Recently in Malaysia, the most-visited Southeast Asian country in the first quarter this year, Little Caesars opened its first outlet in the country marking its ongoing global expansion, according to a VnExpress news report.
To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…
Little Caesars, the world’s third-largest pizza chain only after Domino’s and Pizza Hut, has opened its first outlet in Malaysia, marking the brand’s global expansion.
The new outlet was launched on May 24 in Damansara Utama, a suburb of Petaling Jaya in Selangor.
The outlet serves Little Caesars’ signature Hot-N-Ready classic pepperoni pizza and crazy puffs pepperoni, while also incorporating localized offerings such as Chicken Hawaiian, 3 Cheese Edge to Edge, and Classic Veggie pizza, the chain said in a statement.
The chain is known globally for its affordable pizzas, Crazy Bread, and quick grab-and-go style meals.
Little Caesars, billed as the “Best Value in Pizza,” was founded by Mike Ilitch and Marian Ilitch as a single family-owned restaurant in 1959 and is headquartered in Michigan. It has since grown into the world’s third-largest pizza chain, operating restaurants across all 50 U.S. states and 31 countries and territories.
Let me end this piece by asking you readers: What is your reaction to this development? If you were to visit Malaysia today, would you make an effort to visit Little Caesars and have a meal there? If you have dined at Little Caesars before, what is your favorite among their food offerings? Do you think Little Caesars will be able to do good business in Southeast Asia?
You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.
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