Love the Philippines – Author Carlo Carrasco

Flavors of NCR 2024 was a blast of delicacies, discoveries and fun

April 23, 2024April 22, 2024carlocarrasco

Recently Muntinlupa City hosted the 2024 edition of the Flavors of NCR food festival at the Filinvest City Central Park in Alabang and I personally witnessed the formal opening ceremony which involved many high-level officials and special guests. A lot of people visited the food festival on April 19 and 20 which added to the credibility of Filinvest City Central Park as a suitable open-air venue for special events.

For the newcomers reading this, Flavors of NCR is a special event presented by the Association of Tourism Officers – NCR which collaborated with the City Government of Muntinlupa for this year’s event. It is a showcase of unique cuisine found in the sixteen cities and one municipality of the National Capital Region (NCR). The local government units (LGUs) that participated include: Caloocan, Las Piñas, Makati, Malabon, Mandaluyong, Manila, Marikina, Muntinlupa, Navotas, Parañaque, Pasay, Pasig, Quezon City, San Juan, Taguig, Valenzuela, and the Municipality of Pateros.

Event launch

The ribbon cutting led by high officials that include Taguig City Mayor Lani Cayetano (3rd from left), Muntinlupa Mayor Ruffy Biazon (3rd from right) and Department of Tourism-NCR Regional Director Sharlene Zabala-Batin (2nd from left) to name a few.

The opening ceremony of Flavors of NCR 2024 was attended by Muntinlupa City Mayor Ruffy Biazon, Taguig City Mayor Lani Cayetano, Department of Tourism-NCR Regional Director Sharlene Zabala-Batin, Association of Tourism Officers-NCR headed by Manila City Tourism chief Charlie Dungo, and Pasay City chief of staff Peter Eric Pardo. Also present were Muntinlupa Vice Mayor Temy Simundac and Muntinlupa City Council Raul Corro.

“We are delighted to host the Flavors of NCR,” Mayor Biazon stated during his welcome remarks to all the guests. “(We acknowledge) the presence of other cities here so that their products will be showcased and we are proud to have you here.”

Biazon stressed that hosting the Flavors of NCR opens up opportunities for Metro Manila’s LGUs and their respective food-and-beverage stakeholders access to the Calabarzon region composed of Cavite, Laguna, Batangas, Rizal and Quezon with a collective population of over sixteen million people.

It should be noted that the Alabang area of Muntinlupa is a popular destination for Calabarzon residents as well as those from nearby cities who enjoy shopping and recreational activities during the weekend. That being said, Flavors of NCR fits nicely with the weekend vibe at Filinvest City.

After the formal ribbon-cutting was done, Flavors of NCR 2024 officially opened and a lot of people and photographers followed Biazon and the guests visit the different food booths of each city.

Each LGU and their best

I visited and explored the designated areas (also referred to as “booths”) of each LGU during the food festival. Each area had a different style of interiors and layouts of food, drinks and other products being offered to visitors. There were also chairs and tables present for those who need to seat down and eat. Check out my raw YouTube videos plus pictures below…

*Native delicacies on display for sale at the Las Piñas City booth.*

*Burger patties being cooked at the Mandaluyong City area.*

*Delicious halo-halo from Aling Consuelo Halo-Halo sa Ugbo. This was sold at P100 each.*

*Marikina City had four sellers that attracted customers during the food festival.*

*Drinks, dessert and other stuff offered to customers at the Las Piñas City booth.*

Flavors of NCR was indeed a true showcase of what local businesses per LGU has to offer. Manila had halo-halo sold by Aling Consuelo Halo-Halo Sa Ugbo, Las Piñas City had Bea’s Home of Quality Kakanin and Other Native Delicacies selling native delights, Quezon City had Papa Diddi’s Handcrafted Ice Cream for those wanting something cold and sweet, Mandaluyong City had Ben’s Burjer for customers who love hot burgers, Marikina City had Mang Ding’s BBQ and Nanay Ipang’s Everlasting, and so on.

