Recently in the City of Muntinlupa, several local vendors from specific locations met with Mayor Ruffy Biazon at City Hall and discussed relevant issues, according to a Manila Bulletin news report.
To put things in perspective, posted below is an excerpt from the Manila Bulletin news report. Some parts in boldface…
Muntinlupa Mayor Ruffy Biazon held a dialogue with Muslim vendors operating on sidewalks in Alabang.
Biazon said the vendors operate in the Alabang viaduct, Alabang junction, Montillano Street, Petron gas station, and Liana’s, all located in Alabang.
He recently ordered the Muntinlupa Traffic Management Bureau and cooperatives to conduct an inspection of sidewalks of the Alabang viaduct area and Alabang public market.
“Dahil nandito ang transportation hubs, I see Alabang Viaduct as the gateway of Muntinlupa. At bilang gateway, gusto natin na kapag nadaanan ito ng mga tao, ang unang impression nila: maayos, malinis, at disiplinado ang Muntinlupa (Because the transportation hubs are here, I see Alabang Viaduct as the gateway of Muntinlupa. And as a gateway, what we want is when people pass through it, their first impression is: Muntinlupa is neat, clean, and disciplined).”
He said what the city government wants is for the sidewalks to be walkable and the goods, trash and obstruction do not hinder pedestrians. On the other hand, Biazon said he recognizes that sidewalks offer income opportunities for some of the residents.
Let me end this post by asking you readers: What is your reaction to this recent development? If you are a resident of Muntinlupa City, do you think vendors should be allowed to occupy space on sidewalks to be able to do business? Do you think that obstruction on sidewalks add to the possibility of accidents happening? Do you think that vendors who are not certified residents of Muntinlupa City should not be allowed to sell in the city?
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagement, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
To put things in perspective, posted below is an excerpt from the Manila Bulletin news report. Some parts in boldface…
The Las Piñas Commission on Elections (Comelec) scheduled a satellite voter’s registration in nine areas in the city on August 1 to 10.
According to the Las Piñas Public Information Office (PIO), the satellite voter registration conducted by the Comelec will take place from 8:00 a.m. to 5:00 p.m.
The registration will be conducted from Mondays to Fridays, including Saturdays, Sundays, and Holidays, except when declared by the Comelec.
The Comelec will hold voter registration in the following areas: Metals Road, Camella 4 Subdivision in Barangay Pamplona Tres; Villar Gymnasium function room located at Barangay Talon Dos; Bernabe compound in Barangay Pulanglupa Uno; Gatchalian Subdivision in Barangay Manuyo Dos; Colours Town Marcos Alvarez; San Antonio Valley 17 in Barangay Talon Kuatro; Carmencita Village in Barangay Talon Tres; Almanza Dos Barangay Hall; and at Robinsons Mall ground floor located along Alabang-Zapote Road.
The Comelec advised residents to check their FB page on the dates when the mentioned areas will hold the voter satellite registration.
Let me end this piece by asking you readers: If you are a resident of Las Piñas City, what is your reaction to this development? How many people in your local community need to get registered with the local COMELEC office?
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagement, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
Recently in the City of Las Piñas, Mayor April Aguilar welcomed several barangay captains at City Hall and met them, the City Government confirmed via social media. Former Mayor and current Vice Mayor Imelda Aguilar was present.
To put things in perspective, posted below is an excerpt from social media post of the City Government Some parts in boldface…
Mayor April Aguilar and Vice Mayor Mel Aguilar warmly welcomed the Barangay Captains of Las Piñas during a courtesy visit held at the Las Piñas City Hall.
The delegation, led by Las Piñas Liga ng mga Barangay President, Councilor Jose Mauricio Riguera, visited Mayor April Aguilar and Vice Mayor Mel Aguilar to extend their congratulations on their recent electoral victory and to express their collective commitment to working closely with the city government in pursuit of good governance, grassroots development, and responsive public service.
During the visit, the barangay leaders recognized Mayor Aguilar’s ability to connect with communities and shared their intention to work closely with her office to help ensure continued development and effective delivery of public services in every barangay.
Mayor Aguilar expressed her appreciation for their show of support and committed to maintaining strong coordination with all 20 barangays of Las Piñas.
Let me end this piece by asking you readers: If you are a resident of Las Piñas City, what is your reaction to this development? Was your barangay captain among those who met with Mayor Aguilar at City Hall? What do you hope to see from the City Government that would benefit your local community? Do you think there will be closer relationships between the City Government and the barangays of the city over the next three years?
