Having been to the Subic Bay Freeport Zone many times already, the former US Naval base has been a strong engine for tourism, commerce and investments for the Philippines over the decades. Each time I visited, there was also something new to discover and the economic modernization happened gradually.
In a serious bid to enhance investments and accelerate the growth of tourism, the Subic Bay Metropolitan Authority (SBMA) announced that it has teamed up with the Leechiu Property Consultants (LPC) and their officials had important talks recently.
To put things in perspective, posted below is an excerpt from the official announcement of the SBMA. Some parts in boldface…
Subic Bay Metropolitan Authority (SBMA) officials met with executives of Leechiu Property Consultants (LPC) to explore collaborative initiatives to accelerate tourism growth and investment promotion here.
Led by SBMA Business and Investment Group’s Senior Deputy Administrator (SDA) Renato Lee III, discussions focused on expanding high-impact tourism segments including cruise ship tourism, wreck diving, forest trails, and Meetings, Incentives, Conferences, and Exhibitions (MICE) activities.
David Lee-Chiu, CEO of Leechiu Property Consultants highlighted Subic Bay’s deep-water port and strategic location as key advantages in positioning the Freeport as a competitive cruise ship destination in Luzon.
Lee-Chiu also noted that increased cruise calls would drive growth across hospitality, retail, transport, and local enterprises.
Meanwhile, SBMA Chairman and Administrator Eduardo Jose L. Alino also mentioned “wreck diving” as a strong niche market, with Subic Bay’s historic shipwrecks that continue to attract both domestic and international divers.
Also discussed was the development and promotion of forest trails and eco-tourism experiences, recognizing Subic Bay Freeport’s protected forest areas as prime assets for sustainable tourism, nature-based recreation, and eco-adventure activities.
Let me end this post by asking you readers: What is your reaction to this recent development? If you have visited the Subic Bay Freeport Zone over the past three months, how was your stay and did you find the place worth revisiting? Do you think the SBMA can still achieve so much more in terms of tourism growth and business?
You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.
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