Retro Gaming Ads Blast – Part 5

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will examine print ads from the 1980s and the 1990s that caught my attention and I will explain why they are worth look back at.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Star Wars: Rebel Assault print ad

This print ad was strong enough to capture Star Wars fans’ attention and make them interested with the Sega CD.

If there is anything notable about the Sega CD (Mega CD in other parts of the world) platform, it is the fact that the machine was an add-on to be connected with the Sega Genesis (Sega Mega Drive elsewhere) console. That being said, LucasArts included the Sega CD as one of several platforms for the multiplatform release of their 1993 game Star Wars: Rebel Assault. The above print ad caught my attention with its use of 9 screenshots (emphasizing a wide look at the game’s Star Wars concept) and text description (emphasizing multi-media features connected with gameplay), and for a time it made me interested in the Sega CD. Looking back at the game’s marketing, Star Wars: Rebel Assault was designed to not only give gamers sessions of play to enjoy but also opportunities to immerse themselves deeper into the realm of Star Wars. The game even had selected video clips from the original Star Wars trilogy movies.

2.  Cloak & Dagger print ad

This print ad could have used at least two screenshots from the arcade game…

In 1984, there was a movie titled Cloak & Dagger (read my retro movie review by clicking here) which was not only the 4th cinematic adaptation of the short story “The Boy Cried Murder” (written by Cornell Woolrich) but also had the real-life electronic game Cloak & Dagger as a crucial plot element. To make things clear, there was a Cloak & Dagger game released in the arcades (as emphasized in the above print ad) from Atari. Behind the scenes, the filmmakers and Atari worked together which explains the video game tie-in with the movie. While the above arcade conversion kit print ad does not show screenshots of gameplay, the four images of the playable protagonist Agent X shown were from the game’s short transition sequences (moving from one level to another) which were also displayed in the 1984 movie. Those images were enough to remind me about the movie I enjoyed.

More on the Atari connection, the movie had a cleverly presented short scene showing the young protagonist Davey (played by Henry Thomas) playing Cloak & Dagger on his Atari 5200 console with spliced gameplay footage of the arcade version shown within cuts. In real life, however, Atari never released a version of Cloak & Dagger for any console nor computer in the 1980s. Today, you can play the game on the Atari 50 collection on consoles.

3. BurgerTime print ad

This BurgerTime print ad was entertaining to look at and easily reminded viewers about food and the popular game coming home.

Back in 1982, BurgerTime (Japanese title: Hamburger) was released in the video arcades and turned out to be a big hit in both Japan and America. Seeking to capitalize on the game’s success, Mattel Electronics acquired the rights of the game from Data East and went on to release versions of it for the Intellivision, Atari 2600, Apple II and the IBM personal computer. Mattel went on to market the game for consoles and computers by coming up with a print ad (the one above) that had comic book-style hand drawn art of the playable protagonist chef Peter Pepper running away from walking versions (anthropomorphic figures) a hotdog, an egg, and a pickle. The ad showed a single screenshot which was sufficient enough to show readers the concept of the game clearly. In my experience, I never got to play BurgerTime in the arcades but I first learned about its existence thanks to the eye-catching print ad above which appeared in comic books I read. In addition, the print ad also does an effective job to remind readers about food.

4. SOS print ad

This print ad made me interested in the game as I was already aware of the historical sinking of the Titanic, and I already saw the disaster film The Poseidon Adventure.

Moving back to the 1990s, I saw the above print ad of the video game SOS for the Super Nintendo Entertainment System (SNES) while reading a comic book. The nice artwork caught my attention as it easily reminded me of the disaster movie The Poseidon Adventure (1972) as well as the real-life tragedy of the Titanic. Then I saw the screenshots on the print ad and they made me interested on the game which I later played on a rent-by-the-hour game joint. Looking back at the text description of the print ad, it did not describe what the technical and graphical features of SOS were. That being said, I was surprised to experience the game’s use of the SNES Mode 7 effects which enabled the scaling and rotating of the in-game environment which affected gameplay in many ways. Read my retro review of SOS by clicking here.

5. Star Trek: The Next Generation – Future’s Past print ad

This 2-page print ad was strong enough to invite readers to literally join the Star Trek: TNG crew and go where no man has gone before. By the way, when was the last time you saw Marina Sirtis or Gates McFadden on a video game ad?

Long before wokeness ruined Star Trek in this modern age, the sci-fi franchise reached a tremendous high in popularity and projects in the 1990s as that decade had Star Trek: The Next Generation (most of its TV seasons and three movies were released within the decade), Star Trek: Deep Space Nine and Star Trek: Voyager that kept fans entertained.

