Vietnam, a nation that was previously ravaged by war, saw its tourism industry grow by 12.4% in the first quarter of 2026 which is four times higher than the average for the Asia Pacific region, according to a news report of VnExpress. Already Vietnam attracted more than 10 million international visitors during the first five months this year.
To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…
Vietnam’s tourism sector grew by 12.4% in the first quarter of 2026, outpacing both regional and global averages, according to data from the United Nations Tourism Organization.
UN Tourism reported on June 2 that international tourist arrivals worldwide rose by 2% year-on-year in the first quarter, reaching around 307 million travelers.
Meanwhile, data from the Vietnam National Authority of Tourism showed that the country welcomed nearly 6.8 million international visitors during the first three months of the year, up 12.4% from the same period in 2025.
The growth rate was four times higher than the average for Asia-Pacific.
The momentum continued into the first five months of the year, with international arrivals increasing by nearly 15%.
The Vietnam National Authority of Tourism attributed the strong performance to several factors, including political stability, welcoming environment, diverse tourism products, and improving service quality.
Tourism officials also cited effective tourism promotion campaigns, market diversification efforts, visa facilitation measures, and expanded international flight connections as key drivers of growth.
Amid ongoing global economic and geopolitical uncertainty, the results underscore the resilience and adaptability of Vietnam’s tourism industry.
Let me end this piece by asking you readers: What is your reaction to this development? Do you think Vietnam will close the gap with Thailand and Malaysia when it comes to attracting foreign tourists this year? Do you think the current tourism boom will create even more jobs and new businesses in Vietnam?
You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.
+++++
Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco
Author Carlo Carrasco 