Welcome back fellow geeks and film buffs!
In the progressive city of Muntinlupa in the Philippines, the City Government led by Mayor Ruffy Biazon formally signed the memorandum of agreement (MOA) with three cinema operators – Alabang Town Center, Festival Mall and SM Center Muntinlupa – granting free admission for senior citizens with limits starting July 6, 2026, according to a Manila Bulletin news report.
This move effectively restored the movie benefit of senior citizens in the city. Regarding the limitations of the benefit, free movie admissions will happen once-a-week, either on Monday or Tuesday.
To put things in perspective, posted below is the excerpt from the Manila Bulletin news report. Some parts in boldface…
Senior citizens in Muntinlupa will once again be able to watch movies for free starting July 6, following the signing of an agreement between the city government and cinema operators.
On July 1, Muntinlupa Mayor Ruffy Biazon signed a memorandum of agreement with SM Center Muntinlupa, Festival Mall, and Alabang Town Center granting senior citizens free movie admission.
Biazon said bona fide residents of Muntinlupa can avail themselves of the free movie admission once a week, either on Monday or Tuesday.
In May, Biazon signed City Council Resolution No. 2026-333, which authorized him to enter into the agreement with cinema operators in the city.
The resolution stated: “Senior Citizens of Muntinlupa City are given preferential attention and priority to enjoy additional grants of incentives as an expression of gratitude for their invaluable contribution to the progress and prosperity of Muntinlupa City.”
This latest development will eventually attract more senior citizens to enter the specific commercial places that have cinemas. Festival Mall’s modern cinemas are located at the 4th floor (AKA 3rd level) while those at Alabang Town Center are on the ground floor. Watching movies on the big screen inside the cinema is more immersive and clearly better than streaming.
Streaming extremists who oppose cinema viewing cannot argue with the fact that almost all movies released from long ago were made for the big screen inside the theaters, not for smartphones, not for laptops and not for TV sets. I should state that senior citizens can enjoy spending time inside commercial joints socializing with friends after watching movies, and it definitely is not ideal for them to spend all their free time inside their homes. There is the human need for the temporary change of place and it is only the cinema that can provide them the immersive, big screen entertainment experience.
If you wish to join a group of movie enthusiasts and talk about cinema, cinematic trends, Blu-ray releases and more relevant stuff, visit the Movie Fans Worldwide Facebook group at https://www.facebook.com/groups/322857711779576
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