Recently in the progressive City of Muntinlupa, a memorandum of agreement (MOA) was signed by officials of the Commission on Elections (COMELEC) and Filinvest Malls inside Festival Mall in Filinvest City which should enhance voter accessibility through the local implementation of the Register Anywhere Program (RAP), according to a social media post by Festival Mall dated February 7, 2024.
To put things in perspective, posted below is an excerpt from the social media post of Festival Mall. Some parts in boldface…
In a move to enhance voter accessibility, Filinvest Malls becomes the first mall chain to sign a Memorandum of Agreement (MOA) with the Commission on Elections (COMELEC), launching the Register Anywhere Program (RAP) during a contract signing ceremony at Festival Mall on February 7, 2024. Tristan Las Marias, President & CEO of Filinvest Land, Inc., and COMELEC Chairman George Erwin Garcia, solidified their commitment to RAP during the ceremony.
Operational from February 12 to September 30, 2024, RAP will establish registration sites in key Filinvest Mall locations, including Festival Mall (Alabang), Main Square (Bacoor), Fora Mall (Tagaytay), and IL Corso (Cebu). This initiative seeks to enhance the efficiency of the voter registration process, prioritizing accessibility and community involvement. These locations have been strategically selected to ensure easy access for diverse communities.
Let me end this post by asking you readers: What is your reaction to this recent development? If you are a resident of Muntinlupa City who happens to need voter-related registration soon, would you avail of the RAP service at Festival Mall? Do you think the agreement between Filinvest Malls and COMELEC will make a huge impact with current voters as well as aspiring voters?
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
For decades now, I have been living in Alabang and I witnessed how much Muntinlupa City modernized along the way. Bordering Barangay Ayala Alabang is Filinvest City (formerly called Filinvest Corporate City) which itself is home to several business or facilities such as the Filinvest Tent, Commercenter, Acacia Hotel Manila, Crimson Hotel, Westgate and, of course, the wildly popular place to be in – Festival Mall.
For the newcomers reading this, Festival Mall opened in May 1998 with its initial name Festival Supermall. Way back then, out of pure curiosity, I entered the mall for the first-time ever during its soft opening on May 1, 1998 (Labor Day here in the Philippines) as I was already looking for a new place and new discoveries at a time when I got tired of Alabang Town Center (ATC).
Being very new back then, Festival Mall’s presence of retailers or tenants was not yet dynamic as there were still businesses inside that could not open in time for the mall’s opening. I do remember walking down seeing lots of vacant retail spots covered with signs such as “opening soon”, “coming soon” and the like. Back in those days, the Philippine economy and society itself were dampened by the 1997 Asian Financial Crisis.
As the months passed by, more businesses opened and Festival Mall’s early attractions include the X-Site Amusement Center (which already had the indoor roller coaster) and, of course, the brand new cinemas which had several screens operating at a very spacious area on the top floor. I still remember seeing lots of people lining up for tickets and seats to watch Armageddon which ended up as the highest grossing movie of the world in 1998.
Indeed, for more than a decade, Festival Mall’s original cinemas became a favorite destination of mine to watch movies in Alabang and I definitely was not alone. I also remember the times when the said cinemas attracted a whole lot of moviegoers when the annual Metro Manila Film Festival’s (MMFF) opening day (every December 25) happened resulting in long lines. Watch the YouTube videos below…
As you can see in the above videos, Festival Mall’s original cinemas was a hot spot for moviegoers. It should be noted that the mall is strategically located in close proximity to the Alabang Viaduct and the South Luzon Expressway (SLEX) which ensures visibility to motorists and accessibility to commuters on a daily basis. The old cinemas were also a hot spot for a variety of small businesses selling different kinds of food and drinks to moviegoers and others who just passed by.
Festival Mall at 25
This past May, Festival Mall turned 25 and its anniversary was highlighted with special events as well and publicity through the media. There were these Festival Mall 25th anniversary feature articles that got published in different newspapers almost simultaneously. In the commemorative article that got published in the Manila Bulletin, President and CEO of Filinvest Development Corporation Josephine Gotianun Yap was quoted which goes as follows in the excerpt below. Some parts in boldface…
“We would not be where we are today without the unwavering support of our customers, merchants, suppliers, and employees who have journeyed with us through the years. It is humbling to think that when we first opened the mall, we only had 30 stores and no anchor supermarket. But thousands of visitors came on our first day, attracted by our amusement centers, cinemas, and food court. And now the mall has 800 tenants and eight leading anchor stores. We value our collaboration with major retailers, which has enabled us to bring together SaveMore, Ace Hardware, Robinson’s Department Store, Handyman, Shopwise, H&M, Decathlon, and Landmark all under one roof. As we build on its strong foundations for the future, we see Festival Mall continuing to serve as a place where time stops for making memories with family and friends,”
As seen above, the Filinvest Development Corporation executive clearly referred to the original cinemas which was one of the early attractions of Festival Mall way back in 1998. As mentioned earlier, Festival Mall today has more modern cinemas located at the expanded area on the same floor but several meters away from the original cinemas. So how does Festival Mall’s original cinemas look like nowadays? Watch the video below…
Yes, indeed the mall’s original cinemas have turned depressing. There are much less customers who pass by the area and many of the businesses that operated within have closed down! As I personally found out, Festival Mall is still using a few screens at the old cinemas for moviegoers while leaving the many others closed and left in the dark. If you think about it carefully, what does the mall management have in mind with regards to all of those cinema seats, sound systems, projectors, screens and other pieces of equipment inside each and every closed screen of the original cinemas?
A closed screen at one end of the original cinemas of Festival Mall. Just imagine what is left of all the hardware (examples: projectors and speakers) and seats inside.
This was a premium place to watch movies at. It had more comfortable seats and better equipment that made the cinematic experience more immersive. It was here where I saw 2001’s Final Fantasy: The Spirits Within.
This is where I used to buy movie tickets for many years. For some time now, the selling of movie tickets here has stopped. To buy tickets, you have to go to the modern cinemas of the mall several meters away by foot at the same floor.
Apart from seeing more of the screens of the original cinemas closed down, the number of small-time businesses that sold different kinds of food and drinks are also gone which is depressing. Those businesses offered moviegoers different choices of what to eat or drink apart from the usual popcorn and drinks sold by the cinema’s concessionaires. I do remember a certain business joint that sold really good coffee (both hot and cold) that is also affordable.
There used to be different kinds of small business joints that sold a variety of food and drinks located on the floor spots at the original cinemas area. Those businesses have since closed down and left.
I remember the times I bought popcorn and drinks at this place before watching a movie. Now there are no food, no drinks and no people selling to customers anymore.
With the way things are right now, walking through the original cinemas area of Festival Mall is lonely and depressing to do. The area is almost lifeless and it easily is the saddest place inside the mall which itself has become a major attraction for shoppers and families. I can only wonder if Festival Mall’s management has any plan to revive the original cinemas area. Will they someday renovate at least a few of the screens and install brand new seats and other equipment to accommodate more moviegoers? Do they plan to attract new businesses to occupy the vacant commercial spaces and floor spaces near the old cinemas?
It would be nice to know if Festival Mall’s management or Filinvest itself has any plan to revive commerce at the original cinemas area which is now the saddest and loneliest part of the mall.
To be very clear with you all reading this, I never worked for a shopping mall nor have I ever worked in the movie theater business. I am a long-time resident of Alabang who often visits Festival Mall for purchasing needed items, dining and availing of services. Watching movies at Festival Mall used to be a big reason for me to spend time at the mall. I know for a fact that operating movie theaters is difficult and attracting people to watch movies on the big screen is tougher because of streaming. It does not help that the COVID-19 pandemic convinced people that watching new movies at home via streaming is the new standard which also made them think that movie theaters are unnecessary.
As a movie enthusiast, I can say out loud that watching a movie inside the cinema is still the best and most definitive way to enjoy watching. The movie theater experience can never be matched by streaming nor could the biggest HDTV at home could ever come close to the size and visual impact of a cinema screen. That being said, I can only hope that Festival Mall could someday revive the movie experience and commerce at their original cinemas area. They already have the modern cinemas at the expanded area but those are only 4 screens.
If you are living here in South Metro Manila and you have been to Festival Mall several times before, what do you think the mall management should do about their old cinemas? Is Festival Mall your favorite place to watch movies in? Do you think that hosting multiple film festivals – both foreign and domestic – each year would justify renovating the old cinemas of the mall?
Since Metro Manila officially shifted into Alert Level 3 this past Saturday, there was indeed an increase of the number of people who visited the restaurants, the shopping malls and other places in the City of Muntinlupa which is the result of the easing of restrictions. What the Manila Bulletin reported, I myself confirm it is true. That being said, the local food and beverage businesses now have a better chance to recover as there are more people of Muntinlupa who got fully vaccinated and the relaxed rules on their operations provided a lot more freedom.
To put things in perspective, posted below is the excerpt from the Manila Bulletin report. Some parts in boldface…
There was an increase in the number of people in restaurants, malls and parks in Muntinlupa on Oct. 16, the first day of the implementation of Alert Level 3 in the National Capital Region (NCR).
The Inter-Agency Task Force for the Management of Emerging Infectious Diseases (IATF-EID) downgraded the alert level in NCR from 4 to 3, which took effect on Oct. 16 and will last on Oct. 31.
Under Alert Level 3, more business establishments and activities are allowed to operate including cinemas.
According to Muntinlupa police chief, Col. Melecio Buslig, because of the downgraded alert level in Muntinlupa, there was an “abrupt increase” in individuals eating in dine-in restaurants and going to malls, parks, and other places of convergence.
He also said there was an increase in public and private vehicles on major thoroughfares, and an increase in the number of commuters in transport terminals.
Heavy traffic was observed from Muntinlupa to Binan, Laguna from Saturday afternoon to evening as more vehicles were on the road.
Shopping malls in Muntinlupa adjusted their operating hours due to the new alert level. SM Center Muntinlupa now operates from 10 a.m. to 9 p.m.
Starmall Alabang announced that until Oct. 31, its mall hours are from 9 a.m. to 8 a.m. from Monday to Thursday, 9 a.m. to 9 p.m. every Friday, and 10 a.m. to 9 p.m. from Saturday to Sunday.
“Customers aged 18 to 65 years old only are allowed in the mall. Supermarket, drug stores, convenience stores, banks, courier services, money changer & remittance services, ATM centers, hardware & home essentials are open. Restaurants & food establishments are open for al fresco dining at 50% capacity and indoor dining at 30% capacity for fully vaccinated customers only. They are also open for pick-up, takeout and delivery,” it said.
The mall added that “pet shops, book stores, IT shops, toy stores, fashion and retail shops are open. Beauty salons, barber shops, and nail spas are open at 50% capacity if conducted outdoor and at 30% indoor capacity for fully vaccinated customers only. Recreational venues such as arcades, bowling alleys, cinemas, and similar venues are open at 30% capacity for fully vaccinated customers only.”
In relation to the above news report, I can confirm that during my visit at Molito here in Alabang on Saturday I saw more people eating outdoors at a few restaurants I passed by and there was a long line of customers at a certain Japanese restaurant nearby. During my visit at Festival Mall on Sunday (2nd day of Alert Level 3) in the late morning, I noticed the crowd of people was light (note: the mall opened at 11AM) but I noticed more customers flocking to the restaurants and coffee shops than before. For the newcomers reading this, to dine in or seat in a food/beverage joint, you must be fully vaccinated with evidence shown and you must use the StaySafe.ph app for online contact tracing. With a lot more people vaccinated fully (2 doses of vaccines of different brands or with the single dose of the Janssen vaccine) already, there is a huge market of customers for the food/beverage joints to cater to indoors. Alert Level 3 also paves the way for people to worship the Lord at church venues both indoors and outdoors.
Alert Level 3 is still far away from achieving pre-pandemic conditions but it sure is much better not only for businesses but also for the people who have gotten tired of the restrictions of Alert Level 4, the modified enhanced community quarantine (MECQ) and the dreaded enhanced community quarantine (ECQ). Alert Level 3 is a positive development and we should thank our Lord and glorify Him for the breakthrough as it is a crucial step towards normalcy and socio-economic recovery!
Residents of Muntinlupa City who remain unregistered and unvaccinated should make a move to get registered by learning the ways to do it. Those who are prepared (with personal information available) and willing to go through online registration for the free vaccines in Muntinlupa are encouraged to click https://vaccine.muntinlupacity.gov.ph/muncovac/
Muntinlupa minors may register online through the city’s COVID-19 vaccination registration system at www.vaccine.muntinlupacity.gov.ph/muncovac and choose category “C – Rest of Population.”
Let me end this piece by asking you readers: If you are a Muntinlupa City resident, what do you think about this latest local development?
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For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
Author Carlo Carrasco 