For the newcomers reading this, the said collection contains the two memorable fantasy role-playing games (fantasy RPGs) which are Lunar: Silver Star Story Complete(enhanced version of Lunar: The Silver Star) and Lunar 2: Eternal Blue Complete (enhanced version of Lunar: Eternal Blue). Since the releases of the original versions in the 1990s, the Lunar RPGs have been released on a variety of consoles such as Sega CD, PlayStation and Sega Saturn.
Lunar Remastered Collection will be the first-time the Lunar RPGs will be released on Xbox consoles. It will launch on April 18, 2025.
For the JRPG-loving Xbox fans, the said Lunar Remastered Collection is indeed coming to Xbox Series X|S and the aging Xbox One. Strangely enough, as of this writing, the said collection has yet to appear on the Xbox online store.
While GungHo confirmed there will be physical copies of Lunar Remastered Collection coming out, it is uncertain if such copies of the Xbox version will be released. The press release mentioned that physical editions “will be available exclusively through Amazon for $54.99 USD” for the North American market. As for the European market, only the PlayStation 4 (PS4) and Nintendo Switch will have physical copies through Clear River Games.
If you are an Xbox fan who loves Lunar and JRPGs in general, are you discouraged about the potential lack of physical copies of Lunar Remastered Collection? If you really want it badly, better express your opinions and questions directly to Team Xbox and GungHo via Twitter, or by email.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Star Wars: The Empire Strikes Back Atari print ads
I could not forget the first time I saw this print ad while reading a comic book.
This ad showed the Atari 2600 controller.
Even during its early years under George Lucas, the Star Wars entertainment franchise made its way into video games due to its massive popularity and Parker Brothers really made moves to cash in. This resulted in the Atari 2600 video game adaptation (1982) of The Empire Strikes Back which focused mainly on the memorable Hoth battles between Rebel fighters and the Empire’s AT-AT walkers. Parker Brothers came up with two print ads and each had a different visual concept: one had nicely drawn art along with two screenshots shown while the other had painted art of the AT-AT while showing the Atari joystick. These old print ads still look great and exciting.
2. Double Dragon Japanese and North American arcade flyers
If you read manga (Japanese comics) in Japan, then the art style of this arcade flyer should look familiar to you.
The character designs seem inspired by 1980s Hollywood action cinema.
Released in 1987, Double Dragon became a huge hit in the arcades of Japan, America and Europe resulting in financial gains for developer Technōs Japan and publisher Taito. What I find intriguing was the fact that the Double Dragon arcade flyers for Japan and North America had drastically different art styles used to promote it. The Japanese flyer had art style that is more common with manga while the North American had artwork that seemed inspired by Hollywood action movies (as well as the rise of martial arts films in America during the 1980s). The American flyer even had the two characters identified as Hammer and Spike and they both looked American. This is a classic example of using different approaches to promote a game in each market.
3. Universal Soldier print ad
The people who made this print ad made sure to use the names of the stars to help sell the game.
Even though its worldwide ticket sales did not reach $100 million, the 1992 movie Universal Soldier still caught a lot of attention from moviegoers simply because it had Jean-Claude Van Damme and Dolph Lundgren as the stars. Unsurprisingly, the movie had a video game adaptation and because publisher Accolade wanted to cash-in on the film’s hype, they made some deceptive moves by rebranding one of its games (already development) as a tie-in. Advertised as an official adaptation, Universal Soldier was actually a rushed conversion of Turrican II: The Final Fight. This print ad – which even showed the stars’ names – is a reminder of the deception Accolade pulled off.
4. Sega CD print ad
Do you find this Sega CD print ad hilarious?
When Sega was making waves with its Sega Genesis (Sega Mega Drive in Japan), the company was quick to react to the growing use of the compact disc (CD) format as a useful storage medium for video games. The Sega CD (Mega CD in Japan) was released as an add-on device to work with the Genesis console and Sega’s American team came up with a series of promotions. This print ad is just one of the promotions and ad makers came up with a “crazed” or “electrified” gamer dominating one page while showing the Genesis, the Sega CD and screenshots of games (running on CD) on the other page. By today’s standards, the Sega CD print ad is funny and catchy to look at.
5. Snatcher for Sega CD print ad
I find this Snatch print ad looking odd. The ad makers could have done more to focus on the game itself.
First released in Japan in 1988, Snatcher was a cyberpunk visual adventure game that was one of the early works of the famous Hideo Kojima (Metal Gear series). Due to its design and approach on visuals to tell a story, it was not surprising that a Sega CD version of it got released in 1994. To promote the game to the growing number of North American Sega CD gamers at the time, Konami came up with this rather unusual print ad showing the face of a smiling lady dominating the space leaving little room to show the screenshots and the game’s cover. The visual concept is engaging but it takes effort to notice it was promoting the Sega CD version of the video game. This old ad would have worked better had the ad makers increased the sizes of the screenshots and the game cover.
