Tag: Sega CD

Retro Gaming Ads Blast – Part 5

Retro Gaming Ads Blast – Part 5

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will examine print ads from the 1980s and the 1990s that caught my attention and I will explain why they are worth look back at.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Star Wars: Rebel Assault print ad

This print ad was strong enough to capture Star Wars fans’ attention and make them interested with the Sega CD.

If there is anything notable about the Sega CD (Mega CD in other parts of the world) platform, it is the fact that the machine was an add-on to be connected with the Sega Genesis (Sega Mega Drive elsewhere) console. That being said, LucasArts included the Sega CD as one of several platforms for the multiplatform release of their 1993 game Star Wars: Rebel Assault. The above print ad caught my attention with its use of 9 screenshots (emphasizing a wide look at the game’s Star Wars concept) and text description (emphasizing multi-media features connected with gameplay), and for a time it made me interested in the Sega CD. Looking back at the game’s marketing, Star Wars: Rebel Assault was designed to not only give gamers sessions of play to enjoy but also opportunities to immerse themselves deeper into the realm of Star Wars. The game even had selected video clips from the original Star Wars trilogy movies.

2.  Cloak & Dagger print ad

This print ad could have used at least two screenshots from the arcade game…

In 1984, there was a movie titled Cloak & Dagger (read my retro movie review by clicking here) which was not only the 4th cinematic adaptation of the short story “The Boy Cried Murder” (written by Cornell Woolrich) but also had the real-life electronic game Cloak & Dagger as a crucial plot element. To make things clear, there was a Cloak & Dagger game released in the arcades (as emphasized in the above print ad) from Atari. Behind the scenes, the filmmakers and Atari worked together which explains the video game tie-in with the movie. While the above arcade conversion kit print ad does not show screenshots of gameplay, the four images of the playable protagonist Agent X shown were from the game’s short transition sequences (moving from one level to another) which were also displayed in the 1984 movie. Those images were enough to remind me about the movie I enjoyed.

More on the Atari connection, the movie had a cleverly presented short scene showing the young protagonist Davey (played by Henry Thomas) playing Cloak & Dagger on his Atari 5200 console with spliced gameplay footage of the arcade version shown within cuts. In real life, however, Atari never released a version of Cloak & Dagger for any console nor computer in the 1980s. Today, you can play the game on the Atari 50 collection on consoles.

3. BurgerTime print ad

This BurgerTime print ad was entertaining to look at and easily reminded viewers about food and the popular game coming home.

Back in 1982, BurgerTime (Japanese title: Hamburger) was released in the video arcades and turned out to be a big hit in both Japan and America. Seeking to capitalize on the game’s success, Mattel Electronics acquired the rights of the game from Data East and went on to release versions of it for the Intellivision, Atari 2600, Apple II and the IBM personal computer. Mattel went on to market the game for consoles and computers by coming up with a print ad (the one above) that had comic book-style hand drawn art of the playable protagonist chef Peter Pepper running away from walking versions (anthropomorphic figures) a hotdog, an egg, and a pickle. The ad showed a single screenshot which was sufficient enough to show readers the concept of the game clearly. In my experience, I never got to play BurgerTime in the arcades but I first learned about its existence thanks to the eye-catching print ad above which appeared in comic books I read. In addition, the print ad also does an effective job to remind readers about food.

4. SOS print ad

This print ad made me interested in the game as I was already aware of the historical sinking of the Titanic, and I already saw the disaster film The Poseidon Adventure.

Moving back to the 1990s, I saw the above print ad of the video game SOS for the Super Nintendo Entertainment System (SNES) while reading a comic book. The nice artwork caught my attention as it easily reminded me of the disaster movie The Poseidon Adventure (1972) as well as the real-life tragedy of the Titanic. Then I saw the screenshots on the print ad and they made me interested on the game which I later played on a rent-by-the-hour game joint. Looking back at the text description of the print ad, it did not describe what the technical and graphical features of SOS were. That being said, I was surprised to experience the game’s use of the SNES Mode 7 effects which enabled the scaling and rotating of the in-game environment which affected gameplay in many ways. Read my retro review of SOS by clicking here.

5. Star Trek: The Next Generation – Future’s Past print ad

This 2-page print ad was strong enough to invite readers to literally join the Star Trek: TNG crew and go where no man has gone before. By the way, when was the last time you saw Marina Sirtis or Gates McFadden on a video game ad?