As expected, the variety of food and drinks were really great. Offered to customers were chicken, beef, pork, siomai, barbeque, puto, bibingka, pansit, siopao, fried chicken, roasted pig, pastries, cakes, halo-halo and ice cream to name some. There were also non-food products being sold such as bags and accessories in some booths.

*Sea food and other food items being sold at the Parañaque City booth.*

*Fried chicken being prepared for customers.*

*The best of Muntinlupa City offered to customers.*

*Food and bags for sale inside the booth of Malabon City.*

It was really nice to see these small businesses represent their locality and offered their best products to visitors at Filinvest City Central Park. Adding zest to the food festival were some performances by different bands from the cities of NCR. There also was a modern dance activity that drew in lots of visitors which added to the customers at the food festival.

Conclusion

The 2024 edition of Flavors of NCR at Filinvest City Central Park was indeed a nice showcase of what each LGU had to offer for those who love food and drinks. In addition, this festival really emphasized unity between the local governments of NCR and it also promoted local tourism. The festival also attracted some residents of Filinvest City’s residential towers (plus others from Ayala Alabang, Palms Pointe Village and other residential communities) and some employees (who worked at offices near the park) whose shifts ended.

In the perspective of tourism, this event really boosted Filinvest City Central Park’s status as a venue for special events or activities. To date, the said park continues to be an attraction for visitors and already it has been used by organizers of sports events and musical events.

The successful staging of Flavors of NCR could inspire food festival organizers to have their events held within Filinvest City in the future.

Let me end this post by asking you readers: Were you able to attend Flavors of NCR at the central park in Filinvest City? If you did, how was your experience? Do you wish to see another food festival to be held at Filinvest City Central Park soon?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

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Flavors of NCR set for April 19-20, 2024 at Filinvest City Central Park in Muntinlupa

March 28, 2024April 1, 2024carlocarrasco

Recently in the progressive City of Muntinlupa, the City Government announced via social media that prestigious Flavors of NCR will be hosted locally on April 19 and 20, 2024 at Filinvest City Central Park (the venue). There will be a wide variety of culinary delights from cooks representing the many cities of the National Capital Region (NCR) and there will also be some amusement for attendees to enjoy.

To put things in perspective, posted below is an excerpt from the social media post of the City Government. Some parts in boldface…

Savor the diverse culinary delights of the metro at Flavors of NCR! This exciting event, brought to you by the Association of Tourism Officers – NCR since 2022, invites you to join us on April 19-20, 2024, at the picturesque Filinvest City Central Park in Alabang, Muntinlupa. Get ready for a culinary extravaganza where you can explore and indulge in the best of local cuisines from across the National Capital Region.

*The visual announcement of Flavors of NCR for 2024. (photo source – City Government of Muntinlupa Facebook page)*

As you feast on delectable dishes, immerse yourself in the vibrant atmosphere with captivating performances by cultural groups and brass bands representing various LGUs. It’s more than just a food festival; it’s a celebration of our rich culinary heritage and cultural diversity.

Mark your calendars for this unforgettable weekend filled with flavors, music, and fun!

Let me end this post by asking you readers: What is your reaction to this recent development? If you are a resident of Muntinlupa City, do you intend to attend the Flavors of NCR at Filinvest City Central Park this month? When was the last time you attended a major food festival? Have you been to the Filinvest City Central Park lately?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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The potential danger behind the promotion of the Philippines as an LGBTQIA+ tourist destination

March 12, 2024March 12, 2024carlocarrasco

As many of you my readers should know by now, I blogged a lot about tourism in the Philippines, what the Department of Tourism (DOT) has been doing and what the nation has achieved with regards to attracting foreign tourists.

While DOT has been working very hard to make the nation a more competitive tourism destination in Asia in accordance to the master plan, I am concerned about the department’s involvement with promoting the Philippines as an LGBTQIA+ destination. In fact, I can say it is a big turn-off as it can lead to new incidents and criminal activities that will affect local societies which the stakeholders cannot anticipate.

To put things in perspective, posted below is an excerpt from the Philippine News Agency (PNA) news article of September 28, 2023. Some parts in boldface…

The Philippine government on Thursday vowed to promote inclusive travel in its bid to position the country as an LGBTQI+-friendly destination in the region.

