Department of Tourism (DOT) – Page 2

Government pushing direct international access to Philippine tourist hubs

July 22, 2025July 14, 2025carlocarrasco

In what is clearly an attempt to help the Philippines attract more foreign tourists, the government is pushing to open regional tourism and business hubs to international flights which should enable foreigners to have better access to other parts of the country, according to a Manila Bulletin news report.

For context, it has been reported already that the Philippines is failing on attracting foreign tourists when compared to the other Southeast Asian nations. In 2024, the Philippines attracted less than 6 million foreign tourists and the Department of Tourism’s (DOT) declared target for the year was 7.7 million foreign tourists.

To put things in perspective, posted below is an excerpt from the Manila Bulletin news report. Some parts in boldface…

President Marcos has underscored the government’s push to open regional tourism and business hubs to international flights, saying these would allow foreign travelers to skip Metro Manila and head straight to their chosen destinations.

Marcos said this as he led the groundbreaking of the Caticlan Passenger Terminal Building in Aklan on Monday, July 18.

In his speech, the President said regional airports such as Caticlan are key to welcoming foreign travelers directly to Philippine destinations, bypassing Metro Manila and stimulating regional economies.

“We are slowly putting together the building blocks of our policy of opening up our tourist areas… to international travelers without having to go through the Manila Airport,” he said.

Marcos added that the new passenger terminal, which will serve as the main airport gateway to Boracay and other destinations in Western Visayas, would help ease travel to the region and boost economic activity.

“It is not just Aklan who is involved in this; it is the entire region that will be assisted by the construction of this terminal building,” he said.

Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the national authorities will be able to establish new ways for foreign tourists to skip Metro Manila and move on to their chosen destinations located in other parts of the country? On a scale of 1 to 10, how would you rate the current state of tourism in the Philippines?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Philippines tourism industry failing to attract many foreign visitors this year

July 10, 2025July 14, 2025carlocarrasco

Based on the latest international tourism statistics and analysis for 2025, the Philippines is clearly failing to attract foreign tourists when compared to its Southeast Asian neighbors, according to a news article by VnExpress.

For the newcomers reading this, the Philippines attracted 5.95 million foreign tourists in 2024 and generated more than P760 billion in tourism revenue. The entire Philippine tourism industry registered an 8.9% share of the Philippine gross domestic product (GDP) for 2024. The nation’s tourism industry had a strong start of over P65 billion in revenue for January 2025.

To put things in perspective, posted below is an excerpt from the VnExpress news article. Some parts in boldface…

An online debate has erupted on social media as users wonder why the Philippines, with its rich nature, culture, and cuisine, is being overlooked by foreign tourists in favor of destinations like Vietnam and Thailand.

Thea Tan, a Filipino, posted on her X account in May expressing frustration over the Philippines’ underwhelming tourism numbers despite offering what other countries dream of: breathtaking beaches, vibrant culture, incredible food, and the warmest locals.

“So, why are tourists still choosing Thailand, Vietnam, and Bali over us?” she asked.

The post quickly went viral, accumulating over 9,000 likes and hundreds of comments.

In the first quarter of the year, Malaysia topped the list of most-visited Southeast Asian countries, with 10.1 million arrivals, followed by Thailand (9.55 million), Vietnam (6 million), and Singapore (4.3 million). By April, the Philippines had only welcomed 2.1 million visitors.

In 2024, the country saw 5.9 million foreign tourists, falling short of the government’s target of 7.7 million and far behind its regional neighbors including Cambodia, which had 6.7 million visitors.

Many online users, like Tan, argue that the Philippines is not considered a top priority destination in ASEAN.

“We are tiring out tourists with poor infrastructure and complicated transportation,” Tan noted.

Even locals find domestic travel expensive and difficult, let alone for foreign visitors, according to comments on the post.

“The Philippines has beautiful beaches, delicious food, and friendly people, but it lacks roads, reliable airports, and public transportation. Most importantly, the prices here are too high,” one local shared.

Another netizen pointed out, “In all the countries you’ve mentioned, their capitals are also tourist destinations. Manila, on the other hand, is boring for tourists. We don’t have decent museums or historical tours, and moving around in Manila is not easy either.”

A netizen added, “The government isn’t investing in quality tourist facilities and infrastructure like our neighboring countries. That’s where we’re lagging behind.“

Recently, the Philippines was ranked as the most dangerous destination by U.K. financial comparison site HelloSafe in a survey dismissed by the Philippines’ tourism experts as biased and misleading.

Victor Lim, president of the Federation of Filipino-Chinese Chambers of Commerce and Industry, emphasized that the Philippines must improve its infrastructure and enhance safety measures to establish itself as a leading tourist destination in Southeast Asia, Philstar reported.

Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the Department of Tourism and its strategic partners should get together and come up with hard adjustments to make the Philippines more attractive to foreigners? What do you think are the five biggest problems of the tourism industry of the country? Do you consider tourism-related awards crucial to the Philippines’ ability to attract visitors from around the world?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Tourism registers 8.9% share of 2024 Philippine gross domestic product

June 23, 2025June 20, 2025carlocarrasco

The tourism of the industry of the Philippines accounted for a share of 8.9% of the nation’s gross domestic product (GDP) for the year 2024, according to a BusinessWorld news report.

To put things in perspective, posted below is an excerpt from the news report of BusinessWorld. Some parts in boldface…

THE SHARE of the tourism industry in the Philippine economy rose to a five-year high of 8.9% in 2024, the Philippine Statistics Authority (PSA) said on Thursday.

Tourism direct gross value added (TDGVA) — an indicator of the economic contribution from tourism-related activities — jumped by 11.2% year on year to P2.35 trillion last year, preliminary data from the PSA showed.

However, TDGVA growth was slower than the 49.9% surge logged in 2023 and the slowest annual growth since the 10.3% expansion in 2020.

Despite the slower growth, the share of TDGVA to the economy rose to 8.9% in 2024, the highest share since the 12.9% recorded in 2019.

By industry, country-specific tourism characteristics goods – shopping accounted for 21.8% of the total with P512.68 billion. It was followed by miscellaneous services (20.2% share or P476.23 billion) and accommodation services for visitors (18.4% share or P432.9 billion).

Domestic tourism expenditure, which includes resident visitors’ spending within the country on a domestic trip or as part of an international trip, grew by 16.4% to P3.16 trillion last year.

Outbound tourism spending reached P345.68 billion in 2024, rising by 37.5% from P251.35 billion in 2023.

Inbound tourism expenditure, meanwhile, inched up by 0.4% annually to P699.99 billion. Total employment in the tourism sector grew by 6.1% to 6.75 million in 2024. Tourism accounted for 13.8% of the total jobs in the country in 2024.

The majority of the tourism-related jobs were centered on miscellaneous activities. The health and wellness sector employed 1.83 million, accounting for a 27.1% share.

The accommodation and food and beverage sector had 1.69 million workers (25% share), while passenger transport had 1.67 million workers (24.7%).

Reinielle Matt M. Erece, an economist at Oikonomiya Advisory and Research, Inc. said easing inflation helped boost tourism spending last year.

“Lower inflation relative to 2023 and better economic conditions in the country may have encouraged tourists due to better prices,” he said in an e-mail. Inflation averaged 3.2% in 2024, cooling from the 15-year high of 6% in 2023.

Last year, the Department of Tourism recorded 5.95 million visitor arrivals, falling short of its 7.7 million target.

“While Philippine tourism has made substantial progress — particularly in revenue generation — it hasn’t achieved full recovery in terms of visitor numbers, and the pace of recovery appears to be slowing in early 2025,” Leonardo A. Lanzona, Jr., an economics professor in Ateneo de Manila University, said in an e-mail.

Let me end this post by asking you readers: What is your reaction to this recent development? Do you think Philippine tourism will end up being weaker as an economic sector this year? Do you think the weakening Philippine Peso will convince foreigners to visit the Philippines very soon?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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DOT points to VAT refund for foreign tourists as factor for growth this year

April 13, 2025April 8, 2025carlocarrasco

By pointing to the VAT refund for foreign tourists (click here and here), the Department of Tourism (DOT) is looking forward to growth in tourism revenue this year, according to a BusinessWorld news report.

To put things in perspective, posted below is an excerpt from the report of the BusinessWorld news report. Some parts in boldface…

THE Department of Tourism (DoT) said tourism revenue is expected to rise this year, aided by the new tax refund for tourists.

“2024 was a banner year for Philippine tourism, with international spending reaching around P760 billion, a 126% recovery rate (from pre-pandemic levels). Our goal was always to exceed that, which we achieved the previous year,” Tourism Secretary Ma. Esperanza Christina G. Frasco said on Monday.

She said that the value-added tax (VAT) refund for foreign tourists and DoT’s collaboration with the Department of Trade and Industry (DTI) will encourage more visitor spending.

She added such measures will allow the country “to exceed its international visitor receipts as well as domestic tourism receipts from the year before.”

On Monday, the DTI and DoT signed a memorandum of agreement (MoA) to strengthen coordination in promoting tourism-related industries, participate in joint trade and tourism missions, develop sustainable tourism-related enterprises, and encourage the growth of micro, small and medium enterprises (MSMEs).

“Through this MoA, we will give our tourism MSMEs the platform to avail of the programs of the DTI, especially in supporting the expansion of their livelihood and businesses,” Ms. Frasco said.

Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the VAT refund for tourists will actually result in an increase of tourism revenue in the Philippines this year?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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IRR of Value-Added Tax (VAT) refund for foreign tourists signed

April 1, 2025March 25, 2025carlocarrasco

Recently the Philippines officially became a VAT-free destination for foreign tourists as the implementing rules and regulations (IRR) of Republic Act 12079 (Value-Added Tax Refund for Non-Resident Tourists) has been signed, according to a Philippine News Agency (PNA) news article. It should be noted that the Republic Act was signed into law last December.

To put things in perspective, posted below is an excerpt from the PNA news article. Some parts in boldface…

Government officials signed on Monday the implementing rules and regulations (IRR) of Republic Act (RA) 12079 or the Value-Added Tax (VAT) Refund for Non-Resident Tourists.

In a statement, the Department of Finance (DOF) said the IRR was signed by Secretary Ralph Recto, Bureau of Customs Commissioner Bienvenido Rubio and Bureau of Internal Revenue Deputy Commissioner Marissa Cabreros.

It was witnessed by Department of Tourism Secretary Christina Garcia-Frasco and Office of the Special Assistant to the President for Investment and Economic Affairs Secretary Frederick Go.

RA 12079 aims to boost tourism and encourage more foreign tourists to shop and spend more in the Philippines, thereby bolstering economic growth.

Under the IRR, non-resident tourists or foreign passport holders may apply for a VAT refund for locally purchased goods from accredited stores that are equivalent to at least PHP3,000.

The goods must be physically taken out of the Philippines by the tourist as accompanied baggage within 60 days from the date of purchase.

The VAT refund applies only to retail and tangible goods, such as clothing, apparel, electronics, gadgets, jewelry, accessories, souvenirs, food or non-food consumables, and other goods intended for personal use.

“With a multiplier effect of 1.97, every 100 pesos spent by a tourist generates 197 pesos in economic output. Imagine that. Halos doble ang balik sa ekonomiya (The return to the economy is almost double),” Recto said.

“And more money spent by foreign tourists means more businesses created, more Filipino workers hired, more jobs provided, higher incomes for our people and more revenues for the government to collect. That’s the simple formula for growth,” he added.

Recto cited the importance of effective executive to unlock the law’s full potential.

He said the country must establish a fully functional VAT refund system and a surge in inbound tourism.

“We want more tourists to come — and we want them to stay longer, spend bigger, and transact with convenience,” he said.

Heeding President Ferdinand R. Marcos Jr.’s call, Recto vowed to ensure that the VAT refund process is simple, accessible and culturally inclusive.

“From our end at the Department of Finance, we aim to deliver a VAT refund system that is world-class, modern, and built on the principles of transparency, efficiency and ease,” he said.

The IRR mandates the DOF to engage the services of reputable and internationally recognized VAT refund operators to provide end-to-end solutions to the government. Such refunds may be made electronically or in cash to enhance the ease of doing business.

Let me end this post by asking you readers: What is your reaction to this recent development? Now the IRR of the VAT refund for foreign tourists has officially been signed, do you expect positive impact on Philippine tourism to happen this year? Do you think a lot of tourists overseas have been waiting for the Philippines to establish the VAT refund for foreign tourists?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Philippines tourism revenue for January 2025 exceeds P65 billion

March 16, 2025March 6, 2025carlocarrasco

Based on the tourism revenue counted for the month of January 2025, Philippines tourism is off to a strong start with more than P65 billion, according to a Philippine News Agency (PNA) news article.

To put things in perspective, posted below is an excerpt from the news article of the PNA. Some parts in boldface…

The Philippines earned USD1.1 billion or PHP65.3 billion tourism revenues in January 2025, exceeding pre-pandemic levels in 2019, the Department of Tourism (DOT) said Thursday.

Data as of Feb. 28 showed that the earnings came from various activities, products, and services related to tourism, 136.1 percent higher than the USD821 million or 151.46 percent higher than the PHP43 billion recorded in January 2019.

“The recovery of Philippine tourism from the period of the pandemic in terms of revenues translates to thousands of jobs created for Filipinos, providing livelihood opportunities for many, especially in our rural and underserved areas,” Tourism Secretary Christina Garcia-Frasco said in a news release.

The country’s tourism income grew by 71.4 percent in terms of US dollars, compared to the USD652,255,773.51 recorded in January 2024.

Philippine peso revenues also soared by 78.81 percent from PHP36,508,238,043 in January 2024.

Frasco reported the Philippines achieved an all-time high tourism revenue of approximately PHP760 billion in 2024.

The DOT recorded the Philippines’ tourism revenues based on Visitor Sample Surveys, records from the previous arrival/departure cards, shipping manifests, and the current eTravel system.

A total of 1,167,908 foreign travelers visited the country in the first two months of 2025. Data as of March 1 showed that about 25.31 percent of the visitors came from South Korea.

South Korea has been the country’s top source of tourists since 2023, which is expected to boost further with the appointment of South Korean star Seo In-Guk as “celebrity tourism ambassador for the Philippines” last month.

While the P65.3 billion tourism revenue for January 2025 looks great for the Philippines, it remains to be seen if it could maintain the pace until the end of the year. In order to match the record P760.5 billion tourism revenue of 2024, the Philippines needs to attract P63.375 billion per month this year. If Philippine tourism can achieve P65 billion per month, that would translate to P780 billion by the end of the year.

Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the Philippines will be able to gross more than P760.5 billion in tourism revenue this year? Has your local government unit (LGU) been active in promoting local tourism?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Philippines attracts less than 6 million foreign tourists in 2024, points to tourism revenue for success

January 16, 2025January 7, 2025carlocarrasco

When it comes to the state of tourism in 2024, the Philippines achieved a mixed record by failing to reach its declared target of 7.7 million international visitors while still managing to achieve a new, all-time record with P760.5 billion in tourism revenue, according to a Philippine News Agency (PNA) news article.

To put things in perspective, posted below is an excerpt from the news article of the PNA. Some parts in boldface…

Philippine tourism earned an all-time high revenue of PHP760.5 billion in 2024, translating to a 126.75 percent recovery rate from the 2019 pre-pandemic levels.

Revenues from inbound tourism expenditures — representing the total amount spent by non-resident visitors — were 9.04 percent higher compared to the PHP697.46 billion in 2023.

Department of Tourism (DOT) data showed earnings surpassed the estimated PHP600.01 billion in 2019 by an impressive 26.75 percent.

“With these figures, it is clear that the Philippine tourism industry is not only bouncing back but also evolving and expanding, contributing significantly to the nation’s economic stability and growth. In the past year, we have witnessed remarkable growth in tourism revenue, which has surpassed previous records,” Tourism Secretary Christina Frasco said Monday.

“This achievement is not just a statistic. It translates to thousands of jobs created for Filipinos, fostering economic resilience and enabling families to thrive,” she added.

She attributed this growth to the pro-tourism policies of the Marcos administration that prioritized the sustainable development of Philippine tourism resources.

“These policies focus on enhancing infrastructure, promoting heritage conservation and investing in skills development programs for our workforce, among others. We believe that the growth of tourism should be inclusive and equitable, empowering local entrepreneurs and communities,” she said.

Based on the World Travel and Tourism Council data, international tourists spend at least USD2,073 per capita.

From an average of nine nights in 2019, tourists are now staying an average of over 11 nights in the country, while 70 percent are repeat visitors.

Continued collaboration with stakeholders from the private sector also garnered about 63.18 percent repeat visitors in 2023, the DOT said.

Tourist arrivals – While falling short of its original target of 7.7 million, the DOT said the country still recorded growth in the number of foreign visitors last year at 5,949,350, up by 9.15 percent from the 5.45 million foreign guests recorded in 2023.

South Korea maintained its position as the top source of foreign tourists, with arrivals increasing to 1,574,152 from 1,455,977 in 2023, garnering more than 26.46 percent of the total market share.

Frasco cited the country’s “effective strategic marketing initiatives, enhanced air connectivity and strengthened cultural exchanges” for the sustained number of Korean tourists to the Philippines.

“Furthermore, the Philippines’ growing reputation as a prime destination for incentive travel has played a key role in this positive trend, attracting an increasing number of Korean companies hosting their reward trips for their employees in the Philippines’ world-class tourist destinations,” she said.

The United States ranked second, with 1,076,663 visitors in 2024, increasing from 1,041,305 in 2023. Enhanced connectivity, including nonstop flights from San Francisco to Manila by United Airlines and from Seattle to Manila by Philippine Airlines contributed to the growth of the market.

Japan, meanwhile, emerged as a standout market with a 22.84 percent growth in arrivals, reaching 444,528 visitors from its previous year’s 361,862.

The surge was attributed to aggressive tourism campaigns and strategic partnerships with Japanese travel agencies that paved further awareness and interest in the Philippines as a travel destination.

Though significantly lower than the pre-pandemic figures, China showed signs of recovery with 313,856 arrivals compared to 264,922 in the previous year.

This can be attributed, the DOT said, to the increased number of flights from 2023, both commercial and chartered, including the first half of 2024, connecting China directly to Cebu, Bohol, and Davao.

Cruise ships also started to arrive during the second half of 2024, with the new visa waiver program becoming an important factor for the improved numbers.

Other consistent contributors included Australia (299,286) and Canada (269,300). Emerging markets like Taiwan and Singapore demonstrated strong growth momentum, with arrivals reaching 213,833 and 198,471, respectively.

The introduction of direct flights to Kalibo in Aklan and Puerto Princesa in Palawan, as well as the growth of niche markets such as English as Second Language (ESL) learning and diving, contributed greatly to the visits of guests from Taiwan.

The United Kingdom likewise sustained its position among the top contributors with 178,656 visitors, driven by a keen interest in heritage tourism and adventure activities. Meanwhile, Malaysia emerged 10th with 99,881 registered arrivals in 2024.

The DOT said the Middle Eastern market similarly showed promising signs of recovery in 2024.

The United Arab Emirates (UAE) posted a remarkable 668.34 percent recovery rate from its 2019 figures, reflecting increased air connectivity and a surge in interest in the Philippines as a leisure destination. Qatar followed closely, with an impressive 832.87 percent recovery rate, and Saudi Arabia with 66.54 percent growth.

Likewise, Oman and Bahrain registered more than 200 percent recovery rates from the 2019 number of arrivals, the DOT said.

Those in the top 25 source markets which have fully recovered as compared with 2019 data included Australia (102.63 percent), Canada (109.26 percent), Hong Kong (106.79 percent), UAE (668.34 percent), Italy (143.02 percent), Spain (111.08 percent), Guam (200.19 percent), New Zealand (100.50 percent) and Switzerland (102.01 percent).

Let me end this post by asking you readers: What is your reaction to this recent development? Do you think it is safe to call 2024 a successful year of tourism for the Philippines with regards to the record-high tourism revenue achieved? Do you think the Philippines will be able to attract at least 6 million foreign tourists this year?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Stakeholders and analysts perceive VAT refund limit for tourists just right to ensure small businesses will benefit

January 3, 2025December 27, 2024carlocarrasco

As far as the analysts and tourism stakeholders are concerned, the minimum purchase requirement for non-resident tourists to qualify for the value-added tax refund is just right in relation to benefiting the small businesses, according to a BusinessWorld news report. There is, however, one dissenting opinion.

To put things in perspective, posted below is an excerpt from the news report of BusinessWorld. Some parts in boldface…

THE P3,000 ($51) minimum purchase requirement for nonresident tourists to qualify for a value-added tax (VAT) refund is “just right” to ensure small businesses benefit, analysts said.

President Ferdinand R. Marcos, Jr. recently signed into law Republic Act (RA) No. 12079, which allows tourists to claim VAT refunds on purchases worth at least P3,000 from government-accredited stores, in an effort to boost tourism receipts.

“The P3,000 is just right to benefit micro, small and medium enterprise (MSME) retailers and local products,” Philippine Retailers Association (PRA) President Roberto S. Claudio said. He said the purchase cap is kept to a minimum to benefit locally made products.

“I think it’s a good entry and good starting point. Some countries are still higher than P3,000 as well. I think we’re above the middle, so I think that’s a good place to be,” Tourism Congress of the Philippines President James M. Montenegro said via phone call.

Under RA 12079, the value of the locally bought goods from accredited stores must reach at least P3,000 per transaction, provided these goods are taken out of the country within 60 days of purchase.

“This law is primarily designed to boost tourist arrivals and expenditure. Hopefully, it will also increase the sales revenue of retailers,” Mr. Claudio said.

Mr. Montenegro said the minimum purchase amount could be adjusted in the future.

The threshold is subject to review and adjustment every three years by the Finance secretary, upon recommendation of the Commissioner of Internal Revenue, considering the inflation data from the statistics agency.

“I think the minimum rate is at par with our ASEAN [Association of Southeast Asian Nations] neighbors. If you look at the minimum amounts in other countries, it is almost the same,” Eleanor L. Roque, a tax principal at P&A Grant Thornton, told BusinessWorld.

The Philippines has joined other ASEAN countries with a tax refund program for nonresident tourists. The scheme has increased retail activity, particularly in sectors such as fashion, electronics and souvenirs.

In Malaysia, the minimum purchase is 300 ringgit ($67). Singapore allows tourists to spend at least S$100 ($74), while in Indonesia, it starts at 500,000 rupiah ($31).

“It is good to have a minimum amount as it limits the refund claim to valuable expenses. De minimis spendings are normally not considered for VAT refund as it is not administratively practical. In some cases, the cost will be more expensive than the amount being refunded,” Ms. Roque said.

She said the government should tap accredited international firms in the VAT refund processing, adding that the “government should take advantage of the track record and best practices of these known companies.”

Ms. Roque said the government should ensure the goods bought are really brought out of the country.

“Physical inspection of the goods when exiting the country should be strict to ensure that local buyers do not use tourists for availing themselves of the VAT refund,” she added.

However, Philippine Institute for Development Studies Senior Research Fellow John Paolo R. Rivera said the P3,000 threshold “may not be enough to significantly encourage higher spending among affluent tourists,” especially compared with ASEAN counterparts.

“A higher or more flexible threshold might align better with international best practices and encourage larger purchases,” he said.

Mr. Rivera also urged the government to simplify the VAT refund process, rather than make it “extra bureaucratic.”

Let me end this post by asking you readers: What is your reaction to this recent development? Do you consider the current purchase requirement for the VAT refund for foreign tourists a proper amount? Do you think foreign tourists will be receptive to the current standard for VAT refund of their purchases here in the Philippines?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Department of Tourism’s (DOT) 2025 plans unveiled

December 31, 2024December 20, 2024carlocarrasco

To keep on strengthening the drive of tourism all over the Philippines, the Department of Tourism (DOT) recently unveiled its plans for 2025, according to a Manila Times news report.

To put things in perspective, posted below is an excerpt from the news report of the Manila Times. Some parts in boldface…

The Department of Tourism (DOT) unveiled its plans for 2025 to propel Philippine tourism to new heights and give travelers more reason to love the Philippines.

“Tourism will be a cornerstone of our nation’s recovery. We embraced the challenge—not just to rebuild but to innovate, not just to promote, but to develop, to transform, to lead,” Tourism Secretary Christina Garcia-Frasco said at the DOT’s year-end press briefing on Tuesday.

The DOT has formed a partnership with the Department of Health (DOH) to develop Tourist First Aid Facilities and is in talks with key government agencies to establish tourist courts that will be open 24 hours a day, seven days a week, to “resolve tourist-related crimes.”

Tourist First Aid Facilities will be established in tourist-heavy locations such as La Union, Boracay Island in Aklan, Siargao Island in Surigao del Norte, Panglao Island in Bohol, Palawan, and Puerto Galera.

The department will also soon initiate “Layover Tours” as part of the Hop-on Hop-off Bus Tours program, which Frasco said “would make layovers more enjoyable and provide seamless access to our iconic attractions.”

The Philippines Hop-on Hop-off Bus Tours program, which started in 2023, allows solo and group tourists to plan fast, self-guided trips using an advanced bus network and a specific smartphone app.

The DOT also plans to establish the “Golf Experience” initiative, which Frasco described as “geared to enthusiasts motivated to discover the world-class golf destinations.”

It will continue to construct more Tourist Rest Areas across the country, equipped with new features such as rainwater harvesting facilities and solar panels, in addition to basic amenities such as clean and adequate restrooms, a tourism information center, and a pasalubong center.

Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the DOT’s plans for the new year will create positive results for the nation’s tourism industry? Do you think the DOT should recognize special events like car shows, fashion shows, film festivals and cosplay events so that more local and foreign tourists could join them?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Philippines attracted more international visitors than last year but still behind 2024 target

December 24, 2024December 18, 2024carlocarrasco

When it comes to attracting visitors from overseas, the Philippines improved over the 5.45 million international visitors of 2023 but they have yet to hit the declared 2024 target of 7.7 million international visitors and time is already running out, according to a BusinessWorld news report.

To put things in perspective, posted below is an excerpt from the BusinessWorld news report. Some parts in boldface…

INTERNATIONAL visitors to the Philippines totaled 5.65 million as of Dec. 15, according to the Department of Tourism (DoT), well behind the pace needed to achieve the 7.7 million target for the year.

“South Korea remains our top source market, followed by the US and Japan,” Tourism Secretary Christina G. Frasco said at a briefing on Tuesday.

“To further expand our reach, we have intensified efforts to engage emerging opportunity markets, sharing the unique story of the Filipino and showcasing the rich array of experiences our country has to offer,” Ms. Frasco added.

The mid-December total is equivalent to 73.4% of the target for the year.

The DoT said that South Korea accounted for 1.15 million or 20.3% of the total arrivals, followed by the US with 889,489 or 15.7%, and Japan 367,747 or 6.5%.

Rounding out the top five were China, which sent 306,549 visitors or 5.4%, and Australia with 249,140 or 4.4%.

The other leading sources of visitors were Canada, Taiwan, Singapore, the UK, and Malaysia.

“We have graduated from measuring tourism merely by the number of people arriving, but rather on the more important numbers” like spending, length of stay, and return visits, she added.

Ms. Frasco said tourism receipts as of Dec. 15 amounted to P712 billion, exceeding the P697 billion booked in 2023.

“Tourists are now spending an average of over 11 nights in the country, and over 70% are repeat visitors,” she added.

Let me end this post by asking you readers: What is your reaction to this recent development? Do you think it is still possible for the Philippines to be able to attracted at least 6.5 million international tourists by December 31, 2024? Do you think the Philippines could do better or worse in 2025? What do you think is the one single issue that made it hard for the Philippines to attract more visitors from overseas? Do you think the new law of Value-Added Tax (VAT) refund for foreign tourists will make an impact by the middle of 2025?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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