Tag: Southies

I finally did it! After two years of living with the COVID-19 crisis, I finally returned to the local cinema at Commercenter in Alabang recently where I saw The Batman on the big screen. The day was March 5 (Saturday) and it was a very notable experience for me personally and I can say that the theatrical experience is still better than watching movies via streaming.

To be very clear, it has been months since the cinemas all over Metro Manila reopened and as the months passed by, moviegoers have gradually returned in relation to what films were screened, what the local Alert Levels were and what health protocols were implemented. The reopening of cinemas went a long way since the 1^st quarter of 2021 (for references click here, here, here and here) and the Philippine cinema industry as a whole is trying to recover what was lost over the past two years. At one point, the movie theaters employed over 300,000 employees nationwide.

Going back to my return to the local cinema, I want to make clear that currently the cinemas will only accept people who have been fully vaccinated (meaning two doses of most COVID-19 vaccine brands were injected) which is why vaccination cards/passes are required for verification BEFORE any ticket will be sold. As such, I showed to the theater ticket seller my vaccination card and eventually I was allowed to purchase a ticket for The Batman which was P320 (more than US$6). I should state that it was also there at the Commercenter cinema where I last saw a movie in 2020…just before the first lockdown happened.

More on rules, it has been declared already that food and drinks are prohibited in Commercenter’s cinemas and that moviegoers are to wear their masks on as they watch a movie. Again, the prohibition on food and drinks at the said cinema were in effect when I viewed The Batman on March 5. According to a March 9, 2022 report by the Manila Bulletin, some theaters allowed their moviegoers to have food while watching.

While having no food and drink was a bummer for me as a paying moviegoer, I decided to just let things be and focus strongly on the narrative of The Batman which has a running time of almost three hours! That being said, as the movie went on, I was compelled to really focus on the story, the details and the dialogue (note: I turned my smartphone off as soon as I sat down). I also realized something that movie theaters can instantly provide that streaming apps and the home-based theater cannot – complete privacy and immersion.

In other words, there no distractions from external forces (examples: smartphone updates through the Internet, in-home telephone ringing, a noisy neighbor, someone knocking on the door, the house doorbell ringing, a motorist driving a car with an overly loud sound outside the house, etc.) and as such I experienced this strong engagement in watching the Matt Reeves-directed Batman movie. I also noticed that not only does Colin Farrell looks truly unrecognizable as the new cinematic Penguin, there were two moments I noticed he sounded and spoke like Robert de Niro!

I should also state that there were several other moviegoers who occupied seats on rows behind and in front of me. Clearly the attendance of that very screening was below 50% which only reminds me that the pandemic is still ongoing here in the Philippines. Fortunately, everyone was well behaved and in-theater noise and distractions were non-existent.

After waiting until the very end to see the very short and cryptic end-credits scene, I finally left the cinema satisfied and entertained. I found The Batman a worthy movie to watch on the big screen but to judge its quality and emphasized my observations about it, I would do that in a possible movie review.

My return to watching a movie in the local cinema was a really interesting experience. It was also my first time in many years to watch a movie on the big screen without consuming any drink or food. Still, I got my money’s worth overall and I really hope that what I paid will keep helping not just Commercenter cinema but the entire movie theater industry to achieve economic recovery with the pandemic still ongoing. The more people who get fully vaccinated, and the more fully vaccinated people who get boosted, the better it will be for movie theaters in terms of qualified moviegoers.

When it comes to spending time inside Commercenter, be aware that the mall has really nice places to enjoy delicious meals before or after you watch a movie at their cinema. You love ramen and Japanese meals, go to Sigekiya Ramen. You want to try Greek cuisine? Visit Akrotiri. You like good food and wine? Visit The Black Pig.

To those of you reading this, if you have the means and if your local cinemas are allowed to operate, I encourage you to buy tickets and watch your desired movie on the big screen inside the cinema. I suggest you stop streaming temporarily and help the movie theaters achieve economic recovery from this pandemic. For The Batman, I say screw HBO Max and HBO Go!

Remember this: Streaming will NEVER match the grandeur and immersion of the cinema! The cinema is always better than streaming. What you pay for movie tickets will help not only the cinema operators and their respective employees, you will also help the local authorities by means of tax collection and keeping the local area in order.

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