There is no denying the fact that the Philippines is having trouble attracting foreign tourists this year but for Leechiu Property Consultants there is still a bright future ahead for the nation’s tourism industry due to growth in domestic tourism and a few other factors, according to a Manila Bulletin news report.
To put things in perspective, posted below is an excerpt from the Manila Bulletin news report. Some parts in boldface…
Although Asian tourist arrivals decline, the Philippine tourism industry is still perceived to be entering “a new era of opportunity” because of the growth in domestic tourism, improved flight connectivity, and the 99-year lease reform.
Leechiu Property Consultants said in its third-quarter media briefing that, as investors refocus on long-duration assets, the country’s hospitality and leisure industries are expected to see renewed capital flows and expanded capacity through 2026.
“With the anticipated growth in domestic and long-haul tourism, along with increased hospitality FDIs (foreign direct investments) driven by the newly-approved 99-year lease to foreign investors, the tourism sector is poised to strengthen its position as a key investment area and a vital pillar of the Philippine economy,” said LPC Director of Hotels, Tourism, and Leisure Alfred Lay.
He said the sector continued its steady recovery in the third quarter of 2025, but “while there are signs of resilience, no significant shifts have yet created real momentum in foreign arrivals. Without a major catalyst, arrivals are unlikely to surpass 2024 levels.”
Traditional leaders, such as South Korea and China, show steep declines, while the USA, Japan, and Australia are emerging as stronger contributors, reflecting changing travel patterns and opportunities to diversify source markets.
While international arrivals remain below pre-pandemic peaks, Lay said “domestic travel is surging toward historic highs, establishing a solid foundation for long-term tourism growth and investment confidence.”
Domestic tourists are projected to reach 58.7 million in 2025, rising further to 62.2 million in 2026, a trajectory supported by the country’s forecast gross domestic product growth by 7.63 percent and 5.8 percent in 2025 and 2026, respectively.
Over the past two decades, domestic tourism spending has outpaced GDP, underscoring the sector’s resilience and capacity to drive nationwide economic activity.
Meanwhile, rising travel demand has spurred a wave of hotel developments nationwide, with a total of 5,210 new keys to be added in 2025—over 4,300 of which are expected to open in the fourth quarter.
A majority of these projects are led by domestic operators, reflecting local developers’ agility in capturing demand across destinations such as Metro Manila, Cebu, Boracay, Davao, and Palawan.
Lay said the newly approved 99-year lease law has created a strong foundation for long-term tourism investment as it provides global investors with the security to pursue large-scale resort and mixed-use developments.
Over time, the law is expected to stimulate foreign direct investment in tourism and hospitality, similar to the trends observed in the Maldives, where long-term leases have transformed the sector into a global investment hotspot.
Let me end this post by asking you readers: What is your reaction to this development? Do you think domestic tourism, improved flight connectivity and the 99-year lease reform will boost Philippine tourism in the short-term? Do you think domestic tourism will keep on growing to life up the nation’s tourism industry as a whole?
To put things in perspective, posted below is an excerpt from the news article of the PNA. Some parts in boldface…
Philippine tourism earned an all-time high revenue of PHP760.5 billion in 2024, translating to a 126.75 percent recovery rate from the 2019 pre-pandemic levels.
Revenues from inbound tourism expenditures — representing the total amount spent by non-resident visitors — were 9.04 percent higher compared to the PHP697.46 billion in 2023.
Department of Tourism (DOT) data showed earnings surpassed the estimated PHP600.01 billion in 2019 by an impressive 26.75 percent.
“With these figures, it is clear that the Philippine tourism industry is not only bouncing back but also evolving and expanding, contributing significantly to the nation’s economic stability and growth. In the past year, we have witnessed remarkable growth in tourism revenue, which has surpassed previous records,” Tourism Secretary Christina Frasco said Monday.
“This achievement is not just a statistic. It translates to thousands of jobs created for Filipinos, fostering economic resilience and enabling families to thrive,” she added.
She attributed this growth to the pro-tourism policies of the Marcos administration that prioritized the sustainable development of Philippine tourism resources.
“These policies focus on enhancing infrastructure, promoting heritage conservation and investing in skills development programs for our workforce, among others. We believe that the growth of tourism should be inclusive and equitable, empowering local entrepreneurs and communities,” she said.
Based on the World Travel and Tourism Council data, international tourists spend at least USD2,073 per capita.
From an average of nine nights in 2019, tourists are now staying an average of over 11 nights in the country, while 70 percent are repeat visitors.
Continued collaboration with stakeholders from the private sector also garnered about 63.18 percent repeat visitors in 2023, the DOT said.
Tourist arrivals – While falling short of its original target of 7.7 million, the DOT said the country still recorded growth in the number of foreign visitors last year at 5,949,350, up by 9.15 percent from the 5.45 million foreign guests recorded in 2023.
South Korea maintained its position as the top source of foreign tourists, with arrivals increasing to 1,574,152 from 1,455,977 in 2023, garnering more than 26.46 percent of the total market share.
Frasco cited the country’s “effective strategic marketing initiatives, enhanced air connectivity and strengthened cultural exchanges” for the sustained number of Korean tourists to the Philippines.
“Furthermore, the Philippines’ growing reputation as a prime destination for incentive travel has played a key role in this positive trend, attracting an increasing number of Korean companies hosting their reward trips for their employees in the Philippines’ world-class tourist destinations,” she said.
The United States ranked second, with 1,076,663 visitors in 2024, increasing from 1,041,305 in 2023. Enhanced connectivity, including nonstop flights from San Francisco to Manila by United Airlines and from Seattle to Manila by Philippine Airlines contributed to the growth of the market.
Japan, meanwhile, emerged as a standout market with a 22.84 percent growth in arrivals, reaching 444,528 visitors from its previous year’s 361,862.
The surge was attributed to aggressive tourism campaigns and strategic partnerships with Japanese travel agencies that paved further awareness and interest in the Philippines as a travel destination.
Though significantly lower than the pre-pandemic figures, China showed signs of recovery with 313,856 arrivals compared to 264,922 in the previous year.
This can be attributed, the DOT said, to the increased number of flights from 2023, both commercial and chartered, including the first half of 2024, connecting China directly to Cebu, Bohol, and Davao.
Cruise ships also started to arrive during the second half of 2024, with the new visa waiver program becoming an important factor for the improved numbers.
Other consistent contributors included Australia (299,286) and Canada (269,300). Emerging markets like Taiwan and Singapore demonstrated strong growth momentum, with arrivals reaching 213,833 and 198,471, respectively.
The introduction of direct flights to Kalibo in Aklan and Puerto Princesa in Palawan, as well as the growth of niche markets such as English as Second Language (ESL) learning and diving, contributed greatly to the visits of guests from Taiwan.
The United Kingdom likewise sustained its position among the top contributors with 178,656 visitors, driven by a keen interest in heritage tourism and adventure activities. Meanwhile, Malaysia emerged 10th with 99,881 registered arrivals in 2024.
The DOT said the Middle Eastern market similarly showed promising signs of recovery in 2024.
The United Arab Emirates (UAE) posted a remarkable 668.34 percent recovery rate from its 2019 figures, reflecting increased air connectivity and a surge in interest in the Philippines as a leisure destination. Qatar followed closely, with an impressive 832.87 percent recovery rate, and Saudi Arabia with 66.54 percent growth.
Likewise, Oman and Bahrain registered more than 200 percent recovery rates from the 2019 number of arrivals, the DOT said.
Those in the top 25 source markets which have fully recovered as compared with 2019 data included Australia (102.63 percent), Canada (109.26 percent), Hong Kong (106.79 percent), UAE (668.34 percent), Italy (143.02 percent), Spain (111.08 percent), Guam (200.19 percent), New Zealand (100.50 percent) and Switzerland (102.01 percent).
Let me end this post by asking you readers: What is your reaction to this recent development? Do you think it is safe to call 2024 a successful year of tourism for the Philippines with regards to the record-high tourism revenue achieved? Do you think the Philippines will be able to attract at least 6 million foreign tourists this year?
Disclaimer: This is my original work with details sourced from my personal experiences and observations during the Israel pilgrimage tour I joined and what happened during my free time. Anyone who wants to use this article, in part or in whole, needs to secure first my permission and agree to cite me as the source and author. Let it be known that any unauthorized use of this article will constrain the author to pursue the remedies under R.A. No. 8293, the Revised Penal Code, and/or all applicable legal actions under the laws of the Philippines.
Welcome back, readers and fellow followers of the Lord! This is the 9th chapter of my ongoing series of articles about the holy nation of Israel with recollections about the experiences and discoveries I had during the pilgrimage tour I joined with my local church (hosted by strategic partner Behold Israel). To see my previous Israel tour articles, click here, here, here, here, here, here, here and here. No matter what happens in this world, I will always stand with Israel and my faith in the Lord remains uncompromising!
In this latest edition of my Israel 2023 series, I share with you one of the things I did during the one and only day-off (February 15, 2023) of our pilgrimage tour. This was the day I visited the Temple Mount, revisited the Western Wall and the Upper Room, and visited the grave of Oskar Schindler. After Schindler, I marched all the way from the Old City to the modern parts of Jerusalem. I had a stopover at Tmol Shilshom to recover before proceeding to Mahana Yehuda Market where I had lunch at Shakshuka Machaneh Yehuda.
During my time at Mahane Yehuda, the cold weather intensified (cloudy and slightly raining). I knew that the heat I got from consuming my lunch would not last long. Suddenly, I remembered what I had been planning to do…visit Power Coffeeworks.
I first learned about Power Coffeeworks on social media while preparing for the trip to Israel some months prior. I checked out what drinks they offered and I knew I had to visit them and enjoy something.
So there I was walking through the crowd at the roofed section of Mahane Yehuda. Remembering what I studied from Google Maps, I went on until I reached a certain road, crossed it and made my way to the commercial building where Power Coffeeworks was located at.
I remember smiling upon arrival outside of Power Coffeeworks as it was my intention to visit and try their coffee.
For the first several moments upon arrival, I examined Power Coffeeworks’ physical set-up, the menu and the local vibe as there were customers who arrived ahead of me. I also noticed that inside are lots of products for sale such as coffee beans, Pumpking Spice, tea and more.
After reading the menu, I went on to order a hot Macchiato as I really needed heat and energy to endure the cold weather. Then I noticed a vacant table and chairs located close to the heater. So I went there to take a seat, enjoyed my hot Macchiato and used the free WiFi (password shared to me at the counter moments earlier) with the comforting heat from the heater. I even had a short chat with one of the coffee joint’s employees as he cleaned the table.
From my early moments at Power Coffeeworks. I like the vibe of the place.
For more than half an hour, I sat there enjoying my coffee, the place, checking updates online and re-energized myself because I planned to return to Mahana Yehuda one last time for treats before marching all the way back to our Jerusalem hotel. My feet were a bit sore by the time I arrived at the coffee joint.
Some of you reading this might be wondering what Power Coffeeworks is and why was I so interested with it. Personally, I really pursued buying (and enjoying) goods of local businesses in Israel. When it comes to coffee, I never thought about the international brands during my time in Israel as I went for Israeli enterprise.
That’s a nice display of products at Power Coffeeworks!
As for Power Coffeeworks, it describes itself as follows:
Power was inspired by the lack of excellent roasted coffee within Jerusalem. With its awesome steampunk vibe and amazing aroma, it is the perfect location for working, reading a book, spending time with friends or chatting with our amazing baristas.
Our coffee is roasted fresh daily, ground per cup and served with a huge amount of love. We are all about the taste, flavor, vibe and not to forget – the music.
Stephanie and Brandon, the owners made aliyah from Cape Town, South Africa in 2016 with their four children to Efrat, Gush Etzion. With their extensive knowledge of the hospitality industry, they decided to open Power Coffeeworks, an anglo orientated coffee roastery in Machane Yehuda Shuk.
Five years later, Power is exactly what they wanted it to be. Despite the struggles of starting a new business in a new country, Stephanie and Brandon took the coffee culture of Jerusalem to a whole new level. After three more children, Covid19 and a whole load of drama. Power coffeeworks has grown to be the number one location in Jerusalem for the best cup of coffee and an unbelievable section of coffee beans.
After spending time at Power Coffeeworks, I left as a satisfied and a happy customer. I would not hesitate to revisit the coffee joint once I return to Israel someday. I am deeply thankful to the Lord for the enterprise of Power Coffeeworks and everything else about the entire Israel pilgrimage tour I joined with my local church.
This leads to my next point: always be thankful to the Lord for the blessings you enjoyed as He is our source and the definitive provider. All the praise and glory is to Him. Learn from the holy scriptures below…
Therefore, whether you eat or drink, or whatever you do, do all to the glory of God.
1 Corinthians 10:31 (NKJV)
And my God shall supply all your need according to His riches in glory by Christ Jesus. 20 Now to our God and Father be glory forever and ever. Amen.
Philippians 4:19-20 (NKJV)
For from Him and through Him and to Him are all things. [For all things originate with Him and come from Him; all things live through Him, and all things center in and tend to consummate and to end in Him.] To Him be glory forever! Amen (so be it).
Romans 11:36 (AMPC)
“Blessed is the man who trusts in the Lord,
And whose hope is the Lord.
For he shall be like a tree planted by the waters,
Which spreads out its roots by the river,
And will not fear when heat comes;
But its leaf will be green,
And will not be anxious in the year of drought,
Nor will cease from yielding fruit.