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagement, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
Recently in the City of Las Piñas, local police officers apprehended two persons (both previously worked for Philippine Offshore Gaming Operators or POGOs) for selling fake money online, according to a news article by the Philippine News Agency (PNA).
To put things in perspective, posted below is an excerpt from news report of the PNA Some parts in boldface…
Two former Philippine Offshore Gaming Operator (POGO) workers were arrested for allegedly selling fake money online in Las Piñas City, the Philippine National Police Anti-Cybercrime Group (PNP ACG) said on Friday.
In a press conference held at Camp Crame in Quezon City, PNP ACG Director Brig. Gen. Bernard Yang said suspects alias “Usa,” 18, a resident of Cotabato City; and “Agila,” 30, of Zamboanga Del Sur were arrested by the Northern District Anti-Cybercrime Team, in coordination with the Bangko Sentral ng Pilipinas (BSP), in an entrapment operation in Barangay Manuyo Dos on Wednesday.
“’Yung dalawang nahuli natin, we can confirm that they are former employees of POGO. Ito ay mga driver ng ating POGO companies. They started selling these fake money nung nag-stop na sila sa POGO (These two we caught, we can confirm that they are former POGO employees … They were drivers of POGO companies. They started selling this fake money when POGOs were shut down),” Yang said.
He said the suspects mainly operated in Metro Manila, according to reports.
In November last year, President Ferdinand R. Marcos Jr. issued Executive Order 74, ordering the immediate ban of the Philippine offshore gaming, internet gaming and other offshore gaming operations.
The entrapment operation stemmed from a report by the BSP regarding the rampant online sale of fake currency.
In response, the Northern District Anti-Cybercrime Team intensified its cyber patrolling efforts until they came across a social media post by one of the suspects offering a counterfeit PHP1,000 bill for sale at PHP150.
A total of 150 counterfeit thousand-peso bills were confiscated from the suspects, who sold them for PHP22,500 during the operation.
“May online group talaga na nagbebenta. Several groups ito. So, sinumbong namin ito sa ACG (There really are online groups where they sell these. There are several groups. So, we reported this to the ACG),” BPS Payments and Currency Investigation Group officer Mark Fajardo said at the press conference.
“Hindi maganda. Medyo apurahan ang pagkakagawa kasi hindi sila sanay (It’s not good. How it was done seems sloppy because they were not experienced),” Fajardo told reporters when asked about the quality of the counterfeit money confiscated
He said they are able to tell the fake banknotes apart because the watermark on them was more apparent and the security thread was only printed.
When asked whether the police have already determined who had supplied the fake banknotes, Yang said they are looking into a bigger figure.
The suspects are detained at the ACG custodial facility and will be facing charges for violation of Article 168 (Illegal Possession and Use of False Treasury or Bank Notes and Other Instruments of Credit) in relation to Section 6 of Republic Act 10175 or the Cybercrime Prevention Act.
Yang said the operation aligns with the directive of PNP Chief Gen. Nicolas Torre III to intensify cyber patrolling and implement immediate action to prevent cybercriminals from exploiting social media platforms.
Let me end this piece by asking you readers: If you are a resident of Las Piñas City, what is your reaction to this development? Are you concerned that the selling of fake money could grow into a serious problem within the city?
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagement, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
To put things in perspective, posted below is an excerpt from the news report of GMA News. Some parts in boldface…
The three suspects behind the murder and robbery of a TNVS driver in Parañaque City last May have surrendered to authorities on Monday.
According to Jaime Santos’ report in “Saksi”, the families of the suspects coordinated with their barangay chairperson and councilor to surrender before Manila Mayor Isko Moreno. The mayor, on the other hand, coordinated with the Manila Police District and the Northern Police District.
The families of the suspects feared for their safety after their identities were reported, the report added.
“Humingi sila ng tulong kung paano sila susuko sa alagad ng batas, through some assistance from the Northern Police District and the Manila Police District, nandito sila kanina. Gusto ko rin ipaalam sa inyo na ang pamilya ng mga suspects ay nandito rin. Kinausap ko sila kanina,” said Moreno.
(They asked for help on how they can surrender to the authorities, through some assistance from the Northern Police District and the Manila Police District, who were also here earlier. I also want to inform you that the family of the suspects are also present here. I talked with them earlier.)