Long before wokeness ruined Star Trek in this modern age, the sci-fi franchise reached a tremendous high in popularity and projects in the 1990s as that decade had Star Trek: The Next Generation (most of its TV seasons and three movies were released within the decade), Star Trek: Deep Space Nine and Star Trek: Voyager that kept fans entertained.

Considering its high popularity, it was not surprising that a video game adaptation of Star Trek: TNG was released in 1994 titled Star Trek: The Next Generation – Future’s Past (the version for Super Nintendo Entertainment System) and I saw the above print ad while reading a gaming magazine. Using a slightly altered version of the TNG group photo, the print ad emphasized its concept that the player will be able to lead the crew of the Starship Enterprise and take part in a series of missions in different parts of space with the likes of Captain Picard, Commander Riker, Data, Worf, Dr. Crusher, Deanna Troi and La Forge. While I was never a Star Trek fan, the above print ad caught my attention with its concept, the group photo and the screenshots gave me an idea of what the game has to offer. It should be noted that Star Trek: The Next Generation – Future’s Past was released between the end of Star Trek: TNG’s final season and the theatrical release of Star Trek: Generations.

6. Super Castlevania IV print ad

This was one of the most eye-catching print ads I’ve seen about a Konami video game.

The jump in technology from one console generation to the next can be beneficial for gamers if game developers harnessed the advantages of new technologies to make new games that turned out to be more engaging and more enjoyable. Such was the case with Super Castlevania IV for the Super Nintendo Entertainment System (SNES) in 1991. The above print showed Konami highlighting the positive feedback their game received from different gaming media outlets and used screenshots to give gamers and long-time Castlevania fans exciting stuff to see. I got to play the game on the mini SNES console and I can say that in terms of visuals, controls and gameplay, Super Castlevania IV truly lived up to its title and it remains fun to play to this day.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 2

Retro Gaming Ads Blast – Part 2

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will examine print ads from the 1980s and 1990s that caught my attention and I will explain why these are worth look back at.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. Back in the old days, many gamers trusted the print media a lot for information and images about games.

With those details laid down, here is the latest batch of retro gaming print ads for you to see and enjoy…

1. Popeye multiplatform print ad

A fine example of promoting the Popeye video game on multiple platforms visually.

During the early 1980s, an arcade game based on Popeye was released and it became a hit with gamers who lined up and inserted coins to play. That game, which had three stages, was eventually ported by Parker Brothers to multiple platforms of Atari, ColecoVision, Intellivision, T.I. and Commodore.

The print ad you see above is a classic display of how one particular game appeared as a multiplatform release. The screenshots showed different versions of the Popeye game on multiple Atari platforms plus the others. See how different the game looks on each platform? The level of visual details and elements varied from one another as each machine had different specs that Parker Brothers had to adjust to. This is a fine example of promoting one game for different machines for those who love video games.  

2.  Kool-Aid Man Video Game print ad

I never got to play this Kool-Aid Man video game.

Remember Kool-Aid? For the newcomers reading this, Kool-Aid was a very popular product line of flavored juice drinks sold in powdered form. I myself used to mix Kool-Aid with ice-cold water and enjoyed drinking it. In 1954, a promotion of Kool-Aid with a touch of entertainment happened by highlighting the character Kool-Aid Man (famously known as the walking and talking pitcher filled with Kool-Aid juice). In later years, the Kool-Aid Man was often shown breaking through walls saying the line “Oh yeah!”.

The Kool-Aid Man gained tremendous attention as a pop culture figure in the 1980s when a new series of advertisements and promotions happened branching into video games and even comic books. The above print ad was a clever move to promote Kool-Aid as a drink as well as a video game for the Intellivision and the Atari 2600 consoles. Even if you were not too fond of video games in the 1980s, the Kool-Aid game ad would still make you think about the drink. Clever and entertaining!  

3. Zombies Ate My Neighbors game print ad

I saw the 2-page ad many times in comic books and video game magazines.