During the first Tourism Pride Summit in Makati City, Tourism Secretary Christina Frasco said the Philippines plans to implement programs and initiate government interventions to address the unique challenges that the community faces when traveling.

The summit, she said, is one intervention to spark conversation and give members of the LGBTQIA+ a platform where they can share experiences and suggestions on how the government can make travel enjoyable and safe for them.

“Under the administration of President Ferdinand Marcos Jr., he seeks a tourism industry that is inclusive, where no destination and no stakeholder is left behind in the development of our country,” Frasco said.

“That is why in our effort to reach our hand of collaboration to the farthest reaches of our country, we reach out our hand of collaboration as well to the many sectors that are involved in tourism, especially and including the LGBTQIA+ community,” she added.

Frasco noted that LGBTQIA+ tourism presents vast opportunities for growing the Philippine tourism industry portfolio.

Citing data from the United Nations World Tourism Organization, Frasco said there are an estimated 36 million LGBTQIA+ travelers around the world.

“We recognize the strength of capitalizing on LGBTQIA+ tourism considering that it is a USD200 billion industry that’s only slated to grow at half a trillion dollar industry by 2030,” she said.

Obviously the DOT is determined to attract as many LGBTQIA+ foreign tourists as possible as well as their money so that it could help them reach their financial goals and add to the momentum to make the Philippines a major tourist destination by the year 2028.

If ever a huge influx of foreign tourists who identify themselves as homosexuals/transgender/bisexual/transsexual/intersex/non-binary arrive in the Philippines, there is the potential rise of criminal activities involving the acts of the LGBTQIA+ people in the country. Can they behave themselves? Already there is one local LGBT crime that resulted one death. Can you imagine the possibility of more crime happening as more LGBTQIA+ tourists arrived? Can these people really behave themselves?

I am not just talking about sex tourism but also potential violations such as rape, sexual harassment, sexual assault, theft, scams, molestation, kidnapping, murder and other incidents that LGBTQIA+ tourists could commit here in the Philippines as they know they are favored by the DOT. If these specific foreign tourists could add to crime while touring the country, then the “Love the Philippines” slogan of the DOT could end up having a very dirty reputation plus additional embarrassment for the entire nation.

Let me end this piece by asking you readers: What is your reaction about the DOT’s drive to make the Philippines a more attractive destination for LGBTQIA+ tourists? Do you think the DOT continues to ignore the potential danger that LGBTQIA+ tourists could unleash on Filipinos while they tour the country? Did you encounter a homosexual foreign tourist who committed a crime or victimized a member of your local community? Does the majority of the youth in your local community express themselves as LGBT-friendly or even as LGBT rights activists?

Do you think that the Democrats in America, the Islamo-Leftists and woke activists could be funding LGBTQIA+ people to come to the Philippines for vacationing as well as executing secretive efforts to establish new activists among Filipinos who will blindly fight for LGBT rights in the country?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Department of Tourism (DOT) hopes to surpass P1.5 trillion in domestic tourism revenue this year

January 23, 2024January 15, 2024carlocarrasco

While 2023 turned out successful for Philippine tourism in terms of foreign tourist statistics, the Department of Tourism (DOT) recently started focusing on domestic tourists hoping to attract a massive amount of revenue coming from them this year, according to a GMA Network news report.

To put things in perspective, posted below is an excerpt from the report of GMA Network. Some parts in boldface…

Due to the performance of various tourism sectors last year, Tourism Secretary Christina Frasco is confident of the Philippines prospects for 2024, as shared in an interview over Super Radyo dzBB on Sunday.

‘“Yung sa international visitor receipt, lumagpas tayo sa ‘P482.5 billion pesos na napunta sa ating ekonomiya because of our foreign visitors… We hope to be able to surpass the P1.5 trillion pesos domestic visitors receipt na napunta sa ating ekonomiya noong 2022”, Franco said.

Tourism-related employment created 5 million jobs nationwide, Frasco said.

For the new year, the tourism secretary said her marching orders from President Ferdinand ‘Bongbong’ Marcos, Jr. is the enhancement of overall tourist experience.

“Gusto natin na masaya ang mga turista. Maramdaman nila ang love, warmth of the Filipino people at tsaka ‘yung convenience sa pag-travel,” said the secretary who hails from Cebu, a major travel destination.

Based on feedback, one concrete step is the construction of 18 tourist rest areas that will provide clean public restrooms.

The DOT head’s confidence is buoyed by the combination of numbers resulting from both international and domestic tourists.

“‘Yung domestic tourism natin has been massively successful especially in our regions, provinces, cities and municipalities across the country”, she said.

In 2023, the DOT announced that 5.45 million international tourists visited the country, exceeding its targets.

For preferred tourist destinations, Frasco said Cebu has always been a favorite as well as Palawan, Boracay, Siargao Metro Manila and Batangas.

On top of the tourism staples, the DOT chief said her agency will also work to promote and develop emerging and lesser known destinations to provide opportunities under the Philippine Experience Program. The approach would be to highlight an area’s heritage, culture and arts as well as the discovery of delicacies, festivals and communities.

Let me end this piece by asking you readers: What is your reaction to this recent development? Do you think the DOT will be able to motivate people around the country to engage in domestic tourism and spend a good amount of money on accommodations, travel, restaurants, gifts and the like? Do you think the DOT should cooperate more with local government units (LGUs) as well as provincial governments to emphasize local tourism?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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A successful 2023 for tourism in the Philippines

January 2, 2024December 27, 2023carlocarrasco

If you set aside all the politicking and hatred, you will realize that there is no denying that tourism in the Philippines (handled by the Department of Tourism under the administration of President Ferdinand “Bongbong” Marcos, Jr.) turned out very successful over the previous year in terms of foreign tourist arrivals and tourism revenues based on the most recent statistics recorded as emphasized in the recent news article published by the Philippine News Agency (PNA). The exact and final 2023 tourism statistics should be revealed very soon.

To put things in perspective, posted below is an excerpt from the PNA news article. Some parts in boldface…

As inbound and domestic travel gain momentum, tourism in the Philippines has seen a remarkable turnaround this 2023, breaching targets and continuing to generate employment to millions of Filipinos.

Based on the Department of Tourism’s (DOT) latest data, the industry already surpassed its target of 4.8 million foreign arrivals with over five million visitors recorded as of Dec. 12.

From January to November, the Philippines has hit PHP439.5 billion in foreign visitor receipts shooting past the 2022 figures of PHP208.96 billion.

This number also translates to a 95.85 percent recovery of the 2019 pre-pandemic international visitor receipts, when the country generated PHP458 billion for the same months.

As of Dec. 12, South Korea ranked first as the Philippines’ top source market with 1,341,029 arrivals, followed by the United States with 836,694; Japan with 285,655; China with 252,171; and Australia with 238,487.

Canada landed sixth place with 206,571, followed by Taiwan with 186,140, United Kingdom with 141,516, Singapore with 140,633, and Malaysia with 92,383.

“The performance of Philippine tourism this year has exceeded all expectations. And what these numbers would indicate is a robust economic growth,” Tourism Secretary Christina Frasco said in her year-end assessment report.

Citing the country’s economic managers, Frasco said tourism this year has also emerged as one the “strongest pillars” of the economy, ranking second in terms of the source for growth.

“Notably, the number one source of economic growth is employment of which tourism also contributes in large number of over 5.35 million, in fact,” she said.

Roads, rest areas, flights – Since the beginning of the year, the DOT has been pushing for the construction of more rest areas and roads leading to tourist destinations across the country.

To date, the DOT and its infrastructure arm, the Tourism Infrastructure and Enterprise Zone Authority (TIEZA), have launched ten tourist rest areas, with plans to build 18 more in 2024.

DOT’s collaboration with the Department of Public Works and Highways has also yielded 158 kilometers of tourism roads and an investment of at least PHP16 billion in tourism roads for 2023.

Frasco said the country has likewise recovered nearly 80 percent of its pre-pandemic international incoming seat capacity.

As of November 2023, there are over 1.4 million international seats available, vis-a-vis the one million recorded last year, and the 1.7 million recorded in 2019.

Frasco had also been meeting with stakeholders to relay Manila’s support for direct flights, including with France, the United Kingdom, and Italy.

Consistently ‘leading’ – The Philippines once again showcased the unrivaled charm of its beaches and underwater destinations to tourists from across the globe after bagging the World’s Leading Dive Destination and the World’s Leading Beach Destination awards at the prestigious World Travel Awards (WTA) 2023.

The country also net the Global Tourism Resilience Award for demonstrating “global leadership, pioneering vision, and innovation to overcome critical challenges and adversity while Manila was named the World’s Leading City Destination.

The DOT this year also introduced its new tourism branding “Love the Philippines” to emphasize that the Philippines has a lot more to offer than fun from its natural assets and history to its rich culture.

Along with the new campaign, the DOT sought to increase travel activities in other regions by helping them develop lesser-known tourism destinations.

The DOT launched various tourism initiatives such as the Philippine Experience Programs: Culture, Heritage, and Arts Caravan, which emphasized the country’s diverse cultural heritage and has so far staged four in Davao, Calabarzon, Bicol, and Western Visayas.

Better than expected – Leechiu Property Consultants (LPC) graded the industry’s performance as “better than expected,” saying the country’s focus on domestic travel also contributed to its resurgence in the face of “uncertainties” in key source markets such as China and Japan.

“Despite uncertainties in these external markets, the country’s focus on boosting internal tourism significantly bolstered the industry’s stability and growth,” it said.

For 2024, the DOT has set a modest target of 7.7 million foreign visitors, 500,000 less than the 8.2 million arrivals it generated before the pandemic

LPC Director for Hotel, Leisure, and Tourism Alfred Lay said South Korea has returned to about 72 percent arrivals while China only recovered 15 percent.

Lay said the Philippines, Thailand, Vietnam and Indonesia were all in the “same boat” and have witnessed fairly low recovery rates from Chinese inbound guests but the country was still able to breach its 2023 target.

“Next year is going to be a pivotal year because where are we going to get those (2024) numbers? If the Chinese economic slowdown continues and the Japanese Yen stays where it is, maybe the Korean market will give us more but another two million more, I don’t think so,” he said.

“The 7.7 million is a very interesting target and I’m very interested to see what happens next year, to see if the Philippines has the ability to generate two million new arrivals,” he added.

Let me end this piece by asking you readers: What do you think about this recent development? Do you think the 2024 target of 7.7 million foreign tourist arrivals is achievable even though there are uncertainties overseas that could affect the Philippines as a tourist destination? Do you think the DOT should focus more on encouraging locals to add to the tourism industry’s growth in 2024? When it comes to foreign visitor revenue, do you think the Philippines can attract P500 billion in 2024? Do you think the recent conflicts between the Philippines and China over the West Philippine Sea could negatively affect the inflow of Chinese tourists into the country this year?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Philippines finally surpasses 2023 foreign tourist arrivals target

December 1, 2023November 29, 2023carlocarrasco

Recently the Department of Tourism (DOT) announced that their set target of 4.8 million foreign tourist arrivals for 2023 has finally been reached and already hundreds of billions of Pesos have been generated, according to a Philippine News Agency (PNA) news report. To say the least, the foreign tourist arrivals-related numbers achieved by the Philippines this year is a tremendous improvement over what were achieved in 2022 and there are still a few weeks left before 2023 closes.

To put things in perspective, posted below is an excerpt from the PNA news article. Some parts in boldface…

The Philippines has recorded more than 4.82 million foreign visitor arrivals, including Filipinos based overseas, breaching its target even before year end, Department of Tourism (DOT) Secretary Christina Frasco said Tuesday.

DOT data show that as of Nov. 28, a huge chunk of foreign arrivals comes from South Korea with 1,275,887 foreign visitors and 4,231 overseas Filipinos for a total of 26.46 percent.

It is followed by the United States with 923,409 foreign visitors and 123,828 overseas Filipinos and Japan with 323,029 and 49,299 overseas Filipinos.

Other international arrivals in the top 10 come from Australia, China, Canada, Taiwan, Singapore, United Kingdom and Malaysia.

The foreign arrivals have brought PHP404 billion to the economy.

Citing a report by economic managers, Frasco said this manifests that Philippine tourism is the second highest driver of economic growth for the Philippines.

“This cements our position as one of the strongest pillars of the Philippine economy that employs no less than 5.35 million Filipinos in the tourism industry sector, ensuring jobs, livelihood, and the well-being of communities all over the country,” she added.

Let me end this piece by asking you readers: What do you think about this recent development? Are you satisfied with what was accomplished this year with regards to foreign tourist arrivals and the related revenues? Are you confident that the Philippines is on-track to becoming a major tourism player in Asia by the year 2028? Do you trust the Department of Tourism more now that they were able to hit their 2023 targets already? Do you think foreign tourist arrivals here in the Philippines will reach the 5,000,000 mark before the end of the year? Could it be possible that the gains of Philippine tourism will help the nation achieve at least 6% economic growth this year?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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PHILTOA commended by DOT Secretary Frasco for unwavering commitment to revitalizing Philippine tourism

September 1, 2023August 29, 2023carlocarrasco

Philippine Tour Operators Association (PHILTOA), the organization composed of tour operators and allied members that are actively involved in the advocacy of responsible tourism, was commended by Department of Tourism (DOT) Christina Frasco during their 4th General Membership Meeting (4th GMM) held recently at Crimson Hotel in Filinvest City, Alabang, Muntinlupa, according to a Manila Bulletin article. Specifically they were commended for unwavering commitment to revitalizing Philippine tourism.

To put things in perspective, posted below is the excerpt from the Manila Bulletin news report. Some parts in boldface…

The Philippine Tour Operators Association (Philtoa) recently hosted its 4th General Membership Meeting at the Crimson Hotel Filinvest City in Muntinlupa, with the Department of Tourism Secretary Christina Garcia Frasco as keynote speaker. Led by Philtoa President Fe Abling-Yu, the meeting also highlighted Bacolod City as the featured destination, with Mayor Alfredo Abelardo “Albee” Benitez in attendance.

Secretary Frasco commended Philtoa for its unwavering commitment to revitalizing Philippine tourism, highlighting the association’s promotion of inclusive tourism development in both established and emerging destinations.

“We recognize that there are several emerging destinations across the country that, if given the right assistance, attention, development, and promotion, have the potential to become key destinations, as far as tourism is concerned,” the tourism chief said. “This is why I’m very grateful to Philtoa, because their focus has not been our world-famous destinations alone, but also in giving opportunities to emerging destinations. This is reflective of true shared tourism governance, where the private sector mobilizes the industry to assist the government to ensure inclusive tourism development.“

With this, Bacolod City also took center stage at the 4th GMM as a growing “super city” with exciting advancements in tourism, including infrastructure, art, culture, and culinary experiences. Mayor Benitez highlighted upcoming projects such as the Bacolod Convention Center, which can accommodate up to 10,000 people for MICE events; the Bacolod Masskara Museum/Trade Center; and the Orange Project, a prominent art gallery. The renowned Masskara Festival, spanning three weeks, promises a vibrant celebration of sports, food, spirits, and festivities.

To further underscore its commitment to fostering partnerships and growth within the industry, Philtoa President Abling-Yu announced the upcoming 34th Philippine Travel Mart, scheduled from Sept. 1 to 3 at the SMX Convention Center Manila in Pasay City.

She stated: “We are grateful for the strong partnerships with the Department of Tourism, Tourism Promotions Board, Philippine Airlines, BPI, and our media partners. The 34th Philippine Travel Mart is not only a showcase of our country’s incredible destinations but also a celebration of our industry’s resilience and strength as a major contributor to the country’s growth and progress.”

The association also welcomed 10 new tour operators, an immigration services agency, and 15 hotel and resort properties, increasing the total membership to over 500.

Let me end this piece by asking you readers: What is your reaction to this development? Are you convinced that the PHILTOA deserves the commendation from the Tourism Secretary? Do you think that Philippine tourism will exceed its foreign tourist arrivals target by a wide margin before the year ends? What other activities or special events should the PHILTOA highlight to keep national tourism grow?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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With FIBA World Cup 2023 in the Philippines, Department of Tourism (DOT) anticipates 600,000 tourists/spectators

August 25, 2023August 23, 2023carlocarrasco

As far as the Department of Tourism (DOT) is concerned, the Philippines’ hosting of the FIBA World Cup 2023 games will benefit the nation with an estimated 600,000 tourists (foreign and domestic), according to a Philippine Star news report. Take note that the Philippines is getting closer to reaching its planned target of foreign tourists for the year 2023.

To put things in perspective, posted below is the excerpt from the Philippine Star news report. Some parts in boldface…

The Department of Tourism (DOT) is expecting 600,000 spectators in the upcoming FIBA World Cup 2023, which will start on Friday.

In an interview over Radyo Pilipinas, Tourism Secretary Christina Frasco said the figure includes foreign and domestic visitors. Frasco said the number of participants in the tournament has surpassed 2,200.

She said the FIBA, which is responsible for ticket sales, would determine the exact number of spectators.

To ensure the success of the event, the DOT has collaborated with a tourism consortium that includes private stakeholders such as the Tourism Congress of the Philippines, Philippine Tour Operators Association and Tourism Infrastructure and Enterprise Zone Authority (TIEZA).

The collaboration is focused on crafting FIBA World Cup tour packages that will offer discounts to both local and foreign visitors, to encourage them to also explore the Philippines’ tourist spots aside from watching the FIBA games.

“This package, which was specifically curated for FIBA, provides opportunities to visit any of our award-winning destinations as well as our beautiful resorts and hotels across these places,” Frasco said. These packages are accessible through discoverphilippines.travel.

The DOT has coordinated with attached agencies for site enhancements at the venues and other areas crucial to the participants’ experience.

Frasco stressed the importance of seamless and secure movement for tourists and participants.

Frasco said the Department of Transportation (DOTr) is responsible for the physical enhancements in airports for a better experience upon entry of tourists.

She said the DOT and the TIEZA helped the DOTr enhance these sites.

The Philippines will host the games of the FIBA World Cup 2023 along with Japan and Indonesia from Aug. 25 to Sept. 10.

Let me end this piece by asking you readers: What do you think about this recent development? Do you think the DOT’s anticipation of 600,000 tourists/spectators with the Philippines hosting FIBA World Cup games is unrealistic or doable? Do you think sports tourism events held here in the Philippines with the participation of foreign athletes will help the nation grow into a tourism powerhouse in the years to come?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Setback did not stop growing nationwide support for “Love the Philippines” campaign of DOT

August 15, 2023August 13, 2023carlocarrasco

Not even the embarrassment that hit the Department of Tourism’s (DOT) “Love the Philippines” slogan previously could stop its momentum as support for it nationwide grew, according to a Philippine News Agency (PNA) news article. To say the least, there were hundreds of local government units (LGUs) and other stakeholders that confirmed support for “Love the Philippines” campaign.

To put things in perspective, posted below is an excerpt from the PNA report. Some parts in boldface…

Nearly 900 local government units and stakeholders across the country have so far adopted the “Love the Philippines” campaign, the Department of Tourism (DOT) said Thursday.

In her remarks during the Philippine Tour Operators Association (PHILTOA) general meeting in Alabang, Muntinlupa City, Tourism Secretary Christina Frasco confirmed anew that the country will carry the slogan amid the previous issue with the advertising agency that conceptualized the campaign.

“Love the Philippines is an effort on the part of our national government to remind our fellow Filipinos that there is so much to love about our country. We are only one of the 18 mega biodiverse destinations in the world. We are a treasure trove of heritage, history, culture and the creative arts,” she said.

She said the campaign is a call to action to highlight “that if we love our country, we will herald the best of the best of our destinations”.

“To love the Philippines is to ask the difficult questions, to try to understand what we can do to introduce difficult but helpful solutions to programs and projects that have never been done before, but are being implemented now as our response to global tourism trends,” she said.

Frasco said nearly 900 local government units and stakeholders all over the Philippines “have expressed this deep love for the Philippines” by adopting the slogan in their own local destinations.

She called on stakeholders present to join the movement and “localize” the campaign in their towns.

“We love our country. We all love the Philippines. And it is this deep love for our country that will propel us and give us the daring to say that the Philippines deserves a much more primary position in Asia and the world as a tourism powerhouse,” she said.

The DOT terminated its contract with advertising agency DDB Philippines after discovering that it used stock footage shot abroad in the new tourism campaign video.

The advertising firm publicly apologized, saying it is taking full responsibility for the non-original materials used in the now-deleted video.

The DOT adopted “Love the Philippines” as the country’s new tourism campaign slogan in June, replacing the decade-old “It’s More Fun in the Philippines”.

Let me end this piece by asking you readers: What is your reaction to this recent development? Are you convinced that the DOT’s “Love the Philippines” campaign will succeed in terms of public awareness, marketing and attracting more tourists (both local and foreign)? Is your local government’s tourism office localizing the new DOT slogan?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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“Love the Philippines” launched as the nation’s new tourism slogan

July 3, 2023June 28, 2023carlocarrasco

As part of its campaign to become a tourism powerhouse in Asia in the years to the come, the Philippines officially launched their new slogan called “Love the Philippines”, according to a Philippine News Agency (PNA) report. President Ferdinand “Bongbong” Marcos, Jr., approved of the ambitious tourism plan covering 2023-2028 and he reiterated his support for Philippine tourism.

To put things in perspective, posted below is an excerpt from the PNA news article. Some parts in boldface…

President Ferdinand R. Marcos Jr. on Tuesday expressed optimism that the Philippines will become the “tourism powerhouse” of Asia in the next few years.

This, as Marcos witnessed the unveiling of the country’s new tourism slogan “Love the Philippines” during the Department of Tourism’s (DOT) 50th anniversary celebration at The Manila Hotel.

In a keynote speech, Marcos affirmed his commitment to advancing the tourism sector, hoping that the new campaign slogan would help stimulate economic activities and generate job opportunities in the country.

“What a better way to express that love than directly incorporating it into our country’s newest tourism campaign slogan, Love the Philippines. This is new branding which we unveiled today. It will serve as our guidepost for the Philippine Tourism Industry moving forward,” Marcos said.

“Allow me then to express my sincere appreciation to Tourism Secretary Christina Frasco and for the DOT team because aside from the tourist destination, the campaign that you have conceptualized aims to enhance the overall experience of every traveler,” he added.

In May, Marcos approved the National Tourism Development Plan (NTDP) 2023-2028 which will serve as his administration’s blueprint and development framework for the tourism industry.

Marcos said the NTDP 2023-2028 contains the government’s targets, which include the promotion of local products and the implementation of more infrastructure projects to ensure hassle-free travel.

“The five-year plan stemmed from this admin’s determination to implement programs that will positively transform our country towards being a tourism powerhouse in Asia in the coming years. Let us therefore strive to translate out golden vision into reality,” he said.

Marcos lauded the DOT for making the tourism industry as “a major driver of economic growth.”

He also welcomed the “improving” figures in tourism revenues, employment, international arrivals and domestic trips, saying these indicate the country’s recovery from the onslaught of the coronavirus disease 2019 (Covid-19) pandemic.

“All of these are encouraging signs that the tourism industry in our country as a whole is headed well towards full recovery. It also conveys a strong message to the world that we are ready and fully equipped to welcome tourists, travelers as well as investors,” Marcos said.

To realize his administration’s goal of transforming the Philippines as Asia’s tourism powerhouse, Marcos urged Filipinos to be the country’s tourism ambassadors.

“I enjoin you all to be our country’s promoters, advocates, and if I may borrow a coined term in this age of social media, be our country’s top influencers,” he said.

“Indeed, the Philippines will never run out of places to discover, meals to enjoy, adventures to experience, people to meet, talents to admire. Let us take pride and celebrate the love we have of our country and our people for it is the same love that gave meaning to the establishment of the DOT and the same love that will propel our tourism industry moving forward into the future,” Marcos added.

Let me end this piece by asking you readers: What is your reaction to this recent development? Do you foresee a bright economic future with a reinvigorated national tourism industry? Does “Love the Philippines” sound attractive to you?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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