“Now I’m happy that the case is na-resolba. Nakikiramay kami…sa pamilya ng biktima. In our own little way, kami ay maging tulay man lamang na makapagbigay ng hustisya sa pamilya ng biktima.”
(I’m happy that the case is now resolved. We extend our sympathies to the family of the victim. In our own little way, we hope we can become a tool in giving justice to the victim’s family.)
Meanwhile, the suspects have yet to declare where they disposed the victim’s body.
“Disgrasya lang po talaga ang lahat…Hindi ko na po masasagot…Sa NBI ko na lang po ipapaliwanag ang lahat po,” one of the suspects said.
(Everything was just an accident…I cannot answer anymore….I will just explain everything to the NBI.)
Moreno said that it will be up to the National Bureau of Investigation to take the next steps on the case. The suspects are now in NBI custody.
The suspects were picked up by the victim in Parañaque last May 18. The car didn’t reach its destination in Molino, Cavite and instead was driven around the province.
Audio from the car’s dashcam indicated that the victim, Raymond Cabrera, was no longer driving the car. It can also be heard from the audio that he was being stabbed.
Let me end this post by asking you readers: What do you think about this recent development? If you are a resident of Parañaque, do you think that murder and violent forms of crime in the city will keep getting worse over the next six months?
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagement, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
Parañaque City’s 2nd District Representative Brian Yamsuan has a new proposal to create public offices at the local government level to assist senior citizens and persons with disabilities (PWDs) in their search for better job opportunities, according to a Manila Bulletin news report.
To put things in perspective, posted below is an excerpt from the news report of Manila Bulletin. Some parts in boldface…
Parañaque 2nd district Rep. Brian Raymund Yamsuan is batting for the creation of public offices at the local government level that will help persons with disabilities (PWDs) and senior citizens land jobs.
Such offices–to be known as Local Centers for Inclusive Employment (LCIEs)–will partner with the private sector to assist PWDs and seniors for this purpose. According to Yamsuan’s proposal, they will also provide access to upskilling opportunities.
“Disabled persons and seniors who are fit to work can become productive members of our economy if given the chance. However, many PWDs and elderly citizens remain poor because they find it difficult to get hired for jobs that suit them,” Yamsuan said iin a statement Tuesday, July 8.
“Sayang ang kanilang galing, dedikasyon at sipag na madadala sa kanilang trabaho kung sila ay mananatiling jobless. Sa halip na kaawaan o hindi bigyang pansin, dapat ay kinikilala natin ang kanilang mga kakayahang makapag-ambag sa paglago ng ating ekonomiya,” added Yamsuan.
(Their talent, dedication and diligence that they will bring to the workplace will go to waste if they remain jobless. Instead of pitying or ignoring them, we should recognize their capabilities to contribute to our economic growth.)
Yamsuan said he will soon re-file in the 20th Congress a bill which aims to mandate the Department of Labor and Employment (DOLE) to set up, operate and maintain job facilitation offices called LCIEs for PWDs and seniors.
These LCIEs will be established upon the request of the LGUs in capital towns, key cities and other strategic areas.
The proposed legislation was filed earlier by Yamsuan in the previous 19th Congress following extensive consultations conducted with seniors and PWDs in his home city of Parañaque.
Among the complaints aired by PWDs and senior citizens during these meetings were the perceived lack of government support in helping them find jobs that match their skills and qualifications.
Yamsuan said that despite the enactment of laws that aim to encourage the hiring of PWDs and seniors, government data show low labor participation rates in these sectors.
Figures from the Philippine Statistics Authority (PSA) reveal that only 353,000 PWDs were gainfully employed out of the 1.9 million who were within working age in 2022.
In the same year, the elderly sector faced a similar predicament where only 38.2 percent or about 965,200 of 2.54 million qualified senior citizens were employed.
A study made by the Institute for Labor Studies (ILS) found that most PWDs were unaware that they can seek assistance in finding jobs through existing Public Employment Service Offices (PESOs) in LGUs.
Let me end this post by asking you readers: What do you think about this recent development? If you are a resident of Parañaque, do you think Congressman Yamsuan’s proposal makes a lot of sense and has the potential to help senior citizens and PWDs find better job opportunities someday? Do you think the City Government of Parañaque has been neglectful towards senior citizens and PWDs on job opportunities?
