In what is clearly an ambitious effort to make video gaming more available to users who don’t have game consoles, Team Xbox announced that its Xbox app is officially available on Samsung 2022 Smart TVs and with the power of the cloud, users will be able to play hundreds of games through Xbox Game Pass!
To begin with, watch this video below…
To put things into perspective, posted below is an excerpt from the official announcement on Xbox.com. Some parts in boldface…
Starting today in 27 countries, you can turn on your Samsung 2022 Smart TV, navigate to the Xbox App in the new Samsung Gaming Hub or Media Hub, connect your Bluetooth controller, and play. It’s as simple as using any other streaming app on your TV.
Here’s what you need to know to get started:
Getting Ready – Playing Xbox games on 2022 Samsung Smart TVs is a seamless experience. To make sure you’re ready to game, here’s what you’ll need:
To access the Xbox app, you’ll need one of Samsung’s 2022 Smart TVs.
If you don’t have a membership and want to try the experience for yourself before you sign up, you can play Fortnite for free without an Xbox Game Pass Ultimate membership.
Almost any Bluetooth-enabled controller will work with the Xbox app, like the Xbox Wireless Controller, Xbox Adaptive Controller, Elite Series 2 Controller, or the DualSense controller.
How to Access the Xbox App – There are two ways you can access the Xbox app on a 2022 Samsung Smart TV depending on where you’re located.
In some countries you can access the Xbox app through Samsung’s new Gaming Hub. Simply navigate to the Gaming Hub via the user interface, launch the Xbox app, and you’re ready to go!
Otherwise you can navigate to the Samsung App store from the Samsung Media Hub, search for “Xbox” to download the app onto your TV, and launch it to begin playing.
As we shared earlier this month, we’re excited to take this first step with Samsung and look forward to keeping you up to date during this next evolution in our vision. With Xbox Game Pass Ultimate and a controller, you can easily jump into the world of gaming and connect with your friends and communities on Xbox.
Xbox app on Samsung 2022 Smart TV emphasized.
As I mentioned earlier, this team-up between Team Xbox and Samsung can impact people’s accessibility to playing video games at home and free them from the financial burden of acquiring a standalone gaming hardware (the video game console) which is crucial because even until now, modern game consoles like the Xbox Series X and Xbox Series S are still challenging to acquire due to tight supplies. Also there are households who are already struggling with inflation and this makes buying a game console not so attractive financially.
Once this move by Team Xbox and Samsung succeeds, it will mean more new users coming into the Xbox ecosystem which will benefit game publishers eventually. To put it clearly, the old strategy of selling game consoles to connect with TVs in households is no longer the only way to enjoy video games in the comfort of home. This is something that Sony and Nintendo have not embraced because it goes against their old console-focused business nature.
In ending this piece, posted below are some Xbox-related videos for your enjoyment…
In my previous article, I made a short reference to the availability of Dolby Vision on Xbox Series S and Xbox Series X. For the newcomers and games still wondering what Dolby Vision’s relevance with the modern Xbox consoles is all about and how it can benefit gamers who have the means, we can take a close look at the details through the September 28, 2021 article published on Xbox.com.
Before examining the said article, let’s start first with a view of Dolby Vision on Xbox Series S and X via this official video released on September 23, 2021.
To put things in perspective, posted below is an excerpt from the Xbox.com article written by XGP Senior Program Manager Katie Slattery. Some parts in boldface…
At Xbox, we want to give gamers the best gaming experience at full audio and visual fidelity. That is why we partnered with Dolby to bring immersive spatial audio to our platform with Dolby Atmos in 2017, and ultra-vivid picture quality for movies and streaming with Dolby Vision in 2018. Then in 2020 with Xbox Series X|S, we launched the first consoles ever to support gaming in Dolby Atmos and with the future capability to support Dolby Vision.
Dolby Vision gaming now available on Series XIS
Starting today, gamers with compatible Dolby Vision-enabled TVs will be able to enjoy full-spectrum visuals with the rollout of Dolby Vision gaming on Xbox Series X|S. With Dolby Vision, epic worlds – such as lush rainforests or neon futuristic cities – are brought to life in more vivid color. Dolby Vision deepens your immersion into the experience by enabling you to see an enemy hiding in the shadows or spot hidden clues through expanded contrast and better clarity in both bright and dark scenes.
To ensure a growing library of games are available, Dolby and Xbox are working together closely with developers to provide the tools they need so their titles can take full advantage of Dolby Vision. They can do this through built-in features within the Xbox platform or they can choose to implement the technology directly into a game’s engine.
There are more than 100 next-gen HDR titles optimized for Series X|S that will feature Dolby Vision, and in the future you’ll see more games like Halo Infinite taking full advantage of Dolby Vision.
Get the complete Dolby experience with Dolby Atmos by downloading Dolby Access today. Pair with Xbox headphones for the ultimate spatial sound experience.
Xbox Series XIS will deliver improved visual experience to thousands of classic games
In addition to this curated set of Xbox Series X|S optimized titles, we also wanted to ensure the robust library of games previously released in HDR or Auto HDR would benefit as well. This led us to work with Dolby to bring new visual enhancement capabilities that utilize Dolby Vision technology to deliver an improved visual experience for thousands of existing HDR10 and Auto HDR games. When you are connected to a Dolby Vision enabled TV and Dolby Vision is enabled on Xbox Series X|S, the consoles will automatically enhance your existing games to deliver a rich, immersive experience unrivaled by any other game console.
How Series XIS and Dolby Vision make your gaming experience better
Dolby Vision takes gaming to the next level through incredible brightness, color, contrast, and detail. Games in Dolby Vision automatically map to any display that supports Dolby Vision, delivering players the benefit of seeing the best possible picture available. Dolby Vision is also compatible with next-generation features available on Xbox Series X|S such as DirectX Raytracing, automatic low-latency mode (ALLM), Variable Refresh Rate (VRR), and up to 120FPS depending on the capabilities of your TV*.
The article also has other notable details such as the confirmation that Microsoft and Dolby are collaborating closely with the companies that manufacture HDTVs/smart TVs and enable them to update the firmware to enable Dolby Vision at 120 Hz. That being said, if you own an Xbox Series S or Xbox Series X connected to that high-tech HDTV or smart TV in your household, you might want to check right now if it is indeed a Dolby Vision-enabled machine. There will be some adjustments to be made with the settings of your HDTV and you can see how at the very end of the Xbox.com article at https://news.xbox.com/en-us/2021/09/28/dolby-vision-gaming-now-available-on-xbox-series-x-s/
More on this technological breakthrough, I love the fact that it has been confirmed that thousands of classic games (games from previous Xbox console generations) will have visual enhancements covered by Dolby Vision. In short, when you play an old game on your Xbox Series console via the backward compatibility feature, there will be visual improvements as well as a better use of your TV’s Dolby Vision capability. With regards to the games of this current console generation, there are over a hundred HDR (high dynamic range) games optimized for the Xbox Series consoles using Dolby Vision benefits. Such enhancements and benefits will be present in future games like Forza Horizon 5, Halo Infinite, Starfield, Elder Scrolls 6, Fallout 5, the next Forza Motorsport, Avowed, The Outer Worlds 2, Perfect Dark and a whole lot more!
In closing this piece, posted below are Xbox-related videos for your viewing pleasure.
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Let’s start with the special presentation involving both Microsoft CEO Satya Nadella and Xbox chief Phil Spencer. Watch the video and listen very closely.
“Gaming is fundamentally aligned and woven in our mission as a company,” Satya Nadella said. “When you talk about Xbox’s mission to bring the joy and community of gaming to everyone on the planet, which I absolutely love, this is precisely what I think of when we think about Microsoft’s mission, which is to empower every person, every organization on the planet to achieve more. As a company, Microsoft’s all-in on gaming.”
Microsoft’s CEO confirmed that the corporation has indeed gone all in for Team Xbox and this is clearly a radical change compared to what happened in the previous console generation when the team was not a true priority for the corporation.
When it was a non-priority within the corporation’s hierarchy, Team Xbox was severely limited in producing first-party exclusives, severely limited in making big-time partnerships with other game developers/publishers, and designed a very flawed console with Xbox One. The result was a doomed 8th console generation (or the 3rd Xbox console generation) and the Xbox One sold much less than Xbox 360 worldwide and could not match the high number of exclusive games on Sony’s PlayStation 4 (PS4). Phil Spencer did what he could since taking over as Team Xbox chief.
With the forward momentum clear, we can now take a look at the strategies as published in Xbox.com written by Xbox Wire Editor-in-Chief Will Tuttle. Some parts in boldface…
Xbox Game Pass is Changing the Way We Discover, Connect, and Play
Xbox Game Pass members play 30% more genres and play 40% more games. And more than 90% of members said they played a game that they would not have tried without Game Pass.
On average across the Game Pass library, partners see engagement go up by more than 8x when they enter Game Pass.
Whether it’s purchasing games inside or outside of what’s available in the library, or purchasing additional content for the games they like, members spend 50% more than non-members.
Xbox Game Pass has become a true discovery engine, a platform for connection and community, and is driving game sales. New insights we’re sharing today include:
Since we started our partnership with EA Play in Game Pass Ultimate, our players have been engaging with EA’s subscription service in a significant way. Compared to before the integration, EA Play has seen record usage on Microsoft platforms, driving hours played on these platforms up by more than 200%. As a result, EA’s incredible portfolio of games has reached and gained millions of new fans on the Xbox platform.
The new Square Enix game Outriders is in Game Pass and was also the #1 selling digital game on Xbox during its launch week and a top 10 selling digital game on Xbox in the month of April. Game Pass helped introduce millions of players to the game.
