Retro Gaming Ads Blast – Part 8

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related hardware.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Enemy Zero print ad

I should say Sega did a solid job by making this intriguing and eye-catching print ad for Enemy Zero.

The first time I saw this print ad of Enemy Zero in the late 1990s, I was intrigued by its visual concept and it got me interested to learning more about the game. Enemy Zero was a sci-fi video game developed by Warp and released as a console-exclusive on the Sega Saturn. Since I never owned a Saturn, I never got to play the game but I was inspired to learn more about Warp (which developed the hit game D). As it turns out, Enemy Zero started as a project for PlayStation but because of Sony’s failure to fulfill the pre-orders of D on PlayStation (100,000 copies ordered but less than 30,000 copies printed by Sony), Warp’s head Kenji Eno decided to make Enemy Zero exclusive to the Sega Saturn. Enemy Zero was published by Sega worldwide while Warp published it in Japan, and the game sold between 500,000 to 700,000 copies (based on Eno’s claim).

2. Bionic Commando print ad

For the American market, Capcom showed what the game box and front cover art would look like, then added the details and two screenshots for readers to examine.

Back in the late 1980s, I played Bionic Commando and managed to finish it after enduring lots of challenges along the way. It was a very unique adventure game as it used a highly unusual method of moving from one platform to the next by means of a futuristic grappling gun. This particular print ad showcased what the game’s actual box looked like (with cover artwork made for North America) and used two screenshots from the game. This ad hardly captures the excitement and intensity that awaited gamers and yet it manages to give people a clear look at the grappling concept. While the North American version of the game has certain content altered, it still had the same gory ending (and Adolf Hitler as the main villain) as the Japanese version.

3. RoboCop print ad

This served as an extension of the impact of the very violent 1987 movie.

RoboCop made huge impact on moviegoers as well as people who love science fiction and the R-rated action films Hollywood studios released in the 1980s. That being said, it was not surprising that a video game of RoboCop was released on the Nintendo Entertainment System (Family Computer in Japan) by Data East and the print ad they came up with cleverly used imagery from the movie poster and the screenshots showed exactly what RoboCop fans expected to see such as the enemy robot ED-209 and thugs. This game strongly reflects the business trend of the 1980s when companies made merchandise and adaptations of R-rated blockbuster films to sell to kids and teenagers.

4. Gex 3: Deep Cover Gecko print ads

This print ad for Europe had a James Bond vibe.
March 1998 Playmate of the Month on the hood of the car looking at Gex.
The 2-page print ad of Gex 3: Deep Cover Gecko.

In 1999, Eidos Interactive – the company behind the wildly popular Tomb Raider games of the decade – became aggressive marketing Gex 3: Deep Cover Gecko for PlayStation and Nintendo 64. They were so aggressive, they featured actress and Playboy’s Playmate of the Month (March 1998) Marliece Andrada alongside their star character Gex in the marketing which was not limited to America. For the newcomers reading this, a multimedia approach was implemented on the narrative of the game’s PlayStation version which explains why it has full-motion video sequences featuring Andrada as the character Agent Xtra. As seen in these print ads, Eidos Interactive had Andrada looking pretty and sexy to really sell the game.

5. Barkley Shut Up and Jam! print ad

Anyone here a Charles Barkley fan?

I remember the many types of basketball video games that were released on game consoles back in the 1990s. While there were NBA video games that had in-depth rosters of players with seasonal gaming in mind, there were other basketball-related video games that were not about the said league but featured an NBA star. In this print ad, publisher Accolade prominently featured NBA star Charles Barkley to promote the game Barkley Shut Up and Jam!, posted some words emphasizing sports intensity, and showed one screenshot to assure gamers that this is a basketball game. While the critical reception was mixed, the game must have sold enough to convince Accolade to release a sequel two years later with Barkley still the endorser.

6. The Death and Return of Superman print ad

This print ad clearly aimed for the fans of the comic books as well as gamers looking for an action-packed game to play.

Now this is one very eye-catching print ad that appeared in comic books and magazines in the 1990s. Anyone who knows comics would recognize the grey fist (with sharp bones protruding on the knuckles) belonging to Doomsday who killed Superman in Superman (1993), and the bloody presentation on the famous S was very aggressive for its time. The game itself was an adaptation of the two storylines (published in 1992 and 1993 respectively) that saw Superman’s death, his return and the appearances of new Supermen. While sales figures are not available, The Death and Return of Superman eventually attracted mixed reviews from the critics.

7. Dragon Force print ad

This was printed in magazines at a time when Working Designs had a strong business relationship with Sega.

While the Sega Saturn was undeniably a huge commercial disappointment in North America, the console still had some great games that was widely praised by game critics and heavily bought by gamers. One of those outstanding games on the console was Dragon Force (developed by Sega and J-Force in Japan, localized in America by Working Designs) which received great critical acclaim and achieved commercial success both in Japan and in America. The popular magazine Electronic Gaming Monthly named Dragon Force as the Saturn Game of the Year as well as Strategy Game of the Year in 1996. As a Working Designs release, this print ad has an ambitious fantasy concept visually emphasized, detailed lines of descriptions and screenshots that strongly appealed to the gamers, anime enthusiasts and those who love fantasy. This ad is also a sad reminder that the business relationship between Sega and Working Designs went downhill afterwards (read: Bernie Stolar) and the sequel Dragon Force II was never released outside of Japan.

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A Look Back at Turok: Dinosaur Hunter #1 (1993)

Welcome back superhero enthusiasts, 1990s culture enthusiasts and comic book collectors! Today we go back to the early 1990s and explore a part of the Valiant Comics shared universe through a tale of a very notable illustrated literature character named Turok.

I say very notable because Turok, an Indian (North American native), started in comics in the 1950s published by Western Publishing through its licensee Dell Comics. The comic book series Turok: Son of Stone started from 1956 until the early 1980s. In 1989, Valiant Comics was established by former Marvel Comics editor-in-chief Jim Shooter and business partner Steven Massarsky which was the result of a failed 1988 attempt to purchase Marvel Entertainment. In 1991, Valiant published Magnus: Robot Fighter and Solar: Man of the Atom as its early titles which is notable because both characters were licensed properties from Gold Key Comics (which itself was involved in the original Turok series).

Then in 1992, a newer version of Turok was introduced by Valiant Comics in the 12th issue of Magnus: Robot Fighter and subsequently the character (along with established side-kick Andar) became involved in the Unity storyline which was Valiant’s first major crossover comics event. By the time Unity ended, the road was cleared for Valiant to further emphasize Turok for the modern comic book readers of the time.

With those details laid down, here is a look back at Turok: Dinosaur Hunter , published in 1993 by Valiant Comics with a story written by David Michelinie and drawn by Bart Sears.

The cover.

Early story

The story begins in Colombia (note: written as Columbia in the comic book) in South America in the year 1987. Deep in the forest, Turok performs a ritual believing that his spirit is getting cleansed and purified. He remembers the times when he and Andar discovered a land – filled with dinosaurs and other animals they never encountered previously – where time no longer held much meaning.

He and Andar got involved in an armed conflict with invaders who arrived with advanced technologies. The robot fighter Magnus then got involved and helped Turok and their side turn the tide of battle. Eventually a stunning phenomenon happened as a woman who called herself Mothergod appeared. Turok and Andar foolishly submitted themselves to her and soon, they started operating in her service with violence against those who opposed her.

After encountering Archer and Armstrong, Turok realized the error of his devotion to Mothergod and eventually joined forces with Rai, X-O Manowar and others who waged battle against her.

Back in the present, an intelligent, cybernetically enhance dinosaur attacks Turok…

Quality

Very intense violence drawn by Bart Sears which reflected the high intensity of Turok’s fight with the dinosaurs.

To get straight to the point here, when it comes to emphasizing a new version of Turok for comic book readers in the early 1990s, the creative team was quite successful in achieving that goal. By the time I reached the end of this comic book, Turok’s place within the huge shared universe of Valiant got established solidly and the Michelinie-Sears duo dramatized the Indian’s struggle (being lost in time and far away from where he belongs) in South America in the late 1980s.

Being lost in time and having to deal with deadly, intelligent dinosaurs brought not only the warrior within Turok but also the determine survivor in him as well. There is a good amount of character emphasis of Turok which served as an effective balance to all the spectacle (read: uncompromised bloody violence) the creative duo prepared. Instead of using thought balloons, you will read Turok’s thoughts through narration boxes all throughout which made an effective and interesting reading experience.

Considering his great skills in hunting and fighting, Turok is not really a super protagonist. He is as vulnerable as any other person and you will get to see him suffer and become so helpless, he has no choice but to avail of assistance from South American villagers who lived by the land but are themselves very vulnerable to the savagery of the intelligent dinosaurs. The symbolism regarding vulnerability as well as the ramifications of the Unity crossover on this tale is very strong. This is indeed very solid writing by Michelinie.

As for the art, Sears’ work here is very unique and his style on drawing people, monsters and locations made this comic book a visual standout among 1993 comic books. When it comes to the graphic violence, it is clear to me that Sears enjoyed the creative freedom he got and he really emphasized his imagination as to how gruesome violence caused by dinosaurs on human beings would be. That being said, there are lots of violent action scenes and images of physical damage (damage on the flesh specifically) that remain visually disturbing to this day.

Conclusion

Very foolishly, Turok and Andar submitted themselves to a walking, evil idol. This should remind you that idolatry is both foolish and unholy.

Turok: Dinosaur Hunter (1993) works nice as modern portrayal of Turok and it succeeds in establishing his place within Valiant’s comic book universe thanks primarily to the Michelinie-Sears duo. Turok himself is not exactly an interesting protagonist to me but I can say it is the creators’ way of portraying him that makes the plot and the comic book work as an entertainment piece. I also liked the way Turok was emphasized as a character who got lost not only in time but also dimensionally lost as he has to live within a whole new world while focusing on survival as well as his desire to kill his rival Mon-Ark (the intelligent dinosaur). If you know your American pop culture history, you will realize that this comic book incidentally paved the way for the Turok video games (starting with 1997’s Turok: Dinosaur Hunter of Nintendo 64) that happened years later.

Overall, Turok: Dinosaur Hunter (1993) is recommended.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco