With the slowing economic growth and clear weakness on international tourism compared with many Southeast Asian neighbors, the Philippines still has domestic tourists to rely on and many Filipinos traveled around the country during the 2025 Christmas season, according to the Department of Tourism (DOT) announcement published via the Philippine Information Agency (PIA).
To put things in perspective, posted below is an excerpt from the DOT announcement via the PIA. Some parts in boldface…
The Christmas long break underscored the strength of domestic tourism as Filipinos traveled across the country in large numbers, filling beaches, heritage sites, mountain retreats, and island destinations—cementing local travel as a vital pillar of the Philippine tourism industry during the holiday season.
Leading holiday destinations saw robust visitor turnout, with Boracay Island in Western Visayas recording the highest arrivals at 118,745 tourists from December 15 to 28, 2025, as Filipinos gathered to celebrate Christmas by the beach. The region also welcomed cruise passengers during the holidays, with Star Navigator and Norwegian Sun making multiple port calls and bringing in thousands of passengers and crew, further adding to local tourism activity.
Close behind, Cebu City welcomed 102,124 visitors, while Panglao Island in Bohol received 62,240 tourists, reflecting sustained domestic travel to Central Visayas despite the region having faced a series of natural calamities earlier in the year.
Meanwhile, Tacloban City in Eastern Visayas saw some 25,194 overnight guests. But the most visited tourist destination in the region was Malajog Beach in Calbayog City, Samar which registered some 56,543 tourists.
In the Cordilleras, Baguio City—long regarded as a favorite Christmas destination—recorded 117,137 visitors from December 15 to New Year’s Eve, drawn by its cool weather, festive lights, and seasonal sound-and-light shows.
In Bicol, Camarines Sur attracted 92,000 visitors over the holiday break, while neighboring Albay welcomed 45,000 tourists, many traveling along scenic routes framed by views of the iconic Mayon Volcano.
Northern Luzon destinations also saw steady holiday traffic. La Union recorded 47,338 foreign and local visitors seeking a beach escape, while Ilocos Sur welcomed 32,232 tourists drawn to its heritage streets and coastal landscapes. Meanwhile, Nueva Vizcaya received 10,012 visitors, many opting for nature-based and countryside travel during the break.
Island destinations remained popular for a “summer in December” experience. El Nido, Palawan welcomed 40,000 tourists, while Coron recorded 17,850 visitors. Puerto Galera also drew 13,204 holiday travelers.
In Mindanao, the Province of Sarangani in SOCCSKSARGEN welcomed 26,191 visitors, reflecting growing interest in the region’s diverse landscapes. Siargao Island attracted 32,742 tourists, while Bukidnon recorded 9,488 visitors drawn to its rolling mountains and cool climate. Camiguin Island likewise welcomed 6,558 tourists during the Christmas season.
In Metro Manila, the historic Walled City of Intramuros once again became a focal point for holiday visits, as Filipinos flocked to its illuminated streets, churches, and heritage landmarks. The area felt especially alive during the season, with families and groups attending Christmas masses at the Manila Cathedral and enjoying festive decorations in one of the country’s most celebrated heritage destinations.
“The strength of domestic tourism in the Philippines remains a driving force of our travel industry. The Christmas holidays once again showed how Filipinos continue to explore and support our own destinations,” said Secretary Christina Garcia Frasco.
“From ridge to reef, cities to heritage towns, domestic travel helps communities recover and thrive, boosts the economy, deepens national pride, and supports more equitable tourism development across our regions.”
Let me end this post by asking you readers: What is your reaction to this recent development? Do you think DOT is honest and transparent with its claims of surging domestic tourists during the 2025 Christmas season? Do you think the DOT should focus more on domestic tourism so that the nation’s tourism industry will grow better and become less dependent on tourists from abroad? Do you think the “Love the Philippines” should be replaced soon?
You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.
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