With its booming tourism industry and the economic gains it has achieved so far, Vietnam was named as Asia’s leading destination during the 2026 World Travel Awards beating the likes of regional rivals Thailand, Malaysia, Singapore and Indonesia, according to a VnExpress news report. In fact, this is not the first time Vietnam achieved this particular honor and there were other awards won as well.
To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…
Vietnam has been named Asia’s leading destination at this year’s World Travel Awards, adding another tourism accolade to the country’s growing reputation.
It beat regional tourism hubs including Thailand, Malaysia, Singapore and Indonesia to retain the title for a sixth consecutive year.
A series of popular tourism hubs in Vietnam were also honored at different categories, the World Travel Awards Asia & Oceania organizers announced at a gala ceremony on Sunday.
Vietnam’s southern metropolis overtook Singapore, China’s Shanghai and Hong Kong to become “Asia’s leading business travel destination.”
Hanoi was named “Asia’s leading city break destination” while Tam Chuc Complex in the northern province of Ha Nam, around one hour and (30-minute) drive from the capital, was voted “Asia’s leading cultural tourist attraction.”
Ta Xua, one of the highest mountain peaks in Vietnam at over 2,800 m above sea level, was voted “Asia’s leading emerging tourism destination” for the first time. It has a cool climate all year round and is known as a cloud hunting destination from October to April.
Northern highlands town Moc Chau was named “Asia’s leading regional nature destination.” Phong Nha – Ke Bang National Park in central Vietnam was voted “Asia’s leading national park.”
The 900-square-kilometer national park, which UNESCO recognized as a global heritage site in 2003, is home to over 300 caves and grottoes that date back some 400 million years, including the world’s largest Son Doong.
Let me end this piece by asking you readers: What is your reaction to this development? Do you think Vietnam and its tourist sites deserved the tourism awards it received this year? Have you toured Vietnam extensively this year? What is the most astonishing tourism destination you have visited there in Vietnam? Do you think Vietnam still has a long way to go to solve its tourism labor shortage?
You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.
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