Based on the latest international tourism statistics and analysis for 2025, the Philippines is clearly failing to attract foreign tourists when compared to its Southeast Asian neighbors, according to a news article by VnExpress.
For the newcomers reading this, the Philippines attracted 5.95 million foreign tourists in 2024 and generated more than P760 billion in tourism revenue. The entire Philippine tourism industry registered an 8.9% share of the Philippine gross domestic product (GDP) for 2024. The nation’s tourism industry had a strong start of over P65 billion in revenue for January 2025.
To put things in perspective, posted below is an excerpt from the VnExpress news article. Some parts in boldface…
An online debate has erupted on social media as users wonder why the Philippines, with its rich nature, culture, and cuisine, is being overlooked by foreign tourists in favor of destinations like Vietnam and Thailand.
Thea Tan, a Filipino, posted on her X account in May expressing frustration over the Philippines’ underwhelming tourism numbers despite offering what other countries dream of: breathtaking beaches, vibrant culture, incredible food, and the warmest locals.
“So, why are tourists still choosing Thailand, Vietnam, and Bali over us?” she asked.
The post quickly went viral, accumulating over 9,000 likes and hundreds of comments.
In the first quarter of the year, Malaysia topped the list of most-visited Southeast Asian countries, with 10.1 million arrivals, followed by Thailand (9.55 million), Vietnam (6 million), and Singapore (4.3 million). By April, the Philippines had only welcomed 2.1 million visitors.
In 2024, the country saw 5.9 million foreign tourists, falling short of the government’s target of 7.7 million and far behind its regional neighbors including Cambodia, which had 6.7 million visitors.
Many online users, like Tan, argue that the Philippines is not considered a top priority destination in ASEAN.
“We are tiring out tourists with poor infrastructure and complicated transportation,” Tan noted.
Even locals find domestic travel expensive and difficult, let alone for foreign visitors, according to comments on the post.
“The Philippines has beautiful beaches, delicious food, and friendly people, but it lacks roads, reliable airports, and public transportation. Most importantly, the prices here are too high,” one local shared.
Another netizen pointed out, “In all the countries you’ve mentioned, their capitals are also tourist destinations. Manila, on the other hand, is boring for tourists. We don’t have decent museums or historical tours, and moving around in Manila is not easy either.”
A netizen added, “The government isn’t investing in quality tourist facilities and infrastructure like our neighboring countries. That’s where we’re lagging behind.“
Recently, the Philippines was ranked as the most dangerous destination by U.K. financial comparison site HelloSafe in a survey dismissed by the Philippines’ tourism experts as biased and misleading.
Victor Lim, president of the Federation of Filipino-Chinese Chambers of Commerce and Industry, emphasized that the Philippines must improve its infrastructure and enhance safety measures to establish itself as a leading tourist destination in Southeast Asia, Philstar reported.
Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the Department of Tourism and its strategic partners should get together and come up with hard adjustments to make the Philippines more attractive to foreigners? What do you think are the five biggest problems of the tourism industry of the country? Do you consider tourism-related awards crucial to the Philippines’ ability to attract visitors from around the world?
You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.
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