Retro Gaming Ads Blast – Part 16

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. A-Jax North American arcade flyer

Another one of Konami’s arcade flyers showing a pretty fashion model with a touch of militarism.

A-Jax (also referred to as Ajax) is another one of the many military themed games Konami released for the arcades in the 1980s. It was a 2D vertically scrolling shooter in which players use aircrafts to shoot enemies both in the air and on the ground. The game was a hit in Japanese arcades and Konami came up with the North American arcade flyer showing three screenshots, an archive footage shot of a military helicopter and a sexy lady (with a light military look) with a machine gun. The style of presentation was similar in style with the North American arcade flyers of Contra and M.I.A.: Missing in Action.

2. The Combatribes print ad

The short comic book approach was used to emphasize the setting and concept of the video game.

Technos, the Japanese company behind the wildly popular Double Dragon games franchise, proved to be successful with the arcade release of The Combatribes. In an attempt to keep the wave of success moving, Technos released The Combatribes on the Super Nintendo Entertainment System (SNES) in 1992 and someone involved with the North American marketing came up with the idea of creating a comic book-style presentation for the print ad. Creatively speaking, the comic book approach was done to emphasize the story and visual concepts of the game, and entice readers to play it. By today’s standards of video game marketing, this print ad’s approach is both unusual and notable.

3. Dead or Alive 2 Dreamcast port print ad

This was a wide print ad that appeared on magazines and it sure was eye-catching. It was an effective way to promote the game and inform people of the Sega Dreamcast’s presence in the market.

When Dead or Alive 2 was released in the arcades in 1999, a lot of gamers were astounded by it as developer Team Ninja (led by Tomonobu Itagaki) made it much bigger and a lot better than its 1996 predecessor. Team Ninja really went all out making the sequel utilizing Sega’s NAOMI arcade technology, inviting martial artists to do motion-capture, and having a very ambitious game design. Since the game was developed with the NAOMI hardware, porting the game for the Sega Dreamcast was reportedly convenient and smooth for the developers who went on to add more gameplay features and modes. Publisher Tecmo came up with this wide print ad (promoting the Dreamcast release) showcasing three characters, six screenshots and text descriptions emphasizing the universal acclaim the game received. The promotional approach was simple yet effective.  

4. Jet Moto (PC version) print ad

From PlayStation to PC.

In November 1996, the futuristic all-terrain hoverbikes racing game Jet Moto was released on the PlayStation which went on to sell well and attract mostly positive reviews. Sony Computer Entertainment eventually released a version of the game for the personal computer (PC) in November 1997. As seen in the above print ad, the network play option and compatibility with Direct3D video accelerators were emphasized as such features resonated with the interests of PC gamers of the era. This print ad showed how willing Sony was to release PlayStation hits on PC back then.

5. Elevator Action Returns Japanese arcade flyer

Great looking art on the front.
The rear of the flyer.

When Taito released Elevator Action Returns (also titled as Elevator Action II in other nations) in the arcades in 1994, it became a hit as gamers enjoyed its action-packed gameplay, ambitious 2D visual presentation and varied level designs that clearly went beyond its 1983 predecessor. The front of the Japanese arcade flyer has really nice art showing the three playable protagonists on an elevator on their way to do their mission. The back of the flyer shows screenshots (which emphasized the varied level designs), text descriptions explaining how the game played (English version printed), and what the features are. Another text description confirmed that terrorists are the antagonists that players will be dealing with which was reflective of the rise of Islamic terrorism in the 1990s. Oh yes, if you look closely you will the word “item” misspelled as “items”.

6. Sunset Riders print ads

The Sunset Riders arcade machine, the SNES version, screenshots and a can of pork-and-beans on this ad.
This print ad appeared in some comic books I read long ago.

After enjoying a lot of success in the arcades with their 1991 game Sunset Riders, Konami went on to release ports of it to the Sega Genesis in 1992 and the Super Nintendo Entertainment System (SNES) in 1993. With regards to conversions and procedural/artistic changes between the arcade and console ports, the SNES version had few changes implemented compared to the one released on the Genesis. As seen in one of the print ads of Sunset Riders on SNES, it came with 7 arcade levels, 2-player mode and additional shooter stages. What the print ads did not reveal were notable replacements of specific characters in key parts of the game such as the dynamite-tossing female bandits getting replaced by male bandits, North American Indian villains getting replaced with outlaws, etc.  

7. Jackal Japanese arcade flyer

Whoever was the artist Konami hired truly delivered great-looking art!

Konami’s military themed game Jackal (Japanese title: Tokushu Butai Jackal) debuted in Japanese arcades in October 1986 and became a hit. The Japanese market arcade flyer had great looking artwork on the front that strongly emphasized the very concept of the game (players move military jeeps to shoot at enemies as they move into enemy territory). One of the characters (the one wearing the red beret) somewhat resembles the late Sean Connery which only shows that someone within Konami’s development team took inspiration from movies. This arcade flyer’s front still looks great.

8. Aliens North American arcade flyer

A good amount of effort was done to truly capture Aliens’ concept using hired models (as Ripley and Newt), a Xenomorph physical model and a suitable background.
The key details presented on the rear of the flyer. The Xenomorph’s presence adds tension.

In 1990, Konami released their ambitious arcade game Aliens which was loosely based on the 1986 movie that starred Sigourney Weaver and was directed by James Cameron. As Konami’s Aliens license was only temporary and the movie was so highly regarded, the Japanese company’s marketing team really had to exert extra effort to truly capture the film’s sci-fi horror concept in order to make a strong presentation towards arcade operators and their paying customers (the gamers).

Apart from showing screenshots on the front, the creative team hired a blonde model as Ellen Ripley holding a gun and a young girl as the character Newt, and have them pose convincingly in front of a Xenomorph model (darkened in the foreground). On the back of the flyer, the team heavily revealed the details using the text description to emphasize the gaming experience and story concept. The technical details, meanwhile, were presented in simplistic, easy-to-follow fashion. Aliens was a smash hit in the arcades and there are long-time gamers who regard it as one of the best game adaptations of the 1986 movie. This arcade flyer is a strong reminder that the featured game was never ever ported to any game console nor to any personal computer.

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My Observations: The Macross Plus Love Triangle

As a long-running anime franchise, Macross is well remembered for not only its portrayal of war, action-packed transforming machines (mechas) and engaging storytelling but also for its use of love triangles to emphasize the human element of the saga.

The Super Dimension Fortress Macross anime TV series (1982-1983) would have ended up looking generic with other robot anime series had it not featured the love triangle of Hikaru-Misa-Minmay. That love triangle was clearly the centerpiece of the saga and each member got developed individually throughout the 36 episodes.

Over a decade later, the sequel Macross Plus was released in the form of a 4-episode original video animation (OVA) (and in reimagined form via a theatrical version in 1995) and it featured a brand new love triangle with Myung Fang Lone, Isamu Dyson and Guld Bowman.

Spearheaded by the legendary Shoji Kawamori as co-director and mecha designer, Macross Plus was a more challenging story to sell to fans and anime enthusiasts given the fact that it had no conflict of good-versus-evil nor hero-versus-villain. There was not even a war to focus on. Instead its conflict was more centered on the love triangle.

MacP1
Guld. Myung and Isamu.

The background is like this. In the year 2033, Myung, Isamu and Guld were close teenage friends until something terrible happened to them which not only destroyed their friendship but led them to taking separate paths carrying pain and unforgiveness deep inside.

In the present day of 2040, military pilot Isamu got re-assigned to his home planet of Eden as a test pilot for the prototype fighter plan the YF-19. This re-assignment happened because Isamu was too reckless and dangerous to be in active duty. Shortly after arriving he encounters Guld who is also a test pilot assigned with the stealthy YF-21. Right from the start their bitterness and rivalry intensifies.

The stakes grow even higher when Myung returns to Eden as a producer of Sharon Apple, a powerful computer designed to project holograms of a digital lady who could not only sing but also express emotions. She’s described by her handlers to be a living artificial intelligence but behind the scenes her programming is incomplete and Myung herself has to provide the emotions and singing.

Enough with the plot. Let’s move on to my analysis of the love triangle.

The love triangle

MacP2
A close encounter between them.

Let’s start with Isamu. On face value, he’s a handsome young guy who has achieved a lot when it comes to flying and combat but he is too risky to be with due to his impulsive nature, love for danger and recklessness. His cocky personality reminds me somewhat of Maverick (played by Tom Cruise) from Top Gun but the difference is that Isamu is much more dangerous.

Oh yes, Isamu also acts childish. This is evident during the first test flight of the YF-19 and most of the time he was playing around, cheering and expressing himself instinctively. The very ironic thing about his childish act is that he got to push hard the technical and technological capabilities of the YF-19 with regards to how it moves, how fast its speed is and how efficient its functions are.

But is Isamu an ideal man for a lady to spend her life with? Absolutely not. He loves fun too much and his being a loose cannon is a headache for his military superiors. His lack of self-control alone will make any relationship end quickly. At least in the context of Macross Plus, Isamu is not meant for marriage nor love but for dangerous fun. Still there are certain aspects of him that show he can still change for the better such as daring to find answers to be certain and pushing forward with life even though painful times strike along the way.

Next is Myung. She is an example of a very talented young singer who failed to become a professional artist. As a teenager she loved to sing and was described to have sung during her sleep. Somehow the violent falling out she experienced with Isamu and Gul impacted her ability to make it big in the world of entertainment. Think about it. While there are many talented wannabees who made it as singers but did not achieve super stardom, there are others who never qualified to be singers.

In the present day, Myung still carries pain and unforgiveness deep inside. She deals with her pain by burying herself with her work as a producer and rides along the tremendous success of Sharon Apple who is not even real. As such it is no wonder why she felt uneasy being reunited with Guld and Isamu. During her time in the forest with an injured Isamu, she got to try a fruit (which she suspected to be sour) after being told by him (who already had a fruit) to do it. Upon tasting the sour thing, she expressed that she always hated how Isamu dared people to try something even though he already knew the answer or what would happen. Before going to the forest, however, Myung was the first person Isamu saw after sleeping for days in the hospital due to a test flight accident. The mere fact she attended to him proves that she has feelings for the hot shot pilot.

Finally we have Guld, the half-human half-Zentradi person with grayish skin. Like Isamu, he has the passion and skill for flying. He does not have the recklessness and impulsiveness of Isamu, but he could be very violent due to the warlike tendencies (example: rage or outburst) he inherited from his Zentradi heritage. Remember in Macross, Zentradi was a race of artificially made giants produced through cloning and because they were bred for war and militarism they were devoid of culture.

As test pilot of the YF-21, he is oriented to control the plan mentally and this allows him to actually feel the machine as if it was his own body. Remember how Guld sped right into a barrage of rockets and got away untouched with the YF-21? That was the result of not only the YF-21’s stealth features and ability to predict the direction of the missiles but also of Guld’s extension with the aircraft.

Still Guld has feelings and he is far from being a living killing machine. Right from the start of his reunion with Myung, he expressed his feelings for her and swore to protect her (even though she did not need such protection). This shows that he was willing to adjust for Myung, forget the past and move forward. Guld does not have the charisma of Isamu but that does not make him less human nor does it make him an undesirable person. He also does his best to be something that Isamu cannot be – an honorable pilot.

MacP3
When things get way too personal, Isamu (right in YF-19) and Guld (left in YF-21) violated military protocol to fight each other.

Overall the love triangle of Guld, Myung and Isamu is still engaging to follow whether you watch Macross Plus in its OVA format or in its theatrical version (titled: Macross Plus: The Movie, Macross Plus: Movie Edition). At the same time this triangle is geared towards adults and one of the themes behind Macross Plus is growing up or coming-of-age. Other moral lessons worth learning: dealing with the painful past, maintaining discipline while doing your duty and learning how to forgive.

In reality, unforgiveness or the unwillingness to forgive truly causes more harm than good. There really is no escaping the negative effects. Repenting and forgiving each other go together and only then will healing happen. Forgiveness is emphasized in the Holy Bible. Below is a scripture for you all.

bearing with one another, and forgiving one another, if anyone has a complaint against another; even as Christ forgave you, so you also must do.

Colossians 3: 13 (NKJV)

Thank you for reading. If you enjoyed this article, please click the like button below and also please consider sharing this article to others. Also my fantasy book The World of Havenor is still available in paperback and e-book format. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well.


Author’s Note: This article was originally published at my old Geeks and Villagers blog. What you read on this website was an updated and expanded version. In other words, this newest version you just read is the most definitive version