National Tourism Development Plan for 2023-2028 approved by Marcos

In line with the ambition to establish the Philippines as a tourism powerhouse in Asia in the years to come, the National Tourism Development Plan covering the year 2023 until 2028 has been approved by President Ferdinand “Bongbong” Marcos, Jr., according to a GMA Network news report. Take note that as of May 12, 2023, the Philippines has already counted over two million foreign tourist arrivals.

To put things in perspective, posted below is an excerpt from the GMA news article. Some parts in boldface…

President Ferdinand “Bongbong” Marcos Jr. has approved the National Tourism Development Plan for 2023-2028 which will serve as the blueprint of the Philippines’ tourism industry.

This was announced by Tourism Secretary Christina Frasco at a Palace press briefing following a sectoral meeting with the President on Tuesday morning.

This NTDP is the result of consultation among the tourism coordinating council as well as our various tourism stakeholders from our regions all over the Philippines. The NTDP shall serve as the blueprint and the development framework for the tourism industry for the duration of the Marcos administration,” she said.

Frasco said this plan focuses on giving the country a chance to become a “tourism powerhouse.”

“These objectives involve not simply the promotion of the Philippines which we will continue domestically and internationally but also, more importantly, addressing the essential issues of tourism development, including the development of infrastructure, connectivity, as well as digitalization, the equalization of tourism, development, and promotion, the enhancement of overall tourism experience as well as the strengthening of tourism governance,” she explained.

Frasco said the plan would also serve as a guide for regions across the Philippines “to spread countrywide development through tourism,” adding that this will also provide jobs to Filipinos.

“Mabibigyan po ng pagkakataon ‘yung ating mga kababayan na magkaroon ng tourism employment sa pamamagitan ng pag-develop natin ng tourism circuits and to continue to push for tourism across our regions and provinces,” she said.

DICT support

Meanwhile, Information and Communications Technology Secretary Ivan John Uy promised that the agency would extend support to DOT on this tourism plan, specifically on connection issues.

He said most tourists are also vloggers who are making content about their experience in tourist spots.

Let me end this piece by asking you readers: What is your reaction to this recent development? Do you think the Philippines is on its way to becoming an Asian tourism powerhouse in the years ahead? If you own a business that specifically caters to tourists, were able to make significant gains this year?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.


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