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagement, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
Recently in the City of Las Piñas, school supplies were released by the City Government (through its City Social Welfare Development Office the Local Youth Development Office) to eight hundred and fifty local students, the local government announced via social media. Mayor April Aguilar was present during the release.
To put things in perspective, posted below is an excerpt from social media post of the City Government Some parts in boldface…
The Las Piñas City Government, through the City Social Welfare and Development Office (CSWDO) and Local Youth Development Office (LYDO), distributed educational assistance to 850 beneficiaries during a school supplies awarding ceremony held on Friday, July 4, at the Mayor Nene Aguilar Aguilar DRRMO Building in Talon Dos.
Mayor April Aguilar led the distribution of school bags containing essential items for the new academic year, including five notebooks, a lunchbox, tumbler, scientific calculator, ruler set, scissors, and an umbrella. Joining her in personally handing out the supplies were Sangguniang Kabataan Federation Chairperson Rey Angelo Reyes and CSWDO head Lowefe Romulo.
This initiative aims to support Las Piñas students from low-income families by easing the financial burden of back-to-school expenses and promoting preparedness and motivation for the coming school year.
Let me end this piece by asking you readers: If you are a resident of Las Piñas City, what is your reaction to this development? Are there many students in your local community who expressed their need for school supplies from the City Government?
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagement, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
Are you a victim of ticket scalping? Recently in the City of Muntinlupa, a new ordinance was signed into law by Mayor Ruffy Biazon effectively prohibiting ticket scalping locally, according to a Manila Bulletin news report.
To put things in perspective, posted below is an excerpt from the Manila Bulletin report. Some parts in boldface…
The Muntinlupa city government approved an ordinance prohibiting ticket scalping.
Mayor Ruffy Biazon signed Ordinance No. 2025-358, which was approved by the Muntinlupa City Council, “prohibiting the scalping of tickets in Muntinlupa City imposing penalties therefor.”
The ordinance defines scalping as “the resale of a ticket at a price greater than the original price printed or listed by the authorized ticket seller.”
Tickets covered by the ordinance are “any physical, digital, or electronic means of entry to a public event, including but not limited to concerts, sports events, theater performances, or exhibitions.”
“Scalping of Tickets is detrimental to Consumer Welfare and to the Development of Local Recreation and Sports Industries in the City Of Muntinlupa,” the ordinance states.
Under the ordinance, it is “unlawful for any person or entity to resell, offer to resell, or purchase with the intent to resell any ticket to an event for an amount greater than the original ticket price. It is likewise prohibited to sell or attempt to sell complimentary tickets regardless of any amount or form of payment, in kind or in cash.”
Exempted from the ordinance is the reselling of tickets at face value or less or when it is permitted by the venue’s official resale policy.
Any person found guilty of violating the ordinance will be fined P5,000 or imprisoned for a year or both depending on the decision of the court.
Official ticket booths are mandated to put up signs warning buyers of the prohibition against scalping and the penalties.
Let me end this post by asking you readers: What is your reaction to this recent development? If you are a resident of Muntinlupa City, do you consider ticket scalping a serious problem?
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagement, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
Recently in the city of Parañaque, NBI agents arrested two people and seized illegal vape products that have been estimated to be worth almost P4 million, according to a news article by the Philippine News Agency (PNA). This development is the result of a successful entrapment operation by the NBI.
To put things in perspective, posted below is an excerpt from the PNA news article. Some parts in boldface…
The National Bureau of Investigation (NBI) has arrested two individuals and seized PHP3.9 million worth of illegal vape products in an operation in Parañaque City.
In a press briefing, NBI Director Jaime Santiago identified the suspects as Ace Garcia and Reginald Llanto, who were arrested by operatives of the NBI’s Cavite North District Office (NBI-CAVIDO-North) on Wednesday.
According to the NBI, the CAVIDO-North received information on the sale and distribution of illegal vaporized nicotine and non-nicotine products.
After presenting a sample, the NBI received a certification from the Department of Trade and Industry – Office for the Special Mandate on Vaporized Nicotine and Non-Nicotine Products (DTI-OSMV) that the vape products submitted were considered “unregulated and substandard.”
Operatives conducted an entrapment against the two suspects, resulting in the seizure of 49 master cases which contain 8,200 pieces of vape pods and 1,600 pieces of vape devices, among others, with an estimated value of PHP3.92 million.
Let me end this post by asking you readers: What do you think about this recent development? If you are a resident of Parañaque, do you think the sale and distribution of illegal vaporized nicotine and non-nicotine products in the city will only get worse over the next six months?
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagement, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
Welcome back fellow geeks, Blu-ray collectors and movie buffs!
When it comes to watching movies – both old and new – the best place for me is still the movie theater. The very large screen, high-tech sound systems and comfortable seats of the cinema all make the theater viewing experience very immersive which streaming apps and the home theater setup could never match. The cinema experience is always better than streaming.
That being said, it is disappointing for me – as a resident of Muntinlupa City here in the Philippines – that local theaters in Alabang had to close down. The original cinemas of Festival Mall, which first opened in 1998 and grew from six to ten screens, are no more. Before they were all closed down, those cinemas had deteriorated over time and I still remember how bad the projection in one of their premium cinemas was when I saw Star Trek Into Darkness in 2013. It was like I was watching a VHS copy of the movie on their screen. It was that bad!
This year, the 4-screen cinemas of Commercenter in Filinvest City had closed down (refer to my past blog posts by clicking here and here) and it is very unfortunate not just for me but also for others who enjoyed watching movies at that mall. In my experience, Commercenter was my favorite local place to watch movies at and the cinema operators were consistent with maintaining each screen, the comfortable chairs and the sound systems. At the same time, it was pretty convenient for me to park the car in the basement parking (really spacious), climb up to the cinemas at the 2nd floor (ticket counter and snacks counter were beside each other), enjoy a movie, and visit a local store or a restaurant within the mall after leaving the cinema.
With the closure of Festival Mall’s original cinemas and Commercenter cinemas, that is a combined loss of ten screens along with the many seats and equipment combined. Along the way, many people who worked directly in those lost cinemas either became unemployed or got re-assigned to a new task within the local establishment. Sadly, not too many people here in the Philippines are talking about the jobs lost with the closure of cinemas.
Cinemas of Commercenter have been closed down since March 15, 2025.
This brings me to my next point – BusinessWorld published an article exploring the current struggle of Philippine cinemas in what is now the post-pandemic era. For the newcomers reading this, the Philippines economy has been growing strongly year-by-year after the COVID-19 period ended but the nation’s cinema industry is still struggling in terms of sales and attracting paying customers. The Filipinos’ love for streaming is huge factor but there are also other reasons why not enough moviegoers are supporting cinemas.
To put things in perspective, posted below is an excerpt from the BusinessWorld article. Some parts in boldface…
KAREN LUSTAÑAS, 30, tries to watch a movie in the Philippine capital at least once a month, if the budget allows it.
“I try to save time and money for films that I really want to see,” she told BusinessWorld in a Facebook Messenger chat. “I can barely afford it, but if I’m a fan of the director or actors, I really have to watch it.”
“Otherwise, I’ll just watch it on a streaming platform,” she added.
As good as the movie industry is in imagining alternate realities, it didn’t see this one coming. Five years after the coronavirus disease 2019 (COVID-19) decimated the box office here and all over the world, movies are still struggling to come back.
Philippine gross movie ticket sales fell 3.7% year on year to $45.5 million (P2.5 billion) last year, a far cry from the $144.5 million posted in 2019, before the pandemic hit, according to US-based box office revenue tracker Box Office Mojo. In 2020, gross sales plunged 95% to $7.7 million.
Global cinema ticket sales fell 8.8% last year to €28 billion (P1.8 trillion) from 2023, the first annual drop since COVID-19, the European Audiovisual Observatory (EAO) said last month.
Regular movie ticket prices cost P300 to P400 in Metro Manila, or about half the daily minimum wage. On the other hand, the basic monthly subscription to streaming platforms like Netflix, Max (HBO) and Disney+ costs P150 to P250, and the titles are virtually endless.
“If you think about it, it’s really worth it and more practical to go with Netflix,” Ms. Lustañas, a freelancer, said.
The annual Metro Manila Film Festival (MMFF) grossed P800 million last year, hitting the target but failing to top 2023’s record P1 billion despite a week-long extension.
The pandemic forced people to watch movies at home, aiding streaming services like Netflix, whose revenue grew 14% annually to more than $39 billion last year from 2019, according to computations by BusinessWorld using data from the company’s website. Netflix subscribers also doubled to about 300 million over the five-year period.
Since 2020, local box office hits have been few and far between. The latest was Star Cinema’s My Love Will Make You Disappear starring Kim Chiu and Paulo Avelino, grossing P12 million on its opening day in March.