Considering its high popularity, it was not surprising that a video game adaptation of Star Trek: TNG was released in 1994 titled Star Trek: The Next Generation – Future’s Past (the version for Super Nintendo Entertainment System) and I saw the above print ad while reading a gaming magazine. Using a slightly altered version of the TNG group photo, the print ad emphasized its concept that the player will be able to lead the crew of the Starship Enterprise and take part in a series of missions in different parts of space with the likes of Captain Picard, Commander Riker, Data, Worf, Dr. Crusher, Deanna Troi and La Forge. While I was never a Star Trek fan, the above print ad caught my attention with its concept, the group photo and the screenshots gave me an idea of what the game has to offer. It should be noted that Star Trek: The Next Generation – Future’s Past was released between the end of Star Trek: TNG’s final season and the theatrical release of Star Trek: Generations.

6. Super Castlevania IV print ad

This was one of the most eye-catching print ads I’ve seen about a Konami video game.

The jump in technology from one console generation to the next can be beneficial for gamers if game developers harnessed the advantages of new technologies to make new games that turned out to be more engaging and more enjoyable. Such was the case with Super Castlevania IV for the Super Nintendo Entertainment System (SNES) in 1991. The above print showed Konami highlighting the positive feedback their game received from different gaming media outlets and used screenshots to give gamers and long-time Castlevania fans exciting stuff to see. I got to play the game on the mini SNES console and I can say that in terms of visuals, controls and gameplay, Super Castlevania IV truly lived up to its title and it remains fun to play to this day.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 4

Welcome back readers, fellow geeks and retro gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will examine print ads from the 1990s that caught my attention and I will explain why they are worth look back at. In retrospect, the 1990s was a decade of serious changes in the world of electronic gaming as the industry saw the shift of graphics from 2D sprites and flat backgrounds to 3D polygons, the shift from cartridges to CDs for software distribution, and more.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for game details and images.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Castlevania: Bloodlines print ad

Creepy looking but not horrific. The simplistic approach turned out to be effective on making Sega Genesis gamers excited for this Castlevania release.

During the early stage of the so-called 16-bit console wars, Konami’s Castelvania series made the huge next-generation leap with Super Castlevania IV on the Super Nintendo Entertainment System (SNES) which gave gamers loads of fun challenges along with technological improvements that added to the gameplay. Being a prolific multiplatform game maker, Konami knew it could not abandon its fans who own the 16-bit console of Sega and this led them to making a unique Castlevania experience with the Sega Genesis in mind – Castlevania: Bloodlines.

The above print ad of Castlevania: Bloodlines was very eye-catching as it showed a photographic presentation of the grave of the Belmont family (note: Simon Belmont is arguably the most known hero of the series) backed with a detailed text description as well as screenshots that showed exactly what Castlevania fans expected with gameplay and presentation. While the visual style of the ad had a subtle approach to horror, it succeeded in informing the public that another fun-filled Castlevania experience was coming. The game went on to be a hit among gamers and critics.

2.  The Granstream Saga print ad

THQ really tried hard to sell The Granstream Saga in North America at a time when a lot more Japanese RPGs started coming into the market.

Back in the late 1990s, there was a slew of Japanese role-playing games (JRPGs) that got released on the PlayStation console in North America arguably because of the massive sales success of Final Fantasy VII in 1997. In 1998, THQ (note: then a newcomer in video gaming) made the daring move to release The Granstream Saga in North America and it was part of the company’s plan of releasing more RPGs. With regards to the 1998 print ad, THQ marketing team wisely emphasized the fact that the game launched at #1 in Japan (published by Sony) although, strangely, the rest of the short descriptive text did not emphasize the fact that the game was one of the first fully polygonal RPGs ever released. The ad had one image of an animated cut scene while there were two gameplay images. When I first saw the print ad, I became interested with The Granstream Saga as I was fond of both RPGs and anime. I never got to play it due to a lack of time and money back then.

3. NBA Action 98 print ad

Do you find this print ad funny or disturbing or both?

The first time I saw Sega’s print ad of NBA Action 98 (a polygonal NBA basketball video game for the Sega Saturn), it caught my attention quickly mainly because of the concept of the imagery showing a really tall guy leaving the place after getting stretched to be tall (as emphasized by an adult operating a machine to stretch another kid’s body to get taller) as a kid from outside looks on. While it looked hilarious at first, the photographic imagery also had an unintentional dark tone as the adult operating the machine looked like he was torturing the kid. This print ad was really eye-catching in a rather disturbing fashion to me, so much so I did not have any interest left to check out the advertised game. The small size of the screenshots and the hard-to-read descriptive text did not help at all. In my view, this was a marketing misfire by Sega.

