Ever since it was first announced, the stakeholders behind the Xbox-Activision-Blizzard-King deal worth almost $70 billion went through lots of hurdles that include opposition by Sony’s PlayStation division, a trial with America’s Federal Trade Commission (FTC) and a rejection by the United Kingdom’s regulator Competition and Markets Authority (CMA).
The obstacles are over as the Xbox-Activision-Blizzard-King deal recently closed and already the Activision side of the business has officially started integrating into Microsoft. This deal is many times larger than the Xbox-Bethesda acquisition of a few years ago. Watch the related video by Team Xbox below…
Xbox chief Phil Spencer issued a statement related to the newly closed deal. To put things in perspective, posted below is an excerpt from his statement published through Xbox.com. Some parts in boldface…
We love gaming. We play games, create games, and know first-hand how much gaming means to all of us as individuals and collectively, as a community. And today, we officially welcome Activision Blizzard and their teams to Xbox. They are the publishers of some of the most played and most beloved franchises in gaming history across console, PC and mobile. From Pitfall to Call of Duty, World of Warcraft to Overwatch, Candy Crush Saga to Farm Heroes Saga, their studios have pushed the boundaries of gaming for players around the world.
I’ve long admired the work of Activision, Blizzard, and King, and the impact they’ve had on gaming, entertainment, and pop culture. Whether it was late nights spent playing the Diablo IV campaign with friends from start to finish, gathering the entire family in the rec room for our weekly Guitar Hero night, or going on an epic streak in Candy Crush, some of my most memorable gaming moments came from experiences their studios have created. It is incredible to welcome such legendary teams to Xbox.
As one team, we’ll learn, innovate, and continue to deliver on our promise to bring the joy and community of gaming to more people. We’ll do this in a culture that strives to empower everyone to do their best work, where all people are welcome, and is centered on our ongoing commitment of Gaming for Everyone. We are intentional about inclusion in everything we do at Xbox – from our team to the products we make and the stories we tell, to the way our players interact and engage as a wider gaming community.
Together, we’ll create new worlds and stories, bring your favorite games to more places so more players can join in, and we’ll engage with and delight players in new, innovative ways in the places they love to play including mobile, cloud streaming and more.
Players have always been at the center of everything we do. And as we grow, we’ll continue to keep players at the heart of it all. We’ll continue to listen to your feedback, build a community where you can be yourself, where developers can do their best work, and continue to make really fun games. As promised, we will also continue to make more games available in more places – and that begins now by enabling cloud streaming providers and players to stream Activision Blizzard games in the European Economic Area, a commitment made to the European Commission. Today we start the work to bring beloved Activision, Blizzard, and King franchises to Game Pass and other platforms. We’ll share more about when you can expect to play in the coming months. We know you’re excited – and we are too.
For the millions of fans who love Activision, Blizzard, and King games, we want you to know that today is a good day to play. You are the heart and soul of these franchises, and we are honored to have you as part of our community. Whether you play on Xbox, PlayStation, Nintendo, PC or mobile, you are welcome here – and will remain welcome, even if Xbox isn’t where you play your favorite franchise. Because when everyone plays, we all win.
For their part, Activision Blizzard issued its own statement related to the biggest deal in video gaming with Microsoft. They are looking forward to the future of gaming with Team Xbox. Posted below is an excerpt from their statement with some parts in boldface…
It’s a big day for us at Activision Blizzard. For more than four decades, our players have inspired us to push the boundaries of imagination with iconic universes including Call of Duty, Candy Crush Saga, Crash Bandicoot, Diablo, Overwatch, and Warcraft.
Today we begin a new chapter as we officially become a part of the Microsoft family, uniting with the amazing Xbox team and co-creating the future of gaming together.
In our earliest days we were a modest collective of designers who raided rivers, commanded choppers, and avoided pitfalls. Now as part of Xbox, we will continue our mission to deliver the world’s most epic interactive entertainment experiences to more people, more platforms, and across more worlds than ever before.
All of our history and success leading to this moment is because of you, our incredible gaming community.
Unsurprisingly, the approved Xbox-Activision-Blizzard-King deal made tremendous waves through social media and through YouTube. Watch and learn from the videos below starting with an interview with Activision Blizzard’s Bobby Kotick (note: pay close attention to his words)…
The Xbox-Activision-Blizzard-King deal is not just another multi-billion Dollar business breakthrough…it is a tremendous boost for the credibility of Xbox as a video gaming, PC gaming, cloud gaming and mobile gaming entity.
Not only will Team Xbox have access and control of Activision Blizzard’s multiple game franchises and properties, they will also inherit the many talents and game makers of ABK (Activision-Blizzard-King), inherit the proprietary technologies for making the games, and most notably inherit and do business with the hundreds of millions of Activision Blizzard King customers worldwide!
While it is made clear that Microsoft-controlled ABK will still release games on multiple platforms, the new owners can make the new and upcoming games Xbox-exclusive (meaning released only on Xbox Series X, Xbox Series S, Windows PC plus cloud and mobile devices which collectively are more numerous than Nintendo and PlayStation consoles). For insights about potential Xbox-exclusive Activision Blizzard games, watch Colteastwood’s video below…
More on exclusivity that include games, DLC releases and other matters, it is clear that the pre-existing contracts between PlayStation and Activision will never be renewed (read: PlayStation is no longer the home of Call of Duty). PlayStation, whose leader Jim Ryan has been so arrogant and dishonest when opposing the Xbox-Activision-Blizzard-King deal, will have a lot to worry about on the gaming subscription side of business once Activision Blizzard games get added into the Xbox Game Pass (XGP) service some time in 2024. As much as Team Xbox and Microsoft are benefiting from this mega deal, gamers across different platforms will eventually benefit as well in various ways. Expect new customer-oriented choices to be made through the games under Xbox’s banner.
As of this writing, Xbox fans are rejoicing over the closed Xbox-Activision-Blizzard-King deal while PlayStation fanboys cannot help but agonize with anger and jealousy. All you have to do to see the PS fanboys’ anguish is search for them on social media over their collective negative reactions. The “Xbox has no games” zealots are looking and feeling bad nowadays. Indeed, things are working in Team Xbox’s favor and I personally cannot wait to see the benefits of the ABK deal get realized in my gaming experience. Also there is nothing like seeing ABK’s established franchises like Call of Duty, StarCraft, Warcraft and many others listed with Xbox’s own franchises such as Halo, Forza Motorsport, The Elder Scrolls, Starfield, Fallout and others.
Personally, I look forward to playing Call of Duty, Crash Bandicoot (a game property that started on PlayStation) other Activision titles on my Xbox Series X console through my Xbox Game Pass subscription in the near future.
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