Recently the Department of Tourism (DOT) confirmed that as of November 1, 2024, it has recorded 4.8 million international visitor arrivals, according to a Philippine News Agency (PNA) news article. That is around three million short of its 2024 target of 7.7 million.
To put things in perspective, posted below is an excerpt from the PNA news article. Some parts in boldface…
International visitor arrivals to the Philippines reached more than 4.8 million, the Department of Tourism (DOT) said on Friday.
In a statement announcing its attendance at the 2024 World Travel Market (WTM) in London, the DOT said the event would serve as an opportunity to invite more tourists from the European market, especially as it makes up a huge percentage of the foreign visitors to the country.
“The United Kingdom leads as the top European source of visitors, ranking as the Philippines’ ninth-largest source market, with 128,660 arrivals recorded from Jan. 1 to Oct. 31,” it said.
“As the UK outbound travel market rebounds, it presents a valuable opportunity for the Philippines.”
As of Nov. 1, the number of international visitors to the Philippines has reached 4,879,022, less than 3 million away from the DOT’s yearend target of 7.7 million arrivals.
With UK tourists increasingly seeking destinations that offer value for money and experience, the DOT is confident the Philippines’ “diverse landscapes, rich history, and immersive travel experiences” align well with the market’s preferences.
By doing the math, 4,879,022 international tourist arrivals covering the period of January 1 to November 1 (306 days) is equivalent to 15,944.516 per day. Multiply that current average by 366 days for 2024 (a leap year), the total would be 5,835,693 international tourist arrivals which is clearly short of the target.
Of course, it is expected that more visitors from overseas will increase sharply this December as many Filipinos based abroad will be coming home for Christmas and New Year celebrations with families. It remains to be seen how the DOT and its strategic partners will accommodate the anticipated high influx of visitors from overseas. It is recalled that the Rizal Commercial Banking Corp. (RCBC) and China Banking Corp. found the nation’s Philippine tourism recovery still lacking.
Let me end this piece by asking you readers: What is your reaction to this latest development? Do you think the DOT can still hit its 2024 target of 7.7 million international visitor arrivals by the end of December? Do you think news about crime connected with Philippine Offshore Gaming Operators (POGOs) are discouraging foreigners from visiting the Philippines? Do you wish to see the DOT get more involved with special events such as food festivals, entertainment conventions, film festivals, international sports events, car shows and the like?
You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.
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