While 2023 turned out successful for Philippine tourism in terms of foreign tourist statistics, the Department of Tourism (DOT) recently started focusing on domestic tourists hoping to attract a massive amount of revenue coming from them this year, according to a GMA Network news report.
To put things in perspective, posted below is an excerpt from the report of GMA Network. Some parts in boldface…
Due to the performance of various tourism sectors last year, Tourism Secretary Christina Frasco is confident of the Philippines prospects for 2024, as shared in an interview over Super Radyo dzBB on Sunday.
‘“Yung sa international visitor receipt, lumagpas tayo sa ‘P482.5 billion pesos na napunta sa ating ekonomiya because of our foreign visitors… We hope to be able to surpass the P1.5 trillion pesos domestic visitors receipt na napunta sa ating ekonomiya noong 2022”, Franco said.
Tourism-related employment created 5 million jobs nationwide, Frasco said.
For the new year, the tourism secretary said her marching orders from President Ferdinand ‘Bongbong’ Marcos, Jr. is the enhancement of overall tourist experience.
“Gusto natin na masaya ang mga turista. Maramdaman nila ang love, warmth of the Filipino people at tsaka ‘yung convenience sa pag-travel,” said the secretary who hails from Cebu, a major travel destination.
Based on feedback, one concrete step is the construction of 18 tourist rest areas that will provide clean public restrooms.
The DOT head’s confidence is buoyed by the combination of numbers resulting from both international and domestic tourists.
“‘Yung domestic tourism natin has been massively successful especially in our regions, provinces, cities and municipalities across the country”, she said.
In 2023, the DOT announced that 5.45 million international tourists visited the country, exceeding its targets.
For preferred tourist destinations, Frasco said Cebu has always been a favorite as well as Palawan, Boracay, Siargao Metro Manila and Batangas.
On top of the tourism staples, the DOT chief said her agency will also work to promote and develop emerging and lesser known destinations to provide opportunities under the Philippine Experience Program. The approach would be to highlight an area’s heritage, culture and arts as well as the discovery of delicacies, festivals and communities.
Let me end this piece by asking you readers: What is your reaction to this recent development? Do you think the DOT will be able to motivate people around the country to engage in domestic tourism and spend a good amount of money on accommodations, travel, restaurants, gifts and the like? Do you think the DOT should cooperate more with local government units (LGUs) as well as provincial governments to emphasize local tourism?
You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.
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