Tag: Super Star Wars: The Empire Strikes Back

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will examine print ads from the 1980s and 1990s that caught my attention and I will explain why they are worth look back at.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for game details and images.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Japanese print ad of Super Star Wars: The Empire Strikes Back

Back in 1993, the sequel Super Star Wars: The Empire Strikes Back was released on the Super Nintendo Entertainment System (SNES) in the West and on the Super Famicom in Japan. Having played all three Super Star Wars game, I can say that this sequel was a huge improvement over its predecessor technically and also with gameplay (read my retro review by clicking here).

Like its predecessor, the game was released in Japan by JVC Musical Industries and in the above Japanese market print ad, the marketing team wisely used the game’s official artwork to give gamers a clear view of the concept derived from the 1980 movie plus a few screenshots showing gameplay. What I find hilarious to read is the line (highlighted in red and all capitalized no less): MAY THE FORCE WITH YOU. Clearly someone from the Japanese marketing team who prepared that line lacked English proficiency or might not have watched the movies dubbed in English. In the 1977 movie, Han Solo said to Luke, “May the Force be with you.”  

2.  Spider-Man (Atari 2600) print ad

We are back again with the Parker Brothers company and their promotion of the Spider-Man video game for the Atari 2600 which I myself played long ago. Unlike before, the print ad this time was mainly about the Spider-Man game and somehow Parker Brothers coordinated with Marvel Comics to make a comic book-inspired ad. In the above print ad, Spider-Man was shown playing the game about him with an Atari 2600 controller and console, and the Green Goblin taunts him as he plays. This type of ad is a stroke of genius because it shows the Marvel Comics’ icon as a player and the gameplay was emphasized accurately. Even if viewers are not too fond of video games, they can still find themselves interested in reading the literary adventures of Spider-Man.

3. Advanced Dungeons & Dragons: Treasure of Tarmin print ad

Here is a print ad I saw many times while reading comic books in 1983. The game at hand is Advanced Dungeons & Dragons: Treasure of Tarmin released on the Intellivision, and it is the sequel to Cloudy Mountain. Like the ad of its predecessor, the above print ad relied heavily on the spectacle of fantasy (and even a bit of horror) by having hand-drawn art as the eye candy promoting Advanced Dungeons & Dragons: Treasure of Tarmin. If you look closely, only one screenshot from the game was shown and it was enough to tell gamers that the new game has a completely different visual presentation from that of Cloudy Mountain. Considering the primitive nature of computer graphics and game design of the era, having detailed comic book-inspired artwork was effective to grab viewers’ attention with the intention to make them interested in buying the game. In today’s age of computer graphics and social media, this type of ad for video games is rare to see.

4. G.I. Joe: Cobra Strike print ad

Going back to Parker Brothers, the company developed and published the first-ever licensed game of the G.I. Joe franchise – G.I. Joe: Cobra Strike for the Atari 2600. In promoting the game, a 2-page ad was released with comic book-style art work (featuring Cobra Commander and Duke representing different sides) dominating the space, with descriptive text and a hand-drawn illustration of the gameplay (read: not a real screenshot) as well as the game box flling the remaining space. In my personal experience, I saw this ad before I even got to watch an episode of the popular G.I. Joe: A Real American Hero animated TV series, and before I got to read an issue the related comic book series (which started before the TV series). Looking back at the above print ad, I can still remember the time when I was puzzled by the two characters simply because I was not yet familiar with them. Take note that the video game and the ad were released at a time when the G.I. Joe: A Real American Hero started rising quickly in popularity on toys, comic books and animation.  

5. Alien 3 (SNES) print ad

Way back in 1992, I had one of the most depressing cinema viewing experiences with Alien 3 which had a very troublesome production and lacked a solid foundation behind its creativity. Then in the summer of 1993, print ads of the video game Alien 3 for Super Nintendo Entertainment System (SNES) appeared in several comic books I read at the time. The above print ad was actually entertaining to look at. For one thing, the ad makers used three wide layers of screenshots from the game depicting different areas. Then I noticed the details which showed there were more aliens for gamers to encounter (versus only one in the movie) and the playable lead character Ellen Ripley was armed with guns (versus no guns in the movie) being able to fight the monsters. Not only that, the ad makers knew the specific details from the Alien film franchise which is reflected in the ad referencing the Face-hugger aliens, the acid from the creatures and, of course, the alien eggs. To this day, there are old-time gamers who found the Alien 3 SNES game more entertaining than the movie.

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