4. Flashback: The Quest for Identity print ad

This was indeed an eye-catching print ad.

Back in the 1990s, the CD-ROM was cutting edge technology in the world of computing and CDs (compact discs) helped game companies have their game content as well as multimedia files (example: full motion videos or animated scenes) released together conveniently. In the middle of the decade, a version of the game Flashback: The Quest for Identity (note: a game with computer-generated animation scenes previously released on PC) was released in cartridge format for the Sega Genesis as well as the Super Nintendo Entertainment System (SNES). This was a big deal back in the days of the so-called 16-bit console war and the above print ad clearly emphasized it with the description “The First CD-ROM Game in a Cartridge!” The advertisers also assured consumers that the in-game 24 frames-per-second frame rate, the Hollywood-inspired high-quality visuals and related gameplay elements were intact for consoles. When I saw this particular ad, I became convinced to buy the game for my SNES (read my retro review by clicking here). To see how Flashback looks like on Sega Genesis, watch this.

5. Albert Odyssey: Legend of Eldean print ad

To make things clear, Albert Odyssey: Legend of Eldean is not based on any anime property. It was the 3rd game of its series and the first and only one to be released in English.

There is no denying the fact that Working Designs (closed since 2005) contributed a lot to console gaming by localizing and releasing several Japanese role-playing games (JRPGs) in America at a time when such games were not yet popular. Apart from the Lunar RPGs and Dragon Force, the company brought Albert Odyssey: Legend of Eldean to the Sega Saturn console in America and they had a very eye-catching print ad promoting it. Like their ads for Lunar RPGs, the Albert Odyssey: Legend of Eldean print ad had a dominating anime-style artwork that highlighted the fantasy concept and characters, plus screenshots and in-game animated (note: not anime but detailed pixel artworks) sequences that were meant to attract RPG enthusiasts and gamers looking for the next-generation console gaming experiences. It should be noted that Albert Odyssey: Legend of Eldean was actually the 3rd game of its franchise that started in Japan, and it was the first and only Albert Odyssey game to ever be released in English. To this day, Albert Odyssey: Legend of Eldean still has not been re-released nor remastered for other consoles and original Sega Saturn copies of the game are very expensive to acquire. That being said, this particular print ad is a lively reminder of Albert Odyssey’s only Western release.

6. Resident Evil 3: Nemesis print ad

Capcom efficiently showed the new monster Nemesis, screenshots of the game and the return of Jill Valentine in this 1999 print ad.

After the release of the best-selling and acclaimed Resident Evil 2, Capcom approved the production of several Resident Evil projects that include sequels and spin-offs. Along the way, Sony announced in 1999 that the PlayStation 2 console will come out in 2000 and this had an impact on Capcom’s RE projects as many of them were being developed for the aging PlayStation (PS1) console. Before the PS2 announcement, Capcom had a PS1 RE game project with its story set on a cruise ship. That project was abandoned following the PS2 announcement and because Capcom did not want to leave its fans to wait too long for another Resident Evil adventure on PS1, they reviewed their list of proposed spin-off games and went ahead making Resident Evil 3: Nemesis (Japanese title: Biohazard 3: Last Escape) for a late 1999 release while the PS1 console was still in good demand.  

In the above 1999 print ad, Resident Evil 3: Nemesis was shown with 3 screenshots assuring RE fans that the game has the tried-and-tested design of polygonal characters/monsters moving within pre-rendered environments, the action, the horror and adventure elements of the previous games. More notably, the new monster Nemesis had the biggest image and he rightfully became the main antagonist until the very end.

Lastly, the RE3 print ad featured the return of Jill Valentine (one of the protagonists of the first Resident Evil) and this time she had a clear sexualized look wearing a tube top and a mini-skirt. As I mentioned in my RE3 retro game review, I believe that the sexualized look of Jill was done by the game developers who were most likely influenced by the sexy appeal and iconography of the character Lara Croft from the Tomb Raider series of games. Like Lara Croft, Jill is sexy and capable of fighting with guns and other weapons. Whatever the intention of Capcom and the development behind the game, the print ad (which even had wrongful details about the timing of the story) clearly worked on getting RE fans and gamers’ attention as Resident Evil 3: Nemesis sold more than 3 million copies on PS1.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco