We are just days away from the highly anticipated Xbox-Bethesda games showcase! Very recently, Team Xbox emphasized further its overall strategy of delivering interactive entertainment that goes way beyond the traditional model of selling consoles and games, and behind it all they have the full support of Microsoft itself!
Let’s start with the special presentation involving both Microsoft CEO Satya Nadella and Xbox chief Phil Spencer. Watch the video and listen very closely.
“Gaming is fundamentally aligned and woven in our mission as a company,” Satya Nadella said. “When you talk about Xbox’s mission to bring the joy and community of gaming to everyone on the planet, which I absolutely love, this is precisely what I think of when we think about Microsoft’s mission, which is to empower every person, every organization on the planet to achieve more. As a company, Microsoft’s all-in on gaming.”
Microsoft’s CEO confirmed that the corporation has indeed gone all in for Team Xbox and this is clearly a radical change compared to what happened in the previous console generation when the team was not a true priority for the corporation.
When it was a non-priority within the corporation’s hierarchy, Team Xbox was severely limited in producing first-party exclusives, severely limited in making big-time partnerships with other game developers/publishers, and designed a very flawed console with Xbox One. The result was a doomed 8th console generation (or the 3rd Xbox console generation) and the Xbox One sold much less than Xbox 360 worldwide and could not match the high number of exclusive games on Sony’s PlayStation 4 (PS4). Phil Spencer did what he could since taking over as Team Xbox chief.
That is all in the past now! With the full support of Microsoft and with Phil Spencer and his team now a clear priority for the corporation, Team Xbox has a lot of momentum moving forward in this 9th console generation. Mega publisher Bethesda has been integrated into Team Xbox and there will be Bethesda-produced exclusive games that gamers with Xbox Series X, Xbox Series S and Windows PC can look forward to. With 23 game developers under the Xbox Game Studios umbrella, several 1st party exclusives are already being produced like Avowed (plus the expected The Outer Worlds franchise) from Obsidian Entertainment, Senua’s Saga: Hellblade II from Ninja Theory, the next-generation Forza Motorsport game from Turn 10 Studios and Perfect Dark from The Initiative to name a few. When it comes to paid subscription services, it was reported that Xbox Game Pass (XGP) subscribers reached 18,000,000+ and right now Sony and Nintendo have no serious services of their own to compete with it. I should also mention Team Xbox is continuing with plans of acquisitions of game developers.
With the forward momentum clear, we can now take a look at the strategies as published in Xbox.com written by Xbox Wire Editor-in-Chief Will Tuttle. Some parts in boldface…
Xbox Game Pass is Changing the Way We Discover, Connect, and Play
- Xbox Game Pass members play 30% more genres and play 40% more games. And more than 90% of members said they played a game that they would not have tried without Game Pass.
- On average across the Game Pass library, partners see engagement go up by more than 8x when they enter Game Pass.
- Whether it’s purchasing games inside or outside of what’s available in the library, or purchasing additional content for the games they like, members spend 50% more than non-members.
- Xbox Game Pass has become a true discovery engine, a platform for connection and community, and is driving game sales. New insights we’re sharing today include:
- Since we started our partnership with EA Play in Game Pass Ultimate, our players have been engaging with EA’s subscription service in a significant way. Compared to before the integration, EA Play has seen record usage on Microsoft platforms, driving hours played on these platforms up by more than 200%. As a result, EA’s incredible portfolio of games has reached and gained millions of new fans on the Xbox platform.
- The new Square Enix game Outriders is in Game Pass and was also the #1 selling digital game on Xbox during its launch week and a top 10 selling digital game on Xbox in the month of April. Game Pass helped introduce millions of players to the game.
- During launch week, MLB: The Show 21 was the biggest sports game of the past year on Xbox and the second biggest sports game of all time on Xbox. Game Pass added millions of new fans and grew Major League Baseball’s player base significantly. MLB: The Show 21 was also the #1 selling paid game on Xbox for the month of April.
Xbox and Xbox Game Pass are Coming to More Screens
- Xbox is working with global TV manufacturers to embed the Xbox experience directly into internet-connected televisions with no extra hardware required except a controller.
- Xbox is exploring new subscription offerings for Xbox Game Pass so more players around the world can experience the most immersive and fun games across devices, geographies, and financial realities.
- Xbox is working with telecommunications providers on new purchasing models like Xbox All Access, which allows consumers to buy both a console and Game Pass for a low monthly price, rather than spending money up front.
- Xbox is building its own streaming devices for cloud gaming to reach gamers on any TV or monitor without the need for a console at all.
- Cloud gaming through Xbox Game Pass Ultimate will launch in Australia, Brazil, Mexico, and Japan later this year.
- In the next few weeks, cloud gaming on the browser will open to all Xbox Game Pass Ultimate members. With Edge, Chrome, and Safari support, players will be a click away from gaming on almost any device.
- We’re in the final stages of updating our Microsoft datacenters around the world with our latest generation of hardware, the Xbox Series X. This means gamers will see faster load times, improved frame rates, and experience Xbox Series X|S optimized games.
- Later this year, we’ll add cloud gaming directly into the Xbox app on PC and integrate it into our console experience to light up scenarios like try before you download.
An Incredible Pipeline of Games
- With more than 23 studios worldwide creating games for Xbox, our goal is to release at least one new, first party game into Game Pass every quarter. Role playing games, shooters, strategy titles, adventure games, and more are all being built by our first party teams to ensure that there is a steady stream of compelling exclusive content to explore.
- Our independent developer program ID@Xbox has earned developers over $2B dollars since the program’s inception, with over 2000 titles launched and many more on the way. This model is now being used for ID@Azure, allowing independent devs to build cloud-based experiences. These programs bring new voices from diverse backgrounds into the world of game development.
Whew! That was an overload of details above! As the Xbox-Bethesda event on June 13 is focused on games (and possible studio acquisition announcements), it makes sense for Team Xbox to make clear what their strategies are and what developments are happening.
To examine the above information, Microsoft is taking Xbox and Xbox Game Pass to newer heights that the traditional model of selling consoles (hardware) and games cannot reach. The Xbox-Windows connectivity has been re-emphasized and it has indeed been working for XGP users who are paying $15 a month. Moving forward, Xbox will be integrated into smart TVs/HDTVs (connected to the Internet) and the only hardware needed is the Xbox controller. Once Microsoft’s deals with telecommunication firms have been finalized, consumers can buy a console (most likely Xbox Series S and Xbox Series X for gamers who want high-end experiences) and XGP through Xbox All Access and pay it all on a monthly basis (this will spare consumers from the trouble of paying so much for a new Xbox console at retail). This also shows the benefits of subscribing over doing over-the-counter retail transactions. Furthermore, the Xbox ecosystem will eventually become more accessible to many millions more gamers (who cannot afford consoles) through their Internet-connected HDTVs/smart TVs using streaming devices with cloud functionality.
Think about all those highly ambitious strategies and how they can eventually positive impact interactive entertainment and even expand video gaming as we know it. Nintendo and the PlayStation team at Sony (hey Jim Ryan, are you still learning yet?) did not anticipate this latest barrage by Team Xbox, nor have they formulated new ways to enhance the gaming experience and attracting many more consumers who cannot afford game consoles.
Whether you like it or not, Team Xbox is clearly pushing hard with its plan to reach many millions more consumers around the world without being limited by the traditional console business model. Consumers will be offered a lot of choices as to how they want to play games via Xbox and how they want to enter the Xbox ecosystem based on their respective financial standings and purchasing power. Consumers also love being offered multiple options which Nintendo and Sony seem to ignore. It seems the Japanese traditions of doing video game business set Nintendo and Sony back.
Let me ask you readers: Are the new strategies by Team Xbox look exciting or complicated to you? Are you a gamer who wants to enjoy high-definition gaming at home without the hassle of buying a new console? Do you prefer to acquire an Xbox Series X through a subscription with your telecommunication provider? If you are running a retailing joint selling video game hardware and software, what do you think about the newest Xbox strategies announced?
You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.
To watch the Xbox & Bethesda Games Showcase on June 13, posted below are the links for your reference.
In closing this article, posted below are Xbox-related videos for your viewing pleasure. Enjoy!
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