Commercenter announces March 15, 2025 closure of its cinemas, promises something new coming

Commercenter, the nice sprawling shopping mall located in Filinvest City in Alabang, Muntinlupa, recently announced via social media that its 4-screen cinemas will be closing on March 15, 2025 and still they promised something new is coming.

To put things in perspective, posted below is the entire social media post announcement by Commercenter. Some parts in boldface…

For transparency, posted below is the screenshot of one of the images that came with the social media post of Commercenter.

For the newcomers reading this, the cinemas of Commercenter opened in the late part of 2014 and its cinemas each had nice and comfortable seats with a good sound system and screen. Each cinema has over a hundred seats to accommodate moviegoers.

I myself saw lots of movies at Commercenter from 2014 to 2023 (note: I have not seen movies inside any cinema for 2024). While I cannot recall all the films I saw inside the cinemas of the sprawling mall, I saw the following there: Sound of Freedom (read my movie review by clicking here), Wonder Woman (my review here), The Hobbit: The Battle of the Five Armies, Write About Love (my review here), Rogue One: A Star Wars Story, Deadpool, Deadpool 2, Star Wars: Episode VII – The Force Awakens, X-Men: Apocalypse, Avengers: Age of Ultron, Avengers: Infinity War, Avengers: Endgame, Batman v. Superman: Dawn of Justice, Aquaman, Terminator: Dark Fate, The Batman, Jurassic World, and Godzilla: King of the Monsters (my review here) to name some.

The last movie I saw at Commercenter was Sound of Freedom.

In my experience, watching movies inside Commercenter was fun and comfortable. The mall is a short drive away from home and there are nice restaurants and stores inside. After watching a movie, I could enjoy a meal at Sigekiya Ramen or at The Black Pig or at Akrotiri, have coffee at The Coffee Syndicate or at The Bingsu. Or buy a snack at ASSI Fresh Plaza.

As such, it is really saddening to learn that Commercenter’s cinemas will be closing down soon. I can only speculate that not enough moviegoers in this post-pandemic age could support the cinemas of the mall and not enough private groups booked the cinemas for their events or gatherings. It seems to me that streaming – which became the new standard of watching movies since the COVID-19 pandemic – is a factor as well. Lastly, Commercenter charged P400 per ticket for foreign movies which is quite expensive for local moviegoers.

By adding Commercenter’s closing cinemas to the already closed old original cinemas of nearby Festival Mall, that would combine to a total of fourteen closed screens/cinemas. Festival Mall still has its 4-screen modern cinemas while Alabang Town Center’s cinemas are still operating. Without Commercenter as a movie venue, people living within Filinvest City and in the nearby communities will have to visit ATC and Festival Mall for the movie theater experience within Alabang.

The cinemas area at the 2nd floor of Commercenter.

Let me end this post by asking you readers: What is your reaction to this recent development? If you are a resident of Muntinlupa City who frequently saw movies at Commercenter, how do you feel about the March 15 closure of the cinemas? If you could still remember, how many movies were able to watch at Commercenter in all? What was the most memorable cinematic moment you had inside Commercenter’s cinemas? What could be the new thing Commercenter promised?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673

COVID-19 Crisis: Safety and sanitation at local cinemas emphasized

It has been days since Alert Level 3 was officially implemented all over Metro Manila which allowed for the reopening of several businesses and allowing them to accommodate more customers as the limitations on capacity were modified. Among the businesses authorized by the to reopen were the cinemas or movie theaters although the actual reopening has yet to happen. In fact, I passed by the cinemas at a local mall I visited this past Sunday and I saw they were still closed. Take note that there were attempts to push for reopening Metro Manila cinemas (click here, here and here).

As the reopening is still pending, there is this Manila Bulletin article about local cinemas will strictly implement health protocols. To put things in perspective, posted below is an excerpt plus a few relevant videos about safety and reopening. Some parts in boldface…

Cinemas and movie houses in the Philippines will strictly implement health protocols when these establishments reopen soon.

