Retro Gaming Ads Blast – Part 21

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Galaxian for Atari print ad

A unique approach to the art done by the advertisers.

Developed by Namco, Galaxian was a 2D sci-fi shooter that debuted in arcades in 1979. It was so successful and widely acclaimed, it got ported to varied game consoles and home computers as the years passed by. For its release on the Atari 2600 and Atari 5200, this print ad was created to catch the attention of fans and gamers by utilizing artwork that resembled the look of 2D sprites from the game. That being said, no screenshots of Galaxian on the Atari consoles were shown because the artwork used looked detailed and were attention-grabbing already.

2. 1943: The Battle of Midway arcade flyer

This is a fine looking flyer.

In 1987, Capcom released in the arcades 1943: The Battle of Midway which was their follow-up to 1942. The arcade flyer itself was designed to strongly promote the game using a combination of screenshots, short-but-clear text descriptions and the great looking piece of artwork which really emphasized the World War II concept. Behind it all, this game was made by Japanese developers with the Western markets in mind and the irony is that the game has players control Americans fighting the Japanese fleet.

3. Top Gunner arcade conversion kit flyer

Show this nice looking image to the woke nut or modern day Communist near you. Watch and observe his or her reaction.

To make things clear, Top Gunner is actually the run-and-gun game Jackal and the alternative titles was mainly used in North American arcade distribution and also reflected Konami’s move of coming up with titles inspired by blockbuster movies of the time. To promote its 1986 arcade release in America as a conversion kit, the advertisers had three models playing soldiers on a military jeep to immerse gamers into the core concept of the game – moving armed military jeeps from one location to another while fighting bad guys. The approach used for the visual concept is indeed inspiring, especially during the Cold War. Top Gunner/Jackal became a hit in both arcades and consoles.

4. Joust for Atari print ad

While I played Joust on console, I don’t remember seeing this print ad before.

Made by Williams Electronics, Joust was one of those early 1980s arcade games that eventually made its way to the Atari 2600 console which was massively popular in North America. Strangely enough, the artistic approach Atari’s advertising came up with for the console version of Joust was similar with that of the ad of the Atari version of Galaxian (see item above) in which artwork was used to resemble the 2D sprites of the game. Regardless, the images of this ad showed what a joust looked like – a martial game between two armed combatants going against each other while riding an animal.  

5. Kid Chameleon print ad

Can you relate with Kid Chameleon’s identity crisis?

During the early years of the Sega Genesis, Sega of America exerted efforts to make new games that were not only exclusive to their console but also stand out among the many 2D side-scrolling adventure games by coming up with a protagonist with a unique personality that could somehow resonate with young kids and teenagers.

Developed by their internal experts (Sega Technical Institute), the company released Kid Chameleon in 1992 and they came up with the above print ad that had detailed hand-drawn art of the lead character as well as a wordy text description which was a clear attempt to help young gamers (including teenagers) get connected with both the game and the protagonist. The advertisers even had space to spare to accommodate two screenshots of the game.

6. Terminator 2: Judgment Day (AKA T2: The Arcade Game) for Sega Genesis print ad

This print ad appeared on the many comic books I read long ago.

Back in the early 1990s, Terminator 2: Judgment Day was a massive success in the global box office and this resulted in Arnold Schwarzenegger’s popularity to soar very high while also establishing the Terminator as an essential pop culture figure. Apart from comic books and merchandise, video games based on the movie were made and the one that stood out the most was the arcade shooter game initially titled Terminator 2: Judgment Day (later retitled as T2: The Arcade Game).

The arcade mega hit eventually got ported to the Sega Genesis and this print ad really looked flashy with its visual presentation showing screenshots and a zoomed-in look at how the Terminator T-800 looked like in the Genesis version complete with a few explosions in the background. It should be noted that this flashy print ad cleverly concealed the visual downgrades and the redrawn images as the Genesis itself could never come close to matching the high quality visuals of the arcade version.

7. CYBERPad print ad

I never owned the CYBERPad, nor have I ever used one.

During the so-called 16-bit console generation (actually the 4th console generation), there were lots of licensed console peripherals made by independent companies in support of the Sega Genesis and Super Nintendo Entertainment System (SNES). The company Suncom Technologies came up with the CYBERPad controller for the two consoles and they boasted in their print ad that the product had a programmable control pad that allowed users to create combinations for each game with convenience in mind. The CYBERPad also allowed the saving of the programmable moves and it had a rapid-fire feature and even a slow-motion function. The CYBERPad was made to make the gameplay experience more user-friendly.

8. GamePro magazine sweepstakes print announcement

If you look closely, this print announcement by GamePro technically advertised the game consoles, the arcade game and Lara Croft to its readers.

In 1999, GamePro magazine celebrated its 10th anniversary and to keep on resonating with gamers and maintaining the loyalty of their fans, they organized a reader sweepstakes with prizes worth over $25,000 to be won by the few winners. GamePro boasted a date with an unnamed model who played the iconic Lara Croft (Tomb Raider). Certain arcade machines plus the modern consoles of the time – including the brand-new Sega Dreamcast – were also at stake. The way it was presented, this GamePro print announcement was enticing to read.

9. Smash T.V. for SNES print ad

Smash T.V. was a lot of fun on both arcade and console.

The arcade hit Smash T.V. made its way to the Super Nintendo Entertainment System (SNES) in 1992 and the publisher came up with a print ad that had captivating artwork, six screenshots and a text description that emphasized that a lot of fun awaits gamers on the console version. In my view, this old ad is still amusing to look at.

10. David Robinson’s Supreme Court print ad

It was a smart move by Sega to get NBA superstar David Robinson as the endorser of this basketball video game exclusive on the Sega Genesis. This ad was published many years before Robinson finally won an NBA championship.

As part of its strategy in competing with Nintendo during the 4th console generation, Sega of America was focused on producing exclusive sports video games for the Genesis console backed by endorsements of sports professionals. In 1992, they released David Robinson’s Supreme Court on the Genesis and unsurprisingly their print ad used a large, stylized image of the NBA superstar dunking backed with an exciting text description plus screenshots showing the game’s use of the isometric view for gameplay. This is still worth looking at.

11. Taito’s “heat wave” print ad

An amusing and creative way to sell video games.

If your company lacks money to effectively market your video games individually, you can try making a single ad promoting them together. This is what Taito did in this print ad which showcases multiple games for different platforms and they used artwork of a player experiencing the so-called heat wave. This is a nice stroke of creativity on the part of Taito.

12. Jurassic Park Interactive print ad

This was a creepy print ad promoting the 3DO-exclusive Jurassic Park Interactive.

When it comes to video game consoles, having exclusive games is essential as long as they are of high quality, highly playable and enjoyable. The 3DO company acquired a license of the Jurassic Park movie and made the exclusive game Jurassic Park Interactive hoping it would sell a lot and lift up 3DO hardware sales.

This print ad, which features a zoomed-in image of the Raptor from the game, was more focused on selling the 3DO console than the video game as seen on the descriptive text. 3DO ran a promo selling the console which would entitle the buyer to get Jurassic Park Interactive and another game free. Nothing was done to describe the console’s multimedia capabilities of showing videos, images and graphics of the game (which was essentially a collection of mini-games). This print ad shows ignorance on the part of the 3DO company and the ad maker as it showed desperation happening really early in the console’s life. Notably, Jurassic Park Interactive was the only video game adaptation to use actual footage (note: the faces of the actors were edited out) and music from the film.

13. RoboCop 2 print ad

You want to become RoboCop to save the city of Detroit from criminals?

Way back in 1990, RoboCop 2 was a big hit in cinemas here in the Philippines and in some places around the world. As typical of the time, licenses to make video games based on the movie were released resulting in RoboCop 2 games for multiple platforms. The print ad featured two different images of RoboCop – one from the movie poster and the other from an official artwork. The descriptive text does a fine job to immerse readers into the story concept of the game but showing only two screenshots was a lackluster effort to sell the game.  

14. Star Trek: The Next Generation – Echoes from the Past print ad

Space…the final frontier waiting for Sega Genesis gamers.

Released in 1994, Star Trek: The Next Generation – Echoes from the Past delivered the Star Trek TNG adventure experience to Sega Genesis gamers. In fact, it is the exact same experience that SNES gamers got the same year. In reality, Star Trek: The Next Generation – Echoes from the Past is actually a port of Star Trek: The Next Generation – Future’s Past on the SNES and the screenshots on the print ad are giveaways about it. In fairness to the ad makers, this print ad never attempted to deceive gamers that it promoted a totally different Star Trek TNG game.

15. Dinosaurs for Hire print ad

This print ad caught my attention and made me interested in the game and the comic book series. Even though it was small, Malibu Comics’ logo was still recognizable.

Dinosaurs for Hire (sometimes referred to as Tom Mason’s Dinosaurs for Hire) was a 2D side-scrolling platform adventure game based on the comic book series of Tom Mason. Published by Sega, it was a Genesis-exclusive game and this print ad had a catchy text description, a few screenshots and the eye-catching artwork of a triceratops facing the viewer. This print ad is still good to look at. If you’re thinking about searching for existing copies of the game, I encourage you to also read some Dinosaurs for Hire comic books before playing. By the way, Tom Mason also wrote several comic books of the Ultraverse.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 17

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Sega Dreamcast launch print ads

This cryptic Sega Dreamcast American launch print ad has an image that emphasized that gamers are being watched.
This one has an image emphasizing emotions, impulse and excitement.

By the time Sega launched their Dreamcast console in Japan in late 1998, the company was already bleeding from back-to-back years of financial losses. The Dreamcast was their big bet to regain the trust of consumers and business partners, to sell a lot of consoles and games, and somehow survive.

For the North American Dreamcast launch, Sega of America organized an intriguing series of ads emphasizing the September 9, 1999 launch date in very stylized and cryptic ways. As seen in the two selected ads above, the Dreamcast name was not even mentioned but the console’s trademark swirl was present. Anyone who was obsessed with video games – even if one was not a Sega fan – could tell that the print ads made clear that the Dreamcast was going to launch in America. Ultimately, Sega sold roughly $98 million worth of Dreamcast consoles, games and peripherals in the first 24 hours in America.

2. Point Blank 2 print ad

This ad appeared in comic books and magazines.

When Namco released the first Point Blank game, it was commercial successful in both arcades and on the PlayStation console in different parts of the world. To keep on succeeding, Namco made the sequel Point Blank 2 and their confidence in it was made clear with the above PlayStation version print ad that promised it to be multiplayer-oriented and ensure enough content to give players sufficient bouts of fun whichever game mode they pick. The ad’s image of the lady with a gun (Namco’s Guncon peripheral) and the animal trophies were done with humor in mind.

3. Pac-Man arcade flyers

This ad showed that arcade operators can choose which type of machine of Pac-Man they could order.
Midway issued this flyer when Pac-Man was already successful.

In 1980, Namco released Pac-Man in Japanese arcades and it became a big hit in a short span of time. This prompted them to bring the game overseas, especially in America which already had a growing arcade market. In November that year, Namco brought Pac-Man and their other arcade game Rally-X game to a tradeshow and only got mild attention from attendees and distributors. After being turned down by Atari, Namco signed a contract with Midway to distribute Pac-Man and Rally-X in America, and they were formally released the following month.

Upon release, Pac-Man became a strong attraction in American arcades with weekly sales surpassing $8 million per week. When it comes to the presentation, Midway’s arcade flyers above gave arcade operators and gamers a clear view that Pac-Man is fun and available in three physical units (emphasized in the first flyer) and that it made a positive commercial impact (emphasized in the 2nd flyer). Ultimately, Midway went on to sell over 100,000 Pac-Man arcade units resulting in a massive gross of over $1 billion in quarters (coins of twenty-five cents in American currency).

4. Silent Hill print ad

A clear atmosphere of psychological horror in this ad.

Made by a certain team within Konami, Silent Hill on PlayStation turned out to be a surprising and intriguing hit game in 1999. It was a polygonal survival horror game that drew a few comparisons with Capcom’s Resident Evil but ultimately stood out with its gameplay features and psychological horror concept.

The people at Konami must have anticipated that gamers in America would be attracted by the game so they came up with the creepy print ad above which promoted the game with a clear touch of psychological horror. If you look closely, the 2nd screenshot (in the middle) even showed blood in digital form. This Silent Hill print ad was clearly aimed at adult gamers and PlayStation gamers who craved for more horror gaming.

5. Tomorrow Never Dies game print ad

The use of the image of Pierce Brosnan as James Bond in this print ad was the right move to inform readers that the 1997 movie’s video game was coming out.

Believe it or not, there was indeed a video game adaptation of Tomorrow Never Dies (1997) and the weird thing was that it was released for PlayStation in November 1999. In fact, the game was released eight days after the American premiere of the James Bond film The World is Not Enough (1999). The game development was unusually long and the release was delayed several times going into 1999.

To really capture the attention of James Bond fans and gamers, MGM Interactive and Electronic Arts (the co-publishers of the game) came up with a Tomorrow Never Dies game print ad showcasing Pierce Brosnan as the iconic Agent 007 in a dominant fashion leaving a minor space for the text description, two screenshots and other details displayed. While some people might look at the ad as an act of desperation to sell the long-delayed game, I find it eye-catching and engaging to look at. It also was a lively reminder back then that Brosnan was James Bond of the 1990s.

6. Wipeout 64 print ad

This is still cool and sleek to look at.

Wipeout, the series best known for its very futuristic portrayal of high-speed anti-gravity racing, showcase of dynamic visuals and the use electronic dance music, made its way to the Nintendo 64 console with Wipeout 64. This 1998 release was significant because at that time developer Psygnosis was already owned by Sony and most Wipeout games of the decade were released on PlayStation. Wipeout 64 was released before the PlayStation-exclusive Wipeout 3 came out.

The above print ad had this very sleek display of two anti-gravity racers moving at high speed and on the side are five screenshots showing what the game looked like on the N64. If you look very closely, one of them shows the 4-player split-screen mode identified with the Nintendo 64’s capabilities. Overall, the Wipeout 64 print ad captured the vibe of the Wipeout series and remains very cool to look at.

7. Ehrgeiz print ad

You want a 3D polygonal fighting game that has Final Fantasy 7 characters in it? Ehrgeiz was the answer.

In 1999, the landscape of gaming really changed. More gamers played 3D polygonal fighting games over the 2D fighting games, and demand for Final Fantasy and Japanese role-playing games (JRPGs) were in high demand in the West arguably because of the massive commercial success of Final Fantasy VII on PlayStation. That being said, Squaresoft released their own 3D polygonal fighting game that had Final Fantasy VII characters in it – Ehrgeiz.

After achieving success in the arcades, Squaresoft brought Ehrgeiz to PlayStation in America in 1999. Unsurprisingly, the print ad had Final Fantasy VII protagonist Cloud and his signature sword in a prominent position which was obviously done to attract the millions of FFVII for potential sales. The screenshots on the ad were presented not for showing off but to give readers a clear view of what kind of gaming experiences they could expect. Ehrgeiz on console even had a standalone RPG mode.

8. Driver print ad

The art used for the muscle car and the police car was a tribute to the car chases of movies from long ago.

Even before it was released on PlayStation and PC in 1999, publisher GT Interactive knew they had something big for gamers to engage with. That game was Driver and developer Reflections Interactive made it with a lot of inspiration taken from cinematic car chases. This particular ad emphasized car chases, the exploration of four real-life cities in digital form, and engaging in a variety of missions. As it successfully delivered what it promised, Driver went on to become a big commercial success on PlayStation and PC, and spawned sequels in the years that followed.  

9. Eidos Interactive games print ad

From the time when Eidos Interactive was at the top of its game and Lara Croft was its most popular character.

By the end of the 1990s, Eidos Interactive became a major game publisher which is the result of the massive success they achieved with the Tomb Raider games which collective sold many millions of copies worldwide.

Along the way, they acquired developer Crystal Dynamics which was already a prolific team with many games released and new projects in development. Under Eidos’ banner, Crystal Dynamics went on to release Gex 3: Deep Cover Gecko and Legacy of Kain: Soul Reaver in 1999. That being said, this print ad shows the ambitious offers Eidos Interactive had with the Tomb Raider, Gex and Legacy of Kain franchises. It is a reflection about success and confidence about the future of video games.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 8

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related hardware.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Enemy Zero print ad

I should say Sega did a solid job by making this intriguing and eye-catching print ad for Enemy Zero.

The first time I saw this print ad of Enemy Zero in the late 1990s, I was intrigued by its visual concept and it got me interested to learning more about the game. Enemy Zero was a sci-fi video game developed by Warp and released as a console-exclusive on the Sega Saturn. Since I never owned a Saturn, I never got to play the game but I was inspired to learn more about Warp (which developed the hit game D). As it turns out, Enemy Zero started as a project for PlayStation but because of Sony’s failure to fulfill the pre-orders of D on PlayStation (100,000 copies ordered but less than 30,000 copies printed by Sony), Warp’s head Kenji Eno decided to make Enemy Zero exclusive to the Sega Saturn. Enemy Zero was published by Sega worldwide while Warp published it in Japan, and the game sold between 500,000 to 700,000 copies (based on Eno’s claim).

2. Bionic Commando print ad

For the American market, Capcom showed what the game box and front cover art would look like, then added the details and two screenshots for readers to examine.

Back in the late 1980s, I played Bionic Commando and managed to finish it after enduring lots of challenges along the way. It was a very unique adventure game as it used a highly unusual method of moving from one platform to the next by means of a futuristic grappling gun. This particular print ad showcased what the game’s actual box looked like (with cover artwork made for North America) and used two screenshots from the game. This ad hardly captures the excitement and intensity that awaited gamers and yet it manages to give people a clear look at the grappling concept. While the North American version of the game has certain content altered, it still had the same gory ending (and Adolf Hitler as the main villain) as the Japanese version.

3. RoboCop print ad

This served as an extension of the impact of the very violent 1987 movie.

RoboCop made huge impact on moviegoers as well as people who love science fiction and the R-rated action films Hollywood studios released in the 1980s. That being said, it was not surprising that a video game of RoboCop was released on the Nintendo Entertainment System (Family Computer in Japan) by Data East and the print ad they came up with cleverly used imagery from the movie poster and the screenshots showed exactly what RoboCop fans expected to see such as the enemy robot ED-209 and thugs. This game strongly reflects the business trend of the 1980s when companies made merchandise and adaptations of R-rated blockbuster films to sell to kids and teenagers.

4. Gex 3: Deep Cover Gecko print ads

This print ad for Europe had a James Bond vibe.
March 1998 Playmate of the Month on the hood of the car looking at Gex.
The 2-page print ad of Gex 3: Deep Cover Gecko.

In 1999, Eidos Interactive – the company behind the wildly popular Tomb Raider games of the decade – became aggressive marketing Gex 3: Deep Cover Gecko for PlayStation and Nintendo 64. They were so aggressive, they featured actress and Playboy’s Playmate of the Month (March 1998) Marliece Andrada alongside their star character Gex in the marketing which was not limited to America. For the newcomers reading this, a multimedia approach was implemented on the narrative of the game’s PlayStation version which explains why it has full-motion video sequences featuring Andrada as the character Agent Xtra. As seen in these print ads, Eidos Interactive had Andrada looking pretty and sexy to really sell the game.

5. Barkley Shut Up and Jam! print ad

Anyone here a Charles Barkley fan?

I remember the many types of basketball video games that were released on game consoles back in the 1990s. While there were NBA video games that had in-depth rosters of players with seasonal gaming in mind, there were other basketball-related video games that were not about the said league but featured an NBA star. In this print ad, publisher Accolade prominently featured NBA star Charles Barkley to promote the game Barkley Shut Up and Jam!, posted some words emphasizing sports intensity, and showed one screenshot to assure gamers that this is a basketball game. While the critical reception was mixed, the game must have sold enough to convince Accolade to release a sequel two years later with Barkley still the endorser.

6. The Death and Return of Superman print ad

This print ad clearly aimed for the fans of the comic books as well as gamers looking for an action-packed game to play.

Now this is one very eye-catching print ad that appeared in comic books and magazines in the 1990s. Anyone who knows comics would recognize the grey fist (with sharp bones protruding on the knuckles) belonging to Doomsday who killed Superman in Superman (1993), and the bloody presentation on the famous S was very aggressive for its time. The game itself was an adaptation of the two storylines (published in 1992 and 1993 respectively) that saw Superman’s death, his return and the appearances of new Supermen. While sales figures are not available, The Death and Return of Superman eventually attracted mixed reviews from the critics.

7. Dragon Force print ad

This was printed in magazines at a time when Working Designs had a strong business relationship with Sega.

While the Sega Saturn was undeniably a huge commercial disappointment in North America, the console still had some great games that was widely praised by game critics and heavily bought by gamers. One of those outstanding games on the console was Dragon Force (developed by Sega and J-Force in Japan, localized in America by Working Designs) which received great critical acclaim and achieved commercial success both in Japan and in America. The popular magazine Electronic Gaming Monthly named Dragon Force as the Saturn Game of the Year as well as Strategy Game of the Year in 1996. As a Working Designs release, this print ad has an ambitious fantasy concept visually emphasized, detailed lines of descriptions and screenshots that strongly appealed to the gamers, anime enthusiasts and those who love fantasy. This ad is also a sad reminder that the business relationship between Sega and Working Designs went downhill afterwards (read: Bernie Stolar) and the sequel Dragon Force II was never released outside of Japan.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

A Look Back at Turok: Dinosaur Hunter #1 (1993)

Welcome back superhero enthusiasts, 1990s culture enthusiasts and comic book collectors! Today we go back to the early 1990s and explore a part of the Valiant Comics shared universe through a tale of a very notable illustrated literature character named Turok.

I say very notable because Turok, an Indian (North American native), started in comics in the 1950s published by Western Publishing through its licensee Dell Comics. The comic book series Turok: Son of Stone started from 1956 until the early 1980s. In 1989, Valiant Comics was established by former Marvel Comics editor-in-chief Jim Shooter and business partner Steven Massarsky which was the result of a failed 1988 attempt to purchase Marvel Entertainment. In 1991, Valiant published Magnus: Robot Fighter and Solar: Man of the Atom as its early titles which is notable because both characters were licensed properties from Gold Key Comics (which itself was involved in the original Turok series).

Then in 1992, a newer version of Turok was introduced by Valiant Comics in the 12th issue of Magnus: Robot Fighter and subsequently the character (along with established side-kick Andar) became involved in the Unity storyline which was Valiant’s first major crossover comics event. By the time Unity ended, the road was cleared for Valiant to further emphasize Turok for the modern comic book readers of the time.

With those details laid down, here is a look back at Turok: Dinosaur Hunter , published in 1993 by Valiant Comics with a story written by David Michelinie and drawn by Bart Sears.

The cover.

Early story

The story begins in Colombia (note: written as Columbia in the comic book) in South America in the year 1987. Deep in the forest, Turok performs a ritual believing that his spirit is getting cleansed and purified. He remembers the times when he and Andar discovered a land – filled with dinosaurs and other animals they never encountered previously – where time no longer held much meaning.

He and Andar got involved in an armed conflict with invaders who arrived with advanced technologies. The robot fighter Magnus then got involved and helped Turok and their side turn the tide of battle. Eventually a stunning phenomenon happened as a woman who called herself Mothergod appeared. Turok and Andar foolishly submitted themselves to her and soon, they started operating in her service with violence against those who opposed her.

After encountering Archer and Armstrong, Turok realized the error of his devotion to Mothergod and eventually joined forces with Rai, X-O Manowar and others who waged battle against her.

Back in the present, an intelligent, cybernetically enhance dinosaur attacks Turok…

Quality

Very intense violence drawn by Bart Sears which reflected the high intensity of Turok’s fight with the dinosaurs.

To get straight to the point here, when it comes to emphasizing a new version of Turok for comic book readers in the early 1990s, the creative team was quite successful in achieving that goal. By the time I reached the end of this comic book, Turok’s place within the huge shared universe of Valiant got established solidly and the Michelinie-Sears duo dramatized the Indian’s struggle (being lost in time and far away from where he belongs) in South America in the late 1980s.

Being lost in time and having to deal with deadly, intelligent dinosaurs brought not only the warrior within Turok but also the determine survivor in him as well. There is a good amount of character emphasis of Turok which served as an effective balance to all the spectacle (read: uncompromised bloody violence) the creative duo prepared. Instead of using thought balloons, you will read Turok’s thoughts through narration boxes all throughout which made an effective and interesting reading experience.

Considering his great skills in hunting and fighting, Turok is not really a super protagonist. He is as vulnerable as any other person and you will get to see him suffer and become so helpless, he has no choice but to avail of assistance from South American villagers who lived by the land but are themselves very vulnerable to the savagery of the intelligent dinosaurs. The symbolism regarding vulnerability as well as the ramifications of the Unity crossover on this tale is very strong. This is indeed very solid writing by Michelinie.

As for the art, Sears’ work here is very unique and his style on drawing people, monsters and locations made this comic book a visual standout among 1993 comic books. When it comes to the graphic violence, it is clear to me that Sears enjoyed the creative freedom he got and he really emphasized his imagination as to how gruesome violence caused by dinosaurs on human beings would be. That being said, there are lots of violent action scenes and images of physical damage (damage on the flesh specifically) that remain visually disturbing to this day.

Conclusion

Very foolishly, Turok and Andar submitted themselves to a walking, evil idol. This should remind you that idolatry is both foolish and unholy.

Turok: Dinosaur Hunter (1993) works nice as modern portrayal of Turok and it succeeds in establishing his place within Valiant’s comic book universe thanks primarily to the Michelinie-Sears duo. Turok himself is not exactly an interesting protagonist to me but I can say it is the creators’ way of portraying him that makes the plot and the comic book work as an entertainment piece. I also liked the way Turok was emphasized as a character who got lost not only in time but also dimensionally lost as he has to live within a whole new world while focusing on survival as well as his desire to kill his rival Mon-Ark (the intelligent dinosaur). If you know your American pop culture history, you will realize that this comic book incidentally paved the way for the Turok video games (starting with 1997’s Turok: Dinosaur Hunter of Nintendo 64) that happened years later.

Overall, Turok: Dinosaur Hunter (1993) is recommended.

+++++

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