South Korea – Author Carlo Carrasco

Fewer Korean Visitors Arriving in Vietnam

October 17, 2026October 17, 2026carlocarrasco

With almost eighteen million foreign tourists counted during the January-September period of this year, Vietnam is on-track to exceed its 2025 record of foreign tourist arrivals. While tourism is indeed booming, there are observations that fewer travelers from South Korea are visiting Vietnam, and there are a lot of factors as to why this has been happening for some time now, according to a news article by VnExpress.

To put things in perspective, posted below is an excerpt from the news article of VnExpress. Some parts in boldface…

Korean arrivals to Vietnam have fallen for two years amid a weaker won, fewer flights and growing competition.

Vietnam welcomed 17.7 million international visitors in the first nine months, up almost 15% year-on-year, the General Statistics Office reported. South Korea ranked second, after mainland China, with 3 million arrivals, but was the only top-10 market to record a decline, down about 5%.

Korean arrivals also fell 5% in 2025, when total arrivals hit a record of more than 21 million.

South Koreans made over 19 million overseas trips in the first eight months, up 2%, according to the Korea Tourism Organization.

Martin Koerner, commercial director of Anam Group, which manages two resorts in Mui Ne and Cam Ranh, says Korean demand is still growing but shifting elsewhere.

Yanolja Research found that only three of the 12 most-visited destinations for Koreans grew in the first half. Japan rose 18.6% to 5.6 million visits, 40% of Korean outbound travelers. Mainland China rose 16%, while Macau grew 0.7%.

The other nine destinations, mostly in Southeast Asia and the U.S., all declined. Vietnam fell more than 2%, and Thailand dropped the most, at 24%.

Pham Hai Quynh, director of the Asia Tourism Development Institute, attributes the decline partly to growing competition from China and Japan.

Quynh says Japan offers a good exchange rate, easy transport and quality service. China has attractive tour prices, visa-free entry for Koreans since late 2025 and more direct flights.

A weak won is a factor. The currency fell to 1,536 won per U.S. dollar on June 3, its lowest since 2009, and now sits around 1,350.

Korea JoongAng Daily reports that the weak currency is changing how South Koreans travel. They are shopping less, opting for Airbnb-style rentals over luxury hotels.

Hanatour, one of South Korea’s largest travel companies, says Korean travelers used to favor cheap tours with shopping stops. Now they choose pricier packages without shopping to cut down on extra spending.

However, travel spending in Japan continues to rise, as the weak yen makes the destination more affordable. In 2025, South Korean visitors spent a record $5.7 billion in Japan.

Koerner adds that beyond cost, the convenience of the trip also shapes Korean choices. A flight of two to three hours to Japan or China beats a six-hour trip to Southeast Asia.

“In this context, Vietnam’s edge as a low-cost destination no longer creates a big enough gap to hold on to Korean visitors,” Quynh says.

Saturation is another problem. Quynh says a destination’s life cycle lasts three to four years, after which travelers seek something new. Da Nang, Nha Trang and Phu Quoc have been promoted in Korea since around 2023, and golf and spa packages have grown familiar.

Fewer flights have hurt too. Higher fuel prices from the Middle East conflict led Korean airlines, mainly low-cost carriers, to cut 1,000 flights between April and June.

Yanolja Research also says Vietnam’s image has been linked to Cambodian scam compounds. Negative sentiment toward Vietnam once reached 18%.

To win Koreans back, Quynh says Vietnam should refresh its image, rely less on cheap beach holidays, and develop cultural, ecological and wellness products. He also urges more promotion in Busan, Daegu and Gwangju cities.

Let me end this piece by asking you readers: What is your reaction to this development? Do you think the falling number of Korean travelers visiting Vietnam is growing into a serious problem for the Vietnamese tourism industry? What do you think Vietnam and South Korea should do when it comes to flight connectivity and visa matters?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Vietnam Attracts 522,000 Visitors from the Philippines During First 9 Months of 2026

October 10, 2026October 3, 2026carlocarrasco

The Philippines, which is currently the host of the ASEAN Summit and is also one of the economic weaklings of Southeast Asia, continues to grow tremendously as a tourism market for Vietnam as an estimated 522,000 Filipinos visited the said nation during the first nine months of 2026, according to a news report by VnExpress.

It should be noted that more than 480,000 Filipinos visited Vietnam for the entire year of 2025, and the Philippines is one of the fastest growing tourism markets for the Vietnam tourism industry this year along with Russia.

Historically speaking, the number of Philippine visitors welcomed by Vietnam was 49,266 in 2022, 153,168 in 2023, 265,947 in 2024 and 482,173 in 2025. At 522,000 as of the end of September, the number of Philippine visitors arriving in Vietnam could reach around 700,000 by the end of this year.

To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…

Vietnam welcomed 17.7 million international visitors in the first nine months of 2026, up 14.5% year-on-year, bucking a decline in arrivals across several Southeast Asian destinations.

Mainland China remained Vietnam’s largest source market, with 3.95 million visitors, accounting for about 22.3% of the total. South Korea ranked second with approximately 3.05 million visitors, or 17.3%.

Russia ranked third with 1.1 million, followed by Taiwan (964,000) and the U.S. (746,000), according to the General Statistics Office.

The rest of the top 10 were Cambodia (688,000), Japan (674,000), India (670,000), the Philippines (522,000) and Australia (485,000).

In September, foreign visitors declined by 11.3% from August but rose by 16.5% year-on-year to 1.77 million.

Let me end this post by asking you readers: What is your reaction to this recent development? Considering the strong interest of Filipinos to visit Vietnam, do you think it is possible for Vietnam to attract at least one million visitors from the Philippines next year if not this year? Do you think more Filipinos will realize the great value they could get by visiting Vietnam?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Vietnam Attracts 17.7 Million Foreign Tourists in First 9 Months of 2026

October 5, 2026October 3, 2026carlocarrasco

Vietnam successfully attracted 17.7 million foreign tourists during the first nine months of 2026 having China, South Korea and Russia as their top 3 tourist markets, according to a news report by VnExpress. As it currently stands, Vietnam saw its foreign tourist count rise by 14.5% compared to the year before and it is looking more likely for the nation to exceed its 2025 overall foreign tourist count of 21.2 million by the end of this year.

To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…

Vietnam welcomed 17.7 million international visitors in the first nine months of 2026, up 14.5% year-on-year, bucking a decline in arrivals across several Southeast Asian destinations.

Mainland China remained Vietnam’s largest source market, with 3.95 million visitors, accounting for about 22.3% of the total. South Korea ranked second with approximately 3.05 million visitors, or 17.3%.

Russia ranked third with 1.1 million, followed by Taiwan (964,000) and the U.S. (746,000), according to the General Statistics Office.

The rest of the top 10 were Cambodia (688,000), Japan (674,000), India (670,000), the Philippines (522,000) and Australia (485,000).

In September, foreign visitors declined by 11.3% from August but rose by 16.5% year-on-year to 1.77 million.

Martin Koerner, commercial director of The Anam Group, a chain of luxury resort hotels in Vietnam, said what is particularly encouraging is Vietnam’s diversification of source markets.

European arrivals increased by more than 50%, while arrivals from markets including the United States, Australia and India also recorded strong growth. This makes Vietnam less dependent on only one or two major Asian source markets, he added.

“Vietnam is no longer seen simply as an inexpensive holiday destination. Increasingly, it is being

recognized as a destination capable of delivering sophisticated, world-class hospitality,” Koerner said.

Several Southeast Asian countries have faced declines in international arrivals amid the impact of the Middle East crisis.

Let me end this piece by asking you readers: What is your reaction to this development? Have you visited Singapore over the past twelve months? Do you think Singapore can keep innovating and improving itself on tourism development? Do you know anyone who visited Vietnam recently and mentioned positive things about their tour? How interested are you right now to visit Vietnam?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Store Owner Files Voyeurism Complaint Against Student in Muntinlupa City

October 2, 2026September 30, 2026carlocarrasco

Recently in the City of Muntinlupa, the owner of a Korean store filed a complaint of voyeurism against a student who has been caught on video taking upskirt pictures of her, according to a news report by the Manila Bulletin. More recently, the Mayor of Muntinlupa expressed support for the victim.

To put things in perspective, posted below is an excerpt from the Manila Bulletin news report. Some parts in boldface…

A student in Muntinlupa is facing a complaint for voyeurism after being caught on video taking upskirt photos of a Korean store owner.

The victim, a businesswoman from Barangay Putatan, said the incident occurred on Sept. 21 inside her Korean store in Soldiers Hills.

The suspect posed as a customer and, while she was preparing his order, allegedly bumped her from behind. When she turned, she saw him intentionally taking photos of her intimate area.

She pretended not to notice and later reviewed CCTV footage in her office, confirming the act. She then asked a helper to seek assistance from the nearby barangay satellite office.

Barangay personnel responded, and the suspect allegedly admitted to committing the acts several times.

Although the parties were set to meet before the Lupon Tagapamayapa, the victim opted to file a direct complaint. She went to the Muntinlupa police’s Women and Children Protection Unit, which forwarded the case to the city prosecutor’s office.

For additional insight, watch the GMA News video below.

Let me end this post by asking you readers: What is your reaction to this recent development? If you are a resident of Muntinlupa City, do you think young adults who possess gadgets should be taught lessons to refrain from committing acts of voyeurism? Did you witness any incidents of voyeurism locally over the past six months?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagement, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673

American Companies Express Strong Interest to Invest in Luzon Economic Corridor

September 20, 2026September 15, 2026carlocarrasco

During the Luzon Economic Corridor Investment Forum recently held at the Best Western Hotel inside the Subic Bay Freeport Zone, representatives of several American companies expressed strong interest to invest in the Luzon Economic Corridor (LEC), the Subic Bay Metropolitan Authority (SBMA) revealed.

To put things in perspective, posted below is an excerpt from the SBMA announcement. Some parts in boldface…

Representatives from approximately 50 U.S. companies have expressed strong interest in investing in the Luzon Economic Corridor (LEC), a key economic zone recognized for its strategic role in the logistics sector.

Leading the delegation was Thomas R. Hardy, Deputy Director and Chief Operating Officer of the U.S. Trade and Development Agency (USTDA), during the Luzon Economic Corridor Investment Forum held at the Best Western Hotel, Subic Bay Freeport.

Joining the delegation consisting not only of American businesses, were representatives from international companies, development partners, and major financial institutions seeking to explore business opportunities within Subic Bay Freeport and the broader LEC region.

Subic Bay Metropolitan Authority (SBMA) Chairman and Administrator Eduardo Jose L. Aliño, together with other SBMA officials, warmly welcomed the delegates. They were joined by stakeholders from the Subic Bay International Terminal Corporation (SBITC) and other freeport investors aiming to engage in productive Business-to-Business (B2B) engagements, addressing inquiries from the visiting foreign companies.

“As the host of the Subic leg of the LEC Investment Forum, this delegation has a unique opportunity to participate in meaningful B2B discussions, tour Subic Freeport, and explore avenues for deepening economic integration across the Luzon Economic Corridor. Participants are highly encouraged to explore investment opportunities, pathways to collaborate, and how they can positively impact the success of the LEC initiative,” said Chairman Aliño.

Sponsored by the USTDA, Aliño emphasized that this visit highlights Subic Bay Freeport’s vital role in the LEC’s foundational tripartite partnership among the Philippines, the United States, and Japan.

He further noted that the LEC project has since expanded to include partners from Australia, Canada, Denmark, France, Italy, South Korea, Sweden, and the United Kingdom. “This is excellent news for Subic Bay as a critical western maritime gateway and strategic logistics hub, connecting major centers such as Clark, Manila, and Batangas. It underscores our commitment to advancing infrastructure, enhancing supply chain resilience, and attracting technology investments within the corridor,” Aliño added.

In line with these developments, the USTDA reaffirmed its support for secure, robust, and resilient supply chains by facilitating the expansion of port infrastructure at Subic Bay.

Let me end this post by asking you readers: What is your reaction to this recent development? Do you feel confident that the American companies that attended the important forum will indeed push through with investing in the Luzon Economic Corridor in the near future? Do you think their investment plans will create a lot new job opportunities for Filipinos?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Vietnam Attracts Almost 16 Million Foreign Tourists in First 8 Months of 2026

September 10, 2026September 4, 2026carlocarrasco

The tourism boom in Vietnam continued strongly as the nation successfully attracted almost sixteen million foreign tourists during the first eight months of 2026, according to a news report by VnExpress.

To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…

Vietnam welcomed nearly 2 million international visitors in August, up 19.7% from July and 18.4% year-on-year, according to the Vietnam National Authority of Tourism.

In the first eight months of this year, the country received nearly 16 million foreign visitors, an increase of 14.4% from the same period in 2025 and equivalent to 63.6% of the full-year target.

The August figure is notable as the month is usually considered part of the low season for international tourism.

The result shows that the country’s tourism market continued to maintain and expand its appeal. Air travel remained the main mode of entry, accounting for 83% of international arrivals, while arrivals by road continued to increase, particularly from neighboring countries.

By region, Asia was still Vietnam’s largest source market, with about 11.8 million visitors in the eight-month period, making up nearly 74% of the total and increasing 7.4% year-on-year.

Europe recorded the strongest growth among major regions, at 53.4%, with about 2.68 million visitors.

Arrivals from the Americas reached around 887,000, up 20.7%, while those from Oceania rose 23.3% to nearly 489,000. Africa sent about 45,000 visitors to Vietnam, up 25.1%.

The tourism authority said the figures show that Vietnam is expanding its reach beyond nearby Asian markets, with strong growth from long-haul markets, helping diversify the visitor base and reduce dependence on individual markets.

By country, China remained Vietnam’s largest source market, with 3.54 million visitors, accounting for about 22.3% of the total. South Korea ranked second with approximately 2.76 million visitors, or 17.3%. Together, the two markets provided more than 6.3 million visitors, nearly 40% of the country’s total.

Russia ranked third with more than 1 million visitors, representing a year-on-year increase of about 165.7%, the highest growth among major source markets.

Other key markets also posted strong growth. Visitors from the U.S. increased 20.4%, Cambodia 41.5%, Japan 9.2%, the Philippines 58.8% and Australia 23.3%.

European markets continued to perform well, with arrivals from the U.K. rising 9.8%, France 13.4%, Germany 15.1%, Sweden 25.1%, Switzerland 27%, Poland 51.2% and the Czech Republic 28.2%. In Southeast Asia, tourists from Malaysia grew 20.5%, Singapore 31.7%, and Indonesia 26.7%.

India was another fast-growing market. The number of Indian visitors rose from just 102,000 in 2019 to more than 612,000 in the first eight months of 2026.

The expansion of direct air services between major Indian cities and Hanoi, Ho Chi Minh City, and Da Nang has helped make Vietnam more accessible to Indian travelers.

Let me end this piece by asking you readers: What is your reaction to this development? Do you think Vietnam can attract at least 25 million foreign tourists by the end of this year? If you plan to visit Vietnam soon, what are your three main reasons for visiting?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Japan Dominates 2026 NTT Asia Triathlon Para Championships in Subic Bay

September 7, 2026September 6, 2026carlocarrasco

JAPAN won six of nine gold medals at stake in the 2026 NTT Asia Triathlon Para Championships in the Subic Bay Freeport Zone yesterday.

The event was converted to duathlon (2.5km run-20km bike-5km run) after prolonged heavy rains made the water conditions in Subic Bay unsafe for athletes.

Keiichi Sato clocked 1:01:08 to prevail over compatriot Takumi Ando (1:03:56) and Uzbekistan’s Bakhtiyor Murtazayev (1:05:01) in the men’s PTS5 (mild impairment) category race that started and ended at Waterfront Road.

“My weak point is swimming. I like running and biking so this is advantage for me,” said the 47-year-old Sato, who hails from Nagoya which will host the 20th Asian Games.

“I plan to join more tournaments to qualify for the 2028 Los Angeles Paralympics, that is my goal,” added Sato, who placed 11th at the 2016 Rio Paralympics.