The Inter-Agency Task Force (IATF) put Metro Manila under Alert Level 3 and allowed the reopening of cinemas with restrictions. Only fully vaccinated people will be admitted and seating capacity will be limited to 30 percent.

The actual date of reopening of cinemas is still subject to confirmation and the public is advised to wait for further announcement, according to the Cinema Exhibitors Association of the Philippines (CEAP).

Cinemas in Metro Manila have been closed for 19 months due to the ongoing coronavirus disease (COVID-19) pandemic.

“That is the main goal right now,” said CEAP Charmaine Bauzon. “We have devoted the past 19 months of cinema closure identifying solutions and precautions based on science. We will implement these measures to confidently welcome back movie fans to cinemas and send them home safe.

Cinemas are safe spaces

Bauzon assured “the public that cinema is a safe place. In fact, LGUs [local government units] have converted some theaters into vaccination centers, and no super-spreading were ever reported, even though people waited inside for hours.

CEAP cited a recent study in Germany which concluded that cinemas are safer than almost any other indoor environment as long as safety guidelines are followed like wearing face masks, physical distancing and proper air ventilation.

The German study considered the following factors in its conclusion: People spend an average of only two hours at a cinema; people inside the cinema simply sit down and face the same direction which is known to reduce transmission risks; and people are not talking to each other during a movie, which minimizes possibility of infection.

Cinemas to strictly impose all safety protocols

According to CEAP, besides adhering to the IATF-mandated health standards, it also developed the “Sa Sine Safe Ka” protocols patterned after the “CinemaSafe” measures set by America’s National Association of Theatre Owners (NATO) and endorsed by epidemiologists.

I personally support the reopening of cinemas not just because I love watching movies in them but also because cinemas and their employees can contribute a lot to the economic recovery from this COVID-19 crisis we are all living with. When it comes to viewing movies in the comfort of home, I prefer Blu-ray over streaming anytime. Still the very best way to enjoy movies in their full glory is still inside the cinema! I can never forget the day I first saw Wonder Woman (2017) in the IMAX cinema at SM Southmall which was really an immersive experience. I even replayed that same movie in another cinema which had lazy boy seats. I also saw Logan, Godzilla: King of the Monsters, Avengers: Endgame, Aquaman and X-Men: Dark Phoenix on IMAX screens in different cinemas. When it comes to regular cinemas, I viewed Write About Love, Shazam!, and Joker to name some. Eventually I got to watch these movies in the comfort of home mainly on Blu-ray (which is always better than streaming) but I can confirm to you all that in my experience, the best place to view movies is still the cinema!

This iconic scene was at its grandest only in the cinema and I was fortunate to watch it on IMAX format!
The immersion of Aquaman on the big screen inside the IMAX cinema was indeed top-notch.

The good news here, as revealed in the excerpt above, is that local cinemas will exert efforts to make their venues clean and safe as their inevitable customers will be those who have been fully vaccinated. Cinema viewing will be far from normal but the latest developments related to Alert Level 3 are very welcome as it is the first step to returning to normalcy as the nation deals with community management and vaccinations for COVID-19. Above all, I urge all of you fully vaccinated people of Metro Manila and around the nation reading this – support the local cinemas! Put a stop to streaming and take the opportunities to watch movies in the movie theater because that streaming will NEVER match the grandeur and immersion of the cinema! The cinema is always better than streaming!

Let me end this piece by asking you readers: Are you eager to watch a movie inside the cinema here in Metro Manila as soon as it reopens? Have you been fully vaccinated already? What upcoming movies do you hope to watch in the local movie theater? Have you been following the CEAP on social media lately? Do you think that the top officials of the Metro Manila Council (MMC) and the Metropolitan Manila Development Authority (MMDA) really care about the plight of the cinema operators and their employees?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me at HavenorFantasy@twitter.com

For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673

Carlo Carrasco’s Movie Review: Write About Love

Write About Love is the first new Metro Manila Film Festival movie I saw in the theater in many years and I should say it was surprisingly good.

Here’s my review of Write About Love directed by Crisanto Aquino and released by TBA Studios.

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Early story

The story begins when a lady (Miles Ocampo) succeeded in selling her story to executives of a movie studio. A short time later, the executives found her story looking “too mainstream” and was very similar to that of another movie. This results an order on revising the story and she has to do the rewriting assignment with the involvement of a seasoned indie screenwriter (Rocco Nacino). They have only thirty days to revise and improve the script and the state of the film project was at stake.

Together the screenwriters work and discuss in detail how to establish the situations, how to develop each character through trials and emotional rides, what to do to make the story deeper and the like.

As the film’s narrative and the screenwriters work on, the respective lives of the in-story characters transpire.

Quality

To put things in perspective, Write About Love is a character-driven movie about screenwriters who are challenged to craft a much-improved screenplay for the movie studio while dealing with matters of their respective lives. Miles Ocampo is clearly the protagonist of the film and through her, you will relate with the pressure of work she goes through, the creative challenges of writing stories (and developing the characters), and the fractured parts of her personal life (hint: she lives with her mother but maintains contact with her father). When it comes to acting, Ocampo delivered the emotions needed in each scene that required heavy drama. You will see her cry a lot and you’ll even feel her pain.

Her co-star Rocco Nacino (the other screenwriter) has comparable screen time as hers but with much less dramatic scenes. Nacino does excel, however, with the more creative side of screen writing.

What really stood out with the dramatic performances are the supporting players Yeng Constantino and Joem Bascon as the screenplay characters of Joyce and Marco. Joyce and Marco are lovers living-in together but their relationship got hampered by their respective careers. Joyce is a musician and Marco is a corporate executive. When things get rough between them, crying scenes happen along with convincing moments of depression. Constantino herself stands out as her in-depth talent in singing blends nicely with the dramatics of her character.

Constantino and Bascon are not the only supporting players in the film. There was also Romnick Sarmienta (himself a star in many romantic comedies in the 1980s) and Che Ramos, and each contributed nicely into the film.

When it comes to storytelling and visual presentation, Write About Love was very nicely done. The story moved at a steady pace and there was a good amount of interesting dialogue. In my experience, nothing felt padded. Even the slowest scenes did not bore me. The drama was heavy and there were several moments of clever humor executed.

I also really enjoyed the filmmakers’ smart of use of visuals in which screenplay scenes showing the lives of Joyce and Marco happening while the screenwriters appear near them as if they are watching (actually they were imagining and structuring the scenes which were part of their work for the movie studio). The shots of Joyce and Marco interacting were in full color while the shots showing the screenwriters had desaturated colors.

While it was clear that the filmmakers got great performances from the actors, this movie should be recommended for some very memorable cinematography that took place in the 2nd half. I’m talking about the location shots of North Luzon locations like Baguio City and Sagada. The most visually striking scene was the sunrise scene and if you ever see it, do your best to feast your eyes on it.

Conclusion

Write About Love is a pretty good film to watch and definitely it is one of the better movies released here in the Philippines for the past decade. It does not have an epic concept but rather a small and simple concept that was nicely executed with fine cinematic artistry. The performances are very good (without going into over-acting), the characters are worth caring and following, and the film offers a very unique look at what goes on behind the scenes in the local movie industry.

Also the theme about love is nicely expressed through the trials and emotions of the characters. In relation to its title, this movie shows that writing about love will never be easy because love itself is complicated and unpredictable. In short, realizing the true meaning of love is an everlasting struggle.

Overall, Write About Love is recommended.


Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. Also my fantasy book The World of Havenor is still available in paperback and e-book format. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me at HavenorFantasy@twitter.com