Vietnam, which is already one of the leading players of Southeast Asia on foreign tourism, is off to a powerful start as it successfully attracted 2.5 million foreign tourists in January 2026 alone, according to a news report by VnExpress. The relaxed visa policies and enhanced tourism campaigns were factors behind the early success.
For insight, Vietnam attracted 21.2 million foreign tourists in 2025. It is expected to attract more from Israel as its ties with the Jewish state are getting stronger. Also, a lot of Filipino travelers searched for accommodations in Vietnam online in 2025. These are only a few of many factors highlighting the tourism boom in Vietnam.
To put things in perspective, posted below is an excerpt from the news report VnExpress. Some parts in boldface…
Vietnam received 2.5 million foreign visitors in January, its highest monthly number ever, thanks to relaxed visa policies and increased tourism campaigns.
It represents an increase of more than 21% from the previous month, data released Tuesday by the General Statistics Office shows.
The composition of Vietnam’s top source markets changed during the month. South Korea overtook mainland China to become the top market with nearly 490,000 visitors, and China was next with 460,000.
Cambodia emerged as the most notable mover with more than 223,000 arrivals to rise to third place overtaking Taiwan. The rest of top 10 comprised Taiwan, Japan, the U.S, Australia, Russia, India, and Malaysia.
Industry insiders attribute the jump to ground-breaking visa policies, strong innovation in tourism promotion and marketing, greater product diversification, and improved service quality.
Let me end this piece by asking you readers: What is your reaction to this development? Have you ever toured Vietnam? With the strong start, do you think Vietnam will be able to attract more than 30 million foreign tourists this year? What is the first thing that comes to your mind when it comes to tourism in Vietnam?
You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.
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