Jeremiah 17:7-8 (NKJV)
Never forget that Israel is the land that God the Heavenly Father designated to the Jewish people and He always has great plans for them. As people of faith, we should do our part to love and bless the Jewish people. Also remember that the ties between Jews and Christians are biblical. Read the scriptures below…
Now the Lord had said to Abram:
“Get out of your country,
From your family
And from your father’s house,
To a land that I will show you.
I will make you a great nation;
I will bless you
And make your name great;
And you shall be a blessing.
I will bless those who bless you,
And I will curse him who curses you;
And in you all the families of the earth shall be blessed.”
Genesis 12:1-3 (NKJV)
Again God said to him, Your name is Jacob [supplanter]; you shall not be called Jacob any longer, but Israel shall be your name. So He called him Israel [contender with God].
And God said to him, I am God Almighty. Be fruitful and multiply; a nation and a company of nations shall come from you and kings shall be born of your stock;
The land which I gave Abraham and Isaac I will give to you, and to your descendants after you I will give the land.
Genesis 35:10-12 (AMPC)
Now therefore, if you will obey My voice in truth and keep My covenant, then you shall be My own peculiar possession and treasure from among and above all peoples; for all the earth is Mine.
And you shall be to Me a kingdom of priests, a holy nation [consecrated, set apart to the worship of God]. These are the words you shall speak to the Israelites.
Exodus 19:5-6 (AMPC)
No longer shall your name be called Abram, but your name shall be Abraham, for I have made you the father of a multitude of nations. I will make you exceedingly fruitful, and I will make you into nations, and kings shall come from you. And I will establish my covenant between me and you and your offspring after you throughout their generations for an everlasting covenant, to be God to you and to your offspring after you. And I will give to you and to your offspring after you the land of your sojournings, all the land of Canaan, for an everlasting possession, and I will be their God.”
And God said to Abraham, “As for you, you shall keep my covenant, you and your offspring after you throughout their generations.”
Genesis 17:5-9 (ESV)
Say therefore to the people of Israel, ‘I am the Lord, and I will bring you out from under the burdens of the Egyptians, and I will deliver you from slavery to them, and I will redeem you with an outstretched arm and with great acts of judgment. I will take you to be my people, and I will be your God, and you shall know that I am the Lord your God, who has brought you out from under the burdens of the Egyptians. I will bring you into the land that I swore to give to Abraham, to Isaac, and to Jacob. I will give it to you for a possession. I am the Lord.’”
Exodus 6:6-8 (ESV)
“Yet hear now, O Jacob My servant,
And Israel whom I have chosen.
Thus says the Lord who made you
And formed you from the womb, who will help you:
‘Fear not, O Jacob My servant;
And you, Jeshurun, whom I have chosen.
For I will pour water on him who is thirsty,
And floods on the dry ground;
I will pour My Spirit on your descendants,
And My blessing on your offspring;
They will spring up among the grass
Like willows by the watercourses.’
One will say, ‘I am the Lord’s’;
Another will call himself by the name of Jacob;
Another will write with his hand, ‘The Lord’s,’
And name himself by the name of Israel.
Isaiah 44:1-5 (NKJV)
“Now, show the people the pieces of wood you have written on, and tell them, ‘Lord Yahweh says this: I will gather the Israelites from the nations where they have gone. I will gather them together from everywhere and bring them to their homeland. And I will make them into a single nation in the mountainous land of Israel and give them one king to be king over them all. They will never again be divided into two nations nor split into two separate kingdoms.
Ezekiel 37:20-22 (TPT)
For God so greatly loved and dearly prized the world that He [even] gave up His only begotten (unique) Son, so that whoever believes in (trusts in, clings to, relies on) Him shall not perish (come to destruction, be lost) but have eternal (everlasting) life.
John 3:16 (AMPC)
Jesus said to him,
“I am the way, the truth, and the life. No one comes to the Father except through Me.
“If you had known Me, you would have known My Father also; and from now on you know Him and have seen Him.”
John 14:6-7 (NKJV)
And He took bread, gave thanks and broke it, and gave it to them, saying,
“This is My body which is given for you; do this in remembrance of Me.”
Likewise He also took the cup after supper, saying,
“This cup is the new covenant in My blood, which is shed for you.”
Luke 22:19-20 (NKJV)
Conclusion
The view from my table.
I would love to return to Power Coffeeworks once I return to Jerusalem in the years to come. Only the Lord know when that time will be. No matter what happens, my faith in the Lord will never be compromised. To those of you who are interested to discover Power Coffeeworks and find out what products they offer, I encourage you to visit their official website at https://www.powercoffeeworksjerusalem.com/. Remember that once you make it to the Mahane Yehuda market, this nice coffee joint is just a short walk away.
Israel is a great and holy place to visit! Visit Israel with the Holy Bible! Pray to the Lord wholeheartedly and reveal to Him your heart’s desire to visit Israel to deepen your faith in Him. Always be the fearless and aggressive church of Lord Jesus! Follow the light of Lord Jesus, keep on praying to support Israel and for the peace of Jerusalem. Live on with uncompromising faith in Him!
Watch out for more Israel 2023 travel articles here. There is more to come!
Recently the Subic Bay Metropolitan Authority (SBMA) got recognized yet again in the field of sports tourism as it won the Destination of the Year award for 2023 during the 6th Philippine Sports Tourism Awards, according to the social media announcement via the FUNtastic Subic Bay Facebook page.
To put things in perspective, posted below is an excerpt from the social media post. Some parts in boldface…
We’re thrilled to announce that Subic Bay has once again been recognized as the 𝑫𝒆𝒔𝒕𝒊𝒏𝒂𝒕𝒊𝒐𝒏𝒐𝒇𝒕𝒉𝒆𝒀𝒆𝒂𝒓 (for 2023) at the prestigious 6th Philippine Sports Tourism Awards!
From the post of FUNtastic Subic Bay on Facebook.
This marks our fourth win, following our previous victories in 2019 for Sports Tourism Destination Marketing of the Year, 2018 for Event of the Year (International), and 2017 for Destination of the Year.
We extend our heartfelt gratitude to our Chairman and Administrator Engr. Eduardo L. Aliño, the SBMA Board of Directors, the SBMA working group, our partner organizers, and all our stakeholders for their unwavering commitment to making Subic Bay a premier sports tourism destination. This achievement is a testament to our collective efforts. Congratulations to all of us!
I personally have visited the Subic Bay Freeport Zone (SBFZ) from time to time since 1994. I have witnessed how much Subic Bay evolved as a tourism destination, a shopping destination as well as a special events destination. The tourism team of the SBMA has a long track record of sports tourism development and the hosting of many kinds of sports events. That being said, it is not surprising to me that the SBMA won another sports tourism award.
