Based on the tourism revenue counted for the month of January 2025, Philippines tourism is off to a strong start with more than P65 billion, according to a Philippine News Agency (PNA) news article.
To put things in perspective, posted below is an excerpt from the news article of the PNA. Some parts in boldface…
The Philippines earned USD1.1 billion or PHP65.3 billion tourism revenues in January 2025, exceeding pre-pandemic levels in 2019, the Department of Tourism (DOT) said Thursday.
Data as of Feb. 28 showed that the earnings came from various activities, products, and services related to tourism, 136.1 percent higher than the USD821 million or 151.46 percent higher than the PHP43 billion recorded in January 2019.
“The recovery of Philippine tourism from the period of the pandemic in terms of revenues translates to thousands of jobs created for Filipinos, providing livelihood opportunities for many, especially in our rural and underserved areas,” Tourism Secretary Christina Garcia-Frasco said in a news release.
The country’s tourism income grew by 71.4 percent in terms of US dollars, compared to the USD652,255,773.51 recorded in January 2024.
Philippine peso revenues also soared by 78.81 percent from PHP36,508,238,043 in January 2024.
Frasco reported the Philippines achieved an all-time high tourism revenue of approximately PHP760 billion in 2024.
The DOT recorded the Philippines’ tourism revenues based on Visitor Sample Surveys, records from the previous arrival/departure cards, shipping manifests, and the current eTravel system.
A total of 1,167,908 foreign travelers visited the country in the first two months of 2025. Data as of March 1 showed that about 25.31 percent of the visitors came from South Korea.
South Korea has been the country’s top source of tourists since 2023, which is expected to boost further with the appointment of South Korean star Seo In-Guk as “celebrity tourism ambassador for the Philippines” last month.
While the P65.3 billion tourism revenue for January 2025 looks great for the Philippines, it remains to be seen if it could maintain the pace until the end of the year. In order to match the record P760.5 billion tourism revenue of 2024, the Philippines needs to attract P63.375 billion per month this year. If Philippine tourism can achieve P65 billion per month, that would translate to P780 billion by the end of the year.
Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the Philippines will be able to gross more than P760.5 billion in tourism revenue this year? Has your local government unit (LGU) been active in promoting local tourism?
You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.
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