“Today, going to the cinema is a more intentional experience, rooted not just in the movie being shown but in the overall ambiance that brings the film to life,” Hamm E. Katipunan, Ayala Malls’ Asset Management head, said in an e-mailed reply to questions.
“It’s not just about waiting for blockbusters to hit streaming sites; Filipinos appreciate the good feeling of watching movies that are truly worth experiencing on the big screen,” he added.
While cinemas run by Ayala Malls, SM Supermalls and other mall chains have diversified their offerings, a pattern has emerged in the top-grossing Filipino films that have drawn people to cinemas.
GMA Pictures and Star Cinema’s co-production Hello, Love, Again starring Alden Richards and Kathryn Bernardo set the record for the highest opening day gross for a local film with P85 million in November, surpassing the P75-million gross from The Super Parental Guardians in 2016.
‘FORMULAIC STORIES’ – It shows that Filipinos watch a movie mainly because of its main cast, Film Development Council of the Philippines (FDCP) Chairman Jose Javier Reyes told a news briefing in March, citing a council-funded study involving 800 respondents.
“They can’t afford to go regularly to the movies anymore,” he said. “The biggest blow is that people don’t repeat screenings. They just wait for it to go on streaming platforms.”
The study, done in 2024 in collaboration with De La Salle University to explore the evolving habits, preferences and challenges shaping the local film industry, found that Filipinos from the A, B, and a small part of the C socioeconomic classes regularly watch movies.
The study, which will be released in July as part of the launch of FDCP’s Philippine Film Industry Roadmap, also found that streaming services have become the primary platform for 67% of Filipinos.
Only 21% still frequent cinemas, with many complaining about repetitive movie themes and high ticket prices.
Though stars are still the main movie drawer, the study also found that Filipinos are “sick of formulaic stories,” Mr. Reyes said. He added that the roadmap, mandated by the government, would shed light on how to better support the industry.
In October last year, President Ferdinand R. Marcos, Jr. placed the Film Academy of the Philippines under the Department of Trade and Industry (DTI) to boost Filipino film development.
Trade Secretary Ma. Cristina A. Roque earlier said the budget for the film industry would increase next year as part of the roadmap. She noted that other countries have been using movies and the creative industry to boost tourism and trade.
Mr. Reyes said movie outfits should improve the quality of their films to boost their success overseas. “In the Philippines, star power is important, but the moment you cross borders, there’s a market for people who are more interested in the material itself,” he pointed out.
Rico V. Gonzales, head of distribution at Warner Bros. Pictures Philippines, said the company supports the local industry by distributing two to three Filipino movies yearly, along with the usual foreign releases from Warner Bros. and Universal Pictures.
“It’s part of the goodwill of the company to help local producers who don’t have a distribution arm, compared with the likes of Star Cinema and GMA Pictures, which have the power to do it themselves,” he said.
The current state of the cinema industry of the Philippines is disappointing and the future looks uncertain as of this writing. While a lot of my fellow Filipinos chose streaming to watch movies in the comfort of their home, I prefer watching movies on Blu-ray and 4K Blu-ray disc format. The most phenomenal 4K Blu-ray experiences I had was Top Gun: Maverick and that movie never failed to amaze me each time I saw it using my 4K Blu-ray disc player. I also enjoyed watching my 4K Blu-ray copies of Casablanca, Interstellar, Total Recall (1990), and Star Trek: First Contact.
Going back to the state of cinema here in the Philippines, I did not watch a single movie in the cinema in 2024. In fact, the last time I saw a movie on the big screen locally was Sound of Freedom in 2023 (read my review by clicking here). This is because the new movies that were released in 2024 did not interest me at all and the fact that a lot of new Hollywood movies had woke garbage in them turned me off. Not only that, there were times when news movies from overseas were not even released in Philippine cinemas at all such as Jesus Revolution (note: I had to buy the movie on Blu-ray just to watch it).
I saw The Batman at Commercenter’s cinema on March 2022.
As of this writing, the direction of the entire cinema industry of the Philippines remains uncertain and so far there were no real breakthroughs that happened. That being said, I still remember when in 2015, there were long lines of moviegoers at Commercenter waiting to enter the cinemas to watch Jurassic World. Such a memory won’t be repeated here in Alabang and without its cinemas, Commercenter’s value as a place for fun has gone way down.
Author Carlo Carrasco 