6. Jurassic Park for Sega CD print ad
Does the T. Rex look scary to you?
As part of its drive to add more games to the Sega CD add-on and help it sell more units, Sega acquired the Jurassic Park license and went on to produce an adaptation utilizing the technological features of the Sega CD. To aggressively promote the game, Sega came up with this print ad that had a Tyrannosaurs Rex (looking through spaces) on one page and then several screenshots plus text descriptions on the other. For a click-and-point Jurassic Park game, this ad was really exciting and intriguing to look at.
7. Atari Jaguar print ad
This was indeed an eye-catching ad.
In the early 1990s, Atari made an aggressive move to compete in the arena of video game consoles which they used to dominate from the late 1970s until 1983. This time around, they came up with the Jaguar console which had some pretty advanced technologies for the time. As part of their North American marketing campaign, Atari unleashed an ad showing game screenshots on the first page and huge artwork of a jaguar coming after Sonic, Mario and Yoshi (mascots of Sega and Nintendo respectively) symbolizing that the Atari Jaguar had more power and better technology than the Genesis and the Super Nintendo Entertainment System (SNS). While it was engaging to look at early on, this print ad is now an embarrassment as the Jaguar console failed terribly. Lastly, the marketing of the Jaguar as a 64-bit machine was never real.
8. George Foreman, The Simpsons and Spider-Man Game Gear print ad
This ad appeared in a lot of comic books in the 1990s.
In the early 1990s, Sega released the Game Gear handheld gaming device which instantly placed them in competition with Nintendo’s Game Boy. Through its Flying Edge label, Acclaim Entertainment promoted George Foreman’s KO Boxing, The Simpsons: Bart vs. the Space Mutants, and Spider-Man for the Game Gear hoping to sell well. This 3-game print ad highlighted the popular figures who had a lot of space for attracting attention. The ad maker managed to insert two screenshots per game, the game covers and a text description to inform consumers what they were being offered. A good ad to look at.
9. Time Gal for Sega CD print ad
The presentation here looks nice but Time Gal herself looked like she was drawn by a different artist.
Originally released in the arcades in Japan in 1985, Time Gal made its way to the Sega CD add-on in the early 1990s. It was a highly unusual video game as it was an interactive movie (with lots of anime footage) made with the use of Laserdisc technology for its arcade version. It played lots of anime scenes and players must choose the on-screen options to execute the character’s next action in order to progress. For the Sega CD version for North America, this print was made to capture the attention of consumers using the protagonist’s sex appeal on the cover art with four screenshots placed on the sides to show what to expect. I noticed that Time Gal on the cover art looked different from how she appeared in the anime sequences. At least the ad makers tried hard to sell the game.
10. Mortal Kombat print ad
Still an effective ad to promote a blockbuster game and make people informed it was coming to multiple platforms.
Considering how successful it was in the arcades, the 1993 release of Mortal Kombat for game consoles and handhelds was unsurprisingly highly anticipated and publisher acclaim came up with this single-page ad. The presentation involved the use of a photographic background of many spectators (to emphasize excitement and popularity), media quotes and screenshots to effectively promote the game.
11. Equinox print ad
Take a close look. Tell me if you find it funny.
I never played Equinox but I heard the loud buzz about its design as a 3D isometric game that had elements of exploration, platform play and puzzle solving. The people responsible for this print ad emphasized the concept that the game is so addicting to play, players will still play it as they get older. This ad has a subtle yet effective approach with humor.
12. James Bond 007: The Duel print ad
Timothy Dalton’s image as James Bond was sourced from Licence to Kill for this game’s ad.
Here is another decades-old James Bond video game print ad I found. Released a few years after Licence to Kill, James Bond 007: The Duel was notable not for its gameplay nor game design but for the fact that it used the image of Timothy Dalton as 007 for its print ad and the opening scenes in the game itself. Dalton’s Bond image here was never new nor originally taken for the game as it came directly from Licence to Kill’s publicity library. Each time I saw this ad, I was only reminded of the 1989 movie which I still enjoy watching.
13. Neo Geo AES console print ad
Do you find this ad both sexy and funny?
Decades ago, SNK made a huge splash in the arcades with lots of really fun games released with their Neo Geo (stylized as NEO GEO) hardware. In 1990, they released the cartridge-based Neo Geo AES console in Japan and America and it carried the same technology as the arcade hardware. To promote the console in North America (note: the Neo Geo console and its games were very expensive), SNK came up with this catchy and funny print ad showing a sexy woman feeling annoyed that her man spends more time with Neo Geo gaming than with her. This was a clever way of emphasizing the arcade-perfect experience in the comfort of home, and it was funny to look at.
14. Gradius II Japanese arcade flyer
Great looking painted art was used for this 1988 arcade game.
Since the original Gradius was a big hit in arcades in Japan in 1985, it was not surprising that Konami released Gradius II three years later. With regards to the use of painted art, the artist showed the game’s spaceship in a dominating position emphasizing high-speed travel and excitement. The image, which also looks more colorful, is a complete reversal of the painted art used in the flyer of the previous which showed the rear of the spaceship as it moves towards a larger spaceship (the opposition). This arcade flyer art still looks great as it has a timeless charm.
Welcome back Xbox fans, geeks, retro gaming enthusiasts, RPG enthusiasts and gamers!
In case you missed the news, GungHo America announced that the remastered editions of the classic Japanese role-playing games (JRPGs) Lunar: The Silver Star and Lunar: Eternal Bluewill be released together in a single package titled Lunar Remastered Collection which is set for a Sprint 2025 release window (release date to follow) for multiple platforms, including Xbox Series X|S and the aging Xbox One!
Feeling excited or curious? Watch and learn from the official trailer of Lunar Remastered Collection released by GungHo (which is the same publisher behind the Grandia HD Collection).
To put things in perspective, posted below is an excerpt from the official press release of GungHo. Some parts in boldface…
The LUNAR Remastered Collection breathes new life into the beloved classics LUNAR: Silver Star Story Complete and LUNAR 2: Eternal Blue Complete (PlayStation 1 version), both originally developed by GAME ARTS. This revamped collection retains the charm of both titles while introducing exciting new enhancements and quality-of-life improvements!
Fans of the LUNAR series can wax nostalgic with 90s-esque animated cutscenes, iconic characters with the classic JRPG charm, and old-school turn-based combat with a twist. JRPG enthusiasts and long-time supporters of the series alike will undeniably be captivated by the game’s romantic storytelling and stunning soundtrack, and witness firsthand how LUNAR paved the way for generations of JRPGs to come.
Gameplay shot from Lunar: Silver Star Story Complete which was supposedly remastered with high-definition in mind (which could explain the blurry upper and lower portions of the screen).
The trailer of Lunar Remastered Collection showed this sharp and lively looking image of an anime sequence. Here is hoping all the anime cutscenes in the two games will be of the highest quality possible with high-definition in mind.
The key features announced are as follows:
Strategic Turn-Based Action: Play through two magical worlds in LUNAR: Silver Star Story Complete and LUNAR 2: Eternal Blue Complete as you fight it out in turn-based battle style, where each character’s speed, distance, position, and attack reach must all be accounted for.
Powerful Voices and Captivating Animated Sequences: Immerse yourself in battles with fully-voiced attacks and incantations in either Japanese or an all-new English voiceover by playable characters and enemies. Not to mention, the timeless and stylistic animated sequences that will still capture the hearts of players today.
Relive the Classic or Go Remastered: Choose between classic or remastered mode — an option that allows fans to travel back in time to the games’ PS1 releases, or see them in a new light with wide-screen support, revamped PS1 pixel art, and high-definition animated cutscenes.
Two New Language Options: LUNAR Remastered Collection not only includes Japanese and English subtitles and sound, but also two new subtitle language options, French and German.
Speed up Battle + Improved Strategy Settings: Save time and speed through battles with the flip of a switch! Additionally, new options have been added to the original strategy settings for streamlined combat.
For the newcomers reading this, Lunar: The Silver Star was developed by Game Arts (also the same team behind Grandia and Grandia II) and released on the Sega CD (Mega CD in other countries) add-on for the Genesis (Mega Drive) console in 1992. Years later, that game had a huge remake as Lunar: Silver Star Story Complete on Sega Saturn (1996), PlayStation (1998) and Windows PC (1999).
A similar approach of releases happened too with the sequel Lunar: Eternal Blue which started on Sega CD. Its remake was titled Lunar 2: Eternal Blue Complete which was released on Sega Saturn (1998) and PlayStation (1999).
Historically, Lunar: Silver Star Story Complete and Lunar 2: Eternal Blue Complete were published in America by Working Designs (closed down since 2005) with its very own stylized way of translating the Japanese content into English (note: localized as opposed to straightforward translation), in-depth approach to English dubbing, and elaborate packaging (with unique stuff) done with the fans and collectors in mind. Working Designs was also responsible for releasing the two Lunar RPGs’ original versions on Sega CD and the company established close ties not only with Sega of America but also Game Arts itself.
Lunar: Silver Star Story Complete for PlayStation print ad.
Lunar 2: Eternal Blue Complete for PlayStation print ad.
With regards to story concepts and characters, Lunar: The Silver Star tells the tale of Alex Noa – a young and resilient fighter who recently passed the White Dragon’s trial–as he embarks on his journey to become a Dragonmaster. As Alex revels in his success in passing the trial, a mysterious Magic Emperor unexpectedly enters the fold, aiming for world domination.
Lunar: Eternal Blue follows the story of Hiro, an inquisitive archaeologist, and friends as they journey to help a mysterious girl from the Blue Star, Lucia, to seek out the Goddess Althena and stop Zophar – a relentless and evil God of Destruction who plots the demise of Lunar – from wiping out their existence.
Watch out for the official 2025 release date of Lunar Remastered Collection.
As of this writing, Lunar Remastered Collection for Xbox Series X, Xbox Series S and Xbox One has yet to appear on the Xbox online store. For updates about the upcoming retro gaming collection of RPGs, visit https://www.lunarremastered.com/
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will examine print ads of Sega from the 1990s which was a notable period of time when they went from being a prominent video game company into a desperate, struggling entity by the end of the decade. All the Sega ads in this edition are promotions of their own video games that were exclusive to their consoles during the 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related hardware.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Phantasy Star IV print ad
This was the last single-player Phantasy Star game released. There is no sign of Sega revisiting the franchise for another single-player experience.
Long before the emergence of online console gaming that involved a high number of players, Sega released Phantasy Star IV for the Genesis console in America in 1994 which was praised by gamers and critics. This one also turned out to be the last single-player role-playing game (RPG) of the Phantasy Star series as Sega eventually turned it into a series of online RPGs since the year 2000.
This print ad is significant because a lot of gamers today are not aware that Phantasy Star started as a series of single-player RPGs the same year Final Fantasy debuted in Japan. Anyone interested to play Phantasy Star IV on a modern console should buy the Sega Genesis Classics collection.
2. Eternal Champions print ad
This 2-page print ad appeared in many comic books and some magazines that I read long ago.
Back in the 1990s, the fighting game genre became wildly popular with gamers at the arcades and on consoles at home. Capcom literally sparked a wild fire with the Street Fighter II game and its upgraded editions, and other companies went on to make their own 2D fighting games to cash in. Sega was one of them and they released their own 2D fighting game Eternal Champions for the Sega Genesis console.
Unsurprisingly, the game was marketed aggressively and this 2-page print ad really stood out as it had the great looking painted art on the right, screenshots and details of the game, and most notably made a sarcastic reference to Street Fighter II. Eternal Champions sold enough copies, it led to the release of the sequel Eternal Champions: Challenge from the Dark Side and two spin-off games. I can only guess that referencing Street Fighter II was helpful in achieving commercial success.
3. Streets of Rage 3 print ad
This ad caught my attention easily when I saw it in comic books I read.
Streets of Rage (Japanese title: Bare Knuckle) was one of the most defining game franchises Sega came up with and it started on the Sega Genesis console. It was a series of side-scrolling, 2D beat-them-up games that ensured action and excitement for gamers. As the first two games were critically and commercially successful, Sega was confident in aggressively marketing Streets of Rage 3 and the print ad seen had a very attention-grabbing artwork.
The artistic style emphasized power and intensity as it shows a damaged wall with the shape of a human body (symbolizing that someone was thrown through it) and then there were images of people on the other side. The game went on to attract mostly positive reviews although it paled in comparison to its predecessors in terms of sales.
4. Shining Force II print ad
The first time I saw this ad, it made me interested to buy a Sega Genesis console to play it.
As Sega was so prolific with making and releasing games across different genres, they had their own tactical role-playing game series with Shining Force and the first game released on the Sega Genesis was a critical and commercial success. That being said, the company was confident with releasing Shining Force II on the same console more than a year later achieving critical and commercial success.
The North American print ad of the game had a visual presentation that closely captured the foreground-background style (characters facing the distance) used in-game, and the advertising team use photographic imagery to achieve a fantasy look. Very cleverly, Sega inserted the Sega Game Gear title Shining Force Shining Force: The Sword of Hajya into the ad. This print ad made me interested in acquiring a Sega Genesis for Shining Force II.
5. Genesis does what Nintendon’t print ad
With the famous line heavily emphasized, this print ad showed how bullish Sega really was in competing with Nintendo.
Now this print ad of Sega’s has the most definitive and best-known advertising line in the so-called 16-bit console generation: Genesis does what Nintendon’t. This was Sega’s aggressive marketing push to convince gamers to buy the Genesis console to play games and experience thrills of fun that they would not find on a Nintendo console at the time. Genesis was launched in America in 1989 with “16-bit” emphasized a lot, and the technological rival Super Nintendo Entertainment System (SNES) was released in the same market more than two years later.
The 2-year advantage helped Sega establish the Genesis as the next-gen machine for gaming at home and there were years in the 1990s when Sega’s console outsold Nintendo’s in America during the so-called 16-bit war. The Genesis also had lots of exclusive games plus strong software support from third-parties. While the SNES would eventually outsell the Genesis in other parts of the world, it was in America where Sega proved to be very competitive and successful.
6. Knuckles’ Chaotix print ad
Sega was aggressive with marketing this game for the 32X.
In late 1994, Sega released in America and in Japan the 32X which was an add-on device for the Sega Genesis designed enhance its power while serving as a transition (a warm-up) into the so-called 32-bit era of console gaming. The 32X was the result of corporate decisions involving the American and Japanese executives of the company.
To keep 32X customers happy and boost hardware sales, Sega adjusted the development of Knuckles’ Chaotix (a Sonic spin-off) from being a Sonic project 32-bit console Sega Saturn into a standalone game for the add-on device. Even though Sega knew the game’s development was rushed, they went on to strongly promote the game and the print ad shown here was quite eye-catching.
The image of a fist with a ring showing the character Knuckles (a character from the Sonic games) emphasizes power and the colors used seem to express intensity. Then there were the selected screenshots shown without descriptive text. Although Sega tried hard, Knuckles’ Chaotix (launched in 1995) received mixed-to-positive reviews and sadly sold poorly. Unsurprisingly, the sales of the 32X dropped further and by then a lot of consumers knew that the Sega Saturn (the true successor to the Genesis) was all set to launch in America and Europe within 1995.
7. Sonic 3D Blast for Sega Saturn print ad
Too bad Sega and its teams failed to make the true Saturn Sonic game.
Back in the 1980s and 1990s, having a high-quality, console-exclusive game featuring a company mascot was crucial to sell game consoles while keeping dedicated fans happy. Like what Nintendo did with their icon Mario, Sega achieved great commercial success with the three Sonic the Hedgehog games they released exclusively on the Sega Genesis console and this naturally created expectations they would make new Sonic games on the Saturn console. Unfortunately, Sega and its teams failed to complete development of the Saturn-exclusive game Sonic X-treme and the company cancelled it which sent shockwaves through the games industry news.
With the 1996 holiday shopping season too crucial to ignore, Sega commissioned a Saturn version of the game Sonic 3D Blast which was originally made for the Genesis console. Sonic 3D Blast on the Saturn took seven weeks to make and there were some graphical enhancements implemented. While Sonic 3D Blast’s Genesis version attracted a positive reception from critics (and sold 700,000 copies), the reception for the Saturn version was mixed. This print ad of Sonic 3D Blast on Sega Saturn is a reminder of the company’s failed attempt to take their icon to the next-generation. They never replicated the big success they had with Sonic on the Genesis.
8. Die Hard Arcade print ad
Each time I saw this print ad, it easily reminded me of the classic action film of 1988.
Like many other movie franchises, Die Hard has many video game adaptations released through the decades. In 1997, Sega released Die Hard Arcade (Japanese title: Dynamite Deka) on the Sega Saturn and the game critics praised it for its fun gameplay as well as its flawless conversion of the arcade version (released in 1996). To say the least, the development history of Die Hard Arcade is not as straightforward as many would think. To get the details and explanations of the development of the game, click here.
As for the print ad itself, this one cleverly used official game art as the background with imagery which instantly reminded me of what I saw in the classic 1988 movie that starred Bruce Willis. This ad made me interested to buy a Sega Saturn or find a place to rent it to play the game.
9. Shenmue Japanese print ad
Simplistic with presentation and yet engaging to look at. The Dreamcast-exclusive Shenmue sold over a million copies in Japan alone.
When Shenmue was released exclusively on the Sega Dreamcast in Japan on December 29, 1999, it turned out to be a very mind-blowing experience for many gamers due to its ambitious game design, the intense attention to detail implemented, very high production values, in-depth exploration and very immersive gameplay.
It was the open-world game released at a time when “open-world” was not even a standard gaming term. Often called the masterpiece of the legendary game designer Yu Suzuki, Shenmue sold over 1.2 million copies in Japan and went on to be released worldwide in the months that followed. Sadly, the game failed to make a profit due to its very high budget of $70 million (which Suzuki himself said in English during an interview) and the fact that the number of Dreamcast units already sold to gamers was not massively high.
The Japanese print ad of Shenmue had a simplistic looking visual concept and yet it was engaging to look at because the way the characters appeared was how they appeared in the game during gameplay which was astounding. Take note that back in the 1990s, it was common for video game marketing materials to show human characters in high detail but in reality the polygonal models of those characters appeared looking blocky and much less detailed during gameplay.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will examine print ads from the 1980s and the 1990s that caught my attention and I will explain why they are worth look back at.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Star Wars: Rebel Assault print ad
This print ad was strong enough to capture Star Wars fans’ attention and make them interested with the Sega CD.
If there is anything notable about the Sega CD (Mega CD in other parts of the world) platform, it is the fact that the machine was an add-on to be connected with the Sega Genesis (Sega Mega Drive elsewhere) console. That being said, LucasArts included the Sega CD as one of several platforms for the multiplatform release of their 1993 game Star Wars: Rebel Assault. The above print ad caught my attention with its use of 9 screenshots (emphasizing a wide look at the game’s Star Wars concept) and text description (emphasizing multi-media features connected with gameplay), and for a time it made me interested in the Sega CD. Looking back at the game’s marketing, Star Wars: Rebel Assault was designed to not only give gamers sessions of play to enjoy but also opportunities to immerse themselves deeper into the realm of Star Wars. The game even had selected video clips from the original Star Wars trilogy movies.
2. Cloak & Dagger print ad
This print ad could have used at least two screenshots from the arcade game…
In 1984, there was a movie titled Cloak & Dagger (read my retro movie review by clicking here) which was not only the 4th cinematic adaptation of the short story “The Boy Cried Murder” (written by Cornell Woolrich) but also had the real-life electronic game Cloak & Dagger as a crucial plot element. To make things clear, there was a Cloak & Dagger game released in the arcades (as emphasized in the above print ad) from Atari. Behind the scenes, the filmmakers and Atari worked together which explains the video game tie-in with the movie. While the above arcade conversion kit print ad does not show screenshots of gameplay, the four images of the playable protagonist Agent X shown were from the game’s short transition sequences (moving from one level to another) which were also displayed in the 1984 movie. Those images were enough to remind me about the movie I enjoyed.
More on the Atari connection, the movie had a cleverly presented short scene showing the young protagonist Davey (played by Henry Thomas) playing Cloak & Dagger on his Atari 5200 console with spliced gameplay footage of the arcade version shown within cuts. In real life, however, Atari never released a version of Cloak & Dagger for any console nor computer in the 1980s. Today, you can play the game on the Atari 50 collection on consoles.
3. BurgerTime print ad
This BurgerTime print ad was entertaining to look at and easily reminded viewers about food and the popular game coming home.
Back in 1982, BurgerTime (Japanese title: Hamburger) was released in the video arcades and turned out to be a big hit in both Japan and America. Seeking to capitalize on the game’s success, Mattel Electronics acquired the rights of the game from Data East and went on to release versions of it for the Intellivision, Atari 2600, Apple II and the IBM personal computer. Mattel went on to market the game for consoles and computers by coming up with a print ad (the one above) that had comic book-style hand drawn art of the playable protagonist chef Peter Pepper running away from walking versions (anthropomorphic figures) a hotdog, an egg, and a pickle. The ad showed a single screenshot which was sufficient enough to show readers the concept of the game clearly. In my experience, I never got to play BurgerTime in the arcades but I first learned about its existence thanks to the eye-catching print ad above which appeared in comic books I read. In addition, the print ad also does an effective job to remind readers about food.
4. SOS print ad
This print ad made me interested in the game as I was already aware of the historical sinking of the Titanic, and I already saw the disaster film The Poseidon Adventure.
Moving back to the 1990s, I saw the above print ad of the video game SOS for the Super Nintendo Entertainment System (SNES) while reading a comic book. The nice artwork caught my attention as it easily reminded me of the disaster movie The Poseidon Adventure (1972) as well as the real-life tragedy of the Titanic. Then I saw the screenshots on the print ad and they made me interested on the game which I later played on a rent-by-the-hour game joint. Looking back at the text description of the print ad, it did not describe what the technical and graphical features of SOS were. That being said, I was surprised to experience the game’s use of the SNES Mode 7 effects which enabled the scaling and rotating of the in-game environment which affected gameplay in many ways. Read my retro review of SOS by clicking here.
5. Star Trek: The Next Generation – Future’s Past print ad
This 2-page print ad was strong enough to invite readers to literally join the Star Trek: TNG crew and go where no man has gone before. By the way, when was the last time you saw Marina Sirtis or Gates McFadden on a video game ad?
Long before wokeness ruined Star Trek in this modern age, the sci-fi franchise reached a tremendous high in popularity and projects in the 1990s as that decade had Star Trek: The Next Generation (most of its TV seasons and three movies were released within the decade), Star Trek: Deep Space Nine and Star Trek: Voyager that kept fans entertained.
Considering its high popularity, it was not surprising that a video game adaptation of Star Trek: TNG was released in 1994 titled Star Trek: The Next Generation – Future’s Past (the version for Super Nintendo Entertainment System) and I saw the above print ad while reading a gaming magazine. Using a slightly altered version of the TNG group photo, the print ad emphasized its concept that the player will be able to lead the crew of the Starship Enterprise and take part in a series of missions in different parts of space with the likes of Captain Picard, Commander Riker, Data, Worf, Dr. Crusher, Deanna Troi and La Forge. While I was never a Star Trek fan, the above print ad caught my attention with its concept, the group photo and the screenshots gave me an idea of what the game has to offer. It should be noted that Star Trek: The Next Generation – Future’s Past was released between the end of Star Trek: TNG’s final season and the theatrical release of Star Trek: Generations.
6. Super Castlevania IV print ad
This was one of the most eye-catching print ads I’ve seen about a Konami video game.
The jump in technology from one console generation to the next can be beneficial for gamers if game developers harnessed the advantages of new technologies to make new games that turned out to be more engaging and more enjoyable. Such was the case with Super Castlevania IV for the Super Nintendo Entertainment System (SNES) in 1991. The above print showed Konami highlighting the positive feedback their game received from different gaming media outlets and used screenshots to give gamers and long-time Castlevania fans exciting stuff to see. I got to play the game on the mini SNES console and I can say that in terms of visuals, controls and gameplay, Super Castlevania IV truly lived up to its title and it remains fun to play to this day.
Welcome back readers, fellow geeks and electronic gaming fans!
Today I am launching a brand-new series of articles titled Retro Gaming Ads Blast (RGAB) which will explore the many print ads and promotions of video games, computer games, arcade games and handheld games that were published through the decades.
For the newcomers reading this, print ads of games were widely popular and heavily relied on by gamers/players long before smartphones, social media, the worldwide web and online videos even started. Back in the old days, print media was the most common method for companies to market their games while also helping hardware (machines which played the games) reach potential buyers. Such ads appeared in magazines, comic books and newspapers. Not only that, there were several print ads of games that were made to look creative, compelling and even intriguing.
With those details laid down, here is the first batch of retro gaming print ads for you to see and enjoy…
1. Parker Brothers’ Spider-Man-led print ad
Does this ad look amusing?
Remember Parker Brothers? That was a company that started way back in 1883 founded with a strong focus on the enjoyment of games in the form of board games, cards and toys. In the late 1970s, Parker Brothers started making electronic versions of their popular board games and engaged in the video game development and publishing. They also went on to make home ports of popular arcade games in the early 1980 for several gaming platforms.
Parker Brothers was very active with making games for the Atari 2600 console which became the dominant machine for home gaming in North America in 1982. In the above print ad, their marketing heavily emphasize the Spider-Man video game for Atari 2600 and added two others games they also published – Tutankham and Amidar – which was a clever move to market multiple games. The ad’s focus on Spider-Man was amusing and even without showing a single screenshot of the game, it was enough to entice people to watch out for it. Be aware that the Spider-Man game’s development was done by Laura Nikolich who was hired by Parker Brothers at a job fair. Nikolich had full creative control on making the game and had no contact whatsoever with Marvel Comics.
2. Advanced Dungeons & Dragons: Cloudy Mountain print ad
An ad like this was strong enough to motivate gamers’ imagination and interest.
Back in 1982, Advanced Dungeons & Dragons: Cloudy Mountain was released on the Intellivision game console and I was fortunate enough to watch my next-door neighbor play it repeatedly. The above print ad – which simply referred to the game as Advanced Dungeons & Dragons – only had a few words which directly pointed to the main objective of the game…the golden crown. While only one screenshot of the game was displayed, the advertisers heavily relied on hand-drawn, comic book-style fantasy art work to sell the game.
For those who were born long after the 1980s, let me share with you that ads like these were really impressive for their time. It was common for advertisers to use art works (even though they may not accurately reflect the gameplay or game design) and post at least one screenshot to catch the viewer’s attention with the hope that it would even encourage him/her to anticipate the game. It should be noted that ads like these were strong enough to make gamers’ imagination or curiosity grow stronger.
3. Konami’s collective military video games advertising
Print ad of four games for IBM, Amiga and Commodore.
Print ad of Jackal and Contra for the NES.
