Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. X-COM: UFO Defense print ad
Back in 1994, X-COM: UFO Defense (original European title: UFO: Enemy Unknown) became an unexpected hit with PC gamers as it gathered lots of positive reviews from the critics and sold a lot on the PC DOS (disk operating system) format. In an obvious attempt to continue the commercial success, a port of the game was released for the PlayStation console in 1995. Publisher MicroProse and its marketing partners came up with this eye-catching print ad to promote the PlayStation version. While no screenshots were shown, the artwork used turned out to be effective in catching attention while emphasizing the sci-fi concept of the game.
2. Star Command print ad
Way back in 1988, I first saw my friends play the sci-fi role-playing game (sci-fi RPG) Star Command on the PC DOS format. A short time later, I played the game on our home computer and finished the single-player campaign. This print ad, which has lots of descriptive text, has a strong visual presentation that entices players to play the game and discover the vast amount of content (space travel, missions, battles, encounters with aliens) that the game developers prepared. For its time, the Star Command print ad was captivating to look at.
3. The Daedalus Encounter print ad
Released on PC, Macintosh and the 3DO game console in 1995, The Daedalus Encounter was a sci-fi video game that worked as an interactive movie (with puzzles) starring Tia Carrere. To promote the 3DO version, publisher Panasonic came up with an ad that emphasized the sci-fi concept and the cinematic experience (including a few stills of cutscenes) leaving little room about how the game plays. Take note that this game was released at a time when the CD-ROM format started gaining popularity as a reliable optic media format which opened opportunities for game companies to include full-motion videos.
4. Gradius Japanese arcade flyer
Still on the realm of sci-fi, Konami launched their 2D side-scrolling shooter Gradius in the arcades in Japan in 1985. The arcade flyer here used a huge amount of space for the game’s official artwork which is very captivating to look at as it clearly emphasized the sci-fi concept. On the side are five screenshots that tell gamers what to expect when playing. The promotions paid off nicely for Konami as Gradius became an instant hit in Japanese arcades and eventually found strong commercial success in the arcades in Europe and America. By today’s standards, this game is a classic and the Gradius game franchise has produced several sequels and spin-offs released on multiple platforms.
5. Super Cobra print ad
Here is a game I played on the Atari 2600 over forty years ago. Super Cobra was a 2D side-scrolling game in which players control an armed helicopter that has to move from left to right, attacking enemies, and avoiding enemy projectiles while maintaining the fuel supply. This ad, which appeared on some comic books I read, utilized the game art that was used on the box cover although the single screenshot displayed looks exaggerated when compared to what I saw and played.
6. Destruction Derby print ad
In 1995, Sony launched the PlayStation console in America and in Europe. In Europe, publisher Psygnosis promoted their ambitious game Destruction Derby (a 3D polygonal racing game that emphasized vehicular damage) for both PlayStation and the PC that same year. As this Destruction Derby print ad did not show any screenshots, Psygnosis and their marketing team or partner decided to pounce on positive gaming media quotes and the sexy model to promote their game. Their marketing move paid off nicely as over a million copies of Destruction Derby were sold by August 1996.
7. Virtua Cop 2 print ad
When Sega of Japan forced its American division to launch the Sega Saturn console in the United States in 1995 without any pre-release marketing, it resulted in a series of disappointments that include low sales, too few games launched and strained ties with their business partners. In 1996, Sega started to become more aggressive to sell more Saturn units and more 1st party exclusive games such as Virtua Cop 2 (for the Saturn) which itself was a big hit arcade hit. As the company clearly aimed to make the console version of Virtua Cop 2 a hit, they approved this print ad which had a very intriguing visual concept showing video game images reflected on the glasses on the police man. As Virtua Cop 2 required a light-gun peripheral to be played accurately like in the arcade, this print ad utilized very little space for the Sega Saturn Stunner.
8. Contra: Legacy of War print ad
When I first heard that a brand new game of Contra would be released on the still-new PlayStation and Sega Saturn in the mid-1990s, I was excited as I always enjoyed the original game I played on the Family Computer. This print ad of Contra: Legacy of War brought my excitement way down as it showed that the game no longer utilized the 2D side-scrolling design and came up with a design that emphasized 3-dimensional environments and polygons. The change in design was too alienating for me as all the previous Contra games had the 2D side-scrolling format as the main designs (leaving little room for the occasional sprite-scaling 3D sequences in some games). I finally played Contra: Legacy of War on PlayStation on November 1996 and it was a huge letdown!
9. Out Run arcade flyers
In the history of arcade games, Sega’s Out Run was a massive success not only in Japan but also in America and Europe. Designed by Yu Suzuki (Virtua Fighter, Shenmue), Out Run was a pseudo-3D driving game in which players get to drive a Ferrari Testarossa convertible (which is always visible to the player) from one scenic destination to the next avoiding traffic as much as possible. This was indeed a labor of love on the part of Yu Suzuki who himself spent time in Europe to gain inspiration on designing the game. As Out Run was a hit, Sega made different types of machines of the game that arcade operators can choose from depending on how much space their respective arcades have left and how the local players prefer to play it. It should be noted that in one of the flyers above, the original sound track was promoted as well.
10. Hook SNES version print ad
In late-1991, Steven Spielberg’s movie Hook was released in cinemas and revived public interest in the fairy tale of Peter Pan. Typical of the entertainment business of the time, video games based on the movie were released on different platforms in 1992 and among them was a version on the Super Nintendo Entertainment System (SNES). Apart from showing the game’s box, the print ad of Hook on SNES cleverly included positive quotes from GamePro, Game Players Nintendo Guide and the Super NES Buyer’s Guide to convince readers that the game is worth their time.
+++++
Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco
Author Carlo Carrasco 