To put things in perspective, posted below is an excerpt from the PNA news article. Some parts in boldface…
President Ferdinand R. Marcos Jr. on Tuesday expressed optimism that the Philippines will become the “tourism powerhouse” of Asia in the next few years.
This, as Marcos witnessed the unveiling of the country’s new tourism slogan “Love the Philippines” during the Department of Tourism’s (DOT) 50th anniversary celebration at The Manila Hotel.
In a keynote speech, Marcos affirmed his commitment to advancing the tourism sector, hoping that the new campaign slogan would help stimulate economic activities and generate job opportunities in the country.
“What a better way to express that love than directly incorporating it into our country’s newest tourism campaign slogan, Love the Philippines. This is new branding which we unveiled today. It will serve as our guidepost for the Philippine Tourism Industry moving forward,” Marcos said.
“Allow me then to express my sincere appreciation to Tourism Secretary Christina Frasco and for the DOT team because aside from the tourist destination, the campaign that you have conceptualized aims to enhance the overall experience of every traveler,” he added.
In May, Marcos approved the National Tourism Development Plan (NTDP) 2023-2028 which will serve as his administration’s blueprint and development framework for the tourism industry.
Marcos said the NTDP 2023-2028 contains the government’s targets, which include the promotion of local products and the implementation of more infrastructure projects to ensure hassle-free travel.
“The five-year plan stemmed from this admin’s determination to implement programs that will positively transform our country towards being a tourism powerhouse in Asia in the coming years. Let us therefore strive to translate out golden vision into reality,” he said.
Marcos lauded the DOT for making the tourism industry as “a major driver of economic growth.”
He also welcomed the “improving” figures in tourism revenues, employment, international arrivals and domestic trips, saying these indicate the country’s recovery from the onslaught of the coronavirus disease 2019 (Covid-19) pandemic.
“All of these are encouraging signs that the tourism industry in our country as a whole is headed well towards full recovery. It also conveys a strong message to the world that we are ready and fully equipped to welcome tourists, travelers as well as investors,” Marcos said.
To realize his administration’s goal of transforming the Philippines as Asia’s tourism powerhouse, Marcos urged Filipinos to be the country’s tourism ambassadors.
“I enjoin you all to be our country’s promoters, advocates, and if I may borrow a coined term in this age of social media, be our country’s top influencers,” he said.
“Indeed, the Philippines will never run out of places to discover, meals to enjoy, adventures to experience, people to meet, talents to admire. Let us take pride and celebrate the love we have of our country and our people for it is the same love that gave meaning to the establishment of the DOT and the same love that will propel our tourism industry moving forward into the future,” Marcos added.
Let me end this piece by asking you readers: What is your reaction to this recent development? Do you foresee a bright economic future with a reinvigorated national tourism industry? Does “Love the Philippines” sound attractive to you?
This week has been very significant for Israel-Philippines relations. Israel’s Foreign Minister Eli Cohenarrived here on an official visit and he had a high-level meeting with President Ferdinand “Bongbong” Marcos, Jr. in Malacañang Palace which resulted in very tremendous agreements that include direct flights between Israel and the Philippines, according to a Philippine News Agency (PNA) news article.
To put things in perspective, posted below is an excerpt from the PNA article. Some parts in boldface…
Philippine President Ferdinand “Bongbong” Marcos, Jr., with Israel’s Foreign Minister Eli Cohen. (photo source: Israel in the Philippines Facebook page)
The Philippines and Israel are pushing for the direct flights between the two countries and elevating their partnership in agriculture and water sectors, Malacañang said on Tuesday.
The plan to enhance cooperation between Manila and Tel Aviv was discussed when President Ferdinand R. Marcos Jr. met with Israeli Foreign Minister Eli Cohen at Malacañan Palace in Manila on Monday, Presidential Communications Office (PCO) Secretary Cheloy Garafil said in a statement.
Cohen told Marcos that establishing direct flights between the Philippines and Israel would boost the two nations’ tourism and economic ties.
“There’s another thing that we, both of us, took for an action item. [It] is to have a direct flight… your external sea between Israel and the Philippines,” Cohen, as quoted by the PCO, said during the meeting, referring to his earlier meeting with Filipino officials.
“And I think that we agree that both ministries will work together to have the direct flight. And this is also to bring more business people to come to invest and reach the place between us. So this is also another important action item that we will do.”
The Philippine Airlines was supposed to launch its direct flights to Tel Aviv in 2022, but the plan has been stalled because of geopolitical concerns.
The Philippines has become one of the top tourist destinations for the Israelis in the last few years, Israeli Ambassador to the Philippines Ilan Fluss said in November 2022.
Cohen also told Marcos about Israel’s planned closer cooperation with the Philippines to ensure food security, suggesting that the two nations may open an agricultural hub.
“I think that we can work together on the segment of agriculture. I just let you know that our land, 60 percent of our land is desert. But although 60 percent of our land is desert, we were able to provide all our water needs,” Cohen said.
“And I think that we can work together and let’s say that less import, more export for the Philippines. And I think that we can work together,” he added.
Marcos said he was glad that Cohen raised Israel’s plan, as he expressed admiration for its advancement in agriculture.
He added that agricultural development is “very important” for the Philippines,
“Because when we look at the economy as hard to just test, we said how do we fix the economy. It always comes down to agriculture first, how to fix every policy, then everything else would be great. So that’s the position that we find ourselves in,” he said. “So, the offers that you make for assistance and partnership in those two areas are very, very welcome.”
Cohen said the Philippines and Israel can also collaborate on water management, noting Tel Aviv’s vast experience in this sector.
He said Israeli experts may visit the Philippines to provide advice, noting that Israel has been reusing a large portion of its water resources because of water scarcity and it can share its experience in water management with the Philippines.
Marcos said the Philippines is looking at Israel and Singapore for best practices that the country can imitate.
The establishment of direct Israel-Philippines flights will enable more Filipinos to visit the Holy Land while potential more Israelis will visit more conveniently and boost not only Philippine tourism but also engage in business and investments. For those of you who want to visit Israel to deepen your faith in the Lord, read my Israel 2023 feature articles by clicking here, here, here, here, here and here.
To my fellow Filipinos reading this, I encourage you to accept the truth that Israel is the land God designated specifically for the Jewish people (read Genesis 35:10-12) and His command must be followed by all. If you want to be blessed further by the Lord, do so by loving and blessing the Jewish people (Genesis 12:1-3). I did my part when I was in Israel. Also, let me remind you all that the ties between the Jews and Christians are truly biblical!
In line with the ambition to establish the Philippines as a tourism powerhouse in Asia in the years to come, the National Tourism Development Plan covering the year 2023 until 2028 has been approved by President Ferdinand “Bongbong” Marcos, Jr., according to a GMA Network news report. Take note that as of May 12, 2023, the Philippines has already counted over two million foreign tourist arrivals.
To put things in perspective, posted below is an excerpt from the GMA news article. Some parts in boldface…
President Ferdinand “Bongbong” Marcos Jr. has approved the National Tourism Development Plan for 2023-2028 which will serve as the blueprint of the Philippines’ tourism industry.
This was announced by Tourism Secretary Christina Frasco at a Palace press briefing following a sectoral meeting with the President on Tuesday morning.
“This NTDP is the result of consultation among the tourism coordinating council as well as our various tourism stakeholders from our regions all over the Philippines. The NTDP shall serve as the blueprint and the development framework for the tourism industry for the duration of the Marcos administration,” she said.
Frasco said this plan focuses on giving the country a chance to become a “tourism powerhouse.”
“These objectives involve not simply the promotion of the Philippines which we will continue domestically and internationally but also, more importantly, addressing the essential issues of tourism development, including the development of infrastructure, connectivity, as well as digitalization, the equalization of tourism, development, and promotion, the enhancement of overall tourism experience as well as the strengthening of tourism governance,” she explained.
Frasco said the plan would also serve as a guide for regions across the Philippines “to spread countrywide development through tourism,” adding that this will also provide jobs to Filipinos.
“Mabibigyan po ng pagkakataon ‘yung ating mga kababayan na magkaroon ng tourism employment sa pamamagitan ng pag-develop natin ng tourism circuits and to continue to push for tourism across our regions and provinces,” she said.
DICT support
Meanwhile, Information and Communications Technology Secretary Ivan John Uy promised that the agency would extend support to DOT on this tourism plan, specifically on connection issues.
He said most tourists are also vloggers who are making content about their experience in tourist spots.
Let me end this piece by asking you readers: What is your reaction to this recent development? Do you think the Philippines is on its way to becoming an Asian tourism powerhouse in the years ahead? If you own a business that specifically caters to tourists, were able to make significant gains this year?
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
Even though new cases of COVID-19 grew significantly nationwide over the past several weeks, that did not stop the forward momentum for Philippine tourism as the Department of Tourism (DOT) confirmed that foreign tourist arrivals in the country surpassed the 2,000,000 mark as of May 12, 2023, according to a Philippine News Agency (PNA) news article. Take note that that total number of foreign tourist arrivals in the country for the year 2022 was at 2.65 million and it looks likely for the Philippines to exceed that figure before the year ends.
To put things in perspective, posted below is an excerpt from the PNA news article. Some parts in boldface…
The Philippines breached the two million mark in international arrivals for the first five months of 2023, surpassing last year’s baseline target.
The Department of Tourism (DOT) announced the good news over the weekend, citing the latest data of 2,002,304 international visitor arrivals from January 1 to May 12 that exceeded the entire 2022 target of 1.7 million foreign visitors.