For the newcomers reading this, Subic Bay was the host venue of selected events of the 2019 Southeast Asian Games (SEA Games). Each year, Triathlon Philippines (TriPhil) organizes the Subic Bay International Triathlon (SuBIT) there.
Let me end this post by asking you readers: What is your reaction to this recent development? Have you been touring Subic Bay recently? Did you ever attend a sports event held in the Subic Bay Freeport Zone?
As part of its pursuit to attract more foreign tourists and generate higher tourism revenue this year (click here and here), the Philippines is targeting tourists from the United States with the perception that they are heavy spending tourists, according to a Philippine News Agency (PNA) news article.
To put things in perspective, posted below is an excerpt from the PNA news article. Some parts in boldface…
The Philippines targets to attract about 15 percent more inbound visitors from the United States, seeing the “highly valuable” market as a big contributor to the full recovery of the country’s tourism sector.
In 2023, at least 903,299 visitors from the US arrived in the Philippines, generating PHP35 billion in tourism revenue— the highest among the country’s top tourist markets.
“This (receipt) is 215 percent higher than the tourism receipts from South Korea, so this is how important the American market (is). While the arrivals are fewer, the contribution is bigger,” Philippine Tourism Director-Attache in New York Francisco Hilario Lardizabal said over the weekend.
Data from the Department of Tourism (DOT) showed that visitor receipts in 2023 reached PHP482.54 billion, with the US as the top spending market, followed by Australia with PHP17.74 billion, South Korea with PHP16.41 billion, Canada with PHP15.85 billion, China with PHP12.24 billion, and Japan with PHP10.02 billion.
In a briefing with visiting Filipino journalists on April 26, the official said the American market tends to spend more and stay longer in a destination.
In the Philippines, Lardizabal said the majority, or 55 percent of inbound travelers from the US are former Filipino citizens, whose main travel motivation is to visit friends and relatives.
“Filipinos from the US do go around the Philippines and stay longer in the Philippines, and mind you, they also spend a lot. Apart from the money they spend on travel, they sometimes also give out money to their relatives,” he shared.
Presenting the country’s planned promotion efforts for the entire year, Lardizabal is confident the Philippines would achieve 15 percent more of the 2023 arrival figure.
Lardizabal said the DOT was taking a multi-pronged approach to entice the market by forging partnerships, conducting more training for travel agents, joining B2B (business-to-business) travel trade events, and organizing curated familiarization tours.
Emerging trends – Before the pandemic, most US travelers to the Philippines were baby boomers, or those in the age bracket of 60 to 78, and Generation X, or those aged 44 to 59.
Citing a 2022 study, the majority of US travelers “showing interest in the Philippines” now are millennials or those born between 1981 and 1996, Lardizabal said.
“Iyon ang dapat natin bigyan ng pansin (That should be our focus), how do we address the needs and preferences of the millennials,” he said.
Let me end this piece by asking you readers: What is your reaction to this recent development? Do you think the Philippines should do more to attract American tourists?
Philippine Tour Operators Association (PHILTOA), the organization composed of tour operators and allied members that are actively involved in the advocacy of responsible tourism, was commended by Department of Tourism (DOT) Christina Frasco during their 4th General Membership Meeting (4th GMM) held recently at Crimson Hotel in Filinvest City, Alabang, Muntinlupa, according to a Manila Bulletin article. Specifically they were commended for unwavering commitment to revitalizing Philippine tourism.
To put things in perspective, posted below is the excerpt from the Manila Bulletin news report. Some parts in boldface…
The Philippine Tour Operators Association (Philtoa) recently hosted its 4th General Membership Meeting at the Crimson Hotel Filinvest City in Muntinlupa, with the Department of Tourism Secretary Christina Garcia Frasco as keynote speaker. Led by Philtoa President Fe Abling-Yu, the meeting also highlighted Bacolod City as the featured destination, with Mayor Alfredo Abelardo “Albee” Benitez in attendance.
Secretary Frasco commended Philtoa for its unwavering commitment to revitalizing Philippine tourism, highlighting the association’s promotion of inclusive tourism development in both established and emerging destinations.
“We recognize that there are several emerging destinations across the country that, if given the right assistance, attention, development, and promotion, have the potential to become key destinations, as far as tourism is concerned,” the tourism chief said. “This is why I’m very grateful to Philtoa, because their focus has not been our world-famous destinations alone, but also in giving opportunities to emerging destinations. This is reflective of true shared tourism governance, where the private sector mobilizes the industry to assist the government to ensure inclusive tourism development.“
With this, Bacolod City also took center stage at the 4th GMM as a growing “super city” with exciting advancements in tourism, including infrastructure, art, culture, and culinary experiences. Mayor Benitez highlighted upcoming projects such as the Bacolod Convention Center, which can accommodate up to 10,000 people for MICE events; the Bacolod Masskara Museum/Trade Center; and the Orange Project, a prominent art gallery. The renowned Masskara Festival, spanning three weeks, promises a vibrant celebration of sports, food, spirits, and festivities.
To further underscore its commitment to fostering partnerships and growth within the industry, Philtoa President Abling-Yu announced the upcoming 34th Philippine Travel Mart, scheduled from Sept. 1 to 3 at the SMX Convention Center Manila in Pasay City.
She stated: “We are grateful for the strong partnerships with the Department of Tourism, Tourism Promotions Board, Philippine Airlines, BPI, and our media partners. The 34th Philippine Travel Mart is not only a showcase of our country’s incredible destinations but also a celebration of our industry’s resilience and strength as a major contributor to the country’s growth and progress.”
The association also welcomed 10 new tour operators, an immigration services agency, and 15 hotel and resort properties, increasing the total membership to over 500.
Let me end this piece by asking you readers: What is your reaction to this development? Are you convinced that the PHILTOA deserves the commendation from the Tourism Secretary? Do you think that Philippine tourism will exceed its foreign tourist arrivals target by a wide margin before the year ends? What other activities or special events should the PHILTOA highlight to keep national tourism grow?
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
Not even the embarrassment that hit the Department of Tourism’s (DOT) “Love the Philippines” slogan previously could stop its momentum as support for it nationwide grew, according to a Philippine News Agency (PNA) news article. To say the least, there were hundreds of local government units (LGUs) and other stakeholders that confirmed support for “Love the Philippines” campaign.
To put things in perspective, posted below is an excerpt from the PNA report. Some parts in boldface…
Nearly 900 local government units and stakeholders across the country have so far adopted the “Love the Philippines” campaign, the Department of Tourism (DOT) said Thursday.
In her remarks during the Philippine Tour Operators Association (PHILTOA) general meeting in Alabang, Muntinlupa City, Tourism Secretary Christina Frasco confirmed anew that the country will carry the slogan amid the previous issue with the advertising agency that conceptualized the campaign.
