Vietnam, a nation ravaged by war decades ago, has emerged as a major tourism magnet in both Southeast Asia and Asia as a whole after successfully attracting more than twenty-one million foreign tourists in 2025, according to a VnExpress International news report. The figure is a new all-time high. What Vietnam achieved was more than 20% higher than its 2024 foreign tourist numbers. For 2026, Vietnam is aiming high with a target of 25 million foreign visitors.
To put things in perspective, posted below is an excerpt from the news report VnExpress. Some parts in boldface…
Vietnam welcomed a record number of foreign tourists in 2025 with 21.2 million, up 20.4% from the previous year and the highest ever, according to General Statistics Office.
Mainland China was Vietnam’s biggest source of visitors last year with 5.2 million arrivals, up 41% year-on-year, followed by South Korea with 4.3 million and Taiwan with 1.23 million.
The U.S. ranked fourth with 848,000, followed by Japan with 814,000. The rest of the top 10 were India (746,000), Russia (689,000), Cambodia (687,000), Malaysia (573,000) and Australia (548,000).
Tourism industry insiders attributed Vietnam’s strong performance to visa reforms.
In March the government decided to extend visa exemptions until 2028 for citizens of 12 countries: Denmark, Finland, France, Germany, Italy, Japan, Norway, Russia, South Korea, Spain, Sweden, and the U.K.
In August it waived visa requirements for stays of up to 45 days for citizens of 12 more countries: Belgium, Bulgaria, Croatia, Czechia, Hungary, Luxembourg, the Netherlands, Poland, Romania, Slovakia, Slovenia, and Switzerland.
This expanded the unilateral visa waiver list to 24 countries and the total number including bilateral waivers to 39.
Let me end this piece by asking you readers: What is your reaction to this development? Considering the strong international tourism momentum it has right now, do you think Vietnam will succeed in attracting 25 million foreign tourists this year? Do you think a lot more visitors from Europe will come to Vietnam this year?
You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.
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