“Notwithstanding the challenges and difficulties that our country faced, a pandemic and the various calamities that come into our shores, the good news is that these have done nothing to break the Filipino spirit or to diminish the beauty of the Philippines,” DOT Secretary Christina Garcia Frasco said in a news release.
“We’re very optimistic for the prospects in out country in terms of being a tourism powerhouse in Asia, anchored on the strength of our Filipino culture as well as the values of sustainability, resilience and global competitiveness.”
South Koreans made up almost a quarter of the total number of visitors with 487,502 (24.35 percent); followed by Americans with 352,894 or 17.62 percent; Australians, 102,494 (5.12 percent); Canadians, 98,593 (4.92 percent); Japanese, 97,329 (4.86 percent); Chinese, 75,043; Taiwanese, 62,654; British, 62,291; Singaporeans, 53,359; and Malaysians, 36,789.
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
Recently in the city of Las Piñas, the City Government continued to push local tourism further by teaming up with the Department of Tourism-National Capital Region (DOT-NCR) and conducted a tourism guidebook orientation, according to a Manila Bulletin news report.
To put things in perspective, posted below is the excerpt from the Manila Bulletin news report. Some parts in boldface…
The Las Piñas City government and the Department of Tourism-National Capital Region (DOT-NCR) conducted on Saturday, April 29, a tourism guidebook orientation to increase awareness and showcase the rich culture and history of the city.
The orientation was held at the Excelsior Hotel in Las Piñas City, attended by DOT- NCR Regional Director Sharlene Zabala-Batin and Project Development Officer Bamba Ramos among others.
Las Piñas Tourism and Cultural Office (TCO) Head Paul San Miguel said the city’s TCO is a newly created division in the local government tasked with implementing programs and initiatives to promote the city’s culture and history. He said the office was formed by Mayor Imelda Aguilar who wanted to present the city’s heritage to local and foreign tourists.
The tourism officer cited the famous Bamboo Organ, which was constructed in 1816 and can be viewed in St. Joseph Parish Church in the city. The organ has been recognized in 2003 by the National Museum of the Philippines as the “only surviving and functioning 19th-century Bamboo Organ in the country.”
He noted that the organ is usually visited by students conducting study tours, along with local and foreign tourists.
San Miguel said promoting the history and rich culture of the city will also help in economic growth.
Let me end this piece by asking you readers: If you are a resident of Las Piñas City, what is your reaction to this development? Do you think your city will become a stronger and more competitive player when it comes to attracting local and foreign tourists? Do you think that the City Government should team up with bloggers, vloggers and social media influencers to boost the city image as a tourist-friendly place? Don’t you think Las Piñas City is ready to host special events that can attract visitors such as sports competitions, fashion shows, fitness models’ pageants, comic conventions, cosplay festivals, food showcases, film festivals and the like?
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
Welcome back my readers and fellow people of faith! By now, you should be aware of my love for Israel and the Jewish people. I was there in Israel this past February because I seek God’s kingdom (Matthew 6:33) in the Holy Land, and I blogged many times about it (to read my Israel 2023 articles, click here, here, here, here, here and here) and I’ll be posting more about the pilgrimage tour I joined. Check out the video clips of my time in Israel below…
For this post, I want to highlight the 75th year of independence of Israel. Seventy-five years ago, the State of Israel was established which marked the fulfilment of God’s promise to the Jewish people (Abraham’s descendants through his son Isaac and grandson Jacob).
For behold, the days are coming,’ says the Lord, ‘that I will bring back from captivity My people Israel and Judah,’ says the Lord. ‘And I will cause them to return to the land that I gave to their fathers, and they shall possess it.’
Jeremiah 30:3 (NKJV)
The land of Israel was designated by God for the Jewish people and no other (read Genesis 35:10-12 in the Holy Bible). The Lord Himself declared that He bless those who bless His people, and He will curse those who curse His people (read Genesis 12:1-3). God protected Israel and the Jewish people when the Arab nations attacked them shortly after the 1948 establishment of the State of Israel, during the Six Day war in 1967 and the war in 1973.
Israel survived and their people are growing and thriving no matter what attacks the terrorists and Leftists do against them. Let it be clear that evil forces of the world such as Iran, the Palestinian terrorists, Black Lives Matter, Antifa, socialists, Communists, Marxists, liberals, the demonic Democrats of America and all the other terrorists and anti-Semitic forces have no stake in Israel and its future while the eternal God is watching! Israel and the Jewish people are here to stay and they still have time to come to Lord Jesus willingly! I encourage you to stand united with Israel as part of your Christian living. When you think about your faith in Lord Jesus, be mindful of the time He spent in Israel and the impact of His holiness on the people.
Seventy-five years ago, a declaration signed in a Tel Aviv art gallery changed the world forever.
Against overwhelming odds, the fledgling State of Israel not only survived, but has grown beyond expectation, launching it for the next three quarters of a century on the path to becoming a world power.
David Ben-Gurion, Israel’s leading founder and first prime minister, declared the birth of modern Israel in Tel Aviv’s Independence Hall on May 14, 1948, and for the first time in nearly 2,000 years, the Jewish people had a nation.
“Ben-Gurion chose the words, ‘we hereby declare the establishment of a Jewish state in the Land of Israel to be known as the State of Israel,’” Independence Hall tour guide Isaac Dror recalled. “This was the birth of a Jewish state as for all Jews. Ben Gurion was standing here as the voice of 11 million Jews around the world who had no voice, who had no address and nowhere to go to.”
Dror leads the education effort at the site. “This was promised to us by God,” he explained. “We are the only people in the history of the world that live on the same land, speak in the same language and believe in the same God more than 3,000 years.”
From a Biblical perspective, many see Israel fulfilling the prophecy in the book of Ezekiel, where the “dry bones” of the Jewish people come to life after two thousand years of exile.
Organizations such as the Jewish Agency helped lay the groundwork for the two thousand years in the making of the Jewish state.
Danielle Mor of the Jewish Agency told CBN News, “The Jewish Agency was the lead organization in establishing and giving birth to the modern state of Israel. The whole purpose of establishing the Jewish Agency was, on the one hand, unite the global Jewish people, and to bring the global Jewish people in front of the British mandate to be the organization that would lead and establish a national home for the Jewish people in the land of Israel.”
Dani Dayan, Chairman of Israel’s Yad Vashem Holocaust Memorial, recounted the genocide that preceded Israel’s independence. “To fully comprehend the miracle of the country’s birth,” he said,” consider that it happened in the shadow of the Holocaust – or “Shoah” in Hebrew – when the world learned how Nazi Germany murdered six million Jews.”
He continued, “When you understand that only three years after the end of the Shoah, the lowest point the Jewish people reached in its exile, we started our redemption process and we … regained our independence after 2000 years of terrible events. Well, if that’s not a miracle, I don’t know what a miracle is,” he said.
Even so, Dayan dispels one myth about the connection between Israel’s beginning and the Holocaust.
“Israel was not established because of the Holocaust. Israel was established in spite of the Holocaust,” he insisted. “Israel would have been a much (more) robust, greater, secure, successful country if there were additional 6 million Jews and their descendants in the world. But Israel is the guarantee that they will be no more – no other Shoah for the Jewish people.”
Now, after 75 years, Israel maintains its safety and security with one of the most powerful militaries in the world.
Former Israel Defense Forces (IDF) spokesman Jonathan Conricus described how the military was transformed.
“Then, it was small units of very (patriotic) people, some of them Holocaust survivors, who just came off the boat from Europe and put on IDF uniforms and joined battle and defended Israel in 1948 against six Arab armies. Today, we are a highly organized, developed, and well-funded military, perhaps the strongest in the region, that enjoys a significant technological advantage over all of our enemies.”
Israel is also an economic miracle. This tiny country of less than 10 million people has the highest concentration of new businesses per capita in the world, earning it the nickname of “Startup Nation.”
Jon Medved, founder of Our Crowd, a venture capital investment company, showcases these accomplishments in his annual investor summit.
“This is what Israel is supposed to be doing,” he explained. “If Israel wasn’t the startup nation, what are we going to be? Okay, I’m sorry, this is our destiny. Our destiny is to create. Our destiny is to you know, fix the world.”
Medved added, “And we’re just a little people. We make a lot of noise, but I think most Israelis – if they wear a yarmulke or they don’t wear a yarmulke – view this as a spiritual undertaking, that we are doing this not just to make money, but to do good.”
Yet throughout its history, Israel has faced nearly insurmountable odds. Just hours after Ben-Gurion declared the state, 6 Arab nations drive to drive it into the sea.
While it survived, Israel would be challenged again in the 1967 Six-Day War the 1973 Yom Kippur war. After thousands of years in exile and 75 years as a country, Israel stands, despite enemies within, along each border, and beyond.
For Israel’s Strategic Affairs Minister Ron Dermer, a former Israeli ambassador to the U.S., the phenomenon has one explanation. “It’s a modern miracle, the rebirth of the Jewish state against all odds,” he told CBN News.
Be thankful to God that the State of Israel continues to thrive no matter what their internal problems and external challenges are. Be thankful to Him as many millions of people around the world who believe and follow Lord Jesus now have more opportunities to visit the Holy Land to deepen their faith in Him even more.
Tourism in the Philippines continues to progress in terms of attracting visitors from overseas as tourists from South Korea emerged as the top source of foreign visitors this year, according to a news article published by the Philippine News Agency (PNA).
To put things in perspective, posted below is an excerpt from the PNA news article. Some parts in boldface…
South Korea is again the Philippines’ top source of foreign visitors so far this year.
Tourism Secretary Christina Frasco bared this on Thursday when she greeted a batch of 300 travelers from South Korea at the Mactan-Cebu International Airport.
The travelers are members of the Korea branch of UNICITY, a direct selling company on health functional foods, cosmetics and household items and with over 60 markets globally.
As a reward to their top agents, sellers, and distributors, UNICITY-Korea sends a big volume of incentive groups to Southeast Asian countries annually.
This year, the company is sending 1,400 people in four batches (April 9, 13, 17, and 21) to Cebu.
Department of Tourism data showed a significant pick up in Korean arrivals since last year, with 428,014 or a 16.13 percent share of the country’s arrivals received between Feb. 10 — when the country eased its borders for leisure travelers — up until Dec. 31, 2022.
“The good news is that as of today, we have over 1.5 million tourist arrivals to the Philippines and our number one top source market are the Koreans. So we’re very grateful to our friends from Korea for continuing to show their love for the Philippines as they have come back in droves, and the UNICITY group in particular, has come with a delegation of no less than 1,400 individuals,” Frasco said.
Upon their arrival, the travelers were welcomed with leis and performances by Filipiniana-clad rondalla serenaders as well as by Sinulog dancers.
Prior to the pandemic, Korea ranked number one in terms of visitor arrivals to the Philippines, with 1,989,322 or 24.08 percent of the country’s total number of arrivals for 2019.
Arrivals from Korea declined drastically during the pandemic, dropping to 338,877 and 6,456, for 2020 and 2021, respectively.
“They’re coming on a daily basis and the numbers are increasing by the day. Last year, they were at number two, because it is the United States that [provided] our number one top source market. But this year, the Koreans have reclaimed the number one spot and we send out the message to all our friends in Korea, that you are more than welcome to keep coming back again and again to Cebu, Bohol, Palawan, and the rest of our beautiful islands in the Philippines,” Frasco said.
PH as ideal MICE destination
Frasco noted that the arrival of a delegation as big as the UNICITY group is a welcome development especially with the DOT “seeing MICE tourism become a very strong product for the Philippines and also for Cebu.”
“They are staying for a few days and we expect that this will contribute greatly to the economy of Cebu in particular, and to the rest of the country in general, considering the multiplier effect of tourism is really so that they will support our local tourism stakeholders, our small and medium enterprises, and the like,” Frasco said.
To further boost the Korean tourism source market and visitor arrivals, the DOT, through its office in Korea, carries out marketing initiatives including an online presentation to educate the MICE (meetings, incentives, conference, exhibitions) players in the Philippines about the Korean MICE market, as well as participation to upcoming key events such as business-to-business fairs, and a MICE roadshow.
Let me end this piece by asking you readers: What is your reaction to this recent development? Do you think the Philippines will continue to attract even more visitors from South Korea? Do you hope to see some of the South Korean visitors settle here in the Philippines and help build up the national economy by establishing legitimate businesses and creating new jobs?
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
Recently, the DOT announced its ambitious plan to transform the nation into a major player in international tourism (specifically within Asia) in the next five years, according to a Philippine News Agency (PNA) news article.
To put things in perspective, posted below is an excerpt from the PNA news article. Some parts in boldface…
The Philippines targets to become a tourism powerhouse in Asia in the next five years, Tourism Secretary Christina Frasco said Wednesday.
At the unveiling of the 2023-2028 National Tourism Development Plan (NTDP) during a tourism stakeholders’ summit in Manila, the Department of Tourism (DOT) vowed to “establish a Philippine tourism industry anchored on Filipino culture, heritage and identity, which aims to be sustainable, resilient and competitive in order to transform the Philippines into a tourism powerhouse in Asia.”
The roadmap identified seven measures to achieve this goal, with improving tourism infrastructure and accessibility as one of the priorities.
“The overall target is the transformation of the tourism industry of the Philippines, which is why we have embarked on the objective of not just focusing on the promotion of tourism but more importantly on the development of industry from the ground up focusing not just on our key destinations, but also on our emerging and lesser known destinations,” Frasco said.
“We can only truly transform the Philippine tourism industry if we address the prevailing challenges that we face continually across our regions,” she added.
On connectivity, Frasco said DOT is working with the Department of Transportation to negotiate more routes for air and sea travel.
Under the NTDP, Frasco said DOT would focus on digitalization; enhancement of the overall tourist experience by incentivizing sustainable travel and improving safety and security in destinations, among others.
The agency would also tap local government units in developing more tourist sites and linking emerging ones to key destinations.
She said the government will increase investments in creating “high-value” tourism experiences and announced the May 2023 launch of the Philippine Experience.
The program, which aims to highlight heritage and culture unique to every region in the country, will be piloted in Davao, Ilocos Region, Bicol and Calabarzon.
The program, she said, would include a three to five-day tour packages allowing tourists to experience both well-known and lesser-known destinations in said regions.
Frasco presented the salient points of the NTDP before the country’s top tourism players. The roadmap was first previewed during the Tourism Coordinating Council (TCC) meeting convened in February and would be submitted to President Ferdinand R. Marcos Jr. for approval within the month.
“This NTDP will serve as a blueprint for the strategies on how the Department of Tourism intends to continue and to grow the impact of tourism upon our economy in the next few years. This will be the guidebook of the industry where we put in place mechanisms for sustainability for many many years to come,” Frasco said.
‘Rosy prospects’ – Frasco noted that, even prior to the finalization of NTDP, the DOT has closely collaborated with tourism stakeholders in carrying out the President’s vision through its various plans and programs, citing the most recent awards and nominations received by the Philippines and its tourism destinations.
The DOT has yet to reveal arrival targets for the next five years but earlier said it seeks to reach 4.8 million in foreign visitors by end of 2023.
“The momentum for recovery and growth has begun. We’ve eased restrictions. We’ve continued to aggressively promote our destinations through the DOT’s constant and unyielding presence in various exhibits in the Philippines and all over the world. And people are traveling now, and are traveling with a vengeance,” Frasco said.
“By promoting the Philippines through the biggest international tourism and trade fairs across Asia and Europe, we are re-introducing the Philippines to the world, and bringing no less than the best of the best of the country and the Filipino people,” she added
Let me end this piece by asking you readers: What is your reaction to this recent development? Do you think the DOT and all the strategic partners will be able to fulfill all the adjustments needed to transform the Philippines into a major tourist destination? What would you suggest to the DOT to make the tourism experience in the country more efficient and more interesting? Do you think it is time for the DOT to start recognizing local conventions or special events (examples: ToyCon, Trans Sport Show) and start encouraging foreign tourists to attend them?
Disclaimer: This is my original work with details sourced from my personal experiences and observations during the Israel pilgrimage tour I joined. Additional information from the official website and social media channels of the subject business is also used. This is not a sponsored article. Anyone who wants to use this article, in part or in whole, needs to secure first my permission and agree to cite me as the source and author. Let it be known that any unauthorized use of this article will constrain the author to pursue the remedies under R.A. No. 8293, the Revised Penal Code, and/or all applicable legal actions under the laws of the Philippines.
Welcome back, readers! This is the 5th chapter of my ongoing series of articles about the holy nation of Israel with recollections about the experiences and discoveries I had during the pilgrimage tour I joined with my local church (hosted by its strategic partner Behold Israel). To see my previous Israel tour articles, click here, here, here and here.
In this latest edition of my Israel 2023 series, I share with you my observations and captured images about my two visits to the popular Mahane Yehuda market in the modern section of Jerusalem. While I recently wrote about my delicious lunch at a Shakshuka joint in that market, this time I want to talk about the joint that is rich with refreshing drinks – Etrog Man – which I actually visited twice.
To put things in perspective, our group spent the final days – including the day-off – in the holy city of Jerusalem. On February 12, our tour ended in the afternoon and there was enough free time and sunlight left for me to visit the local foreign exchange joint (because I ran out of Shekels) and then make my first-ever visit to Mahane Yehuda market on foot.
Several minutes after exchanging currency at a local FOREX joint and further hiking, I finally arrived at Mahane Yehuda market which was bustling with many locals and tourists. It was a lot of fun walking around seeing the many food, drinks, souvenirs and other assorted products offered by countless sellers to customers. Watch my YouTube walk video of the market below covering the open air and roofed sections. See if you can spot Etrog Man.
My two experiences with Etrog Man
As mentioned earlier, I visited Mahane Yehuda market twice. The first time on February 12 and the second time on February 15. On each visit, I stopped by Etrog Man with the intention of buying a drink with the largest serving. I really prepared for the moment.
To be clear, I researched Mahane Yehuda market by watching lots of exploratory walk videos on YouTube and in a few of those videos, I noticed Etrog Man standing out among the many sellers as it attracted customers wanting something fresh, fruity and delicious.
This is the Etrog Man branch I visited twice in Mahane Yehuda market in Jerusalem.
The four notable flavors of drinks on display with English descriptions to help customers make their choices.
Going back to February 12, 2023, it was my moment at last to be at Etrog Man’s space in the shuk and I came all the way from my native Philippines. I talked with the store handler (male, with facial hair) looking at the displayed juices with four notable flavors or variants – EtroGat, Coconut Passiofruit, Natural Berry Heaven and The Rambam’s Drink.
For my first-ever Etrog Man purchase, I chose EtroGat. In support for their business, I bought the largest serving of EtroGat at 24 Shekels and gave the store a tip. Then I finally took my first sip and instantly, I liked it! For transparency, the EtroGat’s taste was like citrus-based drinks but with a unique texture in my mouth. EtroGat, after all, was described by the business as Jerusalem’s flavor as it was composed of Etrog (a yellow citron which Israel is very blessed with and has long been part of the culture of the Jewish people especially during the Sukkot holiday), Gat and Grapefruit. This explains its taste.
My first-ever drink with Etrog Man is Etrogat! This large serving cost 24 Shekels. A really good and satisfying drink!
Etrog is a citrus fruit among the Four Species used on Sukkot and the Holy Bible contains a possible reference about it (note: Etrog itself is not mentioned but it is believed to be the mentioned fruit of pleasing/splendid trees) in Leviticus 23:40 which reads as follows in the translations below…
And on the first day you shall take the fruit of pleasing trees [and make booths of them], branches of palm trees, and boughs of thick (leafy) trees, and willows of the brook; and you shall rejoice before the Lord your God for seven days.
Leviticus 23:40 (AMPC)
And you shall take on the first day the fruit of splendid trees, branches of palm trees and boughs of leafy trees and willows of the brook, and you shall rejoice before the Lord your God seven days.
Leviticus 23:40 (ESV)
Etrog citrons are an excellent source of Vitamin C and helps in strengthening the immune system, protects the body from free radical damage and also reduces inflammation. There is a lot more to the health benefits with Etrog that I encourage you to research.
Going back to my EtroGat drink, I happily sipped more and enjoyed the taste. Taste aside, I chose EtroGat as it was formulated by Etrog Man to ease my body’s tension (note: me and my pilgrimage tour group companions had been hiking a lot for days around Israel before arriving in Jerusalem) and strengthen my digestive system. That being said, I consumed all of the content of my EtroGat drink feeling happy and got very satisfied. Back then, I knew I had to come back to Etrog Man on my planned 2nd Mahane Yehuda market visit. By the morning of February 13, the accumulated soreness on my feet was almost entirely gone and I felt reinvigorated which I believe were benefits from my EtroGat drink.
Eventually our day-off from tour came on February 15, 2023. In the morning, I hiked first to the old city of Jerusalem to visit the Temple Mount, revisit the Western Wall and went on to a few more sites before taking the long hike to Mahane Yehuda market via Jaffa Street. I even managed to stop by Tmol Shilsom where I enjoyed their special beverage – the Halva Drink. As the weather suddenly turned cold in Jerusalem as I finally returned to Mahane Yehuda, the first thing I did there was enjoying a much-needed hot meal at Shakshuka Machaneh Yehuda.
After my Shakshuka lunch, I walked around the market which was a bit more challenging as there were ever more people around. Eventually, I returned to Etrog Man and told the lady in-charge that I wanted their largest serving of the Rambam’s Drink.
The enjoyable Rambam’s Drink!
After paying 24 Shekels and giving a tip, I started drinking it and I experienced this mild sweetness in my mouth. Rambam’s Drink also had this really unique texture and flavor which is I find delightful as I kept consuming it. Of all the juices or fruit-based drinks I had in my entire life, this beverage from Etrog Man was really a standout. As it turns out, the Rambam’s Drink was formulated to help the digestive system, boost the immune system and stabilize blood pressure. By the time I drank all of the Rambam’s Drink content, I was happily satisfied and felt really good.
I should also mention that Etrog Man also offers smoothies which are beverages sourced from fresh fruits that were expertly mixed and blended together to create a rich liquid for consumption. They also offer Super Bowls for those who want to eat something fresh and fruity with ingredients mixed in.
Look at all those fruits, vegetables and other fresh ingredients displayed!
More than just refreshments – special focus on consumers’ wellness
In addition to the very delicious and healthy beverages and desserts, Etrog Man also sells other products online such as medicinal drinks and varied products of nature – Concoctions from Nature – as well. More on health, Etrog Man offers customers a Detox Program complete with specially formulated products that can be used. Going back to their store in the Mahane Yehuda market, I spotted an enclosed container with fresh fruits and some vegetables displayed. Next time I revisit Etrog Man, I will go for one of their smoothies.
Who is Etrog Man?
The late Etrog Man founder Uzi-Eli. (photograph used with permission from Etrog Man).
Based on the translated information sourced from the official website, the business was founded by the late Uzi-Eli (note: He passed away on June 2022). He was described as a medicine man and was the third generation of a family that deals in healing drinks, pharmacies and herbs. His family practiced Torah-based spiritual medicine. For decades, Uzi-Eli was reputed as a bringer of good news, remedies and recipes based on the teachings of Rambam (a Sephardic Jewish philosopher who was also a prolific Torah scholar) and ancient Yemeni medicine. Etrog Man clearly refers to Uzi-Eli and this is displayed in the business joint’s official artwork of a smiling bearded man carrying fruits.
Early in his life, Uzi-Eli realized that his vocation was in distilling the beneficial properties of medicinal plants, fruits, vegetables and spices – and distributing them to the masses. It was his intention to offer the best of nature and serve it with a lot of love. You can see more about Uzi-Eli in the YouTube video below.
Uzi-Eli was very knowledgeable about the many aspects of health which is reflected not only on the refreshing drinks of Etrog Man but also on their cosmetic products. He was a visionary and his expertise on wellness and nutrition is reflected through his business.
Conclusion
I can say that Etrog Man left a big and positive effect on me not only as a consumer but also as a person of faith who came to Israel to seek God’s Kingdom (Matthew 6:33) and to bless the Jewish people (Genesis 12:1-3) while on pilgrimage. That being said, I would love to see Etrog Man prosper not only by selling more to customers the refreshing products they are already known for but also to help more people over their specific health-related needs. The legacy of the late founder of the business remains strong and will be felt in the years to come. As such, I would not hesitate to return to Etrog Man at Mahane Yehuda market in Jerusalem the next time I visit Israel in the future. To those of you who are about to visit Jerusalem and the popular market place, I highly recommend you visit Etrog Man and try out their refreshing products and special items.
When it comes to receiving blessings from the Lord while you are in Israel, always remember that He clearly designated the land for the Jewish people. God will bless those who bless the Jewish people. That being said, always praise, honor and give thanks to the Almighty Lord. Follow the lead of the Holy Spirit so you can receive God’s plan for you with Jesus as your Lord and Savior. May the holy scriptures below enlighten you and empower your faith in the Lord.
Let joy be your continual feast. Make your life a prayer. And in the midst of everything be always giving thanks, for this is God’s perfect plan for you in Christ Jesus.
1 Thessalonians 5:16-18 (TPT)
The Lord has been mindful of us, He will bless us: He will bless the house of Israel, He will bless the house of Aaron [the priesthood],
Psalm 115:12 (AMPC)
And God said to him, “Your name is Jacob; no longer shall your name be called Jacob, but Israel shall be your name.” So he called his name Israel. And God said to him, “I am God Almighty: be fruitful and multiply. A nation and a company of nations shall come from you, and kings shall come from your own body. The land that I gave to Abraham and Isaac I will give to you, and I will give the land to your offspring after you.”
Genesis 35:10-12 (ESV)
So, whether you eat or drink, or whatever you do, do all to the glory of God.
1 Corinthians 10:31 (ESV)
Now the Lord had said to Abram:
“Get out of your country,
From your family
And from your father’s house,
To a land that I will show you.
I will make you a great nation;
I will bless you
And make your name great;
And you shall be a blessing.
I will bless those who bless you,
And I will curse him who curses you;
And in you all the families of the earth shall be blessed.”
Genesis 12:1-3 (NKJV)
For God is one, and there is one Mediator between God and the sons of men—the true man, Jesus, the Anointed One.
1 Timothy 2:5 (TPT)
Watch out for more Israel 2023 travel articles here. There is more to come!
It looks like the Philippines will make a major step forward in the highly competitive field of tourism as the House of Representatives recently approved on 3rd and final reading the proposal on granting Value Added Tax (VAT) refund for outbound tourists, according to a GMA Network news report. The newly approved bill is a measure backed by President Ferdinand “Bongbong” Marcos, Jr.
Having been to Israel recently, I noticed that the VAT refunds for foreign tourists who are about to leave the country is the norm.
To put things in perspective, posted below is an excerpt from the Manila Bulletin news article. Some parts in boldface…
The House of Representatives on Monday approved on third and final reading a bill granting Value Added Tax (VAT) refund for outbound tourists, a bill backed by President Ferdinand Marcos, Jr.
House Bill 7292 earned 304 “yes” votes, four “no” votes, and zero abstention.
Under the proposed measure, tourists will be eligible for a VAT refund on goods purchased from accredited retailers in the Philippines as long as such goods are taken out of the country within 60 days from the date of purchase and the value of goods purchased per transaction amounts to at least P3,000.
The bill also authorizes the Secretary of Finance to adjust the P3,000 threshold, taking into account the following indicators: administration costs in processing refunds; consumer price index; and other market conditions, upon the recommendation of the Secretary of Tourism and the Commissioner of Internal Revenue.
“This measure [is being passed] to adopt best practices in VAT refund schemes among Asia Pacific tourism destinations and expand the country’s competitiveness among its peers and neighboring countries,” the committee report on the measure read.
The bill defines a “tourist” as a foreign passport holder who is a non-resident individual not engaged in trade or business in the Philippines.
House ways and means panel chairperson Representative Joey Salceda earlier said the measure will generate P10 billion to P40 billion worth of increased sales for local suppliers.
Salceda was one of the principal authors of the measure, alongside House ways and means panel vice chairperson Mikaela Suansing of Nueva Ecija who chaired the technical working group drafting amendments to the original proposed bill.
“Generally, for every P1 refunded, the tourist spends an additional 1.5 pesos. That will create an additional twenty to eighty thousand jobs, and will also improve our gross international reserves,” Salceda said.
Let me end this piece by asking you readers: What is your reaction to this recent development? Do you think the newly approved measure will pass in the Philippine Senate soon? Do you think the measure will make the Philippines more competitive in international tourism?
Author Carlo Carrasco 