Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s but with focus on Star Wars games that were released during the era of George Lucas. This is the Star Wars Special of RGAB.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. 1983 Star Wars arcade game flyer
Just weeks before the Star Wars movie Return of the Jedi was released in cinemas in 1983, Atari released the Star Wars arcade game which became a tremendous hit around the world. Both Star Wars fans and gamers of the time loved the game as it provided a very immersive and fun-filled arcade experience. The print ad Atari released has a nice artwork on the front (showing a portion of the Death Star, two TIE Fighters, a Rebel X-Wing Fighter and Darth Vader’s image) and the text description plus the pictures of two arcade machines on the back. While no screenshots were shown, the print ad still had strong visual impact to catch the attention of players and arcade operators. This arcade flyer still looks great!
2. Star Wars: Return of the Jedi – Death Star Battle Atari 2600 print ad
Considering the massive success that Star Wars and The Empire Strikes Back had in cinemas, merchandising and other entertainment media, it was not surprising that games based on Return of the Jedi were produced. For the Atari 2600, Parker Brothers produced Star Wars: Return of the Jedi – Death Star Battle which my friends and I played a lot in 1983. The print ad Parker Brothers came up with has a very eye-catching design showing a Rebel pilot flying a space ship (supposedly the Millennium Falcon which is the only playable ship in the game) towards the Death Star. The visual design is a stroke of genius because it appeals strongly to Star Wars fans while highlighting a major battle in the film which influenced the core concept of the game. This is a classic Star Wars game ad.
3. Star Wars Arcade Japanese market flyer
In the 1990s, Sega acquired the license to produce Star Wars games for the arcades and they had the hardware for polygonal graphics. In 1993, the released Star Wars Arcade which is a space shooter that offered gamers the freedom to fly their Rebel space ship in 3D space with environments and huge space ships rendered in polygons. As you can see in the arcade flyer for the Japanese market, Sega went hard with their presentation showing 3 carefully selected screenshots (amazing for the time) and a picture of the arcade machine which had an elaborate control set-up, seats and decorations. As Star Wars Arcade was released more than a year before the polygonal game consoles Sega Saturn and Sony PlayStation hit the market, this arcade flyer was mind-blowing to gamers who were on the verge of playing video games with polygonal visuals.
4. Super Star Wars print ad
In 1992, Star Wars fans who enjoyed playing 2D side-scrolling games saw their dream of the next great Star Wars console experience come true when Super Star Wars was released on the Super Nintendo Entertainment System (SNES). With the SNES technology, more detailed visuals and improved audio brought the Star Wars universe to life and the addition of 3D-like playable sequences (made possible by Mode 7 effects) made Super Star Wars a very unique console experience. The print ad only showed three screenshots and three paragraphs of descriptive text but the use of images from the 1977 movie poster added a lot of punch to the visual presentation. This ad is both eye-catching to gamers and long-time Star Wars fans.
5. Star Wars: TIE Fighter print ad
In 1994, LucasArts released Star Wars: TIE Fighter which offered gamers the opportunity to play an Imperial pilot serving Darth Vader on missions set between The Empire Strikes Back and Return of the Jedi. This print ad has a sharp visual design enhanced by Darth Vader’s iconic look in the background. The selected screenshots shown were good to look at but the artwork used to present the TIE Fighters really stood out. This solid looking print ad does come with a bit of disturbance as the Galactic Empire in Star Wars lore are evil.
6. Super Star Wars: Return of the Jedi print ads
As far as gaming on the SNES was concerned, the Super Star Wars trilogy of games really kept fans and casual gamers busy. By the time Super Star Wars: Return of the Jedi was released in 1994 on the SNES, there was already immense speculation about the Star Wars prequel trilogy and George Lucas himself started writing them that same year. The 2-page print ad of the game on SNES had a creepy photo of Emperor Palpatine on one side, the other characters on the other side, and six selected screenshots displayed on the lower part. The way the print ad was design reflects that the game is the end of the trilogy like the 1983 film itself. Super Star Wars: Return of the Jedi was also released on Game Gear and Game Boy and the ad makers made the right decision to use the Death Star and space battle image as the background so that the portable games would stand out.
7. Star Wars: Masters of Teräs Käsi print ad
If there is any sub-par Star Wars game released in the 1990s, it is none other than Star Wars: Masters of Teräs Käsi on the PlayStation. The 1997 game was LucasArts’ attempt to cash in on the booming fighting games genre and they took a huge risk of making it entirely polygonal. Instead of using photographs or hand-drawn art, the ad makers used a fully rendered 3D polygonal models of Luke Skywalker and Boba Fett which was alienating to look at. In fact, those polygonal models looked very different from the in-game polygonal models of Skywalker and Boba Fett presented during gameplay. This print ad is a sad reminder about an ill-conceived concept for Star Wars that materialized into an actual product.
8. Star Wars: Shadows of the Empire print ad
LucasArts and Nintendo teamed up with something ambitious – a video game adaptation of Star Wars: Shadows of the Empire that was released exclusively to the Nintendo 64 (N64). Released in late 1996, Star Wars: Shadows of the Empire was part of the multimedia entertainment project of the same name and it is the result of LucasArts’ decision to be an early adopter of the N64 for business-related reasons. The 2-page print ad shown here has a dark, star-filled background which captivating screenshots on the left and the N64 controller standing out. This print ad strongly expresses that gamers would need the N64 in order to play Star Wars: Shadows of the Empire in the comfort of home.
9. Star Wars Trilogy arcade flyer
Before the Star Wars Prequel trilogy started with The Phantom Menace, Sega came out strongly by releasing Star Wars Trilogy Arcade in arcades around the world. Released in 1998, the game was arguably Sega’s most ambitious Star Wars-licensed game ever as it was made with the powerful Model 3 hardware, it came with unique controls and the game was designed as a polygonal rail shooter focused on key segments from the original trilogy of films. Sega wisely used dynamic artwork for the front of the flyer giving viewers the impression that the X-Wing fighter was approaching them closely. At the rear, three screenshots only showed space battles which was a wise decision by Sega to keep the surprise intact for gamers until they play the game. Having played this in the arcade myself, I can assure you that Star Wars Trilogy Arcade has more varied types of gameplay and challenges. It’s a lot more than flying and shooting in space, and it has a lot of stuff that Star Wars fans will love.
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