“Love the Philippines is an effort on the part of our national government to remind our fellow Filipinos that there is so much to love about our country. We are only one of the 18 mega biodiverse destinations in the world. We are a treasure trove of heritage, history, culture and the creative arts,” she said.
She said the campaign is a call to action to highlight “that if we love our country, we will herald the best of the best of our destinations”.
“To love the Philippines is to ask the difficult questions, to try to understand what we can do to introduce difficult but helpful solutions to programs and projects that have never been done before, but are being implemented now as our response to global tourism trends,” she said.
Frasco said nearly 900 local government units and stakeholders all over the Philippines “have expressed this deep love for the Philippines” by adopting the slogan in their own local destinations.
She called on stakeholders present to join the movement and “localize” the campaign in their towns.
“We love our country. We all love the Philippines. And it is this deep love for our country that will propel us and give us the daring to say that the Philippines deserves a much more primary position in Asia and the world as a tourism powerhouse,” she said.
The DOT terminated its contract with advertising agency DDB Philippines after discovering that it used stock footage shot abroad in the new tourism campaign video.
The advertising firm publicly apologized, saying it is taking full responsibility for the non-original materials used in the now-deleted video.
The DOT adopted “Love the Philippines” as the country’s new tourism campaign slogan in June, replacing the decade-old “It’s More Fun in the Philippines”.
Let me end this piece by asking you readers: What is your reaction to this recent development? Are you convinced that the DOT’s “Love the Philippines” campaign will succeed in terms of public awareness, marketing and attracting more tourists (both local and foreign)? Is your local government’s tourism office localizing the new DOT slogan?
Disclaimer: This is my original work with details sourced from my personal experiences and observations during the Israel pilgrimage tour I joined. Additional information from the official websites of a mentioned businesses is also used. This is not a sponsored article. Anyone who wants to use this article, in part or in whole, needs to secure first my permission and agree to cite me as the source and author. Let it be known that any unauthorized use of this article will constrain the author to pursue the remedies under R.A. No. 8293, the Revised Penal Code, and/or all applicable legal actions under the laws of the Philippines.
Welcome back, readers and fellow followers of the Lord! This is the 7th chapter of my ongoing series of articles about the holy nation of Israel with recollections about the experiences and discoveries I had during the pilgrimage tour I joined with my local church (hosted by its strategic partner Behold Israel). To see my previous Israel tour articles, click here, here, here, here, here and here.
In this latest edition of my Israel 2023 series, I share with you my observations and captured images about my time at the Dead Sea area of Ein Bokek which has a huge beach and several stores, and hotels/resorts that cater to tourists. Our tour group arrived at a hotel near Ein Bokek Beach on an afternoon and we had a little over twelve hours staying time in the area.
To be very clear, there were no opportunities for me to try floating on the Dead Sea beach nearby due to the time of our arrival at the hotel and the schedule of our pilgrimage tour. After getting settled in my nice hotel bedroom, I managed to spend time at Ein Bokek Beach where I took pictures, observed the place and, for the first time ever, I touched the Dead Sea water and washed my hands before going to the nearby stores. Early the next morning, as I wanted to maximize my opportunities of discovery and learning, I revisited Ein Bokek Beach. For your reference, posted below is my YouTube video that I recorded on the morning and it should give you a glimpse of the area.
Knowing the Dead Sea
To understand the Dead Sea, it is massive body (note: a very large lake) of very salty water currently shared between Israel and Jordan. It is one of the four saltiest water bodies in the world and also the world’s lowest elevation on land estimated at around 430 meters below sea level. The Dead Sea has its very own distinct eco-system and vast sources of minerals which made it a major attraction of visitors for centuries. Apart from being a major travel destination, the Dead Sea is surrounded by places where major biblical events happened and places that have tremendous historical backgrounds.
Some interesting facts about the Dead Sea: The Dead Sea’s salinity level is over 34% and it does not pour out which is one factor why its salinity is high. The arid desert climate causes evaporation which raises the salinity. With the high salinity, no fish could exist in the Dead Sea and certainly no life could evolve in it although certain forms of bacteria and fungus could survive.
Apart from the high salinity, the water of the Dead Sea contains 26 beneficial minerals. The mineral content of both the air and the water of the area is very notable for therapeutic qualities. Even during the time of King Herod (37 to 4 BC) the Dead Sea area became a health resort. As such, the Dead Sea within Israel has many beaches where visitors can spend time not only for enjoyment but also to take advantage of the medicinal and therapeutic benefits by carefully touching the Dead Sea water and rubbing their bodies with black mud sources from the banks. With the high salinity, it is best to avoid having Dead Sea water touch your eyes, touch open wounds and touch newly shaved skin as they will cause pain and irritation. Swallowing Dead Sea water is strongly prohibited as it will negatively affect your body’s internal systems. That being said, anyone who plans to spend time at any Dead Sea beach and touch the water by means of floating – not swimming nor diving – should practice caution.
This is what Ein Bokek and the Dead Sea look like early in the morning as the sun rises.
During ancient times, there were cities located close to the Dead Sea – Zoar, Sodom, Gomorrah, Admah and Zeboim. Over the ages, the Dead Sea water receded and continues to do so gradually. While the Dead Sea today is physically connected with the Jordan River which itself is connected with the Sea of Galilee (AKA Lake Tiberias), its major sources of water since the 1960s are the sulfur springs and waste water along with rare drizzles and flash floods.
As little amounts of water flow in and evaporation under the harsh desert sun continue to happen, there is concern that the Dead Sea could dry up decades from now. With the decline of the Dead Sea’s water level, sinkholes have appeared in some locations which destroyed roads and even resorts.
As to how it got referred to as the Dead Sea, the very salty water makes it impossible for fish and plants to exist in it.
My time at Ein Bokek
Our pilgrimage tour group was booked at the Daniel Dead Sea Hotel in Ein Bokek and conveniently enough, it was located just a short walking distance away from the beach. The hotel room I stayed at was pretty neat and nicely equipped, its bathroom had liquid soap and shampoo with Dead Sea minerals mixed in, and I had a great view of the local area and the Dead Sea. I should state that Daniel Dead Sea Hotel also has a really nice dining area and you can see more of their facilities at https://deadsea.com/explore/where-to-stay/hotels/daniel-dead-sea-hotel/
The view from my Daniel Dead Sea Hotel window showing Ein Bokek beach, roads and other establishments during the day.
This is what the Ein Bokek area looks like at night.
Going back to what I mentioned earlier, the first thing I did after checking in was visiting the Ein Bokek beach and observing around knowing our time with the Dead Sea was limited. Walking further into the beach, I noticed crystal particles of salt on the sand. After doing a last minute check on my hands, I placed my left hand into the Dead Sea water first which you can see in the picture below.
