The success of the Philippines attracting visitors from overseas and generating the related revenue in 2023 has finally been confirmed by the newly released numbers from the Department of Tourism (DOT): 5,450,557 international visitors and P482.54 billion (US$8.7 billion according to the foreign exchange rate of January 2, 2024) in tourism revenue, according to a Philippine News Agency (PNA) news article.
For the newcomers reading this, the final 2023 statistics exceeded the declared targets of 4.8 million international tourists and US$5.8 billion revenue. For further comparison, the Philippines attracted 2.65 million international arrivals and over P200 billion in revenue for the year 2022. To say the least, 2023 is undeniably a successful year for Philippine tourism and it seems that the controversial blunder behind the “Love the Philippines” tourism campaign did not lead to a massive failure (which the enemies and haters of President Ferdinand “Bongbong” Marcos, Jr., have been dreaming of).
To put things in perspective, posted below is an excerpt from the PNA news article. Some parts in boldface…
The Philippines welcomed a total of 5,450,557 international visitors in 2023, well above the 4.8 million target arrivals the Department of Tourism (DOT) earlier set for the entire year.
Of this number, 91.80 percent or 5,003,475 are foreigners while the remaining are 447,082 overseas Filipinos.
From January to Dec. 31, 2023, the country also generated an estimated PHP482.54 billion in international tourism revenue, more than double the receipts it recorded in 2022.
“My deepest appreciation goes to every tourism stakeholder, collaborative partner, and passionate contributor who propelled our shared aspirations forward. Under President Ferdinand ‘Bongbong’ Marcos Jr.’s guiding vision and leadership, tourism has become a pivotal force driving our nation’s economic resurgence,” Tourism Secretary Christina Frasco said in a statement Tuesday.
“These numbers speak very well of the performance of the tourism industry under the Marcos Administration,” she added.
She said the DOT will continue its work to “realize the vision of this administration to make tourism a catalyst for economic growth and resurgence.”
More than a quarter or 1,439,336 of the arrivals came from South Korea, retaining its spot as the country’s main source of international visitors.
This was followed by the United States with 903,299 tourists (16.57 percent) visiting the country; Japan with 305,580 (5.61 percent); Australia with 266,551 (4.89 percent); and China with 263,836 (4.84 percent). Ranking sixth was Canada followed by Taiwan, the United Kingdom, Singapore, and Malaysia.
Frasco said the 2023 visitor receipts also show that the tourism industry is “recovering faster than expected.”
The country’s 2023 international tourism receipts grew by 124.87 percent compared with the PHP214.58 billion estimated visitor receipts from 2022.
Before the pandemic in 2019, the DOT recorded PHP482.15 billion in international tourism receipts.
In 2023, the DOT’s marketing arm the Tourism Promotions Board (TPB) generated PHP6.317 billion in total sales leads both from international and local business-to-business and promotional events.
While reintroducing Filipino destinations before the global tourism arena, the Philippines represented by Frasco last year was also elected Vice President of the 25th General Assembly of the United Nations World Tourism Organization (UNWTO), a prestigious global position last held by the country more than two decades ago.
She was also elected as chair of the Commission for East Asia and the Pacific, allowing the country to host the Joint Regional Meetings of the Committee for East Asia and the Pacific and South Asia in Cebu in 2024.
The Philippines in 2023 bagged at least 15 travel and tourism honors from prestigious award-giving bodies in diving, beach, cruise, culinary, retirement, and Muslim-friendly tourism, “a testament that the Philippines is indeed an emerging tourism powerhouse.”
“The extraordinary journey of Philippine tourism in 2023 saw the world express its love for the Philippines with our country’s rise to global prominence as the World’s Leading Beach and Dive Destination, and Asia’s Best Cruise Destination, among many other accolades,” Frasco said.
“The indomitable spirit of the Filipino has been globally acclaimed with the Philippines receiving the Global Tourism Resilience Award with our country seen as a benchmark for innovation amidst trials and challenges,” she added.
By 2024, the DOT targets 7.7 million international visitors, around 500,000 lower than the country’s pre-pandemic arrivals of 8.2 million.
Let me end this piece by asking you readers: What is your reaction to this recent development? Do you think the Philippines will be able to meet its declared 2024 target of 7.7 million international visitors and possibly generate between P600 billion to P700 billion in tourism revenue? Did anyone from the haters/critics of President Marcos and Secretary Frasco bother you to make you believe that Philippine tourism will fail because of the “Love the Philippines” campaign blunder that was so widely reported in the mainstream news media?
Going back to tourism, do you think the Philippines should have more international-level fashion shows, film festivals, worship conferences, food festivals, sports events and trade shows to make the nation more attractive to visitors from overseas?
You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.
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