Going into the 1990s, Konami’s print ad of the video game Zombies Ate My Neighbors (for Super Nintendo Entertainment System and Sega Genesis) appeared a lot in the comic books I read when I was much younger. Having seen lots of horror movies – including zombie flicks – the ad easily caught my attention not because of the screenshots but because of the visual style used. For one thing, there was this 1950s America-inspired imagery on the photo of the scared woman with three zombies slowly approaching her. As for the game itself, there were plenty of small-sized screenshots that had lots of interesting details and pixel art (note: 3D polygons in video games were not yet common back then) which gave me a clear idea that it was a humor and horror-laced 2D adventure. Not only that, the text descriptions combined with the fake quotes added zest into the presentation. After having examined all the details carefully, I really felt like Zombies Ate My Neighbors would be a fun-filled game to play on the SNES.

4. Lunar: The Silver Star print ad

With anime artwork used, it was easy to have the impression that the original Lunar game was based on an existing anime series or movie.

In the early 1990s, Game Arts developed and released the Japanese role-playing game (JRPG) Lunar: The Silver Star on the Mega CD platform in Japan which in some ways was also a technological breakthrough – the game came with full motion video (for short videos), animated images, and CD-quality sound (that really made the soundtrack lively to listen to). After achieving critical and commercial success in Japan, the game was picked-up by Working Designs to be localized and released in the North American market for the Sega CD (the American counterpart of the Mega CD) platform. In promoting the game for American Sega CD owners as well as American gamers in general, a print ad highlighting anime images with five screenshots and only a few words was published on both comic books and magazines.

Even though Lunar: The Silver Star’s core concept was never described in the ad, the anime imagery was still eye-catching and the chosen screenshots gave viewers a preview of the gameplay and the animated images. That being said, it was no surprise that gamers who happened to be a bit interested in anime noticed the print ad. At the same time, the ad gave some gamers the impression that Lunar was a game based on an existing anime franchise. This approach on game advertising was daring and it happened at a time when Japanese RPGs had a limited audience among gamers in North America.

5. Lunar: Silver Star Story Complete print ad

In the 2nd half of the 1990s, a remake of Lunar: The Silver Star was released in Japan titled Lunar: Silver Star Story for Sega Saturn (1996), Sony PlayStation (1998) and Windows PC (1998). While it still maintained the 2D visuals for presentation, gameplay and exploration, the remake had smooth anime sequences, new artworks, better sound effects and music. Working Designs pounced on the opportunity to localize the game in America for PlayStation and released it in 1999 with the title Lunar: Silver Star Story Complete. Not only did Working Designs work hard on localizing the game (the English dubbing and singing of the game’s songs were meticulously done), they released it with a very lavish packaging with the dedicated fans and collectors in mind.

By looking at the above print ad that magazines published, Working Designs highlighted the positive feedback quotes from EGM, Gamers’ Republic, PSM and Official U.S. PlayStation Magazine to convince gamers Lunar: Silver Star Story Complete is a great game. While the screenshots showed what kind of eye candy gamers could expect, Working Designs made sure that they would know that the lavish package includes 4 discs (2 game discs, 1 music CD and 1 CD that had video documentary of the making of Lunar), a full-color map in the form of a cloth, and a hardbound art book and instruction manual.

Considering the dynamism of the Lunar: Silver Star Story Complete print ad and the game’s packaging, I can only speculate that Working Designs had to do it aggressively because the gaming landscape changed dramatically as 3D polygonal graphics became the standard while lots of other Japanese RPGs from different publishers were released in 1999 (including the sequels Suikoden II and Final Fantasy VIII) and many of them had more elaborate game designs and visual presentations. Eventually market forces and unfortunate business events led Working Designs to closing down permanently in 2005.

6. Star Wars: Jedi Arena print ad

Remember when Luke Skywalker tested his lightsaber skills with the floating Seeker in the 1977 movie?

Back in the early 1980s, Parker Brothers was very active releasing games on the Atari 2600 console which my family had. At that same time, Star Wars was very popular (and without the wokeness and identity politics garbage of Kathleen Kennedy and woke Disney) and any new game based on the sci-fi franchise was something to be excited for. In the above print ad of Star Wars: Jedi Arena, an artwork showing the iconic her Luke Skywalker testing his lightsaber skills with the floating Seeker ball was displayed and located between Luke’s legs is a monitor showing the screenshot of the game. Looking at the text description, Parker Brothers creatively focused on the aspect of the Jedi way of using the lightsaber interacting with the Seeker ball. Having played the game myself, I can say the ad was creative and pretty much captured the core concept of the game.  

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco