Claude Van Damme and Dolph Lundgren as the main stars and both of them were established action movie stars each with huge followings of fans. As it grossed almost $100 million worldwide on a budget of less than $25 million, the movie was successful and eventually sparked its of franchise of movies, TV shows, video games and comic books. NOW Comics was in-charge of making and publishing the comic book adaptation of the 1992 film.  

With those details laid down, here is a look back at Universal Soldier published in 1992 by NOW Comics with a story written by Clint McElroy and drawn by Lenin Delsol. This was the first chapter of a 3-issue mini-series.

The cover showing a photographic image of star Dolph Lundgren.

Early story

The story begins in Vietnam in 1969. The American soldier Luc Deveraux arrives at a village that was secured by the U.S. Army. To his shock, he finds several dead bodies of his squad members and villagers, then encounters Sergeant Andrew Scott with two Vietnamese individuals (male and female) tied together near him. It turns out that Scott, who made a necklace composed of severed ears, has gone insane and executes the Vietnamese man. As Deveraux refuses to follow Scott’s order to shoot the Vietnamese female, the sergeant kills he. Deveraux and Scott shot each other to death and eventually their corpses were recovered by another squad to be cryogenically frozen.

A few decades later in Nevada, the elite counter-terrorism unit of the UniSol (Universal Soldier) arrives and among the members are Deveraux (identified as GR44) and Scott (GR13) who have been reanimated by the government with their past memories fully suppressed. Their team gets deployed to the Hoover Dam (Mackinley Dam in the comic book) to resolve a hostage situation…

Quality

Operating very much like robots, two Universal Soldiers take down terrorists and manipulated their communication as they make their way through to save the hostages from the remaining terrorists.

As an adaptation, I find this comic book a surprisingly accurate translation of the movie’s early part of the story (note: the literary narrative ends when Deveraux leaves with the female reporter). While not 100% of the film’s plot and visual details were captured, this comic book still succeeded in replicating the look, feel and tone of the movie. It is clear that the comic book team had access to the footage of the film and a copy of the screenplay (written by Richard Rothstein, Christopher Leitch and Dean Devlin).

Clint McElroy really stuck close to the film’s plot, the dialogue and the way the characters were portrayed. Again, not 100% of the relevant details were adapted and some liberties were taken but McElroy managed to craft a comic book narrative that was solidly structured, had sufficient details to keep readers oriented and engaged, and ensured the story moved at a satisfying pace. By the time I reached the end of this comic book, I got oriented with the story, the characters and the details shown in between.

Like in the movie, this comic book emphasizes the government’s very cold and heartless approach on handling their Universal Soldiers who are treated more like tools instead of people.

Lenin Delsol’s artwork here is really good. It is clear that he had access to the film’s production footage as several images of locations and characters here very closely resembled what was shown in the movie most of the time. When it comes to the action scenes, Delsol did not go for visual dynamism (note: the dynamic action style was common with superhero comics of the 1990s) but rather he portrayed the action with realism and varying degrees of brutality.

When it comes to visualizing the characters, it is clear that the creative team was not authorized to use the likenesses of the actors. Luc Deveraux looks absolutely nothing like Jean-Claude Van Damme while journalist Veronica Roberts does not look like Ally Walker. Ironically, there are a few images of Scott’s face that somewhat resembles Dolph Lundgren. The way I see it, it is not problematic to see the characters not resembling the actors from the film. In fact, I like the new character designs Delsol came up with for the characters.

Conclusion

This early scene sets the tone of the entire comic book. As for the characters, Deveraux look nothing like Jean-Claude Van Damme and Sergeant Scott does not look like Dolph Lundgren (note: in other images of Scott shown later in the comic book, he looked a bit like the actor).

Even though I was not a fan of the 1992 movie, Universal Soldier (1992) succeeded in keeping me engaged and entertained until the end. This is a really good adaptation of the early part of the film and I like the approach the Elroy-Densol team took on establishing the literary experience. Of course, if you want more dynamic visuals of the Hoover Dam scene or if you want that strong rated-R vibe when it comes to hard action, you should watch the movie. As of now, I am convinced to look forward to the next issue of this 3-part mini-series adaptation.

Overall, Universal Soldier (1992) is recommended.

+++++

Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco