Back in the early 1990s, collecting comic books that had #1 on their cover or had a special cover on the front was a trend among comic book collectors. Marvel Comics back then was well known for releasing comic books with gimmick covers using material like foil, holograms, embossed art and the like. They also released comic books with gimmick covers when a comic book series reached its “anniversary” with the 25th issue, 50th issue, 75th issue, 100th issue and so on.
Then something happened in 1993. Marvel celebrated the respective 30th anniversaries of the X-Men and the Avengers that year and that meant releasing comic books with gimmick covers as well as some related merchandise to entice the fans and the collectors.
Here, I discuss with you Avengers #366.
Released in 1993, Avengers #366 marked the 30th anniversary celebration of its franchise and for a cover price of $3.95, it had a gimmick cover and over 60 pages of content.
The story begins with the Avengers – composed of Captain America, Sersi, Black Widow, and Hank Pym watching a situation. Sersi reveals that Dane/Black Knight is being tortured and that they have to rush to stop the bad guys who captured him. Vision arrived suddenly to their surprise and tells them that Black Knight, Crystal, Hercules and Deathcry have been captured. More startling is that the Kree brought a nega-bomb to Earth. The said weapon was used by the Kree to kill billions of inhabitants. Running out of patience, Sersi tells her teammates that immediate action is needed and angrily she flew out of the Avengers headquarters determined to make the Kree pay. Immediately the Avengers assembled and moved on to rescue their friends.
In terms of storytelling, the comic book has a predictable tale about its superheroes moving to help their suffering teammates. Of course, even though I won’t spoil the plot, it’s obvious where the story is going. To fill the many pages, there is a lot of expository dialogue as well as character interaction moments in between scenes.
When it comes to action and spectacle, there is a lot to see here and there although the quality of the art keeps them from being dynamic.
There is also one additional story published and it even has Deadpool in it.
For a comic book celebrating the Avengers’ 30th anniversary, I found it weird that the Avengers #366 lacked any retrospective to the origins of the franchise. It’s like the publisher did not want readers to remember how the Avengers were formed, who were the original members and why the team was formed in the first place. In other words, the story was nothing special and it does not justify the gimmick cover.
If you are a fan who started liking the Avengers franchise because of Marvel Entertainment movies, then this comic book will most likely not appeal to you. The Hulk, Iron Man and Hawkeye are not included and the style of spectacle will most likely fail to impress you. However, if you are an Avengers fan who started reading the comic book series at least a few years before 1993, this one just might entertain you temporarily.
Looking back in 1993 when I barely had enough money to buy new comic books, I’m glad I never bought Avengers #366. By comparison, the 30th anniversary celebration of the X-Men was better and more engaging with the Fatal Attractions storyline.