My first time ever to touch the Dead Sea water.
After taking the photo with my smartphone, I put the device down and proceeded to wash both my hands with the very salty beach water and also used some sand and salt crystals on them. Immediately there was this rough and tingling feeling on my two hands but it was not really a problem at all. As soon as I woke up the next morning, I noticed my hands felt smoother. Most likely, the minerals of the Dead Sea water rejuvenated my hands.
Going back to the afternoon I washed my hands with Dead Sea water, I proceeded to the nearest store – the Hordus Shopping Center. Clearly established to cater to visitors as well as consumers looking Dead Sea-related products, I saw a wide section filled with soap bars and cosmetic products that had Dead Sea minerals mixed in which delighted me as our time in the area was limited and I was already looking for unique products to buy and take home. After a careful look at the products offered, I proceeded to buy some bars of Dead Sea Spa-branded soap for personal use and as gifts to my dearest friends. Within Hordus Shopping Center was a spot where customers can buy pizza, sandwiches, coffee and other food or beverages. Since dinner time was arriving and I knew that a buffet for dinner at the hotel was inevitable, it made no sense for me to order food or drinks.
This is what Ein Bokek beach and the Dead Sea looked like as the sun was setting.
This is the Ein Bokek beach parking area. On the background are hotels and other business joints.
This is the Hordus Shopping Center at the Ein Bokek beach area. Lots of nice products, food and drinks inside await visitors.
Another look at the beach on the day we arrived.
Further exploring, I proceeded to another store some meters away from our hotel which offered items similar to what I found at Hordus Shopping Center.
Later that evening at the hotel, I proceeded to the lower level where the huge dining hall and buffet were located at. Upon arriving, I was astounded to see many people around, mostly Jewish people. As it was a Friday evening, it was the night before Shabbat (Shabbat refers to the seventh day of the week for the Jews which is Saturday) and I noticed there were Jewish families and groups of Jewish people celebrating and spending quality time together. There was this atmosphere of happiness and positivity around. This was the first time I ever witnessed the Jewish celebration of the night before Shabbat and I also witnessed how Jewish family members interacted with each other passionately and their dedication to the Heavenly Father. It was a great learning experience for me personally and I thank God for it. In fact, this reminds me of what the Lord God declared long ago in the following holy scriptures below…
GOD told Abram: “Leave your country, your family, and your father’s home for a land that I will show you. I’ll make you a great nation and bless you. I’ll make you famous; you’ll be a blessing. I’ll bless those who bless you; those who curse you I’ll curse. All the families of the Earth will be blessed through you.”
Genesis 12:1-3 (MSG)
And God said to him, “Your name is Jacob; your name shall not be called Jacob anymore, but Israel shall be your name.” So He called his name Israel. Also God said to him: “I am God Almighty. Be fruitful and multiply; a nation and a company of nations shall proceed from you, and kings shall come from your body. The land which I gave Abraham and Isaac I give to you; and to your descendants after you I give this land.”
Genesis 35:10-12 (NKJV)
“Now therefore, if you will indeed obey My voice and keep My covenant, then you shall be a special treasure to Me above all people; for all the earth is Mine. And you shall be to Me a kingdom of priests and a holy nation.’ These are the words which you shall speak to the children of Israel.”
Exodus 19:5-6 (NKJV)
Therefore say to the children of Israel: ‘I am the Lord; I will bring you out from under the burdens of the Egyptians, I will rescue you from their bondage, and I will redeem you with an outstretched arm and with great judgments.
I will take you as My people, and I will be your God. Then you shall know that I am the Lord your God who brings you out from under the burdens of the Egyptians.
And I will bring you into the land which I swore to give to Abraham, Isaac, and Jacob; and I will give it to you as a heritage: I am the Lord.’
Exodus 6:6-8 (NKJV)
After getting my meal from the buffet, I finally joined our tour group at a long table that was reserved for us. Right behind me was another long table filled with Jewish guests. As I enjoyed my dinner, I also enjoyed festive atmosphere around us. This was truly a great way to have an evening in the Dead Sea area.
The dinner buffet at Daniel Dead Sea Hotel.
The next morning, I woke up early to read the Holy Bible, prayed to the Lord and revisited the beach nearby before brealfast. It was a cold morning (note: this was February 2023) that was also peaceful. I also witnessed the rise of the sun in the distance which you can see among the images posted below…
The sun rising in the far distance with the light slowly growing over the Dead Sea. I took this on Saturday early morning.
There were a lot of salt crystals at the Dead Sea beach at Ein Bokek.
A shot I took at the beach with people, the Dead Sea water, facilities and the hotels captured together.
Another morning shot I took while walking on the Ein Bokek path.
After spending some time with my tour group companions at the beach, I returned to the hotel for breakfast and proceeded to get myself ready for checking out. Upon checking out at the hotel lobby, I greeted the Jewish man behind the counter “Shabbat Shalom.” By bus, our pilgrimage tour group proceeded to the Qumran site as well as Masada and Ein Gedi. The time at Ein Bokek was not very long but I still am thankful to the Lord for the enjoyment and enlightenment I had there.
The biblical significance of the Dead Sea
The Dead Sea itself has presence in the Holy Bible. Depending on the type of bible translations, the Dead Sea is also referred to as the Salt Sea or the Sea of Salt, the eastern sea and at times by ancient names. Posted below are biblical references for your enlightenment…
All these joined together in the Valley of Siddim (that is, the Salt Sea).
Genesis 14:3 (NKJV)
And it shall be in that day that living waters shall go out from Jerusalem, half of them to the eastern [Dead] Sea and half of them to the western [Mediterranean] Sea; in summer and in winter shall it be.
Zechariah 14:8 (AMPC)
Now when I had returned, behold, on the bank of the river were very many trees on the one side and on the other.
Then he said to me, These waters pour out toward the eastern region and go down into the Arabah (the Jordan Valley) and on into the Dead Sea. And when they shall enter into the sea [the sea of putrid waters], the waters shall be healed and made fresh.
And wherever the double river shall go, every living creature which swarms shall live. And there shall be a very great number of fish, because these waters go there that [the waters of the sea] may be healed and made fresh; and everything shall live wherever the river goes.
The fishermen shall stand on [the banks of the Dead Sea]; from En-gedi even to En-eglaim shall be a place to spread nets; their fish shall be of very many kinds, as the fish of the Great or Mediterranean Sea.
Ezekiel 47:7-10 (AMPC)
As mentioned earlier, there were ancient cities located within the Dead Sea area. Among them are the two most notable for the big events that happened – Soddom and Gommorah. That being said, the destruction of the two mentioned cities happened in close proximity to the Dead Sea and this further makes the area a significant place for today’s pilgrims and explorers to visit and organize trips to discover the places where the destruction happened. To read about the destruction of Soddom and Gommorah, read Genesis 19:1-38 in the Holy Bible.
Conclusion
This is me at Ein Bokek beach with the Dead Sea right behind me in the morning.
I thank the Lord for our stay at Ein Bokek where our tour group got to visit the Dead Sea itself. In my experience, I realized the biblical significance of the famous body of salty and mineral-rich water. As mentioned earlier, having dinner during the night before Shabbat was not just a major learning experience, it was also God’s way of helping me realize the Jewish ways of honoring Him and being families under His watch, love and care. I truly believe in standing united with Israel, loving and blessing the Jewish people and praying for the peace of Jerusalem.
Finally, I encourage you who are about to visit the Holy Land to verify with your tour group leader the inclusion of the Dead Sea in the itinerary of your group tour. Be aware that within the Dead Sea area are Qumran and Masada. Qumran is the very location where the Dead Sea Scrolls were found decades ago while Masada is where the ancient fortress is located at. Also within the area is Ein Gedi, the oasis in Israel where King David himself as a young man stayed at while keeping his distance away from Saul the King.
Cambodia, the nation that will be hosting the 32nd edition of the Southeast Asian Games (also referred to as SEA Games and Cambodia 2023, click here and here), is aiming to deliver the best experience for the thousands of visitors and sports delegates who will be attending the games this May, the Khmer Times reported focusing on Prime Minister Hun Sen’s most recent meeting with sports delegations.
To put things in perspective, posted below is the excerpt from the Khmer Times news report. Some parts in boldface…
Prime Minister Hun Sen yesterday met with national sports delegations including coaching staff and athletes ahead of the upcoming SEA Games that will be held in May in Cambodia for the first time in 64 years.
This is the fifth time that Mr Hun Sen has met with sports delegations at a dinner.
At this year’s meeting, 4,264 delegations were allowed to be with the Prime Minister, according to his Facebook page.
“It is a priceless moment for Cambodia to host the first SEA Games and ASEAN Para Games after waiting for 64 years,” Mr Hun Sen said in the meeting.
“Cambodia is aiming to provide the best experience with great hospitality for visitors as well as sports delegations who will be visiting Cambodia during the SEA Games.”
He said he will wait for good results from all the Cambodian athletes who will be competing in different sports in the event. However, he asked the athletes to follow the rules and compete with dignity.
“We want to showcase Cambodia to the world through this event,” said the Prime Minister.
Tourism Minister Thong Khon said this meeting has shown that the government is paying high attention to the national sports delegations as well as sports development in Cambodia.
“This could also be the best opportunity for the sports delegations to get more advice from the Prime Minister ahead of the upcoming SEA Games,” he said.
Let me end this piece by asking you readers: What is your reaction to this new development? What can you say about Cambodia’s preparations for the SEA Games this year? Do you think Cambodia will be able to live up to the high expectations with hosting a big sports events while attracting over 10,000 visitors and delegates?
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
Disclaimer: This is my original work with details sourced from my personal experiences and observations during the Israel pilgrimage tour I joined. Additional information from the official website and social media channels of the subject business is also used. This is not a sponsored article. Anyone who wants to use this article, in part or in whole, needs to secure first my permission and agree to cite me as the source and author. Let it be known that any unauthorized use of this article will constrain the author to pursue the remedies under R.A. No. 8293, the Revised Penal Code, and/or all applicable legal actions under the laws of the Philippines.
Welcome back, readers! This is the 5th chapter of my ongoing series of articles about the holy nation of Israel with recollections about the experiences and discoveries I had during the pilgrimage tour I joined with my local church (hosted by its strategic partner Behold Israel). To see my previous Israel tour articles, click here, here, here and here.
In this latest edition of my Israel 2023 series, I share with you my observations and captured images about my two visits to the popular Mahane Yehuda market in the modern section of Jerusalem. While I recently wrote about my delicious lunch at a Shakshuka joint in that market, this time I want to talk about the joint that is rich with refreshing drinks – Etrog Man – which I actually visited twice.
To put things in perspective, our group spent the final days – including the day-off – in the holy city of Jerusalem. On February 12, our tour ended in the afternoon and there was enough free time and sunlight left for me to visit the local foreign exchange joint (because I ran out of Shekels) and then make my first-ever visit to Mahane Yehuda market on foot.
Several minutes after exchanging currency at a local FOREX joint and further hiking, I finally arrived at Mahane Yehuda market which was bustling with many locals and tourists. It was a lot of fun walking around seeing the many food, drinks, souvenirs and other assorted products offered by countless sellers to customers. Watch my YouTube walk video of the market below covering the open air and roofed sections. See if you can spot Etrog Man.
My two experiences with Etrog Man
As mentioned earlier, I visited Mahane Yehuda market twice. The first time on February 12 and the second time on February 15. On each visit, I stopped by Etrog Man with the intention of buying a drink with the largest serving. I really prepared for the moment.
To be clear, I researched Mahane Yehuda market by watching lots of exploratory walk videos on YouTube and in a few of those videos, I noticed Etrog Man standing out among the many sellers as it attracted customers wanting something fresh, fruity and delicious.
This is the Etrog Man branch I visited twice in Mahane Yehuda market in Jerusalem.
The four notable flavors of drinks on display with English descriptions to help customers make their choices.
Going back to February 12, 2023, it was my moment at last to be at Etrog Man’s space in the shuk and I came all the way from my native Philippines. I talked with the store handler (male, with facial hair) looking at the displayed juices with four notable flavors or variants – EtroGat, Coconut Passiofruit, Natural Berry Heaven and The Rambam’s Drink.
For my first-ever Etrog Man purchase, I chose EtroGat. In support for their business, I bought the largest serving of EtroGat at 24 Shekels and gave the store a tip. Then I finally took my first sip and instantly, I liked it! For transparency, the EtroGat’s taste was like citrus-based drinks but with a unique texture in my mouth. EtroGat, after all, was described by the business as Jerusalem’s flavor as it was composed of Etrog (a yellow citron which Israel is very blessed with and has long been part of the culture of the Jewish people especially during the Sukkot holiday), Gat and Grapefruit. This explains its taste.
My first-ever drink with Etrog Man is Etrogat! This large serving cost 24 Shekels. A really good and satisfying drink!
Etrog is a citrus fruit among the Four Species used on Sukkot and the Holy Bible contains a possible reference about it (note: Etrog itself is not mentioned but it is believed to be the mentioned fruit of pleasing/splendid trees) in Leviticus 23:40 which reads as follows in the translations below…
And on the first day you shall take the fruit of pleasing trees [and make booths of them], branches of palm trees, and boughs of thick (leafy) trees, and willows of the brook; and you shall rejoice before the Lord your God for seven days.