During launch week, MLB: The Show 21 was the biggest sports game of the past year on Xbox and the second biggest sports game of all time on Xbox. Game Pass added millions of new fans and grew Major League Baseball’s player base significantly. MLB: The Show 21 was also the #1 selling paid game on Xbox for the month of April.
Xbox and Xbox Game Pass are Coming to More Screens
Xbox is working with global TV manufacturers to embed the Xbox experience directly into internet-connected televisions with no extra hardware required except a controller.
Xbox is exploring new subscription offerings for Xbox Game Pass so more players around the world can experience the most immersive and fun games across devices, geographies, and financial realities.
Xbox is working with telecommunications providers on new purchasing models like Xbox All Access, which allows consumers to buy both a console and Game Pass for a low monthly price, rather than spending money up front.
Xbox is building its own streaming devices for cloud gaming to reach gamers on any TV or monitor without the need for a console at all.
Cloud gaming through Xbox Game Pass Ultimate will launch in Australia, Brazil, Mexico, and Japan later this year.
In the next few weeks, cloud gaming on the browser will open to all Xbox Game Pass Ultimate members. With Edge, Chrome, and Safari support, players will be a click away from gaming on almost any device.
We’re in the final stages of updating our Microsoft datacenters around the world with our latest generation of hardware, the Xbox Series X. This means gamers will see faster load times, improved frame rates, and experience Xbox Series X|S optimized games.
Later this year, we’ll add cloud gaming directly into the Xbox app on PC and integrate it into our console experience to light up scenarios like try before you download.
An Incredible Pipeline of Games
With more than 23 studios worldwide creating games for Xbox, our goal is to release at least one new, first party game into Game Pass every quarter. Role playing games, shooters, strategy titles, adventure games, and more are all being built by our first party teams to ensure that there is a steady stream of compelling exclusive content to explore.
Our independent developer program ID@Xbox has earned developers over $2B dollars since the program’s inception, with over 2000 titles launched and many more on the way. This model is now being used for ID@Azure, allowing independent devs to build cloud-based experiences. These programs bring new voices from diverse backgrounds into the world of game development.
Xbox Game Pass is leading the way when it comes to paid subscription services on video games and it will be made more available to gamers around the world, including those who cannot afford an Xbox console.
Whew! That was an overload of details above! As the Xbox-Bethesda event on June 13 is focused on games (and possible studio acquisition announcements), it makes sense for Team Xbox to make clear what their strategies are and what developments are happening.
To examine the above information, Microsoft is taking Xbox and Xbox Game Pass to newer heights that the traditional model of selling consoles (hardware) and games cannot reach. The Xbox-Windows connectivity has been re-emphasized and it has indeed been working for XGP users who are paying $15 a month. Moving forward, Xbox will be integrated into smart TVs/HDTVs (connected to the Internet) and the only hardware needed is the Xbox controller. Once Microsoft’s deals with telecommunication firms have been finalized, consumers can buy a console (most likely Xbox Series S and Xbox Series X for gamers who want high-end experiences) and XGP through Xbox All Access and pay it all on a monthly basis (this will spare consumers from the trouble of paying so much for a new Xbox console at retail). This also shows the benefits of subscribing over doing over-the-counter retail transactions. Furthermore, the Xbox ecosystem will eventually become more accessible to many millions more gamers (who cannot afford consoles) through their Internet-connected HDTVs/smart TVs using streaming devices with cloud functionality.
Think about all those highly ambitious strategies and how they can eventually positive impact interactive entertainment and even expand video gaming as we know it. Nintendo and the PlayStation team at Sony (hey Jim Ryan, are you still learning yet?) did not anticipate this latest barrage by Team Xbox, nor have they formulated new ways to enhance the gaming experience and attracting many more consumers who cannot afford game consoles.
Whether you like it or not, Team Xbox is clearly pushing hard with its plan to reach many millions more consumers around the world without being limited by the traditional console business model. Consumers will be offered a lot of choices as to how they want to play games via Xbox and how they want to enter the Xbox ecosystem based on their respective financial standings and purchasing power. Consumers also love being offered multiple options which Nintendo and Sony seem to ignore. It seems the Japanese traditions of doing video game business set Nintendo and Sony back.
The consumer can become the center of gaming with Xbox Game Pass Ultimate!
Let me ask you readers: Are the new strategies by Team Xbox look exciting or complicated to you? Are you a gamer who wants to enjoy high-definition gaming at home without the hassle of buying a new console? Do you prefer to acquire an Xbox Series X through a subscription with your telecommunication provider? If you are running a retailing joint selling video game hardware and software, what do you think about the newest Xbox strategies announced?
In closing this article, posted below are Xbox-related videos for your viewing pleasure. Enjoy!
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Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me at HavenorFantasy@twitter.com
Author Carlo Carrasco 