Group shot of all the medalists of the 2026 NTT Asia Triathlon Para Championships in the Subic Bay Freeport Zone. Japan won six of the 9 gold medals. (Photo source – Triathlon Philippines, photo credit – Pet Salvador)

Meanwhile, Filipino Alex Silverio delivered a bronze medal in the men’s PTS4 (moderate impairments). He clocked 1:08:36 behind Japan’s Hideki Uda (1:01:21) and Keiya Kaneko (1:06:41).

The other Japanese gold medalists in the tournament organized by Triathlon Philippines in cooperation with Subic Bay Metropolitan Authority (SBMA) were Yukako Hata (women’s PTS2), Masaki Fujita (men’s PTS3), Hideki Uda (men’s PTS4), Ryota Kashiki (men’s PT Visually Impaired) and Shiori Funamizu (women’s PT Wheelchair).

Uzbekistan’s Rustamjan Satiboldiyev (men’s PTS2) and Shokhsanam Sobirjonova (women’s PTS5) and Kyrgysztan’s Guinaz Zhuzbaeva (women’s PT Visually Impaired) also topped their respective categories in the competition sponsored by NTT, Philippine Sports Commission, Pinay in Action, Gatorade, Terrace Hotel, Western Guaranty Corp., Raceya, ENGINE 8 and CM Timing of Jay Cheng.

For more triathlon and multisport updates, visit https://www.facebook.com/TriPhil.

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Note: This is an official press release issued by Triathlon Philippines.

Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Thailand’s 2026 Tourism Revenue Reaches $29.8 Billion as of August 22

September 5, 2026September 1, 2026carlocarrasco

Thailand, one of the leaders of tourism in Southeast Asia, saw its 2026 tourism revenue reach almost $30 billion as of August 22 and it has also attracted over twenty million foreign tourists along the way, according to a report by VnExpress.

To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…

Thailand, Southeast Asia’s second-most visited country after Malaysia, recorded tourism revenue of 984.32 billion baht (US$29.8 billion) between Jan. 1 and Aug. 22, down 2.9% year-on-year, amid a slowdown in tourist arrivals.

The top five sources of tourists contributing to this revenue were China, Malaysia, India, Russia, and South Korea, Nation Thailand reported.

The tourism-dependent country welcomed 20.32 million international visitors during the period, down 2.96% from the same period last year.

Once a tourism powerhouse in Southeast Asia, Thailand has faced a slowdown in foreign arrivals since last year amid growing concerns over kidnapping and visitor safety.

Safety concerns have intensified following the deaths of two Russian tourists and three members of a Thai family in Chon Buri Province earlier this month, Bangkok Post reported.

The recent kidnapping of a Chinese tourist, who managed to escape before being taken across the border into Myanmar, has renewed concerns over the safety of foreign visitors.

The Thai government has cut its forecast for Chinese arrivals in 2026 from 9 million to 7 million.

Let me end this piece by asking you readers: What is your reaction to this development? Do you think Thailand’s tourism can somehow attract more foreign tourists and at least match their 2025 numbers? Do you consider Thailand a very safe place for foreigners? If you have visited Thailand before, did you get good value in return on your spending there?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Philippines 2026 Foreign Tourist Arrivals Reach 4.11 Million as of August, U.S. and South Korea Remain Top Markets

September 3, 2026September 2, 2026carlocarrasco

With the Peso performing terribly in the global currency market, weakening economic growth, high inflation and fears of an economic recession growing, 2026 has not been good for the Philippines. There is a bright spot in tourism, however, as the Philippines saw its 2026 foreign tourist arrivals reach 4.11 million in the January-August period and the United States and South Korea combined for more than 1.5 million tourist arrivals, according to a news article by the Philippine News Agency (PNA).

To put things in perspective, posted below is an excerpt from the news report of BusinessWorld. Some parts in boldface…

The Philippines has recorded 4.11 million foreign arrivals from January to August, higher by 3.7 percent compared to the same period last year, the Department of Tourism (DOT) said on Tuesday.

The United States posted the highest number of share at 818,318, followed by South Korea at 727,379, Japan at 350,191, China at 310,088, and Australia at 234,156.

Also making it in the top 10 source markets are Canada with 231,972, Taiwan with 154,957, the United Kingdom with 132,370, Singapore with 126,812, and India with 77,883.

Tourism Secretary Dita Angara-Mathay said the Philippines targets to surpass its 2025 arrival figures to reach between 6.4 million and 6.8 million, or at least 7 million, by the end of 2026.

To achieve this, she said the DOT is intensifying its branding and promotions to reach more tourists in its key source markets.

The DOT is also in active talks with airlines to open up and establish more chartered flights between the Philippines and secondary cities of Korea and China.

DOT Assistant Secretary Ren Sapitan said the agency is also set to sign a contract with a creative agency in November to broaden the country’s marketing efforts and make the Philippines more visible worldwide.

Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the Philippines will be able to exceed the 2025 foreign tourist arrivals number by the end of this year? Do you think the DOT is doing a good job to strengthen the Philippines’ attraction of foreign tourists? Considering the Top 10 markets of foreign tourists the Philippines attracted so far, are you convinced that the nation’s hosting of the Association of Southeast Asian Nations (ASEAN) Summit did not create any positive tourism results?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Tourism Industry of Vietnam Shifts Focus From Visitor Numbers to Spending

August 29, 2026August 24, 2026carlocarrasco

As it enjoys the many benefits of the ongoing tourism boom, Vietnam now has the opportunity to truly build itself up economically by means of long-term investments and creating new jobs. That said, the tourism industry of the nation has shifted focus from attracting visitors to higher spending, longer stays and other economic opportunities, according to a news report by VnExpress.

To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…

Vietnam is shifting tourism growth from attracting more visitors to generating greater value from each trip, with a focus on higher spending, longer stays, green development, technology application and cultural experiences.

The country aims to welcome 45-50 million international visitors and 160 million domestic tourists by 2030, Do Cam Tho, head of the Planning and Finance Division at the Vietnam National Authority of Tourism (VNAT) under the Ministry of Culture, Sports and Tourism, said at HORECFEX Vietnam 2026, a major hospitality and tourism forum.

She said 2026-27 would be a pivotal period in shifting tourism development from expansion in scale to deeper value creation.

Vietnam welcomed 21.2 million international visitors and 137 million domestic tourists in 2025, with total tourism revenue estimated at around VND1 quadrillion ($38.1 billion).

In the first seven months of 2026, the country received nearly 13.92 million foreign tourists, up 13.8% year on year, while domestic visitors numbered about 98 million, with tourism revenue of 675 trillion VND.

International visitors currently spend an average of US$1,200-1,400 per trip in Vietnam, while domestic tourists about 2.4-2.6 million VND (US$92-99).

About 70% of foreign visitors come from China, the Republic of Korea, Japan and Taiwan (China), while markets with higher spending power, including the Middle East, Northern Europe, North America and Australia, still account for relatively small shares.

Tourism is receiving greater attention as Vietnam seeks to achieve rapid national development and make tourism a spearhead economic sector, Tho was quoted by Tuoi Tre (Youth) newspaper as saying.

Under the proposed approach, Vietnam targets total tourism revenue of $80-90 billion by 2030. The country is expected to have about 1.5 million accommodation rooms and tourism is projected to create around 5.8 million direct and indirect jobs.

Among three development scenarios for 2030, the most ambitious targets annual international visitor growth of 15-18%. Achieving it will require institutional reforms, development of the night-time economy, diversification of high-end markets and measures to increase visitor spending.

VNAT said Vietnam will continue to consolidate Northeast Asian and ASEAN markets while expanding into Europe, North America, Australia and other markets with high spending capacity and longer stays.

India, the Gulf Cooperation Council (GCC) countries, Russia and Muslim markets have been identified as areas with significant growth potential.

For domestic tourism, the focus will shift from boosting visitor numbers to encouraging higher spending, with an emphasis on two- to three-day weekend getaways, high-end Meetings, Incentives, Conferences and Exhibitions (MICE) tourism, family vacations and night-time tourism.

Let me end this piece by asking you readers: What is your reaction to this development? Do you think Vietnam’s tourism industry players are fully prepared to make the most of the economic benefits that come with surging foreign and domestic tourism? Do you think new investments related with the tourism boom will be made soon in Vietnam? How many millions of new jobs do you think will be created in Vietnam as a result of the tourism boom?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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