Leviticus 23:40 (AMPC)
And you shall take on the first day the fruit of splendid trees, branches of palm trees and boughs of leafy trees and willows of the brook, and you shall rejoice before the Lord your God seven days.
Leviticus 23:40 (ESV)
Etrog citrons are an excellent source of Vitamin C and helps in strengthening the immune system, protects the body from free radical damage and also reduces inflammation. There is a lot more to the health benefits with Etrog that I encourage you to research.
Going back to my EtroGat drink, I happily sipped more and enjoyed the taste. Taste aside, I chose EtroGat as it was formulated by Etrog Man to ease my body’s tension (note: me and my pilgrimage tour group companions had been hiking a lot for days around Israel before arriving in Jerusalem) and strengthen my digestive system. That being said, I consumed all of the content of my EtroGat drink feeling happy and got very satisfied. Back then, I knew I had to come back to Etrog Man on my planned 2nd Mahane Yehuda market visit. By the morning of February 13, the accumulated soreness on my feet was almost entirely gone and I felt reinvigorated which I believe were benefits from my EtroGat drink.
Eventually our day-off from tour came on February 15, 2023. In the morning, I hiked first to the old city of Jerusalem to visit the Temple Mount, revisit the Western Wall and went on to a few more sites before taking the long hike to Mahane Yehuda market via Jaffa Street. I even managed to stop by Tmol Shilsom where I enjoyed their special beverage – the Halva Drink. As the weather suddenly turned cold in Jerusalem as I finally returned to Mahane Yehuda, the first thing I did there was enjoying a much-needed hot meal at Shakshuka Machaneh Yehuda.
After my Shakshuka lunch, I walked around the market which was a bit more challenging as there were ever more people around. Eventually, I returned to Etrog Man and told the lady in-charge that I wanted their largest serving of the Rambam’s Drink.
The enjoyable Rambam’s Drink!
After paying 24 Shekels and giving a tip, I started drinking it and I experienced this mild sweetness in my mouth. Rambam’s Drink also had this really unique texture and flavor which is I find delightful as I kept consuming it. Of all the juices or fruit-based drinks I had in my entire life, this beverage from Etrog Man was really a standout. As it turns out, the Rambam’s Drink was formulated to help the digestive system, boost the immune system and stabilize blood pressure. By the time I drank all of the Rambam’s Drink content, I was happily satisfied and felt really good.
I should also mention that Etrog Man also offers smoothies which are beverages sourced from fresh fruits that were expertly mixed and blended together to create a rich liquid for consumption. They also offer Super Bowls for those who want to eat something fresh and fruity with ingredients mixed in.
Look at all those fruits, vegetables and other fresh ingredients displayed!
More than just refreshments – special focus on consumers’ wellness
In addition to the very delicious and healthy beverages and desserts, Etrog Man also sells other products online such as medicinal drinks and varied products of nature – Concoctions from Nature – as well. More on health, Etrog Man offers customers a Detox Program complete with specially formulated products that can be used. Going back to their store in the Mahane Yehuda market, I spotted an enclosed container with fresh fruits and some vegetables displayed. Next time I revisit Etrog Man, I will go for one of their smoothies.
Who is Etrog Man?
The late Etrog Man founder Uzi-Eli. (photograph used with permission from Etrog Man).
Based on the translated information sourced from the official website, the business was founded by the late Uzi-Eli (note: He passed away on June 2022). He was described as a medicine man and was the third generation of a family that deals in healing drinks, pharmacies and herbs. His family practiced Torah-based spiritual medicine. For decades, Uzi-Eli was reputed as a bringer of good news, remedies and recipes based on the teachings of Rambam (a Sephardic Jewish philosopher who was also a prolific Torah scholar) and ancient Yemeni medicine. Etrog Man clearly refers to Uzi-Eli and this is displayed in the business joint’s official artwork of a smiling bearded man carrying fruits.
Early in his life, Uzi-Eli realized that his vocation was in distilling the beneficial properties of medicinal plants, fruits, vegetables and spices – and distributing them to the masses. It was his intention to offer the best of nature and serve it with a lot of love. You can see more about Uzi-Eli in the YouTube video below.
Uzi-Eli was very knowledgeable about the many aspects of health which is reflected not only on the refreshing drinks of Etrog Man but also on their cosmetic products. He was a visionary and his expertise on wellness and nutrition is reflected through his business.
Conclusion
I can say that Etrog Man left a big and positive effect on me not only as a consumer but also as a person of faith who came to Israel to seek God’s Kingdom (Matthew 6:33) and to bless the Jewish people (Genesis 12:1-3) while on pilgrimage. That being said, I would love to see Etrog Man prosper not only by selling more to customers the refreshing products they are already known for but also to help more people over their specific health-related needs. The legacy of the late founder of the business remains strong and will be felt in the years to come. As such, I would not hesitate to return to Etrog Man at Mahane Yehuda market in Jerusalem the next time I visit Israel in the future. To those of you who are about to visit Jerusalem and the popular market place, I highly recommend you visit Etrog Man and try out their refreshing products and special items.
When it comes to receiving blessings from the Lord while you are in Israel, always remember that He clearly designated the land for the Jewish people. God will bless those who bless the Jewish people. That being said, always praise, honor and give thanks to the Almighty Lord. Follow the lead of the Holy Spirit so you can receive God’s plan for you with Jesus as your Lord and Savior. May the holy scriptures below enlighten you and empower your faith in the Lord.
Let joy be your continual feast. Make your life a prayer. And in the midst of everything be always giving thanks, for this is God’s perfect plan for you in Christ Jesus.
1 Thessalonians 5:16-18 (TPT)
The Lord has been mindful of us, He will bless us: He will bless the house of Israel, He will bless the house of Aaron [the priesthood],
Psalm 115:12 (AMPC)
And God said to him, “Your name is Jacob; no longer shall your name be called Jacob, but Israel shall be your name.” So he called his name Israel. And God said to him, “I am God Almighty: be fruitful and multiply. A nation and a company of nations shall come from you, and kings shall come from your own body. The land that I gave to Abraham and Isaac I will give to you, and I will give the land to your offspring after you.”
Genesis 35:10-12 (ESV)
So, whether you eat or drink, or whatever you do, do all to the glory of God.
1 Corinthians 10:31 (ESV)
Now the Lord had said to Abram:
“Get out of your country,
From your family
And from your father’s house,
To a land that I will show you.
I will make you a great nation;
I will bless you
And make your name great;
And you shall be a blessing.
I will bless those who bless you,
And I will curse him who curses you;
And in you all the families of the earth shall be blessed.”
Genesis 12:1-3 (NKJV)
For God is one, and there is one Mediator between God and the sons of men—the true man, Jesus, the Anointed One.
1 Timothy 2:5 (TPT)
Watch out for more Israel 2023 travel articles here. There is more to come!
Author Carlo Carrasco 