Konami, the Japanese company that has long been known for Metal Gear, Suikoden and the controversial sacking of famous game designer Hideo Kojima, was aggressive in the gaming business in the 1980s and arguably the aggressiveness was reflected in their publishing of several games that emphasized militarism during the late stages of the Cold War. In short, they made the military look cool and their activities fun to do in digital form.
While Konami has always been identified with console gaming, they actually released Rush’n Attack, Contra, Jackal and Boot Camp on IBM, Amiga and Commodore computers (as seen in the first print ad above) which were popular in the 1980s. The said ad also have a very amusing visual concept emphasizing the excitement and fun of military action games coming to gamers at home for their computers.
The 2nd print ad above – Jackal and Contra for the Nintendo Entertainment System (NES) – was very intriguing to see. It was very clear back in the 1980s that the NES always had a wholesome audience (note: a lot of buyers were parents who wanted to entertain their kids at home) and that includes a lot of very young players. To see the collective ad of Jackal and Contra (for the NES platform) having battle-hardened men in military gear holding guns was openly aggressive to perceive and instantly reminded people about the Cold War (and the menace of Communists, socialists, Marxists and terrorists) and the cultural impact of the mega blockbuster film Rambo: First Blood Part II. This is the kind of ad that would drive today’s woke-minded people crazy and even cause them to panic and pretend to be victims of militarism and patriotism. If you look at the ad closely, you will realize there is simply no room for the garbage of political correctness and wokeness.
Lastly, I myself had played Contra and Jackal with my friends on the Nintendo Family Computer (the Japanese counterpart of the NES) and both military games were a lot of fun to play from start to finish!
4. Batman Returns SNES game ad
This print ad appeared in some comic books I read in the early 1990s.
Way back in 1992, Batman Returns (the sequel to the mega blockbuster Batman movie of 1989) was released in cinemas with intense marketing and merchandising reflecting Warner Bros. intention to replicate the commercial success they had in 1989. Along the way, there were several video game adaptations of Batman Returns that were released on different platforms. Among those many video games was the Super Nintendo Entertainment System (SNES) game of Batman Returns which was developed and published by Konami in 1993 the form of a side-scrolling beat-them-up game.
The above ad was visually appealing with hand-drawn, comic book-style art dominating the spaces while leaving room for some screenshots and a written description of the game. Having seen this ad on multiple comic books I read back then, I can say that the ad was entertaining to see and was effective in making me interested in the game. I played Batman Returns on the SNES but never got to finish it. Oh yes, the game’s audio were really good and there were also digitized images from the movie for the in-game narrative.
5. Flashy Sonic the Hedgehog Japanese print ad
A dazzling approach by Sega on selling Sonic the Hedgehog.
1991 will always be remembered as the year of Sonic who eventually became not only Sega’s most defining mascot but also a video game industry icon. That same year, Sega released Sonic the Hedgehog on the Sega Genesis (referred to as Sega Megadrive in other parts of the world) console and it became a massive success with consumers and the game critics.
In the above Japanese print ad, a very captivating display of light and energy rays dominated the space leaving a minority share left for Sega’s console, screenshots and even a UFO Catcher arcade machine picture. While I could not understand the Japanese text, it seems to me that the flashy visual concept of the ad reflected Sega’s high ambitions with Sonic. How many gamers in Japan bought a copy of Sonic the Hedgehog because of this ad remains undetermined.
6. Japanese Super Star Wars print ad
A long time ago in a galaxy far, far away…
Before Nintendo released its 16-bit game console (referred to as Super Nintendo Entertainment System in America, and Super Famicom in Japan), there were lots of Star Wars video games released on varied platforms and the arcade.
With Nintendo’s 16-bit gaming platform realized, lots of game designers and business partners saw opportunities to make new games with gameplay concepts and designs using the technological advantages of the time. For LucasArts and its partners, taking Star Wars gaming into the next level was inevitable and they made it all come true in 1992’s Super Star Wars video game.
Published in Japan by JVC Musical Industries for the Super Famicom, Super Star Wars was a major leap forward in game design, visuals, sound and enjoyment. Apart from the 2D side-scrolling run-and-gun gameplay, gamers were deeply immersed into Star Wars’ universe with the Mode 7 landspeeder and X-Wing fighter sequences, as well as the first-person trench run sequence.
The Japanese print ad above cleverly presented screenshots from the game while using official imagery from the Star Wars movie poster of 1977 (look at how young Harrison Ford, Mark Hammill and the late Carrie Fisher were back then). The ad is a fine example of combining the greatness of the classic George Lucas-directed film with the highly enjoyable design of Super Star Wars. Lastly, these should remind you that there was a time when Star Wars was not yet tainted by wokeness and the garbage values of the Satanic Leftists (read: woke Disney).